Brush with Bamboo
- Company typePrivate
- Founded2011
- HeadquartersLos Angeles, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
Brush with Bamboo firmographics
Firmographics- Name
- Brush with Bamboo
- Legal name
- Brush with Bamboo
- Website
- https://brushwithbamboo.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Brush with Bamboo industry classification
Industry- Product category
- Sustainable Oral Care Products
- NAICS
- Broom, Brush, and Mop Manufacturing (339994)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Toothbrushes (Manual) (CRABAFAB)
- akta.pro secondary industries
- Oral Care Products (Toothpaste, Mouthwash, Dental Floss, Whitening) (CRADAMAA), Dental Floss, Picks & Interdental Cleaners (CRABAFAE), Electric Toothbrushes & Power Brush Heads (CRABAFAC)
Keywords
Where Brush with Bamboo is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Brush with Bamboo business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Direct E-commerce Product Sales: Direct-to-consumer sales through their website brushwithbamboo.com. Products include bamboo toothbrushes (adult and kids), hair brushes, silk dental floss, loofah scrubbers, and bamboo holders.
- Subscription/Auto-Ship: Bamboo Toothbrush Auto-Ship Subscription offered at $20/year for recurring product delivery.
- Wholesale and Distribution: Wholesale accounts for U.S. retailers and international distributors through Faire.com platform. Eco-conscious bulk purchasing at wholesale pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Adult bamboo toothbrush 4-pack |
| Subscription | Annual | Auto-Ship Subscription |
| Unit Pricing | Pay-as-you-go | Bamboo Hair Brush |
| Unit Pricing | Pay-as-you-go | Natural Silk Dental Floss |
| Unit Pricing | Pay-as-you-go | Loofah Scrubbers 6-pack |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Brush with Bamboo product offering
Product offeringCore offering
Brush with Bamboo manufactures and sells plant-based bamboo toothbrushes featuring USDA certified 100% biobased bristles made from castor bean oil and FSC certified bamboo handles, packaged in compostable paper boxes. The company also offers a small line of related eco-friendly personal care products including a bamboo hair brush, natural silk dental floss, loofah scrubbers, a bamboo toothbrush holder, and compostable indoor slippers, available via direct e-commerce, subscription auto-ship, and wholesale to retailers.
Product overview
Brush with Bamboo is a direct-to-consumer sustainable personal care brand offering a focused portfolio of plant-based and compostable oral care and living products. The core offering is the company's flagship bamboo toothbrush — available in adult standard soft, adult extra soft, and kids variants — distinguished by USDA certified 100% biobased bristles made from castor bean oil, FSC certified bamboo handles, and compostable paper packaging. This core toothbrush is supplemented by an auto-ship subscription plan, a family mixed pack, and a set of related eco-friendly products including a bamboo hair brush, natural silk dental floss, loofah scrubbers (6-pack), a bamboo counter-top toothbrush holder, and compostable indoor slippers. The entire product line is unified by a plastic-free, compostable, and eco-conscious design philosophy targeting consumers seeking alternatives to conventional plastic-based personal care products.
Differentiator
Problem solved
Functional benefit
Products and services
- Bamboo Toothbrush – Adult – Standard Soft (4-pack) Flagship plant-based bamboo toothbrush with USDA certified 100% biobased bristles made from castor bean oil, FSC certified bamboo handle, and compostable paper packaging; sold as a 4-pack at $20 for eco-conscious consumers seeking plastic-free oral care.
- Bamboo Toothbrush – Adult – Extra Soft Bamboo toothbrush with extra soft bristles, same plant-based composition as the standard soft variant; targeted at adults with sensitive teeth and gums.
- Bamboo Toothbrush – Adult/Kid Mixed Family 4-pack Bundled 4-pack combining adult and kids-sized bamboo toothbrushes for families switching to eco-friendly oral care; priced at $20.
- Bamboo Toothbrush Auto-Ship Subscription Annual subscription service that automatically ships bamboo toothbrushes to customers on a recurring basis at $20 per year, reducing replenishment friction and supporting continued eco-friendly oral care.
- Bamboo Hair Brush Natural bamboo and rubber hairbrush with bamboo pins and a natural rubber base; fully compostable in active soil or city green waste bins, priced at $20.
- Natural Silk Dental Floss Compostable dental floss made from silk (non-vegan); the only home compostable option available for dental floss, packaged in a small container, priced at $10.
- Loofah Scrubbers (6-pack) Compostable loofah scrubbers made from heirloom Mayan loofah, sold as a 6-pack for kitchen or body use as a plastic-free alternative to synthetic scrubbers; priced at $20.
- Bamboo Counter-Top Toothbrush Holder Bamboo holder designed for storing and displaying bamboo toothbrushes; crafted from natural bamboo and finished with a plant-based, non-toxic water sealant.
- Compostable Indoor Slippers 100% backyard compostable indoor slippers made from banana bark, cotton, jute, and cellulose; handmade in India, breathable and lightweight.
Quantifiable outcome
- Over 5 billion plastic toothbrushes produced annually worldwide, all potentially replaceable with compostable alternatives
Companies that use Brush with Bamboo
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
Brush with Bamboo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Brush with Bamboo partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
Brush with Bamboo competitors and assessment
Company assessmentDirect peers
- Truthbrush: Truthbrush offers a fully biodegradable, plant-based toothbrush as its hero product and sells via D2C. Closely comparable as a single-product, sustainability-led toothbrush brand competing for the same buyer.
- Preserve (by Recycline): Preserve makes a recycled-plastic handle toothbrush and other sustainable kitchen/personal care products, with a similar 'eco-friendly everyday product' mission. Direct overlap in product category and sustainability positioning.
- Georganics: Georganics is a UK-based natural oral care brand offering bamboo toothbrushes alongside natural toothpaste tablets and dental floss. Direct peer in eco-friendly oral care, with a similar D2C-led, sustainability-driven proposition.
- The Humble Co. The Humble Co. is one of the most direct competitors to Brush with Bamboo, offering bamboo toothbrushes and other eco-friendly oral care products with similar sustainability positioning, including biobased bristles and compostable handles. Targets the same eco-conscious consumer segment via D2C and retail.
- Boie: Boie is a sustainable personal care brand that sells a premium eco-friendly toothbrush (with replaceable heads) targeting the same eco-conscious consumer. Direct overlap in product, channel mix (D2C + retail), and sustainability positioning.
- Bamboo Brush Co. Bamboo Brush Co. manufactures and sells bamboo toothbrushes as its core product, directly overlapping with Brush with Bamboo's flagship. Sells through D2C e-commerce and wholesale channels to eco-retailers.
Broad incumbents
- Procter & Gamble (Oral-B): Oral-B (P&G) is the leading manual and electric toothbrush brand globally and competes in the same oral care category. Comparable as a broad incumbent with mass distribution and category authority, but very different price point and product mix.
- Colgate-Palmolive (Tom's of Maine): Colgate-Palmolive is the dominant global toothbrush manufacturer; through Tom's of Maine it competes in the natural/eco oral care segment where BwB plays. Comparable as a broad incumbent with overlapping customer base and category, but vastly greater scale.
Emerging players
- Hello Products: Hello Products is a naturals-focused oral care brand (toothpaste, mouthwash, floss) that overlaps with Brush with Bamboo's eco-oral-care positioning, with stronger mass retail presence and broader product portfolio. Comparable in customer target (eco-conscious consumers) and category.
- Burt's Bees (Clorox): Burt's Bees is a natural personal-care brand with comparable eco-conscious positioning and a portfolio of personal care products. While not primarily a toothbrush company, it is a comparable sustainability-led CPG brand competing for the same consumer mindset and retail shelf space.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Brush with Bamboo social profiles
Digital presenceBrush with Bamboo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Brush with Bamboo leadership team
Management profileNumber of profiles
Profiles6 records
Brush with Bamboo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Brush with Bamboo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Brush with Bamboo
What does Brush with Bamboo do?
Brush with Bamboo manufactures and sells plant-based bamboo toothbrushes featuring USDA certified 100% biobased bristles made from castor bean oil and FSC certified bamboo handles, packaged in compostable paper boxes. The company also offers a small line of related eco-friendly personal care products including a bamboo hair brush, natural silk dental floss, loofah scrubbers, a bamboo toothbrush holder, and compostable indoor slippers, available via direct e-commerce, subscription auto-ship, and wholesale to retailers.
Is Brush with Bamboo a public or private company?
Brush with Bamboo is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Brush with Bamboo founded?
Brush with Bamboo was founded in 2011. It employs 1 to 10 people.
Where is Brush with Bamboo based?
Brush with Bamboo is headquartered in Los Angeles, United States, in the North America region.
How does Brush with Bamboo make money?
Three revenue lines are on record. Direct E-commerce Product Sales are the primary driver. The others are subscription/Auto-Ship and wholesale and Distribution.
Who are Brush with Bamboo's main competitors?
Direct peers on record are Truthbrush, Preserve (by Recycline), Georganics, The Humble Co., Boie and Bamboo Brush Co.. Broad incumbents are Procter & Gamble (Oral-B) and Colgate-Palmolive (Tom's of Maine). Emerging players are Hello Products and Burt's Bees (Clorox).
Does Brush with Bamboo have an API?
No public API is recorded for Brush with Bamboo.
What industry is Brush with Bamboo in?
Brush with Bamboo's product category is Sustainable Oral Care Products. Its primary akta.pro industry code is CRABAFAB, Toothbrushes (Manual), with a secondary code of CRADAMAA, Oral Care Products (Toothpaste, Mouthwash, Dental Floss, Whitening). Its NAICS code is 339994 and its SIC code is 2844.