Moneybird

Online Bookkeeping Softwaremoneybird.nl

Moneybird B.V. is a Dutch cloud-based bookkeeping SaaS platform founded in 2008, serving over 400,000 entrepreneurs and small businesses primarily in the Netherlands with invoicing, VAT filing, bank integration, and an integrated business bank account, distributed via a self-serve, freemium model with a certified accountant partner network.

Company typePrivate
Founded2008
HeadquartersEnschede, Netherlands
Headcount11–50
GTM typeB2B
OfferingSoftware

What Moneybird does

Moneybird B.V. is a Dutch online bookkeeping SaaS platform founded in 2008 and headquartered in the Netherlands, serving over 400,000 entrepreneurs — primarily Dutch self-employed professionals (ZZP) and small-to-medium businesses (MKB), with localized offerings extended to Belgium, the UK, Germany, and French-speaking Belgium. The core product, the Moneybird Boekhoudpakket, bundles invoicing, quotations, purchase invoices, time tracking, VAT (btw) filing, and financial reporting into a single cloud platform accessible via web, iOS, and Android. Underlying technology includes a REST API with MCP (Model Context Protocol) support for AI agent integration, PSD2-compliant bank connectivity through partner Ponto (1,700+ banks, 15 countries), automatic document recognition, and AI-powered processing of invoices and receipts.

The platform's product surface has expanded vertically and horizontally over time: the Moneybird Betaalrekening (an integrated business bank account issued under Mastercard via Adyen N.V.) ties payments directly into the ledger; 'Abonnementen' targets SaaS founders with automated recurring billing; 'Online Verkopen' enables e-commerce payment links; and 'Online Betaalmethoden' aggregates payment processors (Stripe, Mollie, Kayabi). Distribution is predominantly product-led and self-serve, anchored by a 60-day free trial and a freemium fallback tier. A certified 'Moneybird Expert' network of accountants and bookkeepers functions as a secondary channel and customer-success layer, particularly relevant for the accountant/bookkeeper segment that manages multiple client administrations through the platform.

Moneybird operates a tiered subscription model with monthly billing, differentiated by transaction volume, automation features, and access to the integrated business account; a free tier serves as a fallback after the trial. The company is privately held as a Dutch B.V., appears to be founder-owned with no disclosed external funding rounds, and operates with a small team (11-50 employees). Revenue, ownership structure, and board composition are not publicly disclosed. Customer satisfaction is reported at 4.1/5 across 922 reviews on the Feedback Company platform.

Moneybird firmographics

Firmographics

Name: Moneybird
Legal name: Moneybird B.V.
Website: https://moneybird.nl
Company type: Private
Founded year: 2008
Operating status: Operating
Headcount range: 11–50 employees
Short description: Moneybird B.V. is a Dutch cloud-based bookkeeping SaaS platform founded in 2008, serving over 400,000 entrepreneurs and small businesses primarily in the Netherlands with invoicing, VAT filing, bank integration, and an integrated business bank account, distributed via a self-serve, freemium model with a certified accountant partner network.
Ownership category
akta.pro rank

Moneybird industry classification

Industry

Product category: Online Bookkeeping Software
NAICS: Funds, Trusts, and Other Financial Vehicles (525)
SIC: Finance Services (6199)
akta.pro primary industry: Bill Pay, Invoicing & Payables Platforms (BPAMAFAF)
akta.pro secondary industries: Cloud FinOps & SaaS Spend Management (BPAEAOAH), Embedded Payments (Pay-ins, Pay-outs, Wallets) (FSAGALAB)

Keywords

Online bookkeeping software
Cloud accounting platform
Business bank account
VAT filing software
Invoicing automation

Where Moneybird is headquartered

Location

Headquarters

HQ city: Enschede
HQ country: Netherlands
HQ region: Europe

Offices3 records

Markets served

Moneybird business model

Business model

GTM type: B2B
Offering type: Software
Cost components: Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

Subscription Plans: Moneybird offers tiered subscription plans with varying levels of functionality. Paid tiers differentiate based on number of bank transactions allowed, automation features, and access to business account. A free tier is available with basic features.
Free Tier: A free package is available that automatically activates after the 60-day trial period if no paid plan is selected.

Pricing tiers

Model	Billing	Price
Freemium	Others	Free package with basic bookkeeping features
Subscription	Monthly	Paid packages with enhanced features

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Moneybird product offering

Product offering

Core offering

Moneybird provides cloud-based online accounting software for Dutch entrepreneurs, freelancers, and small businesses. Its core product, the Moneybird Boekhoudpakket, bundles invoicing, quotations, purchase invoices, time tracking, VAT filing, financial reporting, and subscription management, complemented by an integrated business bank account (Moneybird Betaalrekening), mobile apps, and a developer API with AI integration via MCP.

Product overview

Moneybird is an online accounting software platform serving over 400,000 Dutch entrepreneurs. The core product is the Moneybird Boekhoudpakket, a comprehensive accounting suite that integrates invoicing, quotations, purchase invoices, time tracking, VAT filing, and business banking. The platform offers several add-on modules including the Moneybird Betaalrekening (integrated business bank account), mobile apps for iOS and Android, the Moneybird API with MCP support for AI integration, Online Verkopen for e-commerce, Abonnementen for subscription billing, and Online Betaalmethoden for payment collection. Bank connectivity is available through Moneybird's own Betaalrekening or via third-party Ponto for existing bank connections.

Differentiator

Problem solved

Functional benefit

Products and services

Moneybird Boekhoudpakket The primary online accounting software platform serving over 400,000 entrepreneurs. Provides a complete solution for invoicing, quotations, purchase invoices, time tracking, VAT returns, financial reporting, and business banking integration, offered via tiered subscription with a 60-day free trial and freemium fallback.
Moneybird Betaalrekening An integrated business bank account fully connected to the Moneybird accounting software. Enables automatic transaction matching, payment requests to customers, and direct payment processing within Moneybird. The Mastercard is issued by Adyen N.V. pursuant to license by Mastercard International.
Moneybird API A standalone REST API enabling developers to build custom integrations, automate workflows, and connect Moneybird with external software systems. Supports operations such as creating and managing invoices, contacts, documents, and financial data, and includes MCP (Model Context Protocol) support for AI tool integration.

Quantifiable outcome

60 days free trial with full functionality
+2 more outcomes

Companies that use Moneybird

Customer profile

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Moneybird technology and API

Technology

Technology focussed Yes

API detail

Has API: Yes
API docs
API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability2 records

Feature6 records

Moneybird partnerships and signals

Strategic signal

Partnerships

Two partnerships are on record, tiered core and minor.

Ponto (Isabel Group)coreTechnology or IntegrationPonto is a Belgian fintech company (part of Isabel Group) providing PSD2-compliant bank connectivity. Moneybird uses Ponto to offer automatic bank transaction importing from 1,700+ banks across 15 countries. This is essential infrastructure for Moneybird's core bank integration feature.
CoolblueminorGTM or Marketing PartnerReferral program partner. Users who refer friends through the 'Vertel-een-Vriend' program receive Coolblue vouchers worth €50 as rewards.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Moneybird competitors and assessment

Company assessment

Broad incumbents

Exact Online: Established Dutch and European SMB cloud accounting and ERP suite. Overlaps with Moneybird on bookkeeping and invoicing but serves a broader mid-market with HR, ERP, and payroll modules.
FreshBooks: Cloud accounting platform for SMBs, freelancers, and service-based businesses with strong invoicing and expense management. Comparable target customer (freelancers, micro-businesses) to Moneybird's ZZP segment.
QuickBooks (Intuit): Global SMB accounting platform from Intuit with invoicing, expense tracking, and bank connections. Competes for the same small business and self-employed customer base as Moneybird, with substantially more resources.
Xero: Global cloud accounting platform for SMBs and accountants. Comparable product surface (invoicing, bank feeds, automation) and serves a similar accountant-led buyer ecosystem, including expanding presence in the Netherlands.
AFAS Software: Large Dutch software vendor with online accounting, payroll, and ERP products for SMB and mid-market. Broader portfolio than Moneybird but directly competes in the Dutch online bookkeeping category.
Sage Business Cloud Accounting: Established SMB accounting and payroll cloud suite. Overlaps with Moneybird on invoicing, bank reconciliation, and SMB bookkeeping, particularly in European markets.

Emerging players

Billy (Debitoor): Nordic/Belgian SMB invoicing and accounting SaaS (formerly Debitoor). Comparable horizontal SMB invoicing + bookkeeping proposition and an example of European peers expanding across borders similarly to Moneybird.

Direct peers

e-Boekhouden: Dutch online accounting SaaS targeting ZZP and SMB customers with invoicing, bookkeeping, and BTW filing. Closest direct competitor to Moneybird in the Dutch self-employed segment.
Yuki: Dutch cloud bookkeeping platform for SMBs and accountants, offering automated document recognition and bank integration. Competes directly with Moneybird for the accountant-led SMB administration workflow.
Minox: Dutch online bookkeeping service for entrepreneurs and small businesses, with invoicing and bank integration. Comparable product scope and Dutch SMB target market to Moneybird.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Moneybird financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Moneybird leadership team

Management profile

Number of profiles

Moneybird funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Moneybird M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moneybird

What does Moneybird do?

Is Moneybird a public or private company?

Moneybird is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Moneybird founded?

Moneybird was founded in 2008. It employs 11 to 50 people.

Where is Moneybird based?

Moneybird is headquartered in Enschede, Netherlands, in the Europe region.

How does Moneybird make money?

Two revenue lines are on record. Subscription Plans are the primary driver. The others are free Tier.

Who are Moneybird's main competitors?

Broad incumbents on record are Exact Online, FreshBooks, QuickBooks (Intuit), Xero, AFAS Software and Sage Business Cloud Accounting. Billy (Debitoor) is listed as an emerging player. Direct peers are e-Boekhouden, Yuki and Minox.

Does Moneybird have an API?

Yes. Moneybird offers a REST API that allows developers to build integrations and automate workflows. The API supports operations such as creating and managing invoices, contacts, documents, and financial data. Additionally, Moneybird provides an MCP (Model Context Protocol) connection that enables AI tool integration, allowing users to query accounting information and automate tasks through AI systems. Developer documentation is at developer.moneybird.com/introduction.

What industry is Moneybird in?

Moneybird's product category is Online Bookkeeping Software. Its primary akta.pro industry code is BPAMAFAF, Bill Pay, Invoicing & Payables Platforms, with a secondary code of BPAEAOAH, Cloud FinOps & SaaS Spend Management. Its NAICS code is 525 and its SIC code is 6199.