What Cloud TV does

Cloud TV, operated by CloudWalker Streaming Technologies Pvt. Ltd. and headquartered in Mumbai, is India's first homegrown, certified Smart TV operating system provider. It licenses a customized Android TV-based (AOSP) OS to TV OEMs and manufacturers, embedding it across 150+ (rising toward 250+) TV brands and 22+ OEMs. The platform combines a licensed app store (100+ certified apps including Prime Video, Disney+ Hotstar, SonyLiv, JioCinema, Zee5), 250+ FAST/live TV channels, 10,000+ free movies across 16 languages, a Hindi-capable NLP voice assistant (Cloud TV Voice), an AI-driven content recommendation engine, and universal search. A lightweight 'Cloud TV Lite' variant supports devices with as little as 512MB of RAM, targeting India's affordable Smart TV segment.

Cloud TV operates a multi-stream business model: (1) OS licensing and certified-app bundling fees paid by TV manufacturers (primary), (2) app store and homepage placement revenue from content partners, (3) a CTV advertising platform (Cloud TV Ads) launched in July 2025 via a partnership with Magnite offering programmatic and 3D ad formats, and (4) FAST channel monetization through advertising. Customer segments are B2B-first — TV manufacturers/OEMs and OTT/FAST content providers — with end consumers as the indirect monetisation base (6M+ to 12M+ users cited). The company reports no external institutional funding and appears bootstrapped and founder-led, with Abhijeet Rajpurohit as Co-Founder & COO and Jagdish Rajpurohit as President.

Distribution is India-only today, with explicit expansion signals toward Bangladesh and the MENA region. Recent strategic activity through 2025–2026 — partnerships with Magnite (CTV ads), Dish TV Watcho, Zee5, Prasar Bharati WAVES, Swastik Stories, manoramaMAX, BookMyShow Stream, and SunNxt — indicates active ecosystem buildout and a pivot from a pure OS-licensing business toward a multi-sided platform with advertising and content-revenue layers.

Name

Cloud TV

Legal name

CloudWalker Streaming Technologies Pvt. Ltd.

Website

https://cloudtvos.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Cloud TV is India's first homegrown, certified Smart TV operating system, licensing its customized Android TV-based OS to 150+ TV brands and 22+ OEMs, and serving 6M+ users with licensed apps, 250+ FAST channels, voice control, and CTV advertising.

Ownership category

akta.pro rank

Product category

Smart TV Operating System

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Household Audio & Video Equipment (3651)

akta.pro primary industry

Pay-TV Value-Added Services (DVR, VOD, TV Everywhere, Apps) (MPABAGAG)

akta.pro secondary industry

Live TV Streaming (vMVPD/IPTV OTT) (MPACAAAD)

Keywords

• Smart TV operating system
• Certified Android TV OS
• White-label TV platform
• Connected TV advertising
• FAST channel distribution

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. OS Licensing to TV Manufacturers: Cloud TV licenses its certified Smart TV OS to TV OEMs and manufacturers, who embed it in their hardware. Revenue is generated through licensing fees, with dedicated support managers assigned to each OEM partner.
2. App Store Distribution Revenue: Cloud TV generates revenue through its built-in app store by featuring and distributing partner apps to its user base. Partners gain access to 6M+ users through homepage banners, dedicated content rows, and app store placements.
3. Connected TV Advertising: Cloud TV operates its own CTV advertising platform enabling brands to display targeted ads to users. The platform supports 3D ad formats, demographic targeting, and provides analytics including impression, fill, and completion rates.
4. FAST Channel Distribution: Cloud TV distributes Free Ad-Supported Streaming TV channels, monetising through advertising from the free content consumption. Partners include 250+ live TV channels across news, sports, entertainment, and more.
5. Content Partnerships and Promotions: Revenue generated through promotional placements on homepage, dedicated content rows, and featured app placements for content partners seeking increased visibility among Cloud TV's user base.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Cloud TV develops and licenses a certified, white-labelled Smart TV operating system based on Android TV (AOSP) for TV manufacturers and OEMs in India. The OS bundles licensed apps (100+), free FAST/Live TV channels (250+), voice assistant, content recommendations, universal search, and a built-in app store. Revenue is generated through OEM licensing fees, advertising on its CTV Ads platform, and content/app distribution partnerships.

Product overview

Cloud TV is a certified Smart TV Operating System (OS) developed by CloudWalker Streaming Technologies, serving as India's first homegrown Smart TV OS. The platform is built as a unified ecosystem combining multiple products: the core Cloud TV OS (an Android TV-based operating system), Cloud TV Voice (voice assistant with NLP), Cloud TV Channels (250+ FAST/Live TV channels), Cloud TV App Store (100+ licensed apps), Cloud TV Ads (CTV advertising platform), Cloud TV Lite (optimized for low-end 512MB devices), and companion features like CloudCast, Universal Search, Content Recommendation Engine, Movie Box App, User Profiles, and Screen Mirroring. The platform powers 6+ million users across 150+ TV brands, making it India's largest certified Smart TV OS built for Indian consumers and manufacturers.

Differentiator

Problem solved

Functional benefit

Brands

• Cloud TV Lite: A version of Cloud TV OS optimized for devices with just 512 MB of RAM
• Cloud TV Voice
• Cloud TV Ads

Products and services

• Cloud TV OS A certified Smart TV operating system built on Android TV (AOSP), providing an end-to-end solution with licensed apps, free live TV/FAST channels, app store, voice assistant, content recommendations, and universal search. Licensed to TV manufacturers and OEMs for embedding into their Smart TV hardware.
• Cloud TV Lite An optimised version of Cloud TV OS designed for devices with as low as 512MB of RAM, enabling TV manufacturers to ship affordable Smart TVs without sacrificing a responsive user experience.
• Cloud TV Voice Assistant A natural language processing and machine learning-based voice assistant built into Cloud TV OS, enabling users to search content, control playback, adjust volume, open apps, switch between sources, and navigate using voice commands. Supports Hindi language on devices with 512MB RAM.
• Cloud TV App Store A built-in licensed app store featuring 100+ certified OTT, music, gaming, and utility apps including Prime Video, Disney+ Hotstar, SonyLiv, JioCinema, Zee5, and more, with automatic updates and pre-installation options for OEMs.
• Cloud TV Channels (FAST / Live TV) A free ad-supported streaming TV (FAST) service offering 250+ live TV channels across news, sports, entertainment, kids, and mythology categories, including 100+ freemium channels for instant updates and non-stop entertainment.
• Cloud TV Ads A Connected TV (CTV) advertising platform enabling brands and agencies to run targeted ad campaigns on Cloud TV devices. Supports demographic and behavioural targeting, innovative 3D ad formats, programmatic buying via Magnite SSP, and analytics on impressions, fill rates, and completion rates.
• Movie Box App A free movies application built into Cloud TV OS providing access to more than 10,000 free movies, documentaries, and short films across genres and 16 languages, with a lifetime subscription included for Cloud TV device owners.

Quantifiable outcome

• 433% increase in viewership during Tata IPL 2024 through Jio Cinema integration
• +3 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability6 records

Feature8 records

Partnerships

Four partnerships are on record, tiered core.

• MagnitecoreTechnology or Integration · 2 July 2025Cloud TV entered India's CTV advertising market through a partnership with Magnite to launch its Cloud TV Ads platform. The collaboration enables programmatic advertising and innovative ad formats including 3D ads on Connected TVs.
• Dish TV WatchocoreStrategic or Co-development Partner · 20 March 2025Dish TV's Watcho streaming service partnered with Cloud TV to enable content streaming on 200 Smart TV brands. This partnership expanded Dish TV's subscriber base by reaching Smart TV audiences without requiring additional set-top box hardware.
• VideotexcoreOEM/ Whitelabel/ Licensing PartnerVideotex, a TV manufacturer, partners with Cloud TV to deploy affordable Smart TV products with certified OS, branded launcher customisation, and minimum hardware requirements.
• Lloyd, Hyundai, Videotex, Universal, Weston, Daiwa, and morecoreOEM/ Whitelabel/ Licensing PartnerCloud TV partnered with leading Indian TV OEMs to offer seamless Smart TV experiences with official apps, content recommendations, universal search, and OTA updates.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Roku: Roku is the closest direct peer — a Smart TV OS licensed to OEMs (Roku TV), monetized through a combination of hardware/feature licensing, advertising (Roku Ads Manager), and content distribution. Cloud TV replicates the same OEM-licensing + CTV ads + content marketplace model at an earlier stage and within India.
• Whale TV (formerly ZEASN): Whale TV is a Smart TV OS provider licensing to OEMs globally (especially in Asia and emerging markets), with similar content/FAST channels and CTV advertising offerings. It is a near-twin competitor for Cloud TV in the OEM-licensing segment, particularly in adjacent emerging markets.
• TiVo OS (Xperi): TiVo OS is a relatively new entrant Smart TV OS licensed to OEMs (Sharp, TCL, Vestel), with a content-driven interface and CTV advertising monetization. It directly mirrors Cloud TV's OEM-licensing + content aggregation + ads model.
• Foxxum: Foxxum is a European-headquartered Smart TV OS provider licensing to OEMs (Loewe, Medion, Telefunken, etc.) with an integrated content marketplace and CTV advertising. It is a comparable niche OEM-focused Smart TV OS player targeting non-tier-1 OEMs.

Broad incumbents

• Google TV (Android TV / Google TV): Google TV is the dominant Smart TV OS globally and Cloud TV's most direct competitor for OEM partnerships; it is also the underlying AOSP platform on which Cloud TV is built. Cloud TV differentiates on local Indian certification, low-end hardware support, and Hindi voice, but competes head-to-head for OEM wins.
• Amazon Fire TV OS: Amazon Fire TV OS licenses to OEMs (Fire TV-branded smart TVs from TCL, Hisense, etc.) and monetizes via ads, subscriptions, and Prime Video distribution. It competes with Cloud TV for OEM wins, particularly in markets Amazon targets in Asia.
• Samsung Tizen: Samsung's Tizen is a vertically integrated Smart TV OS primarily used in Samsung's own TVs, but it sets the competitive benchmark for app ecosystems, voice control, and CTV advertising capabilities that Cloud TV must match.
• LG webOS: LG's webOS is another vertically integrated Smart TV OS, recently spun out and now also licensed to other OEMs (RCA, etc.). It is a comparable Smart TV OS in functionality and competes for OEM partnerships as webOS licensing expands.

Regional players

• Xiaomi PatchWall / Xiaomi TV: Xiaomi is the leading Smart TV OEM in India (using PatchWall OS layered on Android TV) and a direct competitor for the same Indian budget-tier TV brands Cloud TV serves. While not a pure OS licensor, PatchWall competes in user mindshare and OEM positioning.

Emerging players

• Tata Play Binge: Tata Play Binge is an Indian CTV content aggregation platform (set-top box + smart TV app) bundling multiple OTT subscriptions. It competes with Cloud TV's app store and FAST channel offering for end-user attention and advertiser budgets in the Indian market, and is also one of Cloud TV's listed content partners (Dish TV Watcho).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/about
• Facebookfacebook.com/CloudTVOfficial

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cloud TV