Viskan

What Viskan does

Viskan is a Nordic-headquartered enterprise e-commerce platform provider that builds, sells, and supports a composable commerce stack primarily for B2C and B2B retailers in the Nordics and broader Europe. The company operates under the legal entity Viskan System AB (headquartered in Borås, Sweden) with a Finnish subsidiary, Viskan Oy Ab (Helsinki), and reports over 25 years of e-commerce experience. Its platform combines a CMS, PIM, OMS, Helpdesk, Open API, omnichannel tooling (Click & Collect, Pick & Pack, Returns, Screens, Shipment), and a subscription commerce engine on a shared data layer that supports combined B2B and B2C operations from one database.

The company's core proprietary technology is the Viskan Next Generation platform — a 30,000-hour rebuild described as AI-native and the world's fastest e-commerce platform with PageSpeed scores above 90/100 — together with the Mímis AI agent, an autonomous agent embedded directly in the platform that performs natural-language data querying, product copy generation, multilingual translation, page building, and task automation, with the explicit positioning that data never leaves the platform. The technology stack is built on TypeScript, React, Kubernetes, and patterns drawn from Netflix, Spotify, Google, and Microsoft, and roughly one-third of customers are reported to use Mímis daily.

Viskan monetizes primarily through recurring subscription fees on its platform, with pricing varying by business model (B2B, B2C, Subscription, Retail) and sold on an annual cadence through a sales-led enterprise motion supplemented by demo-based acquisition and a Nordic solution partner network. Supplementary revenue comes from professional services, specifically the Online Growth Team (OGT) and an in-house design/UX team. The customer base is dominated by Nordic enterprise and mid-market retailers — including Kappahl, Lager 157, Guldfynd, Apoteket, MQ Marqet, Engelsons, Scorett, NutraQ, and Arctic Bioscience — with platform usage spanning 60+ markets, processing roughly 1 million orders per month, and maintaining 99.99% uptime.

Name

Viskan

Legal name

Viskan System AB

Website

https://viskan.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Short description

Viskan is a Nordic-headquartered enterprise e-commerce platform provider serving B2C and B2B retailers with a composable commerce stack (CMS, PIM, OMS, subscription, omnichannel) and the Mímis AI agent, processing 1 million orders monthly across 60+ markets.

Ownership category

akta.pro rank

Product category

E-commerce Platform Software

akta.pro primary industry

Omnichannel Commerce & Click-and-Collect Platforms (BPAMAGAL)

akta.pro secondary industries

Product Information Management (PIM), Digital Shelf & Content Syndication Services (CRAOAOAH), Localization & Internationalization Services (Language/Currency/Pricing) (CRAFAJAI)

Keywords

• E-commerce platform
• Subscription commerce
• B2B e-commerce
• Omnichannel retail
• Composable commerce

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure, Supply Chain

Revenue model

1. E-commerce Platform SaaS: Subscription-based e-commerce platform providing full control over e-commerce with high automation across processes and flows. Revenue derived from platform usage, with pricing based on business model (B2B, B2C, Subscription, Retail).
2. Online Growth Services: Online Growth Team (OGT) services that help optimize e-commerce from analysis to implementation, providing additional revenue through professional services.
3. Design Services: Viskan's design team provides design and UX services to bring brand, design and functionality together into an attractive whole.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Viskan provides an AI-native, composable e-commerce platform (Viskan Next Generation) for B2C, B2B, subscription, and omnichannel retail businesses. The platform combines CMS, PIM, OMS, Helpdesk, Omnichannel, and Subscription modules on a single database with a natively embedded Mímis AI agent for analytics, content creation, page building, and translation. Subscription-based pricing is complemented by Design and Online Growth Team professional services.

Product overview

Viskan is an e-commerce platform provider offering a modular composable architecture centered on the Viskan E-commerce Platform and Viskan Next Generation (the newer AI-native rebuild). The platform integrates core modules including Viskan CMS, Viskan PIM, Viskan OMS, Viskan Helpdesk, Viskan Open API, Viskan Omnichannel (with Click & Collect, Pick & Pack, Returns, Screens, Shipment sub-features), and Viskan Subscription. The proprietary AI agent Mímis is embedded across the platform with capabilities including Insights, Product Text Creator, Content Creator, Content Translator, and Custom Assignments. Additional services include Design and Online Growth Team. The platform serves 60+ markets with proven performance of 99.99% uptime and handles 1 million orders monthly.

Differentiator

Problem solved

Functional benefit

Products and services

• Viskan E-commerce Platform The core e-commerce platform providing full control over e-commerce with high automation across processes and flows, featuring flexible API integrations and composable architecture enabling customized e-commerce setups for B2C, B2B, subscription, and omnichannel businesses.
• Viskan Next Generation AI-native, rebuilt e-commerce platform claimed as the world's fastest e-commerce platform, achieving PageSpeed scores above 90/100, built using best practices from Google, Netflix, Microsoft, and Spotify with Kubernetes infrastructure and 30,000 hours of development.
• Mímis AI Agent An AI agent integrated into the Viskan E-commerce Platform that performs data insights, product copy generation, web page building, content translation, and custom task automation directly inside the platform, with data never leaving.
• Viskan Subscription Subscription commerce solution with 20 years of experience, supporting unlimited templates for subscriptions, recurring deliveries, rental services, automated flows, and invoicing across 20+ markets.
• Viskan Omnichannel Omnichannel solution connecting e-commerce and physical stores with Click & Collect, Pick & Pack, Returns, Screens, and Shipment, processing 3.5 million Click & Collect orders per year and 10+ million orders per year through connected stores.
• Mímis Content Translator AI-powered translation tool that automatically translates entire web pages into all configured languages in under a minute per page while preserving HTML structure and styling; new language versions are publication-ready.
• Viskan Online Growth Team Professional service that helps e-commerce customers reach business goals by analyzing and identifying optimization opportunities, then recommending and implementing actions to improve shopping experience, conversion, and ROAS across the customer journey.
• Viskan Design Design service bringing brand, design, and functionality together to guide visitors through the buying journey and maximize conversion through optimal design and UX.

Quantifiable outcome

• +88% average annual sales growth for Viskan customers
• +6 more outcomes

Named customers22 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration37 records

AI capability7 records

Feature13 records

Partnerships

14 partnerships are on record, tiered core and minor.

• KlarnacoreTechnology or IntegrationPayment solutions provider. Klarna's payment solutions create better customer experiences and increase conversion by removing friction at checkout.
• KustomcoreTechnology or IntegrationNordic market leader in digital checkout solutions and payment services (PSP), previously Klarna Checkout (KCO). Offers wide range of payment methods beyond Klarna.
• AvardacoreTechnology or IntegrationTailored payment solutions for e-commerce. Avarda Checkout keeps customer journey on site, offers popular payment methods, increases conversion.
• BrizocoreTechnology or IntegrationMakes it easy for e-tailers to offer fast, sustainable deliveries. Processes orders as soon as they come in and can deliver same day.
• SatureightminorImplementation/ SI/ Consulting PartnerDigital agency with expertise in design, branding, web development, media buying and e-commerce management for brands growing online.
• StendahlscoreImplementation/ SI/ Consulting PartnerFull-service agency in digital and creative work with specialist expertise across strategy, creative, content, marketing and technology. Part of iO.
• WebbhusetminorImplementation/ SI/ Consulting PartnerCreates tailored solutions for B2B and B2C with 26 years of industry experience in digital transformation, e-commerce and integrations.
• AdRelevanceminorImplementation/ SI/ Consulting PartnerLeading performance agency in digital marketing focused on profitable growth for e-tailers. Senior specialists in SEM, Paid Social & SEO.
• TrevigaminorImplementation/ SI/ Consulting PartnerFull-service agency with leading expertise in ERP systems and related business areas. Can quickly assemble expert teams for specific challenges.
• DigizerminorImplementation/ SI/ Consulting PartnerFinland's leading expert in digital sales development. Advises on digital initiatives to increase online sales and develop business.
• AamesminorImplementation/ SI/ Consulting PartnerIT services and business software for operational management, payroll, financial management, time tracking and HR. Visma partner in Finland.
• WhyBuddhaminorImplementation/ SI/ Consulting PartnerConnects companies with Sweden's best freelance consultants - digital strategists and creatives. Match with experts within 3 days.
• EmceminorImplementation/ SI/ Consulting PartnerERP solutions and services based on Microsoft Dynamics 365 Business for companies integrating business-critical functions.
• ProseduuriminorImplementation/ SI/ Consulting PartnerConsulting services and tools for business development. Helps find best ways to use information systems to full potential.

Scale indicators13 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Litium: Swedish e-commerce platform with strong B2B focus and Nordic enterprise customer base. Closest geographic and segment competitor to Viskan's B2B and omnichannel offering.
• BigCommerce: Headless and composable SaaS e-commerce platform targeting mid-market and enterprise brands. Overlaps Viskan in API-first architecture, B2B and omnichannel functionality, and enterprise sales motion.
• Optimizely: Commerce and CMS platform (formerly Episerver) for enterprise digital experience and e-commerce. Named by Viskan as a direct comparison competitor; comparable in CMS-led enterprise commerce positioning.
• WooCommerce: Open-source WordPress-based e-commerce platform widely used by SMBs and mid-market merchants. Named by Viskan as a comparison competitor, primarily at the lower end of its target segment.
• Shopify: Global SaaS e-commerce platform serving B2C and B2B merchants across SMB to enterprise. Viskan publishes direct comparison content against Shopify and competes head-to-head for mid-market and enterprise retailers, especially in Europe.
• Commercetools: Composable, API-first commerce platform targeting enterprise and mid-market brands. Shares Viskan's headless/composable positioning and competes for the same growing-business customer profile.
• Centra: Nordic-headquartered e-commerce platform purpose-built for fashion, lifestyle, and premium DTC brands. Direct competitor in Viskan's home Nordic market with strong fashion vertical focus.
• Adobe Commerce (Magento): Enterprise commerce platform (Magento-based) with strong customization and global enterprise footprint. Directly compared by Viskan in its own competitive content and competes for larger mid-market and enterprise retailers.

Emerging players

• Sana Commerce: B2B-focused e-commerce platform tightly integrated with Microsoft Dynamics and SAP ERPs. Competes with Viskan's B2B commerce suite for manufacturers and distributors.

Broad incumbents

• Salesforce Commerce Cloud: Large enterprise commerce cloud within the Salesforce ecosystem. Competes with Viskan at the upper end of the mid-market and enterprise segment, particularly for retailers already standardized on Salesforce CRM.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ViskanSuomi
• LinkedInlinkedin.com/company/viskan-suomi
• Instagraminstagram.com/viskansystem

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Viskan