The Bethanie Group
The Bethanie Group is a Western Australian not-for-profit aged care provider operating 34 locations across residential aged care, retirement living, home care, community housing, and social centres, serving 3,000+ older customers throughout metropolitan Perth and regional Western Australia.
- Company typePrivate
- Founded1954
- HeadquartersPerth, Australia
- Headcount101–250
- GTM typeB2C
- OfferingServices
What The Bethanie Group does
The Bethanie Group is a Western Australian not-for-profit aged care provider founded in 1954 (with roots dating to 1946) and headquartered at 1060 Hay St, West Perth. Operating across 34 locations in metropolitan Perth and regional Western Australia, Bethanie delivers a vertical continuum of care to more than 3,000 customers through five service lines: 14 residential aged care homes providing 24/7 nursing, dementia, and palliative care; 10 retirement villages offering independent living for people aged 55+; home care services spanning Geraldton to Bunbury; 3 community housing locations for low-to-moderate income seniors; and 4 social centres for community engagement. The organization is a registered charity (ACNC) operating as Bethanie Group Inc, with Bethanie Housing Limited (BHL) functioning as a wholly-owned subsidiary for community housing operations.
Revenue is generated through multiple streams: Refundable Accommodation Deposits (RAD), Daily Accommodation Payments (DAP), and combined hybrid payments for residential aged care residents; retirement village service, maintenance, and entry/exit fees; home care package revenue accessed via My Aged Care and ACAT assessments; community housing rent (market rate up to 74.9% of local market or income-based capped at 30% of gross household income); federal and state government grants (notably $20m for Bethanie Peel and $22m for Bethanie Dalyellup in 2011); and tax-deductible donations processed via Stripe. Pricing is complex and individualized, with means-tested care fees layered onto accommodation charges.
Go-to-market is direct-to-consumer, leveraging the bethanie.com.au website, a 131 151 central phone line, social media channels (Facebook, Instagram, LinkedIn), the Harvest Newsletter, and government referral pathways through My Aged Care. Aged Care Navigation Specialists (ACNS) guide prospective customers through service selection. The organization reinvests surpluses into services rather than distributing to shareholders, reflecting its mission-driven not-for-profit structure rooted in the Churches of Christ tradition. Recent capacity additions include the 2020 acquisition of Subiaco and Como (200 beds), the 2022 acquisition of Bert England Lodge (44 beds), the 2023 opening of Dalyellup ACH (120 beds), and the 2026-2027 Dalyellup community housing development (50 apartments) co-funded via the Housing Australia Future Fund.
The Bethanie Group firmographics
Firmographics- Name
- The Bethanie Group
- Legal name
- Bethanie Group Inc
- Website
- https://bethanie.com.au
- Company type
- Private
- Founded year
- 1954
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- The Bethanie Group is a Western Australian not-for-profit aged care provider operating 34 locations across residential aged care, retirement living, home care, community housing, and social centres, serving 3,000+ older customers throughout metropolitan Perth and regional Western Australia.
- Ownership category
- akta.pro rank
The Bethanie Group industry classification
Industry- Product category
- Aged Care and Senior Living Services
- NAICS
- Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Nursing and Residential Care Facilities (623), Assisted Living Facilities for the Elderly (623312), Services for the Elderly and Persons with Disabilities (62412), Other Residential Care Facilities (62399)
- SIC
- Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051), Services-Home Health Care Services (8082), Services-Social Services (8300)
- akta.pro primary industry
- Long-Term Care Nursing Homes (Custodial LTC) (HLADADAB)
- akta.pro secondary industries
- Care Navigation & Service Coordination (Medical, Social, Community) (HSABAIAB), Housing & Placement Coordination (Assisted Living, Memory Care, SNF) (HSABAIAL), Senior Social Clubs & Community-Based Day Programs (Non-Clinical) (HSABANAK)
Keywords
Where The Bethanie Group is headquartered
LocationHeadquarters
- HQ city
- Perth
- HQ country
- Australia
- HQ region
- Oceania
Offices5 records
Markets served
The Bethanie Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure
Revenue model
- Residential Aged Care Fees: Bethanie generates revenue through Refundable Accommodation Deposits (RAD), Daily Accommodation Payments (DAP), and combined payment options for aged care home residents. Additional daily care fees and means-tested care fees apply based on individual circumstances.
- Donations: Tax-deductible donations accepted via website, phone, or mail. Donations over $2.00 are tax deductible. Accepts one-off and monthly recurring donations. Not licensed to collect donations outside Western Australia.
- Community Housing Rent: Rent is calculated based on either market rate (up to 74.9% of current market rate) or income-based assessment (capped at 30% of gross household income). Commonwealth Rent Assistance may be included in calculations.
- Government Funding and Grants: Bethanie receives federal and state government grants for aged care services and housing development projects. Federal Government grant of $20m for Bethanie Peel (2011) and $22m for Bethanie Dalyellup (2011) community housing projects.
- Retirement Village Living: Revenue from retirement village residents including ongoing service fees, maintenance fees, and potential entry/exit fees for villa and apartment living.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | One time | RAD (Refundable Accommodation Deposit) - lump sum payment for aged care accommodation |
| Usage-based | Pay-as-you-go | DAP (Daily Accommodation Payment) - daily payment option |
| Hybrid | Multi-year contract | Combined RAD/DAP Payment |
| Subscription | Monthly | Community Housing - Market Rate Rent |
| Subscription | Monthly | Community Housing - Income-Based Rent |
| Other | Monthly | Tax-Deductible Donations |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
The Bethanie Group product offering
Product offeringCore offering
The Bethanie Group operates aged care homes, retirement villages, home care services, community housing, and social centres for older adults and seniors in Western Australia. Founded in 1954, the organisation runs a network of 14 aged care homes, 10 retirement villages, three community housing sites, and four social centres, and also provides in-home care.
Product overview
The Bethanie Group operates a multi-service aged care platform across Western Australia, offering a continuum of care from independent retirement living through to 24/7 residential aged care. The core product portfolio consists of Home Care Services (in-home support), Retirement Living (10 village locations), Aged Care Homes (14 residential facilities), Community Housing (3 locations with expansion projects), and Social Centres (4 sites). Services are designed to provide seamless transitions between care levels, with the Aged Care Navigation Specialists service helping customers determine appropriate care options. Bethanie Signature Club at Subiaco offers premium enhanced experiences as an add-on to standard residential care.
Differentiator
Problem solved
Functional benefit
Brands
- Bethanie Signature Club: Premium membership option at Bethanie Subiaco offering enhanced dining and social experiences designed to make everyday living more enjoyable.
Products and services
- Residential Aged Care
- Retirement Villages
- Home Care
- Community Housing
- Social Centres
Quantifiable outcome
- Serves 3,000+ customers across all service lines
- +1 more outcomes
Companies that use The Bethanie Group
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles1 record
The Bethanie Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
The Bethanie Group partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Department of Housing and Works (WA)coreBethanie Housing Ltd allocates homes through the Department of Housing and Works Joint Wait List. Community housing is available to people whose income and assets meet eligibility criteria as defined by the Department.
- Homes WestminorJoint venture partner for Illawong Village in Hamilton Hill (1987), where 29 home units and a 39-bed hostel were completed as a joint venture with Homes West.
- St John of GodminorIn 2012, Bethanie completed construction of the Cancer Respite Centre for St John of God on a portion of its Dalyellup land, demonstrating collaborative approach to healthcare services.
- Lake Gwelup Christian ChurchminorCollaborated on co-location development at Gwelup, where Lake Gwelup Christian Church construction was completed simultaneously with the Bethanie Gwelup aged care facility in 2018.
Scale indicators8 records
Recent moves13 records
Expansion highlights5 records
The Bethanie Group competitors and assessment
Company assessmentDirect peers
- Anglicare WA: WA-based faith-based NFP providing residential aged care, home care, and community services. Direct peer sharing WA geography and not-for-profit, community-roots positioning.
- Uniting (UnitingCare Ageing): Large NFP aged care operator (NSW/ACT focused) offering residential aged care, home care, and retirement living. Comparable multi-service platform and mission-driven model, though primarily eastern-seaboard.
- Southern Cross Care (WA): Western Australia-based not-for-profit aged care, retirement living, and home care provider. Direct competitor in the same WA geography offering residential, home, and retirement services with a similar NFP mission structure.
- Amana Living: WA-based NFP aged care, retirement living, home care, and community housing provider. One of Bethanie's closest direct peers sharing WA geography, NFP status, and integrated service mix.
- Bolton Clarke: Large NFP provider of residential aged care, retirement living, home care, and allied health across Australia. Direct comparable on multi-service, mission-driven aged care model with national footprint.
- BaptistCare: Large faith-based not-for-profit aged care and retirement living provider across WA and other Australian states. Directly comparable as a NFP multi-service operator with residential care, home care, retirement living, and community housing portfolios.
Broad incumbents
- Estia Health: ASX-listed aged care operator with ~70+ residential facilities across Australia. Comparable in residential aged care service offering, though for-profit and nationally diversified versus Bethanie's NFP WA focus.
- Opal HealthCare: Major private residential aged care provider with 80+ homes nationally. Comparable on residential aged care delivery, though for-profit and broader geographic footprint than Bethanie.
- Regis Healthcare: ASX-listed residential aged care provider operating ~70 facilities nationally. Comparable on core residential aged care delivery, but operates as a for-profit, listed incumbent versus Bethanie's NFP model.
- Aveo Group: Large Australian retirement village operator (now privately held) with extensive independent and assisted living communities. Most comparable on the retirement living portion of Bethanie's continuum-of-care model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
The Bethanie Group social profiles
Digital presenceThe Bethanie Group compliance and trust
Trust signalCompliance3 records
The Bethanie Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Bethanie Group leadership team
Management profileNumber of profiles
The Bethanie Group subsidiaries and ownership
Company hierarchySubsidiaries1 record
The Bethanie Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Bethanie Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Bethanie Group
What does The Bethanie Group do?
The Bethanie Group operates aged care homes, retirement villages, home care services, community housing, and social centres for older adults and seniors in Western Australia. Founded in 1954, the organisation runs a network of 14 aged care homes, 10 retirement villages, three community housing sites, and four social centres, and also provides in-home care.
Is The Bethanie Group a public or private company?
The Bethanie Group is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was The Bethanie Group founded?
The Bethanie Group was founded in 1954. It employs 101 to 250 people.
Where is The Bethanie Group based?
The Bethanie Group is headquartered in Perth, Australia, in the Oceania region.
How does The Bethanie Group make money?
Five revenue lines are on record. Residential Aged Care Fees are the primary driver. The others are donations, community Housing Rent, government Funding and Grants and retirement Village Living.
Who are The Bethanie Group's main competitors?
Direct peers on record are Anglicare WA, Uniting (UnitingCare Ageing), Southern Cross Care (WA), Amana Living, Bolton Clarke and BaptistCare. Broad incumbents are Estia Health, Opal HealthCare, Regis Healthcare and Aveo Group.
Does The Bethanie Group have an API?
No public API is recorded for The Bethanie Group.
What industry is The Bethanie Group in?
The Bethanie Group's product category is Aged Care and Senior Living Services. Its primary akta.pro industry code is HLADADAB, Long-Term Care Nursing Homes (Custodial LTC), with a secondary code of HSABAIAB, Care Navigation & Service Coordination (Medical, Social, Community). Its NAICS code is 62331 and its SIC code is 8050.