Referrals
Referrals.com is a bootstrapped Santa Monica-based SaaS that lets SMBs, e-commerce brands, and agencies launch referral, affiliate, and advocate campaigns via a freemium and tiered subscription ($9–$299/month) platform with templates, whitelabel deployment, and integrations across WordPress, Shopify, Google Analytics, Facebook, MailChimp, and Zapier.
- Company typePrivate
- Founded2011
- HeadquartersSanta Monica, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Referrals does
Referrals.com is a Santa Monica-based, Delaware-incorporated (REFERRALS, LLC.) referral marketing SaaS targeting SMBs, e-commerce operators, marketing agencies, and enterprise multi-brand accounts. The platform lets users launch and manage referral, affiliate, partner, influencer, and advocate campaigns from a cloud-based dashboard, with eight campaign templates (Social Instant Reward, Token Rewards, Download Giveaway, Photo Voting, Poll Campaigns, Closed Beta, Info Bar, Full Page Takeover) plus white-label subdomain deployment.
Underlying technology is a LAMP-style stack (PHP, JavaScript, HTML) hosted on AWS with 99.99% uptime, front-ended via Vercel, and integrated with WordPress, Shopify, Google Analytics, Google Conversion Tracking, Facebook Pixel, MailChimp, Zapier (2,000+ apps), and major social networks. The platform is GDPR-compliant, ships ready-made templates, and offers a Referral Marketplace that piggybacks on a partner network of ~21,000 domains (GlobalVentures/VNOC) to target verticals with roughly 500k subscribers. Distribution combines a product-led self-serve motion (free signup via Contrib or VNOC, plus social login) with an affiliate/commission channel and a whitelabel/OEM offering for agencies.
The company monetizes through a freemium tier and three paid plans — Premium/Grow at $9/brand/month, Accelerate at $19/month, and Pioneer at $299/month — alongside the affiliate program. The firmographic profile describes a small (11–50 employee) bootstrapped entity self-labeled "alpha stage," with no disclosed funding rounds, no listed management team, and no publicly reported revenue; the site self-claims "over 19,000 brands" served as an "award-winning agency."
Referrals firmographics
Firmographics- Name
- Referrals
- Legal name
- REFERRALS, LLC.
- Website
- https://referrals.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Referrals.com is a bootstrapped Santa Monica-based SaaS that lets SMBs, e-commerce brands, and agencies launch referral, affiliate, and advocate campaigns via a freemium and tiered subscription ($9–$299/month) platform with templates, whitelabel deployment, and integrations across WordPress, Shopify, Google Analytics, Facebook, MailChimp, and Zapier.
- Ownership category
- akta.pro rank
Referrals industry classification
Industry- Product category
- Referral Marketing Software
- NAICS
- Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Referral & Advocacy Program Services (MPAAAIAO)
- akta.pro secondary industry
- Social Affiliate & Referral Commerce Platforms (CRAFANAI)
Keywords
Where Referrals is headquartered
LocationHeadquarters
- HQ city
- Santa Monica
- HQ country
- United States
- HQ region
- North America
Markets served
Referrals business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Marketing or Sales, Personnel, Operations
Revenue model
- Subscription Revenue: Tiered subscription model with three plans: Premium (Grow) at $9/brand/month, Accelerate at $19/month, and Pioneer at $299/month. Each tier offers increasing features including marketplace inclusion, whitelabel capabilities, and advertising reach.
- Affiliate Commissions: Affiliate program where promoters earn commissions for each sign-up made through their unique affiliate link. High conversion rates with dedicated support for affiliates.
- Free Tier with Upsell: Free social rewards and invite for perks campaigns available. Platform monetizes through premium feature upsells and paid plan upgrades.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Premium (Grow) - $9/brand/month for single brand campaigns |
| Subscription | Monthly | Accelerate Plan - $19/month |
| Subscription | Monthly | Pioneer Plan - $299/month |
| Freemium | Monthly | Free Social Rewards and Invite for Perks Campaigns |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
Referrals product offering
Product offeringCore offering
Referrals.com is a cloud-based SaaS referral marketing platform that enables businesses to create, manage, and track referral, affiliate, partner, influencer, and advocate programs across multiple domains and campaigns. It offers customizable campaign templates (social rewards, token rewards, voting, giveaways), whitelabel capabilities, integrations with major analytics and e-commerce platforms, and a Deal Marketplace network spanning 21,000 domains for cross-promotion.
Product overview
Referrals.com is a comprehensive referral marketing platform offering a single unified product with multiple campaign templates and three pricing tiers. The core platform enables businesses to create and manage referral, affiliate, partner, influencer, and advocate programs with multi-domain, multi-campaign functionality. The product portfolio includes customizable campaign templates (Social Instant Reward, Token Reward, Download Giveaway, Photo Voting, Poll Campaign, Closed Beta, Info Bar, Full Page Takeover) plus a Referral Marketplace for cross-network promotion. Three pricing tiers serve different business needs: Premium (Grow) at $9/brand for single-brand startups, Accelerate at $19/month for marketplace access and targeted advertising, and Pioneer at $299/month for unlimited domains and brands. White-label capabilities allow branded subdomain experiences (referrals.yourdomain.com) across all paid plans.
Differentiator
Problem solved
Functional benefit
Products and services
- Referrals.com Platform A contributory referral program platform enabling businesses to create and manage referral, affiliate, partner, influencer, and advocate programs. Offers multi-program and multi-campaign functionality across unlimited domains with in-depth customization and white-label options.
- Referral Marketplace Marketplace module featuring deals across a network of 21,000 domains for broader exposure. Allows users to feature their campaigns across the Referrals.com partner network and target specific verticals with 500k subscribers.
Quantifiable outcome
- Doubled user base in three months for tech startup using Grow Plan
- +7 more outcomes
Companies that use Referrals
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Referrals technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
Feature6 records
Referrals partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and major.
- WordPresscoreWordPress integration allows seamless incorporation of referral campaigns into WordPress websites. Part of broad compatibility suite including PHP, HTML, and other major platforms.
- ShopifycoreShopify integration enables e-commerce stores to easily implement referral marketing campaigns. Full integration with platform for seamless functionality.
- Google AnalyticscoreFull integration with Google Analytics for tracking website traffic and measuring referral campaign conversions. Also integrates with Google Conversion Tracking.
- Facebook PixelcoreAdvanced tool for tracking conversions from Facebook ads, optimizing ads, and building targeted audiences. Full integration for campaign performance tracking.
- ZapiercoreConnects referral campaigns with thousands of apps (2000+) through Zapier for increased automation and streamlined workflows.
- ContribcoreContrib.com is the contribution platform for Referrals.com, enabling users to sign up, participate in bug bounty programs, and contribute skills, services, apps, contacts or capital. Part of the same ecosystem.
- VNOCcoreVNOC.com provides domain and network infrastructure for Referrals.com. Users can sign up via VNOC accounts. Part of premium network of 20,000 websites.
- GlobalVenturesmajorGlobalVentures owns a premium network of 20,000 websites and provides tools to help build successful companies. Offers domain names with targeted traffic, unique business models, and equity ownership opportunities.
- Social Platforms (Facebook, Instagram, LinkedIn, Twitter, Pinterest)coreFull integration with major social media platforms for widespread social media engagement and viral sharing capabilities.
- AWS (Amazon Web Services)coreAmazon Cloud hosting with 99.99% uptime ensuring reliable access and data security. Core infrastructure provider.
Scale indicators13 records
Recent moves6 records
Expansion highlights5 records
Referrals competitors and assessment
Company assessmentDirect peers
- Friendbuy: Referral marketing platform purpose-built for e-commerce and DTC brands with deep Shopify integration. Comparable on referral program mechanics, white-glove onboarding, and subscription pricing tiers.
- Tapfiliate: Affiliate and referral tracking platform with Shopify/WordPress integrations and tiered SMB pricing. Direct overlap with Referrals.com's integration stack and small-business subscription model.
- ReferralCandy: Direct SMB-focused e-commerce referral marketing SaaS with Shopify/WooCommerce integrations and tiered subscription pricing. Closest competitor to Referrals.com's core SMB customer segment and campaign template approach.
- Yotpo: Well-funded marketing platform combining reviews, SMS, loyalty, and referral programs for e-commerce brands. Direct overlap on the referral and advocate program module Referrals.com sells.
- Refersion: Affiliate and influencer marketing platform for e-commerce brands with marketplace discovery features. Comparable to Referrals.com on affiliate program management and Shopify-native delivery.
- Ambassador: Enterprise referral, affiliate, and partner marketing software with white-label capabilities. Closest comparable to Referrals.com's whitelabel/multi-brand positioning for agencies and multi-brand enterprises.
Emerging players
- GrowSurf: Lightweight referral program SaaS targeting startups and SMBs with quick-launch campaigns. Comparable to Referrals.com's freemium-to-paid funnel and template-driven campaign experience.
- Viral Loops: Referral campaign platform with template-based giveaways, waitlists, and leaderboards. Comparable to Referrals.com on viral campaign templates and SMB-friendly pricing, with similar PLG motion.
Broad incumbents
- Impact: Large-scale partner and affiliate marketing platform serving enterprise brands. Overlaps with Referrals.com's affiliate and partner program modules but operates at significantly larger scale with a global enterprise customer base.
- PartnerStack: End-to-end partner ecosystem platform for B2B SaaS, with referral, reseller, and affiliate programs. Comparable on the partner/affiliate program management layer that Referrals.com includes alongside referral campaigns.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Referrals social profiles
Digital presenceReferrals compliance and trust
Trust signalCompliance2 records
Referrals financial estimates
Financial estimateRevenue estimate
Valuation estimate
Referrals leadership team
Management profileNumber of profiles
Referrals funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Referrals M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Referrals
What does Referrals do?
Referrals.com is a cloud-based SaaS referral marketing platform that enables businesses to create, manage, and track referral, affiliate, partner, influencer, and advocate programs across multiple domains and campaigns. It offers customizable campaign templates (social rewards, token rewards, voting, giveaways), whitelabel capabilities, integrations with major analytics and e-commerce platforms, and a Deal Marketplace network spanning 21,000 domains for cross-promotion.
Is Referrals a public or private company?
Referrals is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Referrals founded?
Referrals was founded in 2011. It employs 11 to 50 people.
Where is Referrals based?
Referrals is headquartered in Santa Monica, United States, in the North America region.
How does Referrals make money?
Three revenue lines are on record. Subscription Revenue is the primary driver. The others are affiliate Commissions and free Tier with Upsell.
Who are Referrals's main competitors?
Direct peers on record are Friendbuy, Tapfiliate, ReferralCandy, Yotpo, Refersion and Ambassador. Emerging players are GrowSurf and Viral Loops. Broad incumbents are Impact and PartnerStack.
Does Referrals have an API?
No public API is recorded for Referrals.
What industry is Referrals in?
Referrals's product category is Referral Marketing Software. Its primary akta.pro industry code is MPAAAIAO, Referral & Advocacy Program Services, with a secondary code of CRAFANAI, Social Affiliate & Referral Commerce Platforms. Its NAICS code is 541810 and its SIC code is 7311.