GT Golf supplies

What GT Golf supplies does

GT Golf Supply Co. is a privately held B2B wholesale distributor of golf equipment, accessories, and course supplies, founded in 1995 and headquartered in Vista, California. The company operates a one-stop procurement model serving golf courses, driving ranges, pro shops, tournament organizers, and individual retail consumers across the United States, with product categories spanning wholesale aftermarket grips (Golf Pride, SuperStroke, Lamkin, Winn, JumboMax), club assembly supplies, driving range turf and accessories, pro shop merchandise (tees, scorecards, towels, bag tags), retail accessories, and custom tournament items. Distribution is supported by three regional US warehouses (Vista CA, Fort Worth TX, Mt. Pleasant SC) enabling coast-to-coast fulfillment, complemented by a B2C e-commerce storefront at ggolf.com with Quick Order and Request a Quote functionality for B2B accounts.

The business model is sales-led wholesale distribution with a dual B2B/B2C revenue stream: wholesale accounts require application/approval and unlock bulk pricing plus access to Specials, Overstock, and Closeout SKUs, while retail customers purchase directly through the e-commerce site at listed prices. Revenue is generated primarily through hardware sales of physical goods rather than software, services, or subscriptions, though a Green Grass Grip Program introduces a contracted service layer for golf course operators. Marketing relies on the company website, email newsletter subscriptions, social media presence, and an annual e-catalog, with no disclosed paid acquisition channels.

The company is backed by private equity firm Kinzie Capital and has pursued an acquisition-led growth strategy, completing the acquisition of The ProActive Sports Group in December 2023 and announcing the acquisition of Jack Jolly & Son in January 2026 to expand national footprint and product breadth. The technology stack is not publicly detailed beyond standard e-commerce functionality, with no disclosed AI/ML capabilities, APIs, or proprietary software platforms. Headcount is reported at 11-50 employees, consistent with a small-to-mid-sized specialized distributor operating in a niche vertical.

Name

GT Golf supplies

Legal name

GT Golf Supply Co.

Website

http://www.ggolf.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

GT Golf Supply Co. is a privately held, PE-backed B2B wholesale distributor founded in 1995 that supplies golf courses, driving ranges, pro shops, and tournament organizers across the United States with grips, club assembly items, course supplies, and custom tournament merchandise via three regional warehouses.

Ownership category

akta.pro rank

Product category

Golf Supplies Wholesale Distribution

NAICS

Sporting and Recreational Goods and Supplies Merchant Wholesalers (423910), Sporting and Recreational Goods and Supplies Merchant Wholesalers (42391), Sporting Goods Retailers (45911)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Golf Equipment & Accessories Distribution (CRAOAJAK)

Keywords

• Wholesale golf supplies
• Club assembly products
• Pro shop supplies
• Golf course maintenance
• Tournament merchandise

Headquarters

HQ city

Vista

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: GT Golf Supply Co generates revenue primarily through the sale of golf equipment, accessories, and supplies to golf courses, pro shops, and retail customers. The company operates a B2B wholesale model alongside a B2C e-commerce storefront.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

GT Golf Supply Co. is a wholesale distributor of golf industry supplies, offering wholesale aftermarket golf grips (Golf Pride, SuperStroke, Lamkin, Winn, JumboMax, Tacki-Mac), club assembly supplies, pro shop merchandise (tees, scorecards, towels, bag tags, ball markers), driving range and course maintenance products, golf accessories, and custom tournament items. The company sells to golf courses, driving ranges, pro shops, and tournament organizers through wholesale accounts and direct e-commerce purchasing.

Product overview

GT Golf Supply Co is a B2B golf equipment distributor operating since 1995 that provides a one-stop resource for Pro Shop Supplies, Wholesale Golf Grips & Club Assembly Items, Golf Accessories, and Custom Tournament Items. The company's product portfolio centers on the Grips & Club Assembly category (wholesale aftermarket grips from Golf Pride, SuperStroke, Lamkin, Winn, JumboMax, and other brands), complemented by Course Supplies (driving range turf, accessories, and products), Pro Shop Supplies (bulk tees, scorecards, towels, bag tags), Retail Accessories (teeth, ball markers, gloves, push carts), and Tournament products (custom gifts, trophies, leather collections). The company has expanded through acquisitions, including The ProActive Sports Group (2023) and Jack Jolly & Son (2026).

Differentiator

Problem solved

Functional benefit

Products and services

• Grips & Club Assembly Wholesale aftermarket golf grips and club assembly items, including grips from major brands (Golf Pride, SuperStroke, Lamkin, Winn, JumboMax, Tacki-Mac) and regripping supplies. Sold to golf courses, ranges, pro shops, and individual consumers for club regripping and assembly operations.
• Course Supplies Golf course and driving range supplies including driving range turf, driving range accessories, on-course and range products, and night glow event products. Distributed to golf courses and driving ranges for course maintenance and range operations.
• Pro Shop Supplies Pro shop supplies including bulk tees (plastic, wood/bamboo, logo and combo packs), pencils and scorecards, towels (operations and retail), bag tags, custom ball markers, divot repair tools, and shopping bags and gift boxes. Distributed wholesale to pro shops for inventory and retail sale.
• Accessories Golf accessories including packaged tees, EverGolf metals (crystal ball markers, embossed ball markers, divot tools, hat clips, displays), Softspikes (bulk and packaged), Volvik golf balls, licensed products, practice and training items, snack items, retail displays, umbrellas, ball retrievers, personal care, night glow products, head covers, military gear, counter displays, push carts (Clicgear, Rovic), new arrivals, Specials/Overstock, PitchFix, range finders, golf gloves, trophies and awards, and seasonal products.
• Tournament Tournament gifts and custom items including Tempercraft cups and bottles, leather collections (Winston Collection, The Dakota Collection), quick ship items, and trophies and awards. Supplied to tournament organizers for golf event prizes and merchandise.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Hireko Golf: Online and wholesale distributor of golf clubs, grips, accessories, and components. Direct comparable in product mix (wholesale grips, club assembly, accessories) and target customer (pro shops and individual golfers) to GT Golf Supply Co.
• GolfWorks: Wholesale and retail distributor of golf club components, grips, shafts, and clubmaking supplies. Closest direct peer to GT Golf's Grips & Club Assembly category, serving both pro shops and individual clubmakers.
• Worldwide Golf Shops: Multi-banner golf retailer (Roger Dunn, Golf Mart, Van's Golf Shops) carrying grips, accessories, apparel, and equipment. Comparable to GT Golf's blended B2B/B2C channel mix, although weighted more toward consumer retail.
• Rock Bottom Golf: Online golf retailer specializing in discounted equipment, grips, and accessories. Comparable to GT Golf on e-commerce and accessory breadth, though primarily consumer-facing rather than B2B wholesale.

Emerging players

• 2nd Swing Golf: Retailer of new and used golf equipment and accessories, including trade-in and consignment. Overlaps with GT Golf's accessories and grips categories but is differentiated by its used-equipment focus and physical store footprint.

Broad incumbents

• PGA Tour Superstore: Large-format golf retail chain owned by Dick's Sporting Goods, selling clubs, grips, accessories, and pro shop-style merchandise. Competes for the same consumer and pro shop customers but at much larger scale and with a brick-and-mortar-led model.
• Golf Galaxy: Specialty golf retail subsidiary of Dick's Sporting Goods with national storefront presence. Overlaps with GT Golf's accessory, grip, and pro shop product categories from the consumer side.
• Callaway Golf: Major golf equipment manufacturer (clubs, balls, apparel, accessories). Not a distributor but a brand owner whose wholesale policies and direct-to-consumer strategy directly shape the competitive environment for GT Golf.

Regional players

• Golf Town: Largest Canadian golf specialty retailer carrying grips, accessories, and equipment. Comparable product mix to GT Golf but operating primarily in Canada, so a regional rather than direct competitive overlap.
• Direct Golf: UK-based multi-channel golf retailer and wholesaler selling grips, accessories, and equipment to both consumers and trade customers. Comparable channel model to GT Golf but operating exclusively in the UK/European market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/GTGolfSupplies
• LinkedInlinkedin.com/company/global-tour-golf

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GT Golf supplies