Anima Mundi Apothecary

What Anima Mundi Apothecary does

Anima Mundi Apothecary (operating as Anima Mundi Herbals) is a private, founder-owned ethnobotanical wellness company founded in 2013 in Brooklyn, New York, by Costa Rican herbalist Adriana Ayales. The company formulates, manufactures, and distributes herbalist-formulated adaptogenic powders, medicinal mushroom blends, essential oils, tonics, teas, beauty products, ceremonial botanicals, and ritual tools — a portfolio spanning more than 200 herbs and botanicals sourced from certified organic, wildcrafted, and sustainably cultivated origins across North, Central, and South America, India, and Southeast Asia. Production is conducted in an FDA-registered, cGMP-certified facility in New York City, with products positioned as vegan, gluten-free, and free of fillers or flow agents.

The business operates across four distribution channels: a direct-to-consumer Shopify storefront (animamundiherbals.com) with free domestic shipping above $75, four company-owned apothecary locations in SoHo (Manhattan), Brooklyn, Venice (Los Angeles), and Costa Rica, a dedicated wholesale bulk-herbs platform (grin.live) serving practitioners and stockists, and a B2B hospitality partnership with SCP Hotels' Wild Wellness program announced in January 2026. Pricing spans roughly $12 for individual teas to $1,083 for premium bundled kits, with curated SKUs organized by benefit category (energy, mood, immunity, beauty, relaxation, spirit). Revenue mechanics are entirely transactional and one-time; no subscription model is disclosed.

Brand authority is reinforced by editorial features in Forbes, Goop, New York Times, British VOGUE, Rolling Stone, VICE, Marie Claire, Bon Appétit, and Yoga Journal, plus 19,500+ verified five-star reviews at a 97% five-star rating. Educational IP includes the published books Adaptogens: Herbs for Longevity and Everyday Wellness (Sterling Ethos) and Healing Tonics Cookbook (Sterling Publishing), and the Herbal Astrology Oracle Deck (Hay House). The company is family owned and operated with no disclosed institutional investors, funding rounds, or parent company.

Name

Anima Mundi Apothecary

Legal name

Anima Mundi Herbals

Website

https://animamundiherbals.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Anima Mundi Apothecary is a founder-owned Brooklyn-based herbalist brand that formulates, manufactures, and sells adaptogens, medicinal mushrooms, essential oils, and ceremonial botanicals via DTC e-commerce, four company-owned apothecaries, wholesale, and hospitality partnerships.

Ownership category

akta.pro rank

Product category

Herbal Supplements & Botanical Wellness

NAICS

Medicinal and Botanical Manufacturing (325411), Health and Personal Care Retailers (456)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Herbal & Botanical Supplements (CRADAGAD)

akta.pro secondary industries

Botanical/Herbal & Adaptogen Functional Beverage Production (AFAFAFAF), Botanical & Herbal Extracts (Adaptogens, Polyphenols, Essential Oils, Standardized Extracts) (AFAJAKAD), Health Food & Supplement Stores (CRAHAEAC)

Keywords

• Herbal supplements
• Adaptogenic blends
• Essential oils
• Medicinal mushrooms
• Botanical apothecary

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Direct E-commerce Product Sales: Direct-to-consumer online sales of herbal supplements, adaptogens, mushrooms, essential oils, teas, tonics, beauty products, ritual tools, and kits through animamundiherbals.com. Products are sold as individual items (powders, tinctures, capsules, teas) and curated bundles/kits. Free shipping on domestic orders over $75.
2. Physical Retail Store Sales: Revenue from four company-owned retail apothecary locations in SoHo (New York City), Brooklyn (New York City), Venice (Los Angeles, CA), and Costa Rica. Stores serve as brand immersion destinations with curated product assortments and herbal consultations.
3. Wholesale Bulk Herbs: Wholesale distribution program via grin.live platform selling bulk herbs and products to stockists, retailers, and practitioners in bulk quantities (e.g., 4oz bags, 1lb bags) at wholesale pricing.
4. Educational Content and Publications: Sale of published works including the 'Adaptogens: Herbs for Longevity and Everyday Wellness' book (published by Sterling Ethos) and the 'Healing Tonics Cookbook' (published by Sterling Publishing), both authored by founder Adriana Ayales. Also includes the Herbal Astrology Oracle Deck published by Hay House.
5. B2B Wellness Partnerships: Strategic B2B partnerships with hospitality and wellness companies (e.g., SCP Hotels 'Wild Wellness' program) to supply ethnobotanical products for hotel amenity programs, extending brand reach into experiential travel and wellness tourism.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels7 records

Core offering

Anima Mundi Apothecary formulates, manufactures, and sells a broad catalog of herbalist-formulated plant-based wellness products, including adaptogenic superfood powders, medicinal mushroom blends, herbal tonics, loose teas, essential oils, botanical skincare, and ceremonial plant medicines. The company distributes these products through its own e-commerce site, four physical apothecary stores, a wholesale bulk herbs program, and B2B hospitality partnerships, with all products handcrafted in an FDA-registered, cGMP-certified facility in New York City.

Product overview

Anima Mundi Herbals is an ethnobotanical apothecary founded by Costa Rican herbalist Adriana Ayales, offering a comprehensive portfolio of plant-based wellness products. The core product lines include adaptogenic superfood powders (GOLDEN SUN MILK, QI Energy Powder, HAPPINESS Powder, ADAPTOGENIC Mushroom Powders), daily wellness tonics (LIVER VITALITY Greens, BELLY LOVE Tonic, MUSHROOM MOCHA MILK), and digestive health bundles (BELLY LOVE KIT). The beauty line features botanical skincare products like the ROSE Face Mask, while the essential oils collection spans 29+ oils including FRANKINCENSE, LAVENDER KASHMIR, PALO SANTO, and SANDALWOOD. The spirit/ritual category includes sacred herbs (BLUE LOTUS, MULUNGU, BOBINSANA), ceremonial smoke products (SACRED HEMP, DRAGON'S BLOOD), tea blends (DREAM Tea, CALM Tea, BREATHE Tea, WOMB Tea), ritual tools (Palo Santo Sets, BRASS Strainers, RITUAL CANDLES), and the HERBAL ASTROLOGY Oracle Deck. Curated kits serve specific wellness needs including detox (DEEP DETOX KIT), parasite defense (PARA DEFENSE KIT), lucid dreaming, beauty, and relaxation. Educational offerings include the ADAPTOGENS book and Healing Tonics Cookbook. Products are manufactured in an FDA-registered, cGMP-certified facility in New York City, with ingredients sourced from certified organic, wildcrafted, and sustainably cultivated origins.

Differentiator

Problem solved

Functional benefit

Products and services

• ADAPTOGENIC Powder (7 Medicinal Mushrooms + Cacao) Adaptogenic powder blend combining seven medicinal mushrooms with cacao, formulated to support stress response and overall vitality.
• HAPPINESS Powder (Herbal Coffee Alternative) Herbal coffee alternative powder formulated to support balanced moods and energizing morning rituals.
• GOLDEN SUN MILK (Energizing Adaptogenic Chai) Adaptogenic chai blend inspired by traditional Ayurvedic golden milk, featuring turmeric, maca, cordyceps, and mucuna to support energy, stamina, and emotional balance.
• QI (Energy + Stamina Powder) Adaptogenic superfood powder blend of nutritive roots, herbs, and seeds including ashwagandha, astragalus, and maca to support sustained energy, adrenal nourishment, and stress adaptation.
• LIVER VITALITY Greens (Daily Cleansing Powder) Daily cleansing powder formula designed to support liver function, detoxification, and overall wellness through mineralizing herbs.
• BELLY LOVE Tonic (Digestive Comfort) Metabolism and digestive support tonic formulated to promote bloat relief and gut health comfort.
• MUSHROOM MOCHA MILK (Longevity Milk) Adaptogenic creamer featuring medicinal mushrooms for longevity support and daily wellness.
• BLUE LOTUS (Flower of Intuition) Sacred herb traditionally used for dreamwork, meditation, and spiritual practices supporting intuition and relaxation.
• FRANKINCENSE Essential Oil (Wildcrafted) 100% pure wildcrafted frankincense (Boswellia serrata) essential oil distilled from gum resin, traditionally used for spiritual rituals, meditation, and grounding practices.
• LAVENDER KASHMIR Essential Oil (Sustainably Cultivated) 100% pure lavender essential oil from sustainably cultivated Himalayan Kashmir, steam distilled from flowering tops, known for calming and soothing properties.
• OREGANO Essential Oil (Organic) Organic oregano essential oil valued for its immune-supporting and antimicrobial properties.
• PALO SANTO Essential Oil (Wildharvested) Wildharvested Palo Santo essential oil for sacred practices, meditation, and spiritual rituals.
• SANDALWOOD Essential Oil (Organic, Australian) Certified organic Australian sandalwood essential oil for spiritual practices and aromatherapy.
• TEA TREE Essential Oil (Organic) Organic tea tree essential oil known for its cleansing, purifying, and skin-supporting properties.
• RAVENSARA Essential Oil (Sustainably Cultivated) Sustainably cultivated ravensara essential oil traditionally used for immune support and respiratory health.
• ROSE Face Mask (Mangosteen Purify + Hydrate) Botanical face mask featuring rose, mangosteen, hibiscus, and kaolin clay to support skin purification, hydration, and radiance.
• DREAM Tea (Sleep Support Tonic) Herbal tea blend formulated for sleep support and relaxation, designed as a nighttime ritual tonic.
• BREATHE Tea (Organic Lung Tonic) Organic lung tonic tea designed to support respiratory health and breathing.
• WOMB Tea (Nourish + Empower) Herbal tea formulated for women's health, designed to nourish and empower through hormone-balancing botanicals.
• CALM Tea (Organic Tonic for Calm + Balance) Organic calming tea blend designed to support stress relief and emotional balance.
• BELLY LOVE KIT (Metabolism + Gut Support Bundle) Digestive reset bundle containing AMARGO Digestive Bitters Tonic, BELLY LOVE Powder, BELLY LOVE Tonic, and GOLDEN SUN MILK for comprehensive metabolism and gut support.
• DEEP DETOX KIT (Herbal Cleanse) Complete herbal cleanse kit designed to support deep detoxification and internal cleansing processes.
• PARA DEFENSE HERBAL KIT (Deep Cleanse) Herbal kit featuring traditional herbs for parasite defense, gut cleansing, and intestinal support.
• LUCID DREAMING KIT (Visionary Herbs) Curated kit of visionary herbs designed to support lucid dreaming, dream recall, and enhanced dreamwork practices.
• RELAX + DE-STRESS KIT (6 Essential Oils) Collection of six essential oils formulated for relaxation and stress relief support.
• SACRED TREES KIT (6 Essential Oils) Collection of six essential oils featuring sacred tree botanicals for spiritual practices.
• BEAUTY + HEART OPENING KIT (6 Essential Oils) Collection of six essential oils curated for beauty support and heart-opening spiritual practices.
• MASTER LONGEVITY ELIXIR KIT (Portable Farmacy) Comprehensive elixir kit combining multiple herbal tinctures and tonics for daily wellness support, positioned as a portable home pharmacy solution.
• MASTER ELIXIR KIT (Barista Series) Professional-grade barista series kit for creating custom herbal elixirs and tonic beverages at home.
• HERBAL ASTROLOGY Oracle Deck (55-Card Plant + Astrology Divination) 55-card oracle deck and guidebook exploring the relationship between plants and their astrological rulers, with plant allies and planetary correspondences. Written by Adriana Ayales, illustrated by Josephine Klerks, published by Hay House.
• ADAPTOGENS: Herbs for Longevity and Everyday Wellness (Book) Book by founder Adriana Ayales exploring adaptogenic herbs, their traditional uses, and 30+ plant-powered recipes for food, drinks, and DIY beauty rituals. Published by Sterling Ethos.
• Healing Tonics Cookbook Cookbook by Adriana Ayales featuring traditional ethnobotanical recipes for elixirs, tonics, medicinal juicing, and therapeutic cooking. Published by Sterling Publishing.
• SACRED HEMP Botanical Smoke (Organic + Wild) Organic and wild sacred smoke blend featuring hemp for spiritual practices and ritual use.
• ROSE Powder (Love + Serenity) Botanical rose powder positioned for emotional and heart-opening support.
• GYNOSTEMMA (Miracle Grass) Wild-grown gynostemma herb, traditionally valued as a longevity tonic and adaptogenic tea.
• RITUAL CANDLES Handcrafted natural candles designed for prayer, rituals, and sacred space creation.
• LUTEAL Tea (Menstrual Support Blend) Herbal tea blend formulated for menstrual cycle support during the luteal phase.
• Men's Vitali-Tea (2 oz Bulk Bag) Herbal tea formulated for men's vitality and wellness support.
• Flower Trio Bundle Curated bundle featuring three flower-based herbal products.
• WHOLE BUTTERFLY PEA FLOWERS (Organic Blue Healer) Whole organic butterfly pea flowers sold as a botanical ingredient for tea and ritual use.
• WHOLE ROSE BUDS (Organic Blooms) Organic whole rose buds sold as a botanical ingredient for tea, ritual, and beauty use.
• COPAL BLANCO (Handcrafted Natural Resin) Handcrafted natural copal blanco resin for incense and ritual use.
• TAYRONA CEREMONIAL CACAO (Indigenous, Organic, Regenerative) Indigenous, organic, regenerative ceremonial cacao for ritual and ceremonial use.
• Wholesale Bulk Herbs Program Bulk herbs and single-ingredient products sold wholesale (e.g., 4oz and 1lb bags) to retailers, stockists, and practitioners via the grin.live wholesale platform.
• SCP Hotels Wild Wellness Partnership Program B2B supply of ethnobotanical apothecary products and co-developed wellness programming for SCP Hotels' Wild Wellness program across properties in Costa Rica, California, Colorado, Hawaii, and Oregon, including cold-water plunges, forest bathing, guided mushroom foraging, and cacao ceremonies.

Quantifiable outcome

• 97% of product reviews are 5-star ratings across a catalog of 19,500+ reviews
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• SCP HotelscoreStrategic or Co-development Partner · 16 January 2026Anima Mundi Herbals is a strategic wellness partner in SCP Hotels' portfolio-wide 'Wild Wellness' program spanning three brands (SCP Wildfree, SCP Hotels, SCP) across properties in Costa Rica, California, Colorado, Hawaii, and Oregon. The partnership integrates Anima Mundi's ethnobotanical apothecary products into nature-based hotel experiences including cold-water plunges, forest bathing, guided mushroom foraging, and cacao ceremonies, extending the wellness brand beyond retail into experiential hospitality.
• Japa HealthcoreStrategic or Co-development PartnerSCP Hotels' 'Wild Wellness' program also includes Japa Health, a health optimization platform, alongside Anima Mundi Herbals. Japa Health provides complementary wellness programming that works alongside Anima Mundi's botanical offerings within the SCP Hotels ecosystem.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Moon Juice: Premium DTC adaptogen and superfood brand founded by Amanda Chantal Bacon. Closest direct competitor in the adaptogenic/beauty-from-within/wellness category, with overlapping product lines (powders, tonics, beauty) and similar premium positioning.
• Sun Potion: Adaptogen and tonic-focused wellness brand featuring single-ingredient powders, mushroom blends, and ceremonial botanicals. Strong overlap with Anima Mundi's adaptogenic powders, medicinal mushroom line, and ceremonial plant offerings.
• The Nue Co. Premium functional wellness brand offering adaptogens, nootropics, and botanical supplements with science-backed positioning. Comparable target customer (wellness-conscious consumer) and overlapping adaptogen product line.
• Three Spirit: Functional botanical beverage brand with adaptogenic and ceremonial plant-based drinks. Similar ritual-focused positioning and overlap with Anima Mundi's TONIC, GOLDEN SUN MILK, and ceremonial elixir SKUs.
• Herb Pharm: Established herbal extracts manufacturer producing liquid herbal extracts and tinctures from certified organic and wildcrafted herbs. Overlaps with Anima Mundi's extract/tonic manufacturing and similar sourcing philosophy.
• Sakara Life: Premium plant-based wellness brand offering supplements, tonics, and functional nutrition. Comparable premium DTC positioning and target audience though Sakara leans more toward meal programs.
• Gaia Herbs: Vertically integrated botanical supplements manufacturer with 200+ SKUs including liquid extracts, capsules, and powders. Comparable in scale of catalog and cGMP manufacturing, with retail presence in health food stores.
• The Alchemist's Kitchen: NYC-based botanical apothecary and plant medicine brand retailing herbal extracts, tonics, and ceremonial plants. Most direct geographic and conceptual peer, with similar ethnobotanical and ritual focus.
• Mountain Rose Herbs: Organic and wildcrafted bulk herb supplier serving practitioners, retailers, and consumers. Directly overlaps with Anima Mundi's grin.live wholesale bulk herbs offering and certified organic sourcing model.

Broad incumbents

• Goop: Wellness lifestyle brand offering supplements, beauty, and food products across a much broader portfolio. Comparable editorial/lifestyle brand-building approach and premium positioning, though Anima Mundi is more specialized in botanical heritage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/animamundiherbs
• Facebookfacebook.com/animamundiherbals
• Instagraminstagram.com/animamundiherbals
• Pinterestpinterest.com/animamundiherbs
• LinkedInlinkedin.com/company/anima-mundi-herbals

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Anima Mundi Apothecary