NBC 6 South Florida

Local Broadcast Television Newsnbcmiami.com

NBC 6 South Florida (WTVJ) is an NBC-owned local television station serving the Miami-Fort Lauderdale DMA, distributing news, weather, sports, and investigative content across broadcast, streaming (Peacock, FAST), and mobile platforms to South Florida consumers and local advertisers.

Company typePublic
Founded2009
HeadquartersMiramar Beach, United States
Headcount1–10
GTM typeB2C
OfferingServices

What NBC 6 South Florida does

NBC 6 South Florida (FCC call sign WTVJ) is an NBC-owned and operated local television station serving the Miami-Fort Lauderdale market (DMA #16, covering Miami-Dade, Broward, and Palm Beach counties). The station distributes local news, weather, sports, investigative reporting, and entertainment programming across over-the-air broadcast, cable and satellite carriage (Comcast, AT&T/DIRECTV, Dish), NBCUniversal's Peacock streaming platform, free ad-supported streaming TV (FAST) channels on Samsung TV Plus, Roku, and Xumo, native Fire TV and Roku TV applications, and proprietary iOS and Android mobile apps. Its core technology stack combines traditional broadcast television infrastructure with multi-platform digital distribution and a 24/7 live streaming channel.

NBC 6's product portfolio centers on continuous local news delivery augmented by specialized verticals: First Alert Weather with location-based severe-weather alerts critical to South Florida's hurricane exposure, NBC6 Investigates (award-winning investigative journalism), NBC6 Responds (consumer advocacy), Voices With Jawan Strader (community affairs), Impact With Jackie Nespral (political affairs), South Florida Live (lifestyle), and dedicated FIFA World Cup 2026 coverage. Distribution and audience development leverage NBCUniversal's national brand, sister-station collaboration with Telemundo 51 (WSCV-TV), and social channels on Facebook, Instagram, TikTok, and YouTube.

The business model is advertising-supported on both linear and digital surfaces. Primary revenue streams include broadcast television spot advertising sold to local and regional South Florida advertisers, digital advertising on nbcmiami.com and mobile apps (display, video pre-roll, sponsored content), and streaming monetization through Peacock and FAST platforms. Viewers access content free over-the-air or through cable/satellite carriage. NBC 6 is wholly owned by NBCUniversal Media, LLC, a subsidiary of Comcast Corporation (NASDAQ: CMCSA), and station-level financials are consolidated within NBCUniversal rather than separately reported.

NBC 6 South Florida firmographics

Firmographics

Name: NBC 6 South Florida
Legal name: NBCUniversal Media, LLC
Website: https://nbcmiami.com
Company type: Public
Founded year: 2009
Operating status: Operating
Headcount range: 1–10 employees
Short description: NBC 6 South Florida (WTVJ) is an NBC-owned local television station serving the Miami-Fort Lauderdale DMA, distributing news, weather, sports, and investigative content across broadcast, streaming (Peacock, FAST), and mobile platforms to South Florida consumers and local advertisers.
Ownership category
akta.pro rank

NBC 6 South Florida industry classification

Industry

Product category: Local Broadcast Television News
NAICS: Television Broadcasting Stations (516120), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)
SIC: Television Broadcasting Stations (4833)
akta.pro primary industry: Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.) (MPABACAE)

Keywords

Local broadcast news
Television advertising
Weather forecasting
Digital news streaming
Investigative journalism

Where NBC 6 South Florida is headquartered

Location

Headquarters

HQ city: Miramar Beach
HQ country: United States
HQ region: North America

Offices1 record

Markets served

NBC 6 South Florida business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

Television Advertising: The station generates primary revenue through sale of broadcast television commercial airtime to local and regional advertisers. This includes spot advertising during news programs, sports coverage, and entertainment content.
Digital Advertising: Revenue from digital advertising on nbcmiami.com website, including display ads, video pre-roll, and sponsored content delivered to web and mobile app audiences.
Streaming Platform Revenue: Content distributed through NBCUniversal's streaming platforms including Peacock, with potential for ad-supported streaming monetization.

Pricing tiers

Model	Billing	Price
Other	Pay-as-you-go	Over-the-air broadcast - Free to viewers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

NBC 6 South Florida product offering

Product offering

Core offering

NBC 6 South Florida (WTVJ) is an NBC-owned local broadcast television station that produces and distributes local news, weather, sports, investigative journalism, and lifestyle programming to viewers across the Miami-Fort Lauderdale market. Its offerings are delivered free to consumers across over-the-air broadcast, cable, connected-TV apps, mobile apps, and a 24/7 streaming channel, and are monetized primarily through local and national advertising sales.

Product overview

NBC 6 South Florida (WTVJ) is a local NBC affiliate broadcast station serving the Miami-Fort Lauderdale market. The station operates as a platform-plus-channels architecture, centered on its primary broadcast channel supplemented by mobile applications (iOS & Android News App), streaming applications (Fire TV, Roku TV), and a 24/7 streaming channel available on Peacock, Samsung, Roku, and Xumo. The product portfolio includes the core NBC 6 South Florida news app for breaking news and weather, the TV streaming app for connected devices, the 24/7 streaming channel for continuous content, and specialized programming including NBC6 Responds (consumer advocacy), NBC6 Investigates (investigative journalism), First Alert Weather (forecasting), Voices With Jawan Strader (community affairs), Impact With Jackie Nespral (political affairs), and South Florida Live (entertainment/lifestyle). The station also produces World Cup coverage and operates the Cozi TV broadcast network.

Differentiator

Problem solved

Functional benefit

Products and services

NBC 6 South Florida Mobile App

Quantifiable outcome

28th Annual Caravan of Joy Toy Drive supporting Toys for Tots
+1 more outcomes

Companies that use NBC 6 South Florida

Customer profile

Segments2 records

Ideal customer profiles2 records

NBC 6 South Florida technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature4 records

NBC 6 South Florida partnerships and signals

Strategic signal

Partnerships

Three partnerships are on record, tiered core and minor.

Telemundo 51 (WSCV-TV)coreGTM or Marketing PartnerNBC 6 and Telemundo 51 are sister NBCUniversal stations in South Florida that frequently collaborate on community initiatives including the Caravan of Joy Toy Drive, Clear the Shelters pet adoption campaign, and NBCUniversal Local Impact Grants program. Joint marketing and community engagement efforts strengthen NBCUniversal's presence in the Miami-Fort Lauderdale market.
Toys for TotscoreGTM or Marketing PartnerAnnual partnership for the 28th Annual Caravan of Joy Toy Drive, collecting toys for underprivileged children in South Florida during the holiday season.
Broward County Public SchoolsminorGTM or Marketing PartnerSupporting Our Schools initiative connects donors with local teachers and schools, funding classroom projects and educational resources.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

NBC 6 South Florida competitors and assessment

Company assessment

Direct peers

WLTV Univision 23: Univision-affiliated Spanish-language station serving the Miami-Fort Lauderdale Hispanic audience with local news and entertainment. Competes for Spanish-language advertisers and overlapping multicultural audiences.
WFOR CBS Miami: CBS-owned-and-operated station serving the Miami-Fort Lauderdale market with comparable local news, weather, and digital streaming products. Direct competitor for premium advertising dollars in the same DMA.
WSVN 7News (Fox): Fox-affiliated station in the Miami-Fort Lauderdale market known for heavy local news investment and tabloid-style coverage. Direct competitor for ratings, advertisers, and on-air talent in the same DMA.
WPLG Local 10: ABC affiliate (and formerly CW) serving the same Miami-Fort Lauderdale market with local news, weather, and investigative content. Direct competitor for South Florida audiences and advertisers across broadcast, digital, and mobile channels.
Telemundo 51 WSCV: NBCUniversal's Spanish-language sister station in South Florida and joint partner on community initiatives including the Caravan of Joy Toy Drive. Serves overlapping geography with a different language audience and competes for local ad budgets.

Broad incumbents

WMAQ Chicago: NBC O&O station serving the Chicago DMA. Same ownership, network affiliation, and multi-platform distribution model as NBC 6 South Florida, providing a directly comparable O&O benchmark.
WNBC New York: Flagship NBC O&O station serving the New York DMA. Operates the same owned-and-operated model, multi-platform distribution stack (Peacock, FAST, mobile), and editorial playbook as WTVJ, but in a larger market.
KNBC Los Angeles: NBC O&O station in the Los Angeles market, part of the same NBCUniversal local-station group as WTVJ. Comparable O&O economics, multi-platform distribution, and operational structure.

Emerging players

Sun Sentinel: Major South Florida regional daily newspaper with strong digital presence serving Broward and Palm Beach counties. Competes with NBC 6 for hyperlocal news audience and digital ad inventory across the same DMA.
Miami Herald: Leading regional newspaper and digital news outlet covering South Florida. Competes for local news audience attention and digital advertising dollars, particularly among readers who have shifted away from broadcast TV.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

NBC 6 South Florida financial estimates

Financial estimate

Revenue estimate

Valuation estimate

NBC 6 South Florida leadership team

Management profile

Number of profiles

Profiles1 record

NBC 6 South Florida funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

NBC 6 South Florida M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NBC 6 South Florida

What does NBC 6 South Florida do?

Is NBC 6 South Florida a public or private company?

NBC 6 South Florida is a public company. It is classified as corporate owned and is currently operating.

When was NBC 6 South Florida founded?

NBC 6 South Florida was founded in 2009. It employs 1 to 10 people.

Where is NBC 6 South Florida based?

NBC 6 South Florida is headquartered in Miramar Beach, United States, in the North America region.

How does NBC 6 South Florida make money?

Three revenue lines are on record. Television Advertising is the primary driver. The others are digital Advertising and streaming Platform Revenue.

Who are NBC 6 South Florida's main competitors?

Direct peers on record are WLTV Univision 23, WFOR CBS Miami, WSVN 7News (Fox), WPLG Local 10 and Telemundo 51 WSCV. Broad incumbents are WMAQ Chicago, WNBC New York and KNBC Los Angeles. Emerging players are Sun Sentinel and Miami Herald.

Does NBC 6 South Florida have an API?

No public API is recorded for NBC 6 South Florida.

What industry is NBC 6 South Florida in?

NBC 6 South Florida's product category is Local Broadcast Television News. Its primary akta.pro industry code is MPABACAE, Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.). Its NAICS code is 516120 and its SIC code is 4833.