RecordSetter

What RecordSetter does

RecordSetter (legal entity: Universal Record Database, LLC) is a New York-based interactive media company that operates a web-based platform for cataloguing, documenting, and verifying user-submitted world records. Founded circa 2006–2008, the platform enables anyone with a "unique skill, a video camera, and a bit of imagination" to submit record attempts, which are reviewed via a video-based documentation and verification workflow with free standard review and a $19 priority review tier. Records are categorized across verticals including animals, gaming, comedy, food, music, sports, kids, tech, juggling, charity, and wildcard, with a catalog spanning hundreds to thousands of entries per category.

The core product is the RecordSetter web platform, augmented by add-on revenue modules: Priority Review ($19), Digital Certificate ($29), Printed Certificate ($79), and Framed Certificate ($149). Two sub-brands extend the surface — RecordSetter Pro, a YouTube community offering revenue sharing and first-look consideration for books, TV, and ad campaigns, and RecordSetter Kids, an interactive video series targeting younger audiences. Underlying technology consists of video documentation/hosting, a submission review queue, social sharing integrations (Twitter, Reddit, WhatsApp), and automated content distribution to YouTube and Facebook. No public API, SDK, or proprietary AI/ML components are disclosed.

Monetization is multi-stream and consumer-led: per-submission fees, certificate sales (one-time/perpetual license), brand-sponsored record categories and campaign pages (Ford, Planters, Toshiba, JetBlue, LiveStrong, Zappos, Pepsi, Heineken, Prius), advertising on the platform, and revenue sharing from distributed creator content. Go-to-market is product-led and community-led, with event-driven campaigns tied to major brand partners. The company is privately held with no disclosed institutional investors beyond its 2011 and 2013 funding rounds, no parent company, and 1–10 employees.

Name

RecordSetter

Legal name

Universal Record Database, LLC

Website

https://recordsetter.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

RecordSetter is a New York-based interactive media company operating a web platform for submitting, documenting, and verifying world records via video. It monetizes through priority review fees, certificate sales, brand partnerships, and YouTube/Facebook content distribution.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Freemium Record Submission: Free standard submission review with optional $19 priority review for faster processing. Revenue generated from submission queue management.
2. Certificate Sales: Digital certificates at $29, printed certificates at $79, and framed certificates at $149. Refunded if record is not approved.
3. Brand Partnerships and Advertising: Sponsored record categories (Planters Peanut Records), brand pages, and featured content partnerships with major brands including Ford, Toshiba, JetBlue, LiveStrong, Zappos, Pepsi, and Heineken
4. Content Monetization Revenue Sharing: Revenue sharing with creators when their videos are distributed on YouTube and Facebook through RecordSetter Pro community

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

RecordSetter operates a web-based platform where users can browse, submit, and verify world records using video evidence. The platform generates revenue through optional paid priority review ($19), sale of official certificates (digital $29, printed $79, framed $149), sponsored record categories with brand partners such as Ford and Planters, and revenue sharing when approved records are distributed on YouTube and Facebook via the RecordSetter Pro community.

Product overview

RecordSetter operates as a web-based platform for cataloguing and verifying world records. The core RecordSetter Platform allows users to browse and submit record attempts with video documentation. Paid add-on modules include Priority Review ($19) for expedited submission processing, and Certificate options (Digital PDF at $29, Printed at $79, Framed at $149). The company also offers RecordSetter Pro, a YouTube-based community for monetization and content opportunities, and RecordSetter Kids, an interactive series targeting younger audiences.

Differentiator

Problem solved

Functional benefit

Products and services

• RecordSetter Platform

Quantifiable outcome

• Community engagement through social sharing (Twitter, Reddit, WhatsApp integration)
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• FordcoreStrategic or Co-development Partner · 8 September 2023RecordSetter and Ford partnered to celebrate Lexie Alford's record-breaking global journey in a Ford electric Explorer. The 200-day, 30,203.6 km trip from Nice, France starting September 8th, 2023, underscores sustainable travel's future, powered by Ford's innovation. This milestone in electric vehicle exploration emphasizes eco-friendly transport's viability.
• Planters (Kraft Foods)coreStrategic or Co-development PartnerSpecial branded section for Planters Peanut World Records with additional terms and conditions. Users can submit peanut-related record attempts under special promotional guidelines.
• YouTubecoreGTM or Marketing PartnerContent distribution platform for monetizing user-generated record videos. RecordSetter Pro YouTube community enables revenue sharing with creators when their content is distributed on the platform.
• FacebookminorGTM or Marketing PartnerSocial platform for content distribution and monetization of record attempt videos through RecordSetter's automated posting system.
• ToshibaminorGTM or Marketing PartnerBrand partner listed on RecordSetter's marketing partners section
• LiveStrongminorGTM or Marketing PartnerBrand partner listed on RecordSetter's marketing partners section
• JetBlueminorGTM or Marketing PartnerBrand partner listed on RecordSetter's marketing partners section
• ZapposminorGTM or Marketing PartnerBrand partner listed on RecordSetter's marketing partners section
• PepsiminorGTM or Marketing PartnerBrand partner listed on RecordSetter's marketing partners section
• HeinekenminorGTM or Marketing PartnerBrand partner listed on RecordSetter's marketing partners section
• PriusminorGTM or Marketing PartnerBrand partner listed on RecordSetter's marketing partners section

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Regional players

• Asia Book of Records: Pan-Asian record-certification organization. Comparable record-documentation model serving a different primary geography than RecordSetter.
• India Book of Records: Regional record-certification body focused on India. Same record-cataloguing and certification model as RecordSetter but serving a specific geography.
• Limca Book of Records: Long-running Indian record reference/certification brand. Overlaps with RecordSetter on documenting and certifying records, but is regionally focused and tied to a corporate sponsor.

Broad incumbents

• Guinness World Records: The dominant global world-records certification and media brand. Directly overlaps with RecordSetter's core activity of cataloguing and certifying world records, but as a far larger, more authoritative incumbent with TV, publishing and corporate-marketing businesses.

Emerging players

• Official World Record: An online world-record registration and certification service. Comparable to RecordSetter as a smaller web-based alternative letting users submit and certify records for a fee.
• World Record Academy: A web platform that publishes and certifies user-submitted world records. Similar niche, business model and user-generated record-cataloguing approach to RecordSetter.

Others

• Ripley's Believe It or Not!: Entertainment brand built around extraordinary human and oddity achievements via attractions and media. Thematically adjacent to RecordSetter's human-achievement content, though it monetizes through attractions and licensing rather than user submissions.
• Jukin Media: Aggregates, licenses and monetizes user-generated viral video at scale. Comparable to RecordSetter's UGC video distribution and revenue-share monetization, but focused on licensing rather than record certification.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/recordsetter
• YouTubeyoutube.com/channel/UCgJ9_0w3TbfLvSZqIczMnPg
• LinkedInlinkedin.com/company/593021
• Facebookfacebook.com/RecordSetter

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds3 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RecordSetter