IoTReady
IoTReady is an Italian B2B IoT solutions provider delivering end-to-end firmware, hardware, cloud (Trackle platform), and application services to manufacturers and industrial operators across HVAC, energy, security, and consumer electronics sectors.
- Company typePrivate
- Founded2018
- HeadquartersBergamo, Italy
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What IoTReady does
IoTReady (legal entity IOTREADY S.r.l.) is an Italian B2B IoT solutions provider founded in 2018 and headquartered in the Bergamo province (Pedrengo/Brusaporto), Italy. The company delivers end-to-end IoT implementations that span embedded firmware development, custom electronic control boards, IoT gateway hardware, cloud infrastructure, web portals, and mobile applications. Its core proprietary technology is the Trackle IoT platform — a cloud-based infrastructure offering device management, data routing, and over-the-air firmware updates — paired with a proprietary firmware connectivity library that supports multiple connectivity options including GSM/SIM, Wi-Fi, and Modbus RTU. The company explicitly positions around Security by Design and compliance with EU IoT regulations, including the Cyber Resilience Act (CRA) and the RED Directive.
The company serves manufacturers and industrial operators across five named verticals: Consumer Electronics, Professional Appliances, Industrial HVAC, Smart Metering, and Energy Monitoring, with additional case-study presence in Smart Security. Visible customer logos include VMC Italia, Cava Armati, Robergam, Riello, Netco, Comem, Enerblue, Brema, Cembre, Filippi 1971, and Dabrazzi Packaging. IoTReady's revenue model combines (i) custom IoT solution development on a project/professional-services basis, (ii) hardware sales (gateways, control boards, GPS devices), (iii) recurring Trackle platform subscriptions with both freemium and paid tiers, and (iv) a 24-month minimum GPS Tracking service contract. Distribution is primarily sales-led direct to enterprise/OEM customers with an embedded/white-label motion (technology is integrated into customers' own branded products), supplemented by a self-serve Trackle Freemium channel at trackle.cloud for developers and smaller accounts. Geographic footprint is Italy-centric, with international reach occurring indirectly through customers exporting finished connected products.
IoTReady firmographics
Firmographics- Name
- IoTReady
- Legal name
- IOTREADY S.r.l.
- Website
- https://iotready.it
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- IoTReady is an Italian B2B IoT solutions provider delivering end-to-end firmware, hardware, cloud (Trackle platform), and application services to manufacturers and industrial operators across HVAC, energy, security, and consumer electronics sectors.
- Ownership category
- akta.pro rank
IoTReady industry classification
Industry- Product category
- IoT Platform Software
- NAICS
- Computer Systems Design and Related Services (5415), Custom Computer Programming Services (541511), Computer Systems Design Services (541512)
- SIC
- Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Cellular IoT/M2M Gateways & Routers (LTE/5G) (HDAFAIAF)
- akta.pro secondary industries
- Product/IoT & Smart Device Support (Consumer/Industrial IoT) (BPAAACAH), Building Automation & Smart Building Operations (BMS/IoT) (BPABAAAH)
Keywords
Where IoTReady is headquartered
LocationHeadquarters
- HQ city
- Bergamo
- HQ country
- Italy
- HQ region
- Europe
Offices2 records
Markets served
IoTReady business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- IoT Platform / Software Subscriptions: IoTReady generates recurring revenue through the Trackle IoT platform subscription, offered as Freemium (free with limited access and device count) or paid tiers. Paid subscriptions renew monthly or annually and include device management, data routing, and OTA updates. The company also offers subscription-based GPS tracking services (minimum 24-month contract, monthly renewal).
- Custom IoT Solution Development: IoTReady provides end-to-end IoT solution development including firmware, electronic boards, gateways, web portals, and mobile applications, contracted as project-based or per-solution engagements. The company retains ownership of developed software (per general conditions) and grants the customer a limited license for use.
- IoT Hardware Products: IoTReady designs and supplies IoT hardware including gateways, electronic control boards, GPS tracking devices, and digital multimeters. Hardware may be bundled with connectivity (e.g., SIM cards) as part of managed service packages.
- Licensing / Freemium Model: The Trackle platform offers a Freemium account tier with limited functionality and a restricted number of associated devices, serving as a customer acquisition channel that can convert to paid subscriptions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Subscription with month-to-month billing |
| Subscription | Multi-year contract | Annual or multi-year contract with monthly payment |
| Subscription | Annual | Annual or multi-year contract with upfront payment |
| Freemium | Pay-as-you-go | Trackle Freemium Account |
| Subscription | Multi-year contract | GPS Tracking Service |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
IoTReady product offering
Product offeringCore offering
IoTReady designs, develops, and delivers complete IoT solutions for B2B customers, covering the full stack from embedded firmware and custom electronic boards through IoT gateways and its proprietary Trackle cloud platform to web portals and mobile applications. Offerings include custom IoT project development, a subscription-based Trackle IoT platform with a Freemium tier, IoT gateways, GPS tracking services on multi-year contracts, and AI-enabled smart security solutions.
Product overview
IoTReady offers complete IoT solutions for B2B markets across Consumer Electronics, Professional Appliances, Industrial HVAC, Smart Metering, and Energy Monitoring sectors. The product portfolio centers on the Trackle IoT platform (cloud-based infrastructure with device management, data routing, and OTA updates) combined with proprietary firmware library, IoT gateways, and custom web/mobile applications. Additional offerings include GPS Tracking service, monitoring/remote control solutions, and Industrial IoT solutions for Industry 4.0. The company provides single-vendor complete solutions including firmware development, web portals, mobile apps, cloud services, and security-by-design approach, with new Trackle Spaces spatial product recently launched.
Differentiator
Problem solved
Functional benefit
Brands
- Trackle: Proprietary IoT cloud platform for embedded systems developers that enables IoT integration into electronic devices through ready-to-use cloud infrastructure, secure and scalable
Products and services
- Trackle IoT Platform Subscription IoT platform providing cloud-based infrastructure for device management, data routing, and over-the-air (OTA) firmware updates. Enables developers, manufacturers, and embedded systems integrators to prototype, distribute, and remotely manage connected devices at any scale. Offered as a Freemium tier (free with limited features and device count) and paid subscription tiers billed monthly or annually, with a 99% availability SLA. Accessible at trackle.cloud.
- Trackle Spaces Spatial IoT solution extending the Trackle ecosystem with enhanced visualization and management of connected devices in spatial contexts, providing developers and customers a spatial layer for IoT device data and management.
- IoT Gateway Hardware IoT gateway devices capable of detecting and transmitting industrial data (including energy consumption from one or multiple plants) to the cloud via Trackle, with firmware integration for connecting electronic devices to the Trackle platform. Used in energy monitoring and industrial data acquisition applications.
- GPS Tracking Service Subscription-based GPS tracking service for vehicles and assets, with a dedicated application, managed SIM connectivity, 12-month device warranty, and 99% SLA. Targeted at businesses requiring vehicle/fleet monitoring. Minimum contract duration of 24 months with automatic monthly renewal; cost and SIM/plan details specified in commercial proposal.
- Industrial IoT Solutions Project-based Industry 4.0 service that collects and visualizes industrial machinery and plant data through customized dashboards for immediate, real-time monitoring. Targets manufacturers and industrial operators seeking to digitize production equipment.
- Monitoring and Remote Control Solutions Custom service combining web portals and mobile applications that let customers visualize connected device performance, receive real-time notifications, and remotely control devices for any IoT use case.
Quantifiable outcome
- Drastically reduced IoT development time through the Trackle platform
- +4 more outcomes
Companies that use IoTReady
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles4 records
IoTReady technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability8 records
Feature7 records
IoTReady partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- TracklecoreTrackle is IoTReady's proprietary IoT platform — not an external partner but an owned subsidiary platform. Trackle provides the cloud-based IoT infrastructure (device management, data routing, OTA firmware updates) and the proprietary Firmware Connectivity Library that enables devices to connect to the platform. The platform is accessible at trackle.cloud and is central to IoTReady's technology offering.
Scale indicators1 record
Recent moves6 records
Expansion highlights6 records
IoTReady competitors and assessment
Company assessmentDirect peers
- 1NCE: Flat-rate cellular IoT connectivity provider for low-bandwidth M2M applications, comparable to IoTReady's IoT/M2M SIM-based connectivity and GPS Tracking service.
- Thingsboard: Open-source IoT platform offering device management, data routing and visualization capabilities that directly overlap with IoTReady's Trackle platform, targeting embedded developers and integrators.
- EMnify: European cellular IoT/M2M connectivity provider offering SIM management and cloud connectivity for IoT devices, comparable to the GSM/SIM capabilities of IoTReady's Trackle platform.
- Eseye: Cellular IoT connectivity and managed IoT services provider serving enterprise customers with multi-network SIM and device management, directly comparable to IoTReady's IoT gateway and connectivity offerings.
- MultiTech: Manufacturer of IoT gateways, modems and M2M hardware with embedded connectivity, comparable to IoTReady's IoT gateway and electronic control board offerings for industrial and HVAC customers.
- Telit: IoT modules, connectivity and device management platform provider serving industrial and OEM customers, comparable to IoTReady's OEM/embedded offering through Trackle and custom firmware.
Broad incumbents
- Cradlepoint (Ericsson): Major provider of cellular IoT gateways and routers (LTE/5G) for enterprise and industrial applications, broadly comparable to IoTReady's IoT gateway product line but operating at significantly larger scale.
- AWS IoT (Amazon Web Services): Hyperscaler IoT platform (AWS IoT Core, AWS IoT Greengrass) providing device management, data routing and OTA at massive scale; broad incumbent alternative to Trackle for customers able to assemble their own stacks.
- PTC ThingWorx: Industrial IoT platform offering device connectivity, remote monitoring, and analytics for Industry 4.0; broad incumbent competing for the same industrial IoT use cases IoTReady serves through its Industrial IoT Solutions and Trackle.
Emerging players
- AVSystem: European IoT device management and connectivity platform provider with overlapping capabilities to Trackle in device management, OTA updates and remote provisioning for industrial IoT deployments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
IoTReady social profiles
Digital presenceIoTReady compliance and trust
Trust signalCompliance1 record
IoTReady financial estimates
Financial estimateRevenue estimate
Valuation estimate
IoTReady leadership team
Management profileNumber of profiles
IoTReady funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
IoTReady M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about IoTReady
What does IoTReady do?
IoTReady designs, develops, and delivers complete IoT solutions for B2B customers, covering the full stack from embedded firmware and custom electronic boards through IoT gateways and its proprietary Trackle cloud platform to web portals and mobile applications. Offerings include custom IoT project development, a subscription-based Trackle IoT platform with a Freemium tier, IoT gateways, GPS tracking services on multi-year contracts, and AI-enabled smart security solutions.
Is IoTReady a public or private company?
IoTReady is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was IoTReady founded?
IoTReady was founded in 2018. It employs 1 to 10 people.
Where is IoTReady based?
IoTReady is headquartered in Bergamo, Italy, in the Europe region.
How does IoTReady make money?
Four revenue lines are on record. IoT Platform / Software Subscriptions are the primary driver. The others are custom IoT Solution Development, ioT Hardware Products and licensing / Freemium Model.
Who are IoTReady's main competitors?
Direct peers on record are 1NCE, Thingsboard, EMnify, Eseye, MultiTech and Telit. Broad incumbents are Cradlepoint (Ericsson), AWS IoT (Amazon Web Services) and PTC ThingWorx. AVSystem is listed as an emerging player.
Does IoTReady have an API?
Yes. Trackle provides a cloud-based IoT platform with device management, data routing, and over-the-air software update capabilities. The platform offers account access at https://trackle.cloud with both free (Freemium) and paid account options. The platform enables device connectivity through proprietary firmware library integration and supports message exchange (events published, subscriptions, platform requests, and third-party requests). The service provides SLA of 99% availability on the IoT platform. Developer documentation is at trackle.cloud.
What industry is IoTReady in?
IoTReady's product category is IoT Platform Software. Its primary akta.pro industry code is HDAFAIAF, Cellular IoT/M2M Gateways & Routers (LTE/5G), with a secondary code of BPAAACAH, Product/IoT & Smart Device Support (Consumer/Industrial IoT). Its NAICS code is 5415 and its SIC code is 7373.