Tyrefix
Tyrefix is the UK's only national specialist in on-site tyre repair and replacement for construction plant, off-highway vehicles, and agricultural machinery. It operates 80+ field-service technicians and 90 service vans from depots nationwide, delivering a 3-hour response to enterprise construction and agriculture customers.
- Company typePrivate
- Founded1984
- HeadquartersMarkfield, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Tyrefix does
Tyrefix UK Limited, founded in 1984 and headquartered in Leicestershire, is the UK's only national provider of specialist on-site tyre repair and replacement services for construction plant and off-highway vehicles. Its core offering centres on mobile tyre repair (external and internal methods including sticky string, butterfly, gaiter, and internal combi repairs) and the sale and fitting of replacement plant tyres, with over £500,000 of stock held across warehouses and depots serving brands including Alliance, Goodyear, BKT, Galaxy, Michelin, Mitas, Trelleborg, Bridgestone, MRL, Vredestein, and Camso. The company operates a fleet of approximately 90 fully-equipped service vans coordinated through a National Control Centre in Ibstock, with 80+ tyre technicians deployed from 20+ storage locations nationwide and a stated 3-hour on-site response time, completing 60,000+ tyre repairs per year.
The business model combines transactional on-site repair fees, one-time tyre sales with fitting, and recurring service level agreements with account holders. Pricing is fixed under multi-year SLAs with call-out and repair materials bundled in, and the company emphasises total cost of ownership over headline pricing. Go-to-market is exclusively direct field sales targeting enterprise customers — construction contractors, developers, wheeled plant hirers, earth-moving operators, and agricultural businesses — supported by a Tyre Repair Diagnostic App, electronic job sheets, photographic damage records, and invoicing integrated with customer ERP systems (Basda, SAP, Movex) via Coins/Tradex hubs. There is no reseller or distribution channel; all delivery is in-house.
The company was acquired by Literacy Capital-backed Tyrefix in December 2023 when it purchased C&S Tyres (UK) for nationwide expansion, and in January 2026 Literacy Capital sold Tyrefix to Nordic tyre management platform Citira AB (backed by Norvester) for £14.7 million, a 59% premium to carrying value. Tyrefix CEO Oliver Johnson, CFO Jon Pitman, and Sales Director Steve Bareham became co-owners of Citira, marking Citira's entry into the UK market as part of a Northern European circular tyre management strategy.
Tyrefix firmographics
Firmographics- Name
- Tyrefix
- Legal name
- Tyrefix UK Limited
- Website
- https://tyrefixuk.com
- Company type
- Private
- Founded year
- 1984
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- Tyrefix is the UK's only national specialist in on-site tyre repair and replacement for construction plant, off-highway vehicles, and agricultural machinery. It operates 80+ field-service technicians and 90 service vans from depots nationwide, delivering a 3-hour response to enterprise construction and agriculture customers.
- Ownership category
- akta.pro rank
Tyrefix industry classification
Industry- Product category
- Plant Tyre Services
- NAICS
- Automotive Repair and Maintenance (8111), Tire Dealers (44134), Tire and Tube Merchant Wholesalers (42313), Tire Retreading (326212)
- SIC
- Services-Automotive Repair, Services & Parking (7500), Tires & Inner Tubes (3011)
- akta.pro primary industry
- Mobile Tire Service & Emergency Roadside (On-Site) (TLAKADAC)
- akta.pro secondary industries
- Mobile Tire Service & Emergency Tire Repair/Replacement (TLAKAFAD), Specialty Tires (OTR, Industrial, Agricultural, Mining, Aviation, Marine) (TLAKADAJ), Commercial/Fleet Tire Sales & Service (Truck/Bus/OTR) (TLAKADAB)
Keywords
Where Tyrefix is headquartered
LocationHeadquarters
- HQ city
- Markfield
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Tyrefix business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure
Revenue model
- On-Site Tyre Repairs: Core revenue stream from providing specialist on-site tyre repair services for off-highway vehicles including backhoes, aerial platforms, telehandlers, dumpers, excavators, and loaders. Services include external repairs (sticky string and butterfly repairs), internal repairs (gaiter or internal combi methods), and tube replacements. Fixed pricing for account holders with call-out and repair materials included.
- Tyre Sales and Replacement: Sale of replacement plant tyres from stock, with fitting services available. Company maintains over £500,000 worth of new tyres in warehouse and depots. Independent sales approach matching right tyre to right plant from multiple brands including Alliance, Goodyear, BKT, Galaxy, Michelin, Mitas, Trelleborg, Bridgestone, MRL, Vredestein, and Camso.
- Service Level Agreements: Tailored service level agreements with account holders specifying response times, vehicle coverage, and tyre stock requirements. Includes electronic invoicing, job sheets, and photographic damage reports.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Fixed price service agreements for account holders with no hidden extras |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Tyrefix product offering
Product offeringCore offering
Tyrefix provides specialist on-site tyre repair and replacement services for construction plant and off-highway vehicles across the UK. The company operates a mobile network of 80+ qualified tyre technicians and 90 fully-equipped service vans that deliver external and internal tyre repairs, tyre replacements, and emergency response to construction sites, farms, and earth-moving operations. Service Level Agreements with account holders include fixed pricing, electronic job sheets, photographic damage reports, and electronic invoicing compatible with Basda, SAP, and Movex systems.
Product overview
Tyrefix UK is a specialist plant tyre services company offering on-site tyre repair and replacement as its core service, operating as the UK's only national provider for construction plant tyres. The company maintains a network of approximately 80+ tyre technicians across 20+ storage locations with 90 fully-equipped service vans. The product portfolio centers on On-Site Tyre Repairs (external and internal repair methods) and Tyre Sales & Stock Holding (maintaining over £500,000 worth of tyres), supported by a Tyre Repair App for photo-based damage assessment. Additional modules include sector-specific services for Construction, Agriculture, and Earth Moving operations, plus Electronic Invoicing & Job Sheets integrated with major accounting platforms (Basda, SAP, Movex). Services are delivered from a National Control Centre in Leicestershire with a guaranteed 3-hour response time.
Differentiator
Problem solved
Functional benefit
Products and services
- On-Site Tyre Repairs
Quantifiable outcome
- 3-hour normal response time across nationwide network
- +3 more outcomes
Companies that use Tyrefix
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Tyrefix technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature4 records
Tyrefix partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered major and minor.
- Citira ABmajorNordic tyre management provider backed by Norvester acquired Tyrefix for £14.7 million in February 2026. Tyrefix CEO Oliver Johnson, CFO Jon Pitman, and Sales Director Steve Bareham became co-owners of Citira as part of the transaction. The acquisition marks Citira's entry into the UK market as part of its strategy to build a Northern European circular tire management provider.
- C&S TyresminorHeavy-duty tyre specialist acquired by Tyrefix in December 2023 as part of growth strategy to expand combined business nationwide. C&S Tyres' CEO stayed on to ensure smooth transition.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Tyrefix competitors and assessment
Company assessmentBroad incumbents
- Goodyear Total Mobility: Goodyear's integrated commercial fleet tyre management offering, including on-site service and digital fleet tools. A direct functional competitor to Tyrefix for large UK contractor and fleet accounts.
- Bridgestone Fleet Care: Bridgestone's commercial fleet and OTR tyre service program with on-site fitting and managed contracts. Comparable as an OEM-backed alternative to Tyrefix's independent on-site plant/fleet model.
- Citira AB: Nordic tyre management provider backed by Norvester that acquired Tyrefix in 2026 as its UK platform. Comparable as a specialist commercial/OTR tyre management business, operating in adjacent geographies and now effectively Tyrefix's parent.
- Michelin Solutions: Michelin's commercial fleet and tyre management arm offering managed tyre services, retreads, and on-site support across Europe. Comparable as a much larger incumbent offering the same on-site commercial/OTR tyre service model Tyrefix provides.
- Continental Conti360°: Continental's commercial vehicle tyre management program covering fleets, on-site service, and digital monitoring across Europe. Overlaps with Tyrefix on managed commercial tyre services and on-site response.
Regional players
- Point S UK: Independent tyre retail and service network in the UK with commercial/plant coverage. Comparable in the multi-brand independent positioning but lighter than Tyrefix on dedicated plant-tyre specialism and national response SLAs.
Direct peers
- Bandvulc: UK commercial tyre services and retreading specialist serving fleets and commercial operators. Comparable through its commercial/fleet service model and retread capability overlap with Tyrefix's on-site commercial offering.
- Vacu Lug: UK-based tyre retreader and commercial/OTR tyre services provider. Comparable to Tyrefix in commercial and OTR segment focus, with retreading as a core capability overlapping Tyrefix's earthmoving retread offering.
- ATS Euromaster: One of the UK's largest commercial and agricultural tyre service networks, offering on-site tyre work for fleets, plant, and farm. Closest direct peer in terms of UK plant/agricultural/earthmover coverage and service-level-agreement offering.
- Tructyre: UK commercial truck and fleet tyre management provider offering on-site service, inspections, and management contracts. Highly comparable to Tyrefix as a UK-only commercial/fleet tyre specialist with on-site response and managed-account pricing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Tyrefix social profiles
Digital presenceTyrefix financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tyrefix leadership team
Management profileNumber of profiles
Profiles6 records
Tyrefix funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tyrefix M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tyrefix
What does Tyrefix do?
Tyrefix provides specialist on-site tyre repair and replacement services for construction plant and off-highway vehicles across the UK. The company operates a mobile network of 80+ qualified tyre technicians and 90 fully-equipped service vans that deliver external and internal tyre repairs, tyre replacements, and emergency response to construction sites, farms, and earth-moving operations. Service Level Agreements with account holders include fixed pricing, electronic job sheets, photographic damage reports, and electronic invoicing compatible with Basda, SAP, and Movex systems.
Is Tyrefix a public or private company?
Tyrefix is a private company. It is classified as corporate owned and is currently acquired.
When was Tyrefix founded?
Tyrefix was founded in 1984. It employs 11 to 50 people.
Where is Tyrefix based?
Tyrefix is headquartered in Markfield, United Kingdom, in the Europe region.
How does Tyrefix make money?
Three revenue lines are on record. On-Site Tyre Repairs are the primary driver. The others are tyre Sales and Replacement and service Level Agreements.
Who are Tyrefix's main competitors?
Broad incumbents on record are Goodyear Total Mobility, Bridgestone Fleet Care, Citira AB, Michelin Solutions and Continental Conti360°. Point S UK is listed as a regional player. Direct peers are Bandvulc, Vacu Lug, ATS Euromaster and Tructyre.
Does Tyrefix have an API?
No public API is recorded for Tyrefix.
What industry is Tyrefix in?
Tyrefix's product category is Plant Tyre Services. Its primary akta.pro industry code is TLAKADAC, Mobile Tire Service & Emergency Roadside (On-Site), with a secondary code of TLAKAFAD, Mobile Tire Service & Emergency Tire Repair/Replacement. Its NAICS code is 8111 and its SIC code is 7500.