What Pixelbuilders does

Pixelbuilders (legal entity: Pixel Builders Ltd, Company No. 6597027) is a Leeds-headquartered digital agency founded in 2008 that designs, builds, and markets websites, ecommerce platforms, and digital campaigns primarily for UK enterprise clients. The firm serves a broad vertical mix including construction, manufacturing, hospitality, FMCG, financial services, automotive, healthcare, and nonprofit sectors, with a named enterprise client roster that includes AG Barr, Barrett Steel, BELL Lighting, The QHotels Collection, Strata, Plasmor, Steeper Group, Teknek, The Access Group, and Leadtech. Engagements are typically fixed-scope, multi-month projects delivered through a discovery-to-delivery model, supplemented by annual hosting and support subscriptions invoiced in advance.

The agency's core technology stack is built around the Umbraco CMS platform (.NET/ASP.NET Core), where Pixelbuilders holds Umbraco Platinum Contributing Partner status — the highest partnership tier — supported by five certified developers and two Umbraco MVPs (Andy Boot since 2024 and Matt Swain since 2025). Delivery capabilities extend across Umbraco Cloud, Umbraco Commerce, Umbraco Forms, Umbraco UI Builder, and Umbraco Engage (formerly uMarketingSuite), with parallel capability on Kentico CMS. The firm delivers integrations into Salesforce, HubSpot, Stripe, WorldPay, NatWest Tyl, Workable, Raiser's Edge, Investis, VWO, GA4, ERP systems, and PIM systems, enabling ecommerce, lead capture, supporter management, and investor relations use cases.

Pixelbuilders operates a professional services model with project-based, quote-driven pricing (30% initial deposit followed by monthly VAT invoices, 30-day payment terms) layered with recurring annual hosting and maintenance contracts. Customer acquisition is primarily direct, via website enquiries, referrals, and discovery workshops, augmented by content marketing, organic social, an email newsletter (ZingSights), and earned credibility through industry awards (Best Agency Team Small at National Digital Awards 2026; Umbraco Partner Website of the Year 2022). The firm is privately held, bootstrapped with no disclosed external investment, headquartered at Tower Court, Armley Road, Leeds, and operates a hybrid working policy.

Name

Pixelbuilders

Legal name

Pixel Builders Ltd

Website

https://pixelbuilders.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Pixelbuilders is a Leeds-based digital agency specializing in website design, ecommerce, and digital marketing built on Umbraco and Kentico CMS, serving UK enterprise clients across construction, manufacturing, hospitality, FMCG, and nonprofit sectors as an Umbraco Platinum Contributing Partner.

Ownership category

akta.pro rank

Product category

Digital Agency Services

NAICS

Graphic Design Services (541430)

SIC

Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Creative, Content Production & Ad Ops Tools (BPAMALAK)

Keywords

• Web development services
• Ecommerce solutions
• Digital marketing agency
• Umbraco CMS development
• Digital strategy consulting

Headquarters

HQ city

Leeds

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Digital Agency Services: Project-based digital services including website design and development, ecommerce builds, digital strategy, and digital marketing campaigns. Pricing follows a proposal-based model with initial 30% deposit and monthly invoicing.
2. Ongoing Support & Hosting: Website maintenance and hosting services provided post-launch, invoiced annually in advance for 365-day periods.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Pixelbuilders is a UK digital agency that designs, builds, and markets websites and ecommerce platforms primarily on the Umbraco CMS (with Kentico as secondary), complemented by digital strategy, SEO/PPC/CRO, and ongoing hosting and support. They serve enterprise and mid-market clients across construction, manufacturing, hospitality, finance, FMCG, automotive, and nonprofit sectors with end-to-end delivery from discovery through ongoing optimization.

Product overview

Pixelbuilders is a performance-focused digital agency offering a comprehensive portfolio of digital services built primarily on the Umbraco CMS platform and Kentico CMS. As an Umbraco Platinum Contributing Partner, they provide Umbraco development with certified developers and MVPs, complemented by add-on modules including Umbraco Engage (marketing automation with A/B testing and lead scoring), Umbraco Forms (with native Salesforce/HubSpot CRM integrations), Umbraco Commerce (ecommerce), Umbraco UI Builder, and Contentment. Their service offerings span digital strategy, website design and development, ecommerce solutions, and digital marketing (SEO, PPC, CRO). The agency specializes in B2B and B2C sectors across construction, manufacturing, hospitality, finance, and nonprofit industries.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Strategy Strategic digital consultancy service for enterprise and mid-market clients covering competitor analysis, stakeholder workshops, user research, benchmarking reports, persona profiling, customer empathy mapping, site structure planning, wireframing, and content gap analysis. Designed to be delivered before design and development as the discovery foundation for downstream website, ecommerce, or marketing engagements.
• Website Design and Development End-to-end website design and development service covering UX/UI design, atomic design methodology, digital prototyping, interaction design, animations, full-stack web development, hosting, and security. Delivered primarily on Umbraco CMS with Kentico as a secondary platform for clients requiring complex multi-site or integration-heavy builds.
• Ecommerce Solutions B2B and B2C ecommerce implementation service on Umbraco Commerce and Kentico, including payment gateway integration (Stripe, WorldPay, NatWest Tyl), inventory management, custom pricing structures, ERP and PIM integration, and portal creation. Targets enterprise clients in construction, manufacturing, FMCG, and consumer brands with documented outcomes including 7-figure monthly revenues for BELL Lighting and online plot reservations for Strata.
• Digital Marketing Ongoing digital marketing service covering SEO (including AI search optimization), PPC management, social media marketing, email marketing, conversion rate optimization (CRO) with A/B testing via VWO, reporting, and data analysis using Google Analytics 4. Integrated into client engagements from the discovery phase with documented outcomes including 366.17% organic new-user growth for Barrett Steel and 333.74% conversion rate growth for PACT.

Quantifiable outcome

• Barrett Steel: 366.17% increase in new users from organic search, 160.5% increase in organic clicks
• +5 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

Feature4 records

Partnerships

One partnership is on record.

• UmbracocoreTechnology or IntegrationPixelbuilders is an Umbraco Platinum Contributing Partner - the highest tier of partnership. They have two Umbraco MVPs (Andy Boot since 2024, Matt Swain since 2025), attend Codegarden annually, and have developed packages for the Umbraco marketplace. Matt Swain serves on the Umbraco Commerce Community Advisory Board. Their Umbraco expertise includes Cloud, Commerce, Forms, UI Builder, and Engage platforms.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cogworks: Cogworks is a UK digital agency and long-standing Umbraco partner (Gold/Platinum) offering website design, development, and digital strategy. Directly comparable to Pixelbuilders in Umbraco-centric services, mid-market enterprise client base, and UK regional focus.
• CTI Digital: CTI Digital is a Manchester-based Umbraco Gold Partner digital agency delivering web design, development, and Umbraco-based ecommerce solutions. Overlaps with Pixelbuilders on CMS-led enterprise delivery and UK mid-market positioning.
• MMT Digital: MMT Digital is a UK digital agency providing web design, development, and digital transformation services with similar enterprise and mid-market client focus. Comparable service portfolio spanning strategy, build, and ongoing digital marketing.
• BetterBrand (formerly Better Brief / The Unit): BetterBrand is a Leeds-based digital agency offering web design, development, and digital marketing services. Geographic and service overlap with Pixelbuilders makes it a close regional peer in the Yorkshire digital agency market.
• Iterate (formerly Glow): Iterate is a Manchester-based digital product agency with Umbraco expertise, building custom websites and digital products for enterprise clients. Comparable in size and CMS-specialist positioning to Pixelbuilders.

Broad incumbents

• Code Computerlove: Code Computerlove is a larger Manchester-based digital agency delivering UX, design, and full-stack development across enterprise and consumer brands. Broader and larger-scale competitor operating in overlapping sectors but with a wider capability stack and bigger headcount.
• Dept: Dept is a large global digital agency with a strong UK presence offering end-to-end digital transformation, creative, marketing technology, and engineering. Operates in overlapping service categories to Pixelbuilders but at materially greater scale and breadth.
• Jaywing: Jaywing is a UK digital and data agency offering web development, digital marketing, and analytics services. Overlaps with Pixelbuilders on the digital marketing and CRO side and competes for similar mid-market enterprise clients.
• Manifesto (formerly Stickyeyes / Mod Agency): Manifesto is a UK digital agency with SEO, content, and web development capabilities. Competes with Pixelbuilders primarily in the digital marketing and SEO service line for enterprise clients.

Emerging players

• Accessplanit: Accessplanit is a UK-based digital platform combining CMS, ecommerce, and integration services with a focus on enterprise clients. Partial overlap with Pixelbuilders on the digital build and integration layer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/pixelbuilders
• Instagraminstagram.com/pixelbuilders

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pixelbuilders