What SimpleBackups does

SimpleBackups, operated by Belgian limited liability company Union Lab SRL and headquartered in Brussels, is a unified backup automation platform covering servers, databases, cloud storage, and SaaS applications. Its product surface includes automated database backup (MySQL, PostgreSQL, MongoDB, Redis, plus DBaaS providers), server and folder backup via SSH/Agent/Docker, cloud storage replication across 30+ destinations, and SaaS application backup for GitHub, GitLab, Notion, Knack, and Gitea. Add-on modules include server and volume snapshots, Kubernetes backup, Stack Discovery for automated infrastructure scanning, SimpleStorage (a built-in storage option), and an MCP Server that exposes backup operations to third-party AI agents such as Claude and ChatGPT.

The platform connects to customer infrastructure via SSH, local agent, Docker, OAuth (Supabase, Neon, DigitalOcean), or secure tunnel (Tailscale), and applies end-to-end AES-256 encryption with user-controlled keys. Differentiators include no-code expert-optimized backup scripts, monitoring with anomaly detection, and compliance certifications (GDPR, ISO 27001).

SimpleBackups operates a product-led growth model: users self-register at my.simplebackups.com via Google, GitHub, or DigitalOcean OAuth, start a free trial with no credit card required, and subscribe to tiered plans. Target segments span indie SaaS startups, digital agencies, and enterprise organizations including Fortune 500 companies. The company is bootstrapped with no disclosed external funding and operates with 1-10 employees.

Name

SimpleBackups

Legal name

Union Lab SRL

Website

https://simplebackups.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

SimpleBackups is a Brussels-based, bootstrapped SaaS platform that automates server, database, cloud storage, and SaaS application backups for developers, agencies, and enterprises via a self-serve product-led model.

Ownership category

akta.pro rank

Product category

Cloud Data Backup & Protection Software

NAICS

Computer Systems Design and Related Services (5415), Office Administrative Services (56111)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)

akta.pro primary industry

Managed Backup Operations (On-Prem & Hybrid) (BPAEALAC)

akta.pro secondary industries

Backup & Recovery Software (HDABAEAD), Backup & Restore Platforms (Cloud Backup) (HDABAIAB), Hybrid Cloud Storage & Backup Infrastructure (HDABAMAG), Continuity for SaaS & Cloud Apps (M365/Salesforce Backup) (HDABAIAK), Endpoint, SaaS & M365/Google Workspace Backup Services (BPAEALAJ), Backup & DR Software Implementation & Managed Platforms (BPAEALAI), Backup, Disaster Recovery & Data Protection for Private Cloud (HDABABAJ)

Keywords

• Cloud backup automation
• Database backup service
• Server backup platform
• SaaS data protection
• Disaster recovery software

Headquarters

HQ city

Brussels

HQ country

Belgium

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations

Revenue model

1. Subscription SaaS: Subscription-based SaaS service with tiered pricing plans. Users can sign up for free trial with no credit card required. Pricing tiers likely differentiated by number of backups, storage, or features.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

SimpleBackups is a unified backup automation platform that schedules, runs, and monitors backups for servers, databases (MySQL, PostgreSQL, MongoDB, Redis), cloud storage buckets, and SaaS applications (GitHub, GitLab, Notion, Knack, Gitea). It connects via SSH or OAuth, stores backups on 30+ storage providers, and offers one-click restore with monitoring, anomaly detection, and project-based dashboards.

Product overview

SimpleBackups is a unified backup automation platform that provides database, server, storage, and SaaS application backup services. The core offering consists of Database Backup (supporting MySQL, PostgreSQL, MongoDB, Redis, and DBaaS providers), Server & Folder Backup, Cloud Storage Backup, and SaaS Application Backup. Additional modules include Server & Volume Snapshots for cloud instances, Kubernetes Backup, and Stack Discovery for automated infrastructure scanning. SimpleBackups integrates with 35+ storage providers and multiple database-as-a-service platforms, offering both SSH/Docker-based connections and OAuth integrations. The platform includes SimpleStorage as its own storage solution, a Backup Agent for server connectivity, and an MCP Server for AI agent integration.

Differentiator

Problem solved

Functional benefit

Brands

• SimpleRestore: A free MySQL database restore tool that allows users to privately restore a MySQL database from a backup dump directly to a remote MySQL server without requiring access to import tools.

Products and services

• Database Backup Automated backup service for MySQL, PostgreSQL, MongoDB, Redis, self-hosted databases, and managed database-as-a-service providers, supporting connections via SSH, local Agent, Docker, and secure tunnels. Targets developers, agencies, and enterprises running database workloads on cloud or self-hosted infrastructure.
• Server & Folder Backup Automated backup of file systems and entire server snapshots over SSH, covering project files, home directories, and custom paths on Linux/VPS servers. Designed for developers and IT teams who need scheduled file-level backups of their servers.
• Cloud Storage Backup Automated replication of cloud storage buckets and S3-compatible storage from any provider, enabling scheduled storage-to-storage transfers. For teams needing to replicate or migrate cloud object storage without manual scripting.
• SaaS Application Backup Backup service for collaborative SaaS applications including GitLab, GitHub, Notion, Knack, and Gitea, storing their data in any configured storage destination. For organizations needing data protection and portability for SaaS platform content.
• Server & Volume Snapshots Block-level server and volume snapshot functionality for cloud provider instances including AWS EC2, DigitalOcean Droplets, Hetzner Cloud, Linode, OVH, Scaleway, Vultr, Contabo, Exoscale, and UpCloud. For teams running workloads on cloud VMs who need point-in-time disk snapshots.
• Kubernetes Backup Stack Discovery-enabled backup module for Kubernetes clusters that automatically discovers databases, files, containers, and repositories within cluster environments. Targets DevOps teams running containerized workloads.
• Stack Discovery Automated discovery and backup configuration module that scans infrastructure for databases, files, Docker containers, and Git repositories, then auto-configures backups. Supports VPS, Supabase, and Kubernetes stacks.
• SimpleStorage Built-in cloud storage destination offered by SimpleBackups for storing backup files, providing customers an integrated storage option alongside third-party providers.
• MCP Server Model Context Protocol server that connects SimpleBackups to third-party AI agents such as Claude, ChatGPT, Codex, or Cursor for backup management and automation through AI-driven workflows.

Quantifiable outcome

• Setup time reduced to minutes with no-code configuration
• +1 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration68 records

AI capability1 record

Feature8 records

Partnerships

16 partnerships are on record, tiered core.

• SupabasecoreTechnology or IntegrationOne-click/OAuth integration for PostgreSQL database backups. SimpleBackups connects to Supabase via OAuth to automatically discover and back up PostgreSQL databases, Storage buckets, Edge Functions, Auth configuration, PostgREST config, and Secrets.
• NeoncoreTechnology or IntegrationDirect partnership for one-click PostgreSQL database backup setup with Neon managed database service.
• Amazon RDScoreTechnology or IntegrationDirect integration for backing up Amazon RDS instances running MySQL, PostgreSQL, and MongoDB databases.
• Google Cloud DBcoreTechnology or IntegrationIntegration for Google Cloud managed database backups supporting MySQL and PostgreSQL.
• DigitalOceancoreTechnology or IntegrationOAuth integration for DigitalOcean Managed Database backups (MySQL, PostgreSQL, MongoDB). Also supports DigitalOcean Spaces object storage as backup destination and automatic server provisioning.
• Azure DBcoreTechnology or IntegrationIntegration for Azure managed database backups supporting MySQL and PostgreSQL.
• VultrcoreTechnology or IntegrationIntegration for Vultr managed database backups supporting MySQL, PostgreSQL, and Redis.
• ScalingocoreTechnology or IntegrationIntegration for Scalingo managed database backups supporting MySQL, PostgreSQL, MongoDB, and Redis.
• OVHcoreTechnology or IntegrationIntegration for OVH managed database backups supporting MySQL, PostgreSQL, and Redis.
• ScalewaycoreTechnology or IntegrationIntegration for Scaleway managed database backups supporting MySQL, PostgreSQL, Redis, and MongoDB.
• AivencoreTechnology or IntegrationIntegration for Aiven managed database backups supporting MySQL and PostgreSQL.
• UpCloudcoreTechnology or IntegrationIntegration for UpCloud managed database backups supporting MySQL and PostgreSQL.
• Laravel ForgecoreTechnology or IntegrationAutomatic server provisioning integration. SimpleBackups can be configured as a Laravel Forge recipe to automatically add newly created servers to SimpleBackups.
• GitHubcoreTechnology or IntegrationOAuth authentication provider for user login. Also supports GitHub SaaS application backup.
• GitLabcoreTechnology or IntegrationSaaS application backup support for GitLab collaborative platforms.
• NotioncoreTechnology or IntegrationSaaS application backup support for Notion workspace data.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Backblaze: Backblaze offers unlimited consumer and SMB backup plus B2 object storage that SimpleBackups integrates with. It's both an adjacent incumbent in backup-as-a-service and a partner in SimpleBackups' multi-storage ecosystem.
• Cohesity: Cohesity provides enterprise data management, backup, and ransomware recovery at scale. It represents a much larger incumbent in the broader backup market SimpleBackups participates in.
• Druva: Druva delivers cloud-native data protection and backup for enterprise SaaS, hybrid, and endpoint workloads. It competes with SimpleBackups in SaaS and cloud workload backup but at a much larger enterprise scale.
• Rubrik: Rubrik offers cloud-native enterprise backup, DR, and data security with strong database and SaaS coverage. It defines the upper-bound incumbent SimpleBackups would face in enterprise expansion.
• Veeam: Veeam is the dominant enterprise backup and data management vendor covering VMs, cloud, SaaS, and Kubernetes. It represents the broad incumbent benchmark SimpleBackups would compete against as it moves up-market.
• Acronis: Acronis combines backup with cybersecurity and endpoint protection for SMB and mid-market customers. It competes in the same server and SaaS backup categories SimpleBackups addresses, with broader portfolio.

Direct peers

• JetBackup: JetBackup provides automated backup products for servers, databases, and hosting control panels (cPanel, DirectAdmin). It competes in the same SMB/developer backup segment with similar self-serve SaaS distribution.
• BorgBase (by 23m): BorgBase is a managed hosting service for Borg and Restic backups, focused on developers and small teams needing off-site deduplicated backup storage. Highly comparable on target persona and pricing-tier approach.
• SnapShooter: SnapShooter offers automated server, database, and application backups targeting DigitalOcean, Hetzner, Vultr, and similar cloud providers. Most directly comparable to SimpleBackups on product scope, developer-led positioning, and DBaaS integration list.
• rsync.net: rsync.net provides managed rsync/zfs/rclone backup storage targeting developers and sysadmins. Overlaps with SimpleBackups on server and file-system backup use cases for technical buyers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SimpleBackupsIO
• GitHubgithub.com/SimpleBackups
• YouTubeyoutube.com/@SimpleBackups
• Facebookfacebook.com/simplebackups
• LinkedInlinkedin.com/company/simplebackups
• Instagraminstagram.com/simplebackups

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SimpleBackups