Garrincha

What Garrincha does

GARRINCHA (legally Kempes BV) is a Belgian multi-location urban sports center operator headquartered in Ghent, offering indoor and outdoor padel, 5-a-side football, 3x3 basketball, and petanque across a national network of 8 active venues in Antwerp, Ghent, Charleroi, Diegem, and Kortrijk, with two further openings in Liège and Westgate Dilbeek scheduled for 2026. The company owns and leases physical infrastructure (44 padel courts of which 33 indoor, FIFA Quality Pro football turf, World Padel certified artificial grass, acoustic-ceiling padel courts with live streaming), differentiates through conversion of distinctive spaces (former railway halls, steel factory, shopping mall rooftop) into community venues, and runs integrated hospitality (sports bars, catering) at most sites. Booking is dual-channel: proprietary app.garrincha.be for football, basketball, petanque and birthday parties; the Playtomic marketplace for all padel bookings and federation membership management. The platform stack also includes Matchi for match video recording, Google reCAPTCHA, and Google Analytics.

The business model is a hybrid consumer/corporate revenue mix. Consumer revenue is per-session court rental with student (€3.50/hour off-peak) and 65+ (€3.50/hour off-peak) discounted tiers, racket rental (€4/session), birthday party packages in three tiers (Silver/Gold/Diamond priced per child, minimum 10 children), credit packs with 1-year validity, and the Elite Player subscription (capped at 50 per center) conferring 41-day advance booking, monthly tactical training, and branded merchandise. Corporate teambuilding is sold direct (€15-€50 per person depending on activity) with full-service event coordination. Loyalty is delivered through the GARRINCHA mobile app with tiered GAME status and credits redeemable for drinks, snacks, and merchandise. Customer segments span families with children, corporate clients, recreational sports enthusiasts, students, active seniors, and elite/competitive padel players, organized into skill- and demographic-segmented WhatsApp and Facebook community groups that function as the primary retention mechanism. The company is led by co-founders Frederic Meurisse and Philippe Ombregt, is privately held with no disclosed external investors, and operates exclusively in Belgium.

Name

Garrincha

Legal name

Kempes BV

Website

https://garrincha.be

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

GARRINCHA (Kempes BV) operates a multi-location Belgian urban sports center network of 8 active venues offering padel, 5-a-side football, 3x3 basketball, and petanque courts, serving families, corporate clients, students, seniors, and competitive players through self-serve booking, corporate teambuilding, birthday parties, and a tiered loyalty app.

Ownership category

akta.pro rank

Product category

Urban Sports Facility Operations

NAICS

Fitness and Recreational Sports Centers (71394), Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Multi-Sport Complexes & Community Sports Parks (MPAKAEAH)

Keywords

• Urban sports centers
• Padel court rental
• Indoor football facilities
• Corporate teambuilding events
• Birthday party packages

Headquarters

HQ city

Oostkamp

HQ country

Belgium

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Court rental - football, padel, basketball, petanque: Customers pay per session to book sports courts (5v5 football, padel, 3x3 basketball, petanque). Football and padel bookings are the primary revenue drivers. Padel bookings are processed through Playtomic platform; football and other sports through garrincha.be. Free cancellation up to 6 hours before start.
2. Children's birthday parties: Three-tier party packages (Silver, Gold, Diamond) for children's football birthday parties, priced per child with optional add-ons (medals, trophies, bubble football, pizza, personalized FIFA cards, GARRINCHA outfits, cake). Minimum 10 children. Birthday party formula upgrades include animator and personalized birthday shirt.
3. Corporate events and teambuilding: Full-service corporate team-building events including padel, football, bubble ball, outdoor escape games, archery tag, laser shoot, VR reality, and Olympic team challenges. GARRINCHA handles invitations, professional guidance, catering, and event coordination from start to finish.
4. Sports bar and catering: On-site sports bars at multiple locations serving food and beverages. Pizza and pint/kriek combo for €9.99 at events.
5. Equipment rental: Racket rental (€4.00 per racket per session) and ball sales through vending machines. Football equipment (balls, bibs) lent against ID deposit.
6. Membership and subscription - Elite Player: Elite Player subscription offering 41-day advance booking, monthly tactical training sessions, exclusive WhatsApp community, GARRINCHA-branded outfit, and Golazo discounts. Limited to 50 elite players per center.
7. Credit packs / prepaid credits: Customers can purchase prepaid credit packs at a discount for regular play across all GARRINCHA centers. Credits valid for 1 year.
8. Student and senior discounted rates: Special student (with valid student ID) and 65+ pricing at €3.50 per person per hour during off-peak hours. Managed through Playtomic profile upgrades.
9. Loyalty program rewards redemption: Earned credits from the loyalty app can be redeemed for drinks, snacks, pizza, and GARRINCHA merchandise.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

Garrincha operates a network of urban sports centers across Belgium where customers rent padel courts, 5-a-side indoor football fields, 3x3 basketball courts, and petanque lanes by the hour. Beyond court rental, it sells fully organized birthday party packages (Silver/Gold/Diamond), end-to-end corporate teambuilding and event services, youth tournaments, and holiday sports camps, accompanied by on-site sports bar, food and beverage service, equipment rental, and loyalty/subscription programs (Elite Player, Tennis Vlaanderen membership facilitation).

Product overview

Garrincha operates as a multi-location urban sports center chain across Belgium, offering court-based sports (padel, 5-a-side football, 3x3 basketball, petanque) with integrated hospitality services. The core offering consists of sports facility rental at 10+ locations, supplemented by birthday party packages (Silver/Gold/Diamond tiers), business events and teambuilding services, youth tournaments, and sports camps. The company has expanded into a loyalty program (Loyalty App), premium subscriptions (Elite Player), and family entertainment concepts (Owaza). Booking is centralized through the Playtomic platform for courts, with proprietary booking systems for football, basketball, petanque, and birthday parties through their app platform. Special demographic pricing includes Student Deal and 65+ Deal, both offering reduced padel rates during off-peak hours.

Differentiator

Problem solved

Functional benefit

Products and services

• Padel Court Rental Hourly rental of indoor and outdoor padel courts across multiple Belgian locations, featuring World Padel artificial grass, acoustic ceilings, international-standard run-off zones, and live cameras for streaming. Targeting individual players and groups of all skill levels; reservations handled via the Playtomic platform.
• 5-a-side Indoor Football Court Rental Hourly rental of 5v5 indoor football fields (16x30 meters) on FIFA Quality Pro / FIFA Quality certified artificial turf, surrounded by boarding and netting for all-weather play. Available at Antwerp South and Charleroi locations, booked through the Garrincha booking app.
• 3x3 Basketball Court Rental Hourly rental of an outdoor 3x3 basketball court at the Antwerp South location, with balls and vests available for loan against ID deposit.
• Petanque Court Rental Hourly rental of petanque lanes at the Kortrijk and Ghent locations, served through the Garrincha booking app.
• Children's Birthday Party Packages (Silver, Gold, Diamond) Football-themed birthday party packages for children aged 6+ at Antwerp South and Charleroi, structured into Silver, Gold, and Diamond tiers (minimum 10 children). All tiers include 2 hours of football, festive table setup, pancakes and drinks; Gold and Diamond add an animator and personalized birthday shirt, Diamond adds a goodie bag. Optional add-ons cover bubble football, medals, trophies, pizza, hot dogs, personalized FIFA cards, GARRINCHA outfits, and cakes.
• Corporate Teambuilding and Business Events Turnkey corporate event and teambuilding service for companies, including activity design, invitations, professional on-site supervision, and catering coordination. Activities span padel, football, bubble ball, outdoor escape games, archery tag, laser shoot, VR reality, and Olympic team challenges, available for groups up to 200+ people across all Garrincha locations.
• Youth Sports Camps Holiday sports camps for children running during school breaks, including football and padal camps and full multisport weeks with excursions, organized in partnership with qualified external coaches (Sportievak). Day training and multi-day options available.
• Elite Player Subscription (Padel) Monthly subscription tier for advanced padel players, capped at 50 members per location. Benefits include 41-day advance court booking, monthly tactical training sessions, access to an exclusive WhatsApp community, a personalized GARRINCHA-branded outfit, and discounts on Golazo (Energy Lab) products. Managed through Playtomic subscriptions.
• GARRINCHA Loyalty App Free mobile (iOS/Android) loyalty program awarding credits for minutes played, match creation, tournament participation, social-media tagging, and Google reviews. Credits are redeemable at Garrincha sports bars for drinks, snacks, pizza, and branded merchandise; tier progression (Member, Rising Star, Star, All-Star) is based on minutes accumulated over 90 days.
• Sports Bar and Catering Service On-site sports bars at Garrincha locations serve drinks, snacks, pizza, and themed food combos (e.g., student pizza + pint/kriek for €9.99). Provides hospitality for both casual visitors and event groups, with dietary options including halal and lactose-free.
• Sports Equipment Rental Rental of padel rackets (€4 per racket per session) at locations; sales of balls via vending machines and lending of footballs and bibs against an ID deposit, supporting casual players who do not own equipment.
• Owaza Family Play Concept Owaza is a complementary family-play concept created by the same founders as GARRINCHA, launching at Charleroi Montignies as an additional play destination where families can spend time together, positioned as part of the broader GARRINCHA growth vision.

Quantifiable outcome

• 98% customer satisfaction rate
• +4 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature6 records

Partnerships

18 partnerships are on record, tiered core and minor.

• JustpadelcoreStrategic or Co-development PartnerGARRINCHA partnered with Justpadel for a product collaboration resulting in exclusive padel equipment bearing both brands. The first product drop was described as a tribute to the players who bring GARRINCHA courts to life, marking the beginning of a broader collaboration to elevate the padel sport experience.
• PepsiminorOthersPepsi is listed as a partner/supporter of GARRINCHA, with its logo displayed on the partners page of the GARRINCHA website.
• AB InBevminorOthersAB InBev is listed as a partner/supporter of GARRINCHA. Jupiler beer (AB InBev brand) logos appear on the booking app partner section.
• Decathlon / KipstaminorOthersDecathlon and its football equipment sub-brand Kipsta are listed as partners. Decathlon logo appears in the GARRINCHA booking app partner section.
• KAA GentcoreOthersGARRINCHA is a named sponsor of KAA Gent football club, providing brand visibility and association with a major Belgian football brand.
• KV KortrijkcoreOthersGARRINCHA is a named sponsor of KV Kortrijk football club.
• PlaytomiccoreTechnology or IntegrationPlaytomic is the platform used for all GARRINCHA padel court bookings. Each GARRINCHA location has a dedicated Playtomic tenant/club. The platform also manages membership subscriptions, credit systems, and tournament registrations for padel.
• NXT Padel AcademycoreChannel Partner/ Reseller/ DistributorNXT Padel Academy provides padel lessons at GARRINCHA Gent. The academy participated in the opening event of GARRINCHA Gent Arsenaal with a demonstration match.
• Gala Padel Academy (Gala Padel Spirit)coreChannel Partner/ Reseller/ DistributorGala Padel Academy provides padel lessons at GARRINCHA Diegem.
• ChiKita Padel AcademycoreChannel Partner/ Reseller/ DistributorChiKita provides padel lessons at GARRINCHA Antwerp North and GARRINCHA Antwerp South.
• Padel TigercoreChannel Partner/ Reseller/ DistributorPadel Tiger provides padel lessons at GARRINCHA Kortrijk.
• Fast Padel AcademycoreChannel Partner/ Reseller/ DistributorFast Padel Academy provides padel lessons at GARRINCHA Charleroi Montignies.
• OwazacoreStrategic or Co-development PartnerOwaza is described as a complementary concept created by the same founders, offering family play experiences where families can enjoy time together. GARRINCHA and Owaza are presented together as part of the same growth vision. Owaza Charleroi was launched at the same site as GARRINCHA Charleroi Montignies.
• Padel4U2coreStrategic or Co-development PartnerGARRINCHA opened Gent Arsenaal in partnership with Padel4U2, who operates 9 new indoor padel courts in a converted railway hall at Gentbrugge.
• Tennis VlaanderencoreChannel Partner/ Reseller/ DistributorGARRINCHA is affiliated with Tennis Vlaanderen, enabling members to access sport accident insurance (Ethias), official tournaments, and interclub matches. Membership costs €30/year and is available at Kortrijk, Antwerp North, Antwerp South, Gent, and Diegem centers.
• AFT/AFPminorChannel Partner/ Reseller/ DistributorGARRINCHA Diegem is affiliated with AFT/AFP federation, offering membership for padel insurance and competitive play. Currently only available at the Diegem center.
• NH HotelsminorOthersNH Hotels is listed as a partner/supporter on the GARRINCHA partners page.
• SportievakminorChannel Partner/ Reseller/ DistributorSportievak organizes sports camps at GARRINCHA locations, offering padel and omnisport camps for children during school holidays.

Scale indicators7 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• Padel4U2: Belgian indoor padel center operator that co-located with GARRINCHA's Ghent Arsenaal opening in October 2025, contributing 9 indoor padel courts in a converted railway hall. Operates the same core product (indoor padel rentals) in the same Belgian market with comparable premium venue positioning.
• Justpadel: Padel equipment brand with which GARRINCHA launched a co-branded product line (GARRINCHA x Justpadel). Operates adjacent in the padel ecosystem (gear and apparel rather than venues) but is directly tied to GARRINCHA's brand and distribution through the official shop.

Others

• Playtomic: The dominant European padel and tennis booking platform through which all GARRINCHA padel bookings, memberships, and tournament registration flow. Functions as core distribution infrastructure rather than a direct competitor, but platform policy is a critical lever on GARRINCHA's economics.
• Matchi: Padel and tennis match-recording platform integrated into every GARRINCHA padel court via QR code. Functions as the dedicated video/replay layer for the GARRINCHA playing experience rather than a competitor, but is part of the same padel tech stack that GARRINCHA customers use.
• Energy Lab / Golazo: Belgian sports services and events group that is a GARRINCHA partner (Elite Player subscription includes Golazo discounts) and runs mass-participation sports events. Operates adjacent in the Belgian active-lifestyle stack — overlap is in event participation and coaching rather than venue ownership.
• NH Hotels (Belgium): Hospitality partner listed on the GARRINCHA partners page; the tie-up targets traveling sports teams and corporate clients. Overlap is in shared business customers and Belgian leisure/hospitality demand rather than venue operations, making it an ecosystem partner rather than direct competition.

Broad incumbents

• Sportoase: Belgium's largest indoor sports and leisure center chain offering swimming, fitness, tennis and other activities across multiple locations. Comparable to GARRINCHA as a multi-location Belgian sports facility operator, but with a much broader membership-based portfolio rather than a padel/focused urban sports positioning.
• Basic-Fit: Europe's largest low-cost fitness chain with broad Belgian presence. Operates a wide portfolio of activity venues that compete for the same urban active-leisure wallet share, though Basic-Fit's core offering (cardio/strength equipment) sits adjacent rather than overlapping GARRINCHA's court-based racquet/team sports focus.
• Decathlon (Kipsta): Global sporting goods retailer whose Kipsta sub-brand is a GARRINCHA equipment partner. Operates adjacent via in-store sports venues and equipment rental while supplying GARRINCHA with gear — overlapping only on the equipment and venue axis, not on the membership/community positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Garrincha