Agama Technologies
Agama Technologies is a privately held Swedish software company that sells an end-to-end video observability and analytics platform to telcos, cable operators, broadcasters, and OTT providers, monitoring video service quality from headend to subscriber device across millions of end-points.
- Company typePrivate
- Founded2004
- HeadquartersLinköping, Sweden
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Agama Technologies does
Agama Technologies AB is a privately held Swedish software company founded in 2004 and headquartered in Linköping, Sweden, with regional sales offices in Belgium, the Netherlands, and the United Kingdom. The company builds and sells an end-to-end video observability and analytics platform used by video service providers — telecom operators, cable MSOs, ISPs, broadcasters, and OTT providers — to monitor, assure, and analyze video service quality across the entire delivery chain, from headend/playout through IP, cable, and ABR/CDN network delivery to subscriber devices and player applications. Named customers include Telenor, Vodafone, Telefonica, Orange, KPN, Delta Fiber, Lyse/Altibox, Nuuday (TDC Group / YouSee), POST Luxembourg, Deutsche Glasfaser, Digicel, ocilion, netplus.ch, M7 Group, Hrvatski Telekom, A1 Serbia, TOYA, UPC Hungary, and Etisalat.
The core platform is a modular, software-based architecture centered on the Agama Analyzers — a family of software probes that run on bare metal, VMs, containers, or cloud — together with modular solution add-ons including Playout & Headend Assurance, Network Delivery Assurance, Product Analytics, Content Engagement Analytics, Ad Observability & Analytics (SCTE-35), Automation & Data Integration, Remote PHY / DEPI monitoring, and Agama 360 Analytics. An Agama Augmented Intelligence (A2I) layer overlays AI capabilities on top: self-learning anomaly detection processing telemetry from millions of subscriber devices, natural-language chat, an AI Dashboard Creator, and a Model Context Protocol (MCP) Server for AI-system integration. The platform integrates with enterprise IT (SSO, Active Directory, Microsoft Teams, Slack) and major player SDKs (THEOplayer, castLabs PRESTOplay, VisualOn OSMP+, NexPlayer).
Agama generates revenue primarily through enterprise software subscription licensing of its platform, supplemented by implementation, integration, and consulting services. The company employs 11–50 people and reaches customers through a direct enterprise field-sales motion, supported by an event-driven presence at IBC (International Broadcasting Convention) in Amsterdam, content marketing and PR in industry trade publications (CSI Magazine, TVBEurope, Digital TV Europe), and channel partners such as system integrators and resellers (including Silicon Computers in Hungary and Al-Falak in the Middle East). The company is self-sustaining — no external funding rounds or institutional investors are disclosed — and has operated continuously since 2004, releasing major platform updates on an annual cycle, most recently Agama 11.0 in September 2025.
Agama Technologies firmographics
Firmographics- Name
- Agama Technologies
- Legal name
- Agama Technologies AB
- Website
- https://agama.tv
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Agama Technologies is a privately held Swedish software company that sells an end-to-end video observability and analytics platform to telcos, cable operators, broadcasters, and OTT providers, monitoring video service quality from headend to subscriber device across millions of end-points.
- Ownership category
- akta.pro rank
Agama Technologies industry classification
Industry- Product category
- Video Observability and Analytics
- NAICS
- Software Publishers (5132), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Application Performance Engineering & Observability (APM) (BPAEAFAK)
- akta.pro secondary industry
- Ad Tech for OTT (SSAI/CSAI, Ad Decisioning, Measurement) (MPAHAJAG)
Keywords
Where Agama Technologies is headquartered
LocationHeadquarters
- HQ city
- Linköping
- HQ country
- Sweden
- HQ region
- Europe
Offices4 records
Markets served
Agama Technologies business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Video Observability & Analytics Platform Subscription: Agama generates revenue primarily through software subscription licensing of its video service assurance and analytics platform. The platform is sold as an enterprise software solution to video service providers (telcos, cable operators, broadcasters, OTT providers).
- Professional Services: Implementation, integration, and consulting services to deploy the platform in customer environments (on-prem, virtualized, cloud).
Go-to-market motion2 records
Distribution channels2 records
Marketing channels7 records
Agama Technologies product offering
Product offeringCore offering
Agama Technologies develops and sells the Agama Video Observability & Analytics Platform — an enterprise software solution that provides end-to-end monitoring, assurance, and analytics for video service providers (telcos, cable operators, broadcasters, OTT providers). The platform combines customer experience and usage insights from every app and device with service performance metrics from playout and the delivery network, supported by software-based Analyzers, AI Anomaly Detection, Agama 360 Analytics, DEPI Analyzer for Remote PHY, and the Agama Augmented Intelligence (A2I) natural-language interface. The platform is software-based and deployable on bare metal, VMs, containers, or cloud, scaling across millions of end-user devices.
Product overview
Agama Technologies offers a unified video observability and analytics platform with a modular architecture. The core Agama Video Observability & Analytics Platform serves as the umbrella system, integrating data from specialized add-on modules including Video Observability & Analytics, Playout & Headend Assurance, Network Delivery Assurance, Product Analytics, Content Engagement Analytics, Automation & Data Integration, and Ad Observability & Analytics. Supporting these modules are specialized components: Agama Analyzers (software-based probes for real-time video service analysis), DEPI Analyzer (for Remote PHY monitoring), Agama 360 Analytics (real-time visualization), Agama Augmented Intelligence (A2I with natural language chat and Dashboard Creator), and Agama MCP Server (for AI system integration). The platform is software-based, deployable on hardware, VMs, containers or cloud, supporting all modern video delivery technologies (IPTV, cable, OTT, broadcast) and providing end-to-end visibility from headend to subscriber devices.
Differentiator
Problem solved
Functional benefit
Products and services
- Agama Video Observability & Analytics Platform The core unified platform providing end-to-end video service visibility from headend to end-user, combining customer experience and service performance data for proactive issue detection across all video delivery technologies (IPTV, cable, OTT, broadcast). Sold to enterprise video service providers.
- Video Observability & Analytics Solution Solution combining customer experience and usage insights from every app and device with service performance metrics from playout and delivery network, enabling holistic monitoring through a unified view for video service providers.
- Playout & Headend Assurance Software-based Analyzer solution for deployment in cloud, hybrid or on-prem environments supporting all modern codecs and packaging formats, with visualization, correlation and alerting for observability across monitoring points for broadcasters and operators.
- Network Delivery Assurance Solution providing performance and quality insights of network delivery for IP, Cable, and ABR delivery through CDNs, regardless of technology used, for telcos, cable operators, ISPs, and OTT providers.
- Product Analytics Solution providing view of product usage across platforms and devices, enabling analysts and product managers to optimize and grow video services through engagement tracking.
- Content Engagement Analytics Solution providing insights into content popularity and segmentation through automated reporting and advanced engagement tracking to drive content and marketing strategies for video service providers.
- Automation & Data Integration Solutions for customer care providing full visibility of issue origins and speeding up resolutions, with flexible and seamless integration with analytics ecosystems for video service providers.
- Ad Observability & Analytics Solution providing full visibility into how ads are signaled, delivered, and played across OTT services by connecting SCTE-35 events, playback behavior, and viewer experience in one unified view.
- Agama 360 Analytics Real-time analytics and visualization of massive amounts of data from video delivery networks and devices, using real-time data cube technology for correlation and visualization across head-end, CDN, ISP, and subscriber devices. Winner of TVBEurope Best of Show Award IBC 2018.
- Remote PHY Monitoring Award-winning monitoring solution (CSI Award 2019 for Best Monitoring or Network Management Solution) providing full insight into video quality and performance in Remote PHY topologies, enabling cable operators to monitor DEPI encapsulated video services with up to 40 Gbit/s coverage per analyzer.
- Video Assurance for Next-Generation Head-Ends Video Assurance solution for next-generation head-ends supporting Ultra HD/4K, ad insertion in linear and OTT services, HEVC, SCTE-35, HLS7, and DASH264 codecs and formats.
- Agama 5.1 (Series 5) Video Service Assurance solution version 5.1 (Series 5 generation) launched at IBC 2016, representing a major generation of the Agama platform for video operations.
Quantifiable outcome
- Swiss operator netplus.ch reduced problems in on-demand delivery by more than 50% through proactive monitoring with Agama.
- +2 more outcomes
Companies that use Agama Technologies
Customer profileNamed customers15 records
Segments3 records
Ideal customer profiles3 records
Agama Technologies technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability7 records
Feature11 records
Agama Technologies partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Consult RedcoreAgama and Consult Red announced RDK Accelerator integration, enabling joint customers to leverage Agama's video observability within the RDK (Reference Design Kit) ecosystem for cable and broadband operators.
- THEO TechnologiescoreExpanded partnership with THEO Technologies to deliver best video streaming experience for Telenor. Building on the earlier 2018 strategic partnership.
- SRT AllianceminorAgama joined the SRT Alliance and integrated SRT (Secure Reliable Transport) protocols into its solutions, supporting operators using SRT for secure and reliable video transport.
- THEO TechnologiescoreStrategic partnership with THEO Technologies for full integration of THEOplayer with the Agama OTT service assurance solution. THEO Technologies is a front-runner in universal video players, and the integration enables OTT video service providers to leverage unrivalled analytics capabilities and provide superior customer experience.
- castLabscorePre-integrated solution combining Agama's video service assurance with castLabs' PRESTOplay video player SDKs. Provides real-time 24/7 monitoring, assurance and analytics technology into castLabs-powered devices for OTT providers.
- Silicon ComputersminorSilicon Computers, a Hungarian system integrator and technology distributor, serves as a strategic partner and reseller for Agama in Hungary, supporting deployment at UPC Hungary.
- VisualOncorePartnership to deliver a pre-integrated player SDK solution for efficient video service quality assurance for OTT and TV Everywhere providers. VisualOn's cross-platform multimedia framework combined with Agama's monitoring and analytics technology.
- NexStreaming (NexPlayer)coreNexPlayer HTML5 fully integrated with the Agama OTT Service Assurance solution. The integration enables ABR live streaming with highest video quality across all browsers and devices combined with unrivalled analytics and reporting capabilities.
- RDK CommunityminorAgama joined the RDK (Reference Design Kit) community, contributing to and supporting the open-source reference platform for video and broadband device software.
- Al-FalakminorAgama and Al-Falak contracted by Etisalat for improved customer experience. Al-Falak acts as a system integrator and implementation partner for Agama solutions in the Middle East region.
Scale indicators3 records
Recent moves6 records
Expansion highlights7 records
Agama Technologies competitors and assessment
Company assessmentDirect peers
- Bridge Technologies: Norwegian-headquartered specialist in video broadcast and IPTV monitoring, offering probes and analysis systems across the same headend-to-device chain that Agama covers. Closest direct competitor with overlapping product depth in IP, cable, and OTT monitoring.
- Telestream (IneoQuest): Video quality monitoring and analytics vendor (via IneoQuest acquisition) serving broadcasters, OTT providers, and cable operators. Competes directly with Agama's Analyzers in headend and network assurance for video service providers.
- Witbe: French vendor of video and OTT quality of experience monitoring solutions with active and passive probes covering similar end-to-end video delivery scenarios. Direct overlap with Agama's OTT service assurance and device monitoring.
- Qligent: US-based video monitoring and analytics company providing cloud-based, end-to-end QoS/QoE assurance for broadcasters, cable operators, and OTT providers. Competes with Agama in similar service-provider accounts, particularly in the Americas.
Broad incumbents
- Datadog: Large-scale observability and APM platform with growing media/CDN/video streaming monitoring capabilities. Represents the broad incumbent threat as enterprise buyers consolidate on a single observability vendor that includes 'good enough' video metrics.
- New Relic: General-purpose observability platform competing for enterprise IT monitoring budgets at the same telecom and media customers Agama serves. Adjacent overlap on CDN, streaming, and infrastructure visibility.
- Conviva: Streaming video analytics and QoE platform serving major US OTT operators. Adjacent competitor in subscriber-level video experience analytics, with greater US footprint than Agama.
Emerging players
- THEO Technologies: Universal video player vendor (THEOplayer) with deep integration into Agama's OTT assurance solution. While a partner, THEO also sits in adjacent video tooling and competes for operator mindshare on player-side analytics.
- castLabs: DRM and player SDK provider (PRESTOplay) pre-integrated with Agama. Companion technology rather than head-on competitor, but operates in the same OTT service-provider procurement decisions.
- Mux: Developer-focused video infrastructure and analytics platform offering QoE monitoring for streaming services. Adjacent competitor in OTT analytics, especially with US-based streaming customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Agama Technologies social profiles
Digital presenceAgama Technologies financial estimates
Financial estimateRevenue estimate
Valuation estimate
Agama Technologies leadership team
Management profileNumber of profiles
Profiles3 records
Agama Technologies funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Agama Technologies M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Agama Technologies
What does Agama Technologies do?
Agama Technologies develops and sells the Agama Video Observability & Analytics Platform — an enterprise software solution that provides end-to-end monitoring, assurance, and analytics for video service providers (telcos, cable operators, broadcasters, OTT providers). The platform combines customer experience and usage insights from every app and device with service performance metrics from playout and the delivery network, supported by software-based Analyzers, AI Anomaly Detection, Agama 360 Analytics, DEPI Analyzer for Remote PHY, and the Agama Augmented Intelligence (A2I) natural-language interface. The platform is software-based and deployable on bare metal, VMs, containers, or cloud, scaling across millions of end-user devices.
Is Agama Technologies a public or private company?
Agama Technologies is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Agama Technologies founded?
Agama Technologies was founded in 2004. It employs 11 to 50 people.
Where is Agama Technologies based?
Agama Technologies is headquartered in Linköping, Sweden, in the Europe region.
How does Agama Technologies make money?
Two revenue lines are on record. Video Observability & Analytics Platform Subscription is the primary driver. The others are professional Services.
Who are Agama Technologies's main competitors?
Direct peers on record are Bridge Technologies, Telestream (IneoQuest), Witbe and Qligent. Broad incumbents are Datadog, New Relic and Conviva. Emerging players are THEO Technologies, castLabs and Mux.
Does Agama Technologies have an API?
No public API is recorded for Agama Technologies.
What industry is Agama Technologies in?
Agama Technologies's product category is Video Observability and Analytics. Its primary akta.pro industry code is BPAEAFAK, Application Performance Engineering & Observability (APM), with a secondary code of MPAHAJAG, Ad Tech for OTT (SSAI/CSAI, Ad Decisioning, Measurement). Its NAICS code is 5132 and its SIC code is 7372.