Bullion Exchange
Bullion Exchange is a privately held U.S. online precious-metals retailer, founded 2012 in New York, selling gold, silver, platinum, and palladium coins and bars directly to retail investors, IRA customers, and collectors via e-commerce, mobile apps, and a Diamond District showroom.
- Company typePrivate
- Founded2012
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Bullion Exchange does
Bullion Exchange, operating as Bullion Exchanges, is a privately held U.S. precious-metals retailer headquartered at 30 West 47th Street in the New York Diamond District, founded in 2012. The company buys and sells physical gold, silver, platinum, and palladium in the form of coins, bars, and rounds from government mints and major refineries (U.S. Mint, Royal Canadian Mint, Perth Mint, PAMP Suisse, Valcambi, Argor-Heraeus, Asahi), and runs a self-directed precious metals IRA program that uses LBMA-approved custody. Its assortment also extends to themed collectibles (Star Wars, Marvel, DC, FIFA, PAMP Suisse themed bars) and exclusive "Bullion Exchanges" labeled products. Eric Gozenput serves as President and CEO.
The business runs on a direct-to-consumer e-commerce platform at bullionexchanges.com with native iOS and Android apps, real-time spot pricing, interactive price charts, and multi-channel price alerts (email, SMS, push). The technology stack is conventional: live spot price feeds, SSL/Cloudflare-secured checkout, and PCI-compliant tokenized payment processing, with no disclosed proprietary AI/ML components, APIs, or SDKs. The firm also operates a single retail showroom in New York alongside its digital channels.
Bullion Exchange earns revenue primarily through spot-plus-premium pricing on physical bullion sales, supplemented by recurring IRA administration fees and spread-based buyback revenue from its Sell-to-Us program. Premiums vary by product, mint, weight, and certification status; volume discounts apply to monster boxes, rolls, and tubes, and free shipping kicks in above $499. The customer base is a long tail of individual retail investors, IRA/retirement customers, and collectors, with no disclosed enterprise or institutional accounts, and the firm is independently owned with no disclosed venture, private equity, or parent-company ownership.
Bullion Exchange firmographics
Firmographics- Name
- Bullion Exchange
- Legal name
- Bullion Exchange, LLC
- Website
- https://bullionexchanges.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Bullion Exchange is a privately held U.S. online precious-metals retailer, founded 2012 in New York, selling gold, silver, platinum, and palladium coins and bars directly to retail investors, IRA customers, and collectors via e-commerce, mobile apps, and a Diamond District showroom.
- Ownership category
- akta.pro rank
Bullion Exchange industry classification
Industry- Product category
- Precious Metals Retail
- NAICS
- Jewelry, Watch, Precious Stone, and Precious Metal Merchant Wholesalers (423940)
- SIC
- Wholesale-Jewelry, Watches, Precious Stones & Metals (5094)
- akta.pro primary industry
- Precious Metals Bullion & Concentrates Trading (Gold, Silver, PGM) (IMAKAJAD)
- akta.pro secondary industry
- Precious Metals Minting & Bullion Products (IMAKAEAJ)
Keywords
Where Bullion Exchange is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Bullion Exchange business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Precious Metals Sales: Bullion Exchange generates revenue through the sale of physical precious metals (gold, silver, platinum, palladium) including coins, bars, and rounds. Customers pay the live spot price plus a premium that varies by product, mint, and form. The company also offers certified/exclusive products that command higher premiums, along with bulk purchasing options (monster boxes, rolls, tubes) at volume discounts.
- IRA Services: Self-directed precious metals IRA administration services allowing customers to hold physical bullion in tax-advantaged retirement accounts. The company facilitates the transfer of funds from existing IRAs and arranges storage at LBMA-approved facilities.
- Sell-to-Us Program: The company purchases precious metals back from customers at competitive bid prices relative to spot, generating revenue on the spread between buyback and retail pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Spot price + premium model |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Bullion Exchange product offering
Product offeringCore offering
Bullion Exchange operates a direct-to-consumer e-commerce platform that sells physical precious metals—including gold, silver, platinum, and palladium coins, bars, and rounds—at live spot prices plus dealer premiums, with free shipping on orders over $499. The company also offers a Sell-to-Us buyback program and self-directed precious metals IRA administration with LBMA-approved vault storage, serving individual retail investors and collectors primarily in the United States.
Differentiator
Problem solved
Functional benefit
Products and services
- Gold Bullion (Coins, Bars, Rounds) Retail sale of physical gold coins, bars, and rounds from major government mints and refineries, priced at live spot plus a dealer premium and shipped with insurance for individual investors seeking wealth preservation and portfolio diversification.
- Silver Bullion (Coins, Bars, Rounds) Retail sale of physical silver coins, bars, and rounds from leading mints and refineries, sold at live spot plus premium, for individual investors and stackers seeking lower-priced entry points into physical precious metals.
- Platinum Bullion Retail sale of physical platinum coins and bars, sold at live spot price plus dealer premium, for individual investors seeking diversification beyond gold and silver.
- Palladium Bullion Retail sale of physical palladium coins and bars, sold at live spot price plus dealer premium, for individual investors seeking exposure to industrial and precious metals diversification.
- Sell-to-Us Buyback Program Bullion Exchange purchases precious metals back from customers at competitive bid prices relative to live spot, providing a liquidity channel for retail investors to liquidate physical holdings.
- Self-Directed Precious Metals IRA Services Self-directed precious metals IRA administration service that facilitates the transfer of funds from existing IRAs and arranges storage of IRS-eligible bullion at LBMA-approved facilities, allowing individuals to hold physical gold, silver, platinum, and palladium in tax-advantaged retirement accounts.
- Bullion Exchanges Exclusives & Collector's Vault (Limited-Edition / Themed Bullion) Limited-edition, low-mintage, and themed collectible bullion (including licensed Star Wars, Marvel, DC Comics, and FIFA World Cup pieces, plus exclusive Bullion Exchanges releases) sold to coin collectors and numismatists seeking items with collector value beyond metal content.
- 2026 Bullion Coins & Bars Releases Annual catalog of newly minted 2026-dated gold, silver, platinum, and palladium coins and bars from major global mints and refineries, offered to investors seeking current-year issues and to collectors seeking first-strike pieces.
Quantifiable outcome
- Doubled its customer base during the 2025 gold/silver investment rush
Companies that use Bullion Exchange
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Bullion Exchange technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Bullion Exchange partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- LBMA (London Bullion Market Association)coreLBMA-approved facilities are used for IRA storage of precious metals, ensuring compliance with IRS requirements for precious metals held in self-directed IRAs.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Bullion Exchange competitors and assessment
Company assessmentBroad incumbents
- Monex Precious Metals: Established U.S. precious-metals broker offering bullion products, IRAs, and storage to retail and institutional buyers — broader portfolio and deeper resources than Bullion Exchanges but overlapping in retail bullion and IRA offerings.
Direct peers
- ModernCoinMart: Online retailer of precious-metals bullion and modern numismatic coins — comparable to Bullion Exchanges in the collector/numismatist segment and in D2C e-commerce distribution.
- Golden Eagle Coins: California-based online retailer of gold, silver, platinum, palladium bullion and rare coins — competes with Bullion Exchanges for the same retail-investor buyer, including collectible/graded coin SKUs.
- APMEX: Largest U.S. online bullion marketplace offering gold, silver, platinum, palladium coins and bars plus IRA-eligible products — directly comparable in catalog breadth, IRA services, and D2C e-commerce motion.
- SilverTowne: Long-standing U.S. precious-metals dealer combining an online storefront with a flagship retail showroom — directly comparable to Bullion Exchanges given the dual online + Diamond-District-style showroom model.
- Money Metals Exchange: Idaho-based online precious-metals dealer offering gold, silver, platinum, palladium, and a self-directed precious-metals IRA — directly comparable D2C e-commerce model with similar IRA and storage services.
- JM Bullion: One of the largest U.S. online precious-metals retailers selling gold, silver, platinum, and palladium coins, bars, and rounds directly to retail investors — the most direct competitor to Bullion Exchanges in product, customer, and channel mix.
- Provident Metals: Online bullion retailer selling gold, silver, copper, platinum, and palladium products to individual investors — overlaps with Bullion Exchanges in customer segment, product catalog, and DTC channel.
- SD Bullion: Online precious-metals dealer focused on low-premium gold and silver bullion for retail investors — competes head-to-head with Bullion Exchanges on price transparency and 'Stack and Save' style bulk purchasing.
Emerging players
- OneGold: Digital precious-metals platform (backed by APMEX, Kitco, and PAMP Suisse) enabling online purchase and storage of physical metals — intersects with Bullion Exchanges' IRA/custody and e-commerce capabilities, representing a digital-native competitive threat.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Bullion Exchange social profiles
Digital presenceBullion Exchange financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bullion Exchange leadership team
Management profileNumber of profiles
Profiles1 record
Bullion Exchange funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bullion Exchange M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bullion Exchange
What does Bullion Exchange do?
Bullion Exchange operates a direct-to-consumer e-commerce platform that sells physical precious metals—including gold, silver, platinum, and palladium coins, bars, and rounds—at live spot prices plus dealer premiums, with free shipping on orders over $499. The company also offers a Sell-to-Us buyback program and self-directed precious metals IRA administration with LBMA-approved vault storage, serving individual retail investors and collectors primarily in the United States.
Is Bullion Exchange a public or private company?
Bullion Exchange is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Bullion Exchange founded?
Bullion Exchange was founded in 2012. It employs 11 to 50 people.
Where is Bullion Exchange based?
Bullion Exchange is headquartered in New York, United States, in the North America region.
How does Bullion Exchange make money?
Three revenue lines are on record. Precious Metals Sales are the primary driver. The others are IRA Services and sell-to-Us Program.
Who are Bullion Exchange's main competitors?
Monex Precious Metals is listed as a broad incumbent. Direct peers are ModernCoinMart, Golden Eagle Coins, APMEX, SilverTowne, Money Metals Exchange, JM Bullion, Provident Metals and SD Bullion. OneGold is listed as an emerging player.
Does Bullion Exchange have an API?
No public API is recorded for Bullion Exchange.
What industry is Bullion Exchange in?
Bullion Exchange's product category is Precious Metals Retail. Its primary akta.pro industry code is IMAKAJAD, Precious Metals Bullion & Concentrates Trading (Gold, Silver, PGM), with a secondary code of IMAKAEAJ, Precious Metals Minting & Bullion Products. Its NAICS code is 423940 and its SIC code is 5094.