What Ethikos does

Ethikos is an organizational transformation consulting firm headquartered in El Masnou, in the Barcelona metropolitan area of Spain, founded in 2015 and operating as a private limited company (ETHIKOS 3.0, S.L.). The firm serves mid-market and enterprise clients across retail, chemicals, banking, pharmaceuticals, hospitality, biotechnology, and nonprofit sectors with values-based recruitment, cultural transformation, conscious leadership development, organizational well-being, and customized training programs. The company holds B Corp certification (obtained 2016) and is led by co-founder and CEO Germán Cuenca.

The firm's core technology is the proprietary Conscious Selection Methodology (CSM), created in 2018 and grounded in the Dolan & García Triaxial Model from ESADE, which evaluates candidate-organization alignment across three axes: pragmatic, ethical-social, and emotional-development. CSM is supported by a six-tool proprietary diagnostic ecosystem — Human System Index (HSI), Triaxial Values Index (TVI), Selection Maturity Index (SMI), Organizational Consciousness Index (OCI), Human-AI Readiness Index, and Technology Adoption Index (TAI) — plus the ValueSquares candidate-fit tool. Methodology has been further developed through integration of organizational neuroscience (since 2022), drawing on frameworks from Daniel Siegel, David Rock (SCARF), and Amy Edmondson. The firm reports 600+ transformation projects completed and 3,000+ selection processes executed using CSM.

Ethikos operates a B2B sales-led consulting model with a freemium diagnostics-led funnel: all six diagnostic assessments are offered free of charge as the entry point, with paid consulting engagements and selection mandates following the initial conversation. Target buyers are CEOs and founders facing cultural misalignment, HR/CHRO leaders experiencing early-tenure turnover, and People/Talent leaders at fast-growing startups navigating culture dilution. Distribution is direct, with WhatsApp, email, and LinkedIn as the primary engagement channels. Geographic focus is Spain with stated international projection into EMEA and global accounts.

Name

Ethikos

Legal name

ETHIKOS 3.0, S.L.

Website

https://ethikos.es

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Ethikos is a Barcelona-based organizational transformation consulting firm founded in 2015 that serves enterprise and mid-market clients with values-based recruitment, cultural transformation, conscious leadership, and a proprietary six-tool diagnostic ecosystem built on the Dolan & García triaxial model.

Ownership category

akta.pro rank

Product category

Organizational Transformation Consulting

NAICS

Human Resources Consulting Services (541612), Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

HR Strategy & Operating Model Design (BPACAJAA)

akta.pro secondary industries

Employee Experience, Engagement & Culture Advisory (BPACAJAI), DEI, Equity & Inclusion Advisory (BPACAJAJ)

Keywords

• Organizational transformation consulting
• Values-based executive search
• Cultural transformation services
• Conscious leadership development
• HR diagnostic assessments

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Organizational Consulting Services: Transformation consulting engagements including cultural transformation, leadership development, and organizational wellness. Delivered through strategic consulting projects with clients such as Leroy Merlin, AkzoNobel, and Bioo.
2. Selection by Values (CSM): Values-based recruitment services using the proprietary Conscious Selection Methodology. More than 3,000 selection processes completed.
3. Training Programs: Customized formative programs addressing ESG criteria, leadership, and organizational development tailored to each organization.
4. Diagnostic Assessments: Six proprietary diagnostic tools offered free as entry point, with additional paid assessments or consulting engagements following initial conversations.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Ethikos is an HR and organizational transformation consultancy that delivers values-based executive search/selection (CSM), cultural transformation, conscious leadership development, applied neuroscience-based training, and six proprietary diagnostic assessments to organizations. Its unified methodology spans talent, leadership, and culture redesign, anchored in the Dolan & García triaxial values model from ESADE and offered as paid consulting projects plus free diagnostic entry points.

Product overview

Ethikos is an organizational transformation consultancy founded in 2015 offering a unified methodology built around three pillars: Sistema Humano (Human System), Herramientas (Tools), and Consciencia (Consciousness). Its core proprietary products include the Conscious Selection Methodology (CSM) and ValueSquares for values-based hiring, supported by six diagnostic tools (HSI, TVI, SMI, OCI, AI Readiness Index, TAI) that generate measurable organizational intelligence. The consultancy's service portfolio spans cultural transformation, conscious leadership, applied neuroscience, organizational well-being, animal-assisted interventions, and custom training programs with ESG criteria focus. All offerings are grounded in scientific frameworks including the Dolan & García triaxial model from ESADE.

Differentiator

Problem solved

Functional benefit

Brands

• CSM (Conscious Selection Methodology): Proprietary values-based selection methodology created in 2018, based on the triaxial model of Dolan & García (ESADE). Evaluates alignment between candidate values and organizational values across three axes: pragmatic, ethical-social, and emotional-development.
• TVI (Triaxial Values Index)
• HSI (Human System Index)
• SMI (Selection Maturity Index)
• OCI (Organizational Consciousness Index)
• AI Readiness Index
• TAI (Technology Adoption Index)
• ValueSquares

Products and services

• Conscious Selection Methodology (CSM) Ethikos's proprietary values-based executive search and selection methodology created in 2018, based on the Simón Dolan & Salvador García triaxial model from ESADE. Evaluates candidate-organization alignment across pragmatic, ethical-social, and emotional-development axes. Has been applied in 3,000+ selection processes for enterprise and mid-market clients.
• ValueSquares Proprietary Ethikos tool for analyzing the values intelligence of each candidate and how it relates to the organizational ecosystem. Positions itself as reducing early-tenure turnover, improving labor climate and team commitment, and generating onboarding cost savings.
• HSI – Human System Index Human System Index diagnostic that measures talent, leadership, and culture maturity as a single index with a prioritized roadmap. Self-administered assessment completed in 5–8 minutes and offered free as an entry point to the firm's consulting engagement.
• TVI – Triaxial Values Index Triaxial Values Index that identifies which values actually govern an organization, mapping the profile across 10 triaxial archetypes and surfacing the gap between declared values and real behavior. Self-administered in 5–7 minutes and offered free.
• SMI – Selection Maturity Index Selection Maturity Index that diagnoses whether an organization's selection process is adequate across five dimensions: technical, values, biases, interview, and cultural alignment, producing a score and improvement roadmap. Self-administered in 3–5 minutes and offered free.
• OCI – Organizational Consciousness Index Organizational Consciousness Index that measures whether an organization acts from the values it declares, classifying it as Reactive, Adaptive, or Conscious. Positioned as the prerequisite indicator for any transformation initiative and self-administered in 4–6 minutes.
• AI Readiness – Human–AI Readiness Index AI Readiness diagnostic that assesses an organization's preparedness for AI integration across technological leadership, adoption culture, and change management, producing a profile rated as Resistant, Integrator, or Referent. Self-administered in 4–6 minutes and offered free.
• TAI – Technology Adoption Index Technology Adoption Index that measures whether technology investments are actually adopted by an organization or remain unused due to lack of leadership and change culture. Self-administered in 4–6 minutes and offered free.
• Transformación Cultural (Cultural Transformation) Organizational cultural transformation consulting engagement that redesigns team systems using CSM, aligning selection and development with real (not aspirational) organizational culture. Delivered to enterprise clients including Leroy Merlin (DEI as operational culture) and AkzoNobel (Crafting Teams — triaxially aligned teams).
• Liderazgo Consciente (Conscious Leadership) Conscious leadership development program grounded in applied neuroscience, psychological safety, and purposeful leadership. Addresses automatic leadership patterns, prefrontal cortex function under stress, and sustainable motivation mechanisms for executives and middle managers.
• Bienestar Organizacional (Organizational Well-being) Organizational well-being service integrating emotional wellness plans, sense of work, psychological safety, and intrinsic motivation to reduce absenteeism and burnout within client organizations.
• Neurociencia Aplicada (Applied Neuroscience) Applied neuroscience service incorporating organizational neuroscience, positive psychology, and behavioral science into all development processes. Grounded in frameworks from Daniel Siegel, David Rock (SCARF), Amy Edmondson, Martin Seligman (PERMA), Daniel Kahneman, and Dolan & García.
• Programas Formativos (Training Programs) Custom training programs focused on ESG criteria, People & Culture development, selection processes, and organizational transformation, tailored individually to each client organization.
• Intervención Asistida con Animales (IAA) Animal-Assisted Intervention service combining animal-assisted therapy with proven strategies to improve mental health, promote effective leadership, and strengthen team collaboration in workplace settings.

Quantifiable outcome

• 40% reduction in new employee turnover
• +2 more outcomes

Named customers20 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability5 records

Feature8 records

Partnerships

One partnership is on record.

• ESADE Business School (Dolan & García)coreStrategic or Co-development Partner · 1 January 2018Academic partnership with ESADE professors Simón Dolan and Salvador García whose Triaxial Model forms the theoretical foundation of Ethikos' CSM methodology. The CSM was developed based on this model and remains the core intellectual framework for all services.

Scale indicators6 records

Recent moves9 records

Expansion highlights5 records

Emerging players

• Great Place to Work: Global certification and culture-assessment organization offering workplace culture diagnostics and benchmarking — comparable to Ethikos's culture/consciousness diagnostic stack and B Corp-adjacent positioning.

Direct peers

• DDI (Development Dimensions International): Global leadership and talent management consultancy offering selection, leadership development, and culture transformation services to enterprise clients — overlapping directly with Ethikos's CSM and conscious leadership offerings.
• Hogan Assessments: Provider of personality and values-based assessment tools used in selection and leadership development — directly comparable to Ethikos's CSM/ValueSquares and TVI diagnostic offerings.
• Barrett Values Centre: Values-based organizational culture assessment consultancy whose Cultural Transformation Tools measure declared vs. lived values — closely aligned with Ethikos's OCI and TVI diagnostics.

Broad incumbents

• Korn Ferry: Global organizational consulting and executive search firm with deep expertise in talent, leadership, and culture assessment — a much larger incumbent that competes for the same enterprise transformation mandates.
• Cegos Group: International HR training, leadership development, and organizational transformation consultancy — competes with Ethikos in customized training programs and leadership engagements across EMEA.
• Right Management (ManpowerGroup): Global talent and career management firm offering outplacement, leadership development, and organizational consulting — directly comparable to Ethikos's outplacement and team development service lines.
• Heidrick & Struggles: Global executive search and organizational consulting firm with leadership and culture advisory practices — competes for senior-level selection and transformation engagements in the same enterprise buyer set.

Regional players

• EASI Consultores: Spanish HR and organizational consulting firm offering leadership, culture, and transformation services within the Iberian market — a direct domestic competitor with overlapping buyer personas.
• PeopleMatters: Spain- and Latin America-focused HR advisory and events firm covering organizational transformation, leadership, and culture — competing for similar enterprise HR buyers in the Iberian and Latin markets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Ethikos30
• YouTubeyoutube.com/@ethikos3.030
• Facebookfacebook.com/ethikos.es
• LinkedInlinkedin.com/company/ethikos-3-0
• Instagraminstagram.com/ethikos_3.0

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ethikos