True Organic Products

What True Organic Products does

True Organic Products, Inc. is a privately held, family-owned manufacturer of organic fertilizers founded in 2003 and headquartered in the Monterey/Salinas area of California, with a manufacturing plant in Spreckels. The company produces dry pelleted fertilizers, liquid fertilizers, and custom-blend formulations across an extensive portfolio of N-P-K-specific SKUs (e.g., True 4-4-2 through True 13-0-0 dry, and True 1-0-0 through True 7-0-0 liquid). Its core proprietary technology is the True HTP (Heat Treatment Process), validated by an ISO-accredited third-party laboratory, which eliminates human pathogens from incoming organic input materials; this is reinforced by a Hold & Release lot traceability program and a mandatory cleaning and sanitation protocol. The company holds OMRI, WSDA, and CDFA certifications and operates in compliance with the FDA Food Safety Modernization Act, enabling it to serve USDA National Organic Program-certified growers.

The company serves two primary customer segments: commercial agricultural growers (organic and conventional farming across crops including baby leaf spinach, strawberries, and almond orchards) as the dominant segment, and home gardeners/retail consumers as a secondary segment reached via the TrueOrganic.Earth D2C site and Western U.S. retail distribution. Its go-to-market combines enterprise field sales through eight dedicated regional representatives across the U.S. (West Coast and beyond) and Mexico, bulk truckload and mini-bulk delivery to commercial growers, and consumer retail distribution. The company claims to be the largest organic fertilizer manufacturer on the West Coast.

Revenue is generated through one-time sales of fertilizer products: commercial orders are quote-based with bulk truckload, mini-bulk, and small container formats, while consumer SKUs in the March 2026-launched Potting and Planting Collection are unit-priced from $7.99. The company remains founder-led by CEO Jake Evans, has no disclosed external funding, no institutional investors, and no disclosed revenue figures, making it a privately controlled operating business in a stable, regulated agricultural inputs category.

Name

True Organic Products

Legal name

True Organic Products, Inc.

Website

https://true.ag

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

True Organic Products is a family-owned, California-based organic fertilizer manufacturer (founded 2003) producing dry, liquid, and custom-blend fertilizers for commercial growers and home gardeners across the U.S. and Mexico.

Ownership category

akta.pro rank

Product category

Organic Fertilizers

NAICS

Fertilizer and Compost Manufacturing (32531), Pesticide, Fertilizer, and Other Agricultural Chemical Manufacturing (3253), Lawn and Garden Equipment and Supplies Retailers (4442)

SIC

Miscellaneous Chemical Products (2890)

akta.pro primary industry

Custom Blending & Private-Label Specialty Fertilizers (AFABACAN)

akta.pro secondary industry

Soils, Mulch, Fertilizers & Lawn Care Chemicals Retail (CRAIAIAC)

Keywords

• Organic fertilizers
• Dry pelleted fertilizers
• Liquid organic fertilizers
• Custom blend fertilizers
• Soil amendments

Headquarters

HQ city

Spreckels

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Organic Fertilizer Sales: Manufacturing and sale of organic fertilizers including dry pelleted, liquid, and custom blend formulations. Products designed for organic farming and meet National Organic Program requirements. Sold in bulk truckloads, mini-bulk orders, and small containers to commercial growers and home gardeners.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

True Organic Products manufactures and sells organic fertilizers in dry pelleted, liquid, and custom blend formulations for commercial growers and home gardeners. Products are designed for organic farming, meet National Organic Program requirements, and are OMRI Listed. The company also sells a consumer Potting and Planting Collection of seven specialized soil blends through retail and D2C channels.

Product overview

True Organic Products is an organic fertilizer manufacturer offering three core product lines: Dry Pelleted Fertilizers (the most diverse line of N-P-K pelleted organic fertilizers on the market), Liquid Fertilizers (providing nutrients with ease of liquid application, triple filtered for irrigation systems), and Custom Blend Fertilizers (custom-manufactured to meet specific grower needs). The company has developed an extensive portfolio of specific NPK formula products including 12 liquid fertilizers (True 1-0-0 through True 7-0-0) and 14 dry pelleted fertilizers (True 4-4-2 through True 13-0-0). Their products are designed to function in diverse geographic and environmental conditions, meeting National Organic Program requirements and OMRI certification standards.

Differentiator

Problem solved

Functional benefit

Products and services

• Dry Pelleted Fertilizer
• Liquid Fertilizer
• Custom Blend Fertilizer
• Potting and Planting Collection

Quantifiable outcome

• 100% of outgoing fertilizer tested
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Espoma Organic: Espoma is a long-established organic fertilizer manufacturer with a broad N-P-K pelleted and granular organic fertilizer line sold through retail and garden centers. Directly comparable to True Organic in product format, certification profile, and commercial/home gardener customer mix.
• Dr. Earth: Dr. Earth produces OMRI-listed organic fertilizers, soil amendments, and specialty blends for both home gardeners and commercial growers. Directly comparable to True Organic's OMRI-Listed pelleted/liquid organic fertilizer portfolio and West Coast grower focus.
• Down To Earth Fertilizer: Down To Earth is a manufacturer of natural and organic fertilizers with multiple N-P-K blends, sold through garden retailers and to commercial growers. Comparable in product category, OMRI-listed positioning, and SKU breadth.
• FoxFarm Soil & Fertilizer Company: FoxFarm produces organic-based and organic potting soils and liquid/dry fertilizers for both retail home garden and commercial cannabis/horticulture markets. Comparable to True Organic's Potting and Planting Collection and liquid fertilizer lines in channel and product format.
• BioSafe Systems: BioSafe Systems manufactures organic-approved crop protection and soil treatment products with OMRI listings, serving commercial growers. Comparable to True Organic in OMRI-certified agricultural input manufacturing and food-safety-positioned product story.
• Suståne Natural Fertilizer: Suståne produces natural and organic fertilizers from composted turkey litter and similar feedstocks, with both granular and pelletized products sold to commercial agriculture and turf markets. Directly comparable in feedstock-derived organic fertilizer manufacturing and N-P-K pellet portfolio.

Broad incumbents

• Scotts Miracle-Gro (Nature's Care): Scotts Miracle-Gro owns Nature's Care, a mass-market organic fertilizer and soil brand sold through national retail. Comparable product format (organic fertilizer, potting soil blends) at much larger scale; represents the broad incumbent True Organic competes against in retail shelf space.
• Wilbur-Ellis: Wilbur-Ellis is a large diversified ag-input distributor and formulator with specialty fertilizer offerings across the Western U.S. Comparable as a competitor for commercial grower relationships on the West Coast and as a buyer/formulator of fertilizer inputs.
• ICL Group (Specialty Fertilizers): ICL Group is a global specialty fertilizer manufacturer with controlled-release, water-soluble, and foliar fertilizer products. Comparable in specialty fertilizer manufacturing capabilities and custom-blend offerings, though at vastly larger scale and with a synthetic-led portfolio.

Emerging players

• Medina Agriculture Products: Medina produces organic-based liquid and granular fertilizers and soil activators for commercial agriculture and home garden use. Comparable as a smaller organic fertilizer manufacturer overlapping in product format and customer type, but with a more limited product line.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about True Organic Products