Magmic
Magmic is a private, Ottawa-based developer and publisher of casual mobile games, founded in 2002. It distributes free-to-play card and trivia titles globally via Apple App Store and Google Play, monetizing through in-app purchases, advertising, and a digital-assets/NFT product line.
- Company typePrivate
- Founded2002
- HeadquartersOttawa, Canada
- Headcount51–100
- GTM typeB2C
- OfferingSoftware
What Magmic does
Magmic Inc. (DBA Magmic Games) is an Ottawa, Ontario-based developer and publisher of mobile games, founded in 2002. The company has operated continuously for over 20 years publishing a portfolio of casual mobile titles including card games such as Phase Contract Rummy and trivia games, distributed globally through Apple App Store and Google Play. The company serves individual mobile-gaming consumers (B2C) across both iOS and Android ecosystems, with a horizontal segmentation approach targeting broad casual-gamer personas.
The company's business model is free-to-play consumer mobile gaming, monetized through three documented revenue streams: in-app purchases of virtual items (described as having no real-world monetary value and being non-refundable), third-party advertising (using ad serving technologies that collect device and usage data to serve relevant ads), and a forward-positioned Digital Assets / NFT product line referenced in its Terms of Service. Distribution occurs directly to consumers via app stores with the company's website (magmic.com) acting as a top-of-funnel channel providing direct download badges. No SDK or API is publicly offered, and the company operates as a single-product mobile-gaming publisher rather than a platform or enterprise provider.
Magmic is privately held with 51-100 employees and is governed by Ontario, Canada law. It maintains a founder-led organizational structure with John Criswick as Founder & CEO and Joshua Ostrowalker as Founder & CTO, supported by directors across IT, portfolio management, growth/monetization, and publishing. The company has no disclosed institutional investors, funding rounds, M&A activity, partnerships, or patent portfolio — operating as an independent, self-sustaining studio. Public positioning emphasizes 'award-winning' status without naming specific awards, awarding bodies, or years, limiting independent verification of this credential.
Magmic firmographics
Firmographics- Name
- Magmic
- Legal name
- Magmic Inc.
- Website
- https://magmic.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Magmic is a private, Ottawa-based developer and publisher of casual mobile games, founded in 2002. It distributes free-to-play card and trivia titles globally via Apple App Store and Google Play, monetizing through in-app purchases, advertising, and a digital-assets/NFT product line.
- Ownership category
- akta.pro rank
Magmic industry classification
Industry- Product category
- Mobile Games
- NAICS
- Software Publishers (513210)
- akta.pro primary industry
- Mobile Game Publishing & App Game Stores (BPAMAKAB)
Keywords
Where Magmic is headquartered
LocationHeadquarters
- HQ city
- Ottawa
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Magmic business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- In-App Purchases / Virtual Items: The Terms of Service reference 'virtual items' that users can purchase within games, indicating an in-app purchase revenue model. Virtual items are described as having no real-world monetary value and being non-refundable.
- Digital Assets / NFTs: The Terms of Service mention 'Digital Assets such as tokens or NFTs' as part of the Services, indicating potential blockchain-based digital asset monetization.
- Advertising: The Privacy Policy references third-party ad serving technology that collects data to serve relevant ads, suggesting an advertising-based revenue component.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels1 record
Magmic product offering
Product offeringCore offering
Magmic develops and publishes mobile games for iOS and Android, including card games such as Phase Contract Rummy and trivia games. Games are distributed through the Apple App Store and Google Play Store under a free-to-play model, monetized through in-app purchases of virtual items and advertising, with stated support for digital assets such as tokens and NFTs.
Product overview
Magmic is a single-product mobile gaming company offering a portfolio of mobile games through a unified publishing/development model. The company publishes games directly to consumers via the App Store and Google Play, including card games (Phase Contract Rummy) and trivia games. All products share the same mobile-first distribution channel and consumer-facing storefront integration without distinct platform modules or separate product tiers.
Differentiator
Problem solved
Functional benefit
Products and services
- Phase Contract Rummy Mobile card game published by Magmic on iOS and Android, available via the Apple App Store and Google Play as part of Magmic's free-to-play mobile games portfolio.
- Magmic Trivia Games Mobile trivia games published by Magmic on iOS and Android, distributed through the Apple App Store and Google Play Store.
- Magmic Mobile Games Portfolio The Magmic Mobile Games Portfolio is the company's overall catalog of free-to-play mobile games developed and published for iOS and Android, monetized through in-app virtual item purchases and advertising.
Companies that use Magmic
Customer profileSegments1 record
Ideal customer profiles1 record
Magmic technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Magmic partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights4 records
Magmic competitors and assessment
Company assessmentBroad incumbents
- King Digital Entertainment: Mobile game giant behind Candy Crush Saga (owned by Activision Blizzard/Microsoft). Relevant as a broad incumbent in mobile casual gaming with similar free-to-play IAP monetization model and global app-store distribution.
- Playtika: Major mobile and social casino/casual game publisher behind Slotomania and Board Kings. Comparable as a large incumbent in the mobile free-to-play card and casual games category that Magmic also targets.
- Zynga: One of the largest mobile social-game publishers globally (now part of Take-Two) with franchises including Words With Friends and FarmVille. Comparable as a broad incumbent in the same mobile free-to-play publishing category Magmic operates in, with significantly greater scale.
Direct peers
- Jam City: Independent mobile and social game developer/publisher known for Cookie Jam and Harry Potter: Hogwarts Mystery. Closely comparable to Magmic in operating as both developer and publisher of mobile titles distributed through major app stores.
- Scopely: Mobile-first game developer and publisher behind titles such as MONOPOLY GO and Stumble Guys. Directly comparable as a publisher-led mobile games business operating on the same iOS/Android storefront channels with IAP and ad-based monetization.
- PlaySimple: Mobile game studio specializing in casual card, trivia, and word puzzles distributed on iOS and Android. Highly comparable to Magmic given the overlap on card/trivia genre focus and free-to-play mobile distribution.
- Big Fish Games: Casual and social mobile game publisher with a long-running portfolio distributed across app stores and PC. Comparable to Magmic as a similarly established indie mobile publisher focused on casual game genres like cards and puzzles.
- Ludia: Canadian mobile game developer based in Montreal, best known for Jurassic World and similar licensed casual titles. Closely comparable to Magmic as a Canadian-headquartered independent mobile studio publishing cross-platform (iOS/Android) games through the same app-store channels.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Magmic social profiles
Digital presenceMagmic financial estimates
Financial estimateRevenue estimate
Valuation estimate
Magmic leadership team
Management profileNumber of profiles
Profiles6 records
Magmic funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Magmic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Magmic
What does Magmic do?
Magmic develops and publishes mobile games for iOS and Android, including card games such as Phase Contract Rummy and trivia games. Games are distributed through the Apple App Store and Google Play Store under a free-to-play model, monetized through in-app purchases of virtual items and advertising, with stated support for digital assets such as tokens and NFTs.
Is Magmic a public or private company?
Magmic is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Magmic founded?
Magmic was founded in 2002. It employs 51 to 100 people.
Where is Magmic based?
Magmic is headquartered in Ottawa, Canada, in the North America region.
How does Magmic make money?
Three revenue lines are on record. In-App Purchases / Virtual Items are the primary driver. The others are digital Assets / NFTs and advertising.
Who are Magmic's main competitors?
Broad incumbents on record are King Digital Entertainment, Playtika and Zynga. Direct peers are Jam City, Scopely, PlaySimple, Big Fish Games and Ludia.
Does Magmic have an API?
No public API is recorded for Magmic.
What industry is Magmic in?
Magmic's product category is Mobile Games. Its primary akta.pro industry code is BPAMAKAB, Mobile Game Publishing & App Game Stores. Its NAICS code is 513210.