Western States Lodging & Management

What Western States Lodging & Management does

Western States Lodging & Management is a privately held, vertically integrated real estate development and third-party property management platform founded in 1994 and headquartered in South Jordan, Utah. The company operates across three property verticals — hospitality (full-service, limited-service, and extended-stay hotels plus conference centers), senior living (independent living, assisted living, memory care, skilled nursing, and rehabilitation), and multifamily housing (apartment communities, townhomes, and 55+ active adult living) — through three core service lines: property management, development and construction management, and real estate/asset management. As of the most recent disclosures, Western States manages 106 properties containing 3,874 hospitality units and 2,792 senior living apartments across 14 U.S. states, with $2.6 billion-plus in assets under management, $777 million-plus in active developments, 53-plus completed greenfield development projects, and a workforce of approximately 5,000 associates.

The business generates revenue through a mix of recurring managed services fees on managed properties, professional services fees on development projects (from feasibility and equity raises through construction management), and co-investment economics where the firm participates as a principal alongside capital investors, family offices, and institutional partners. The company is privately held by its founding partners (Paul Fairholm, Gary Griffiths, Richard Miles, Steve Miles, David Webster Sr., and Jake Webster) and an executive team including a CFO, CDO, COO, CRO, and Chief Strategy/HR Officer, with no disclosed external private equity or venture capital backing. Go-to-market is enterprise field sales targeting property owners and institutional capital partners, with multi-brand franchise relationships spanning Marriott, Hilton, IHG, Wyndham, and Best Western on the hospitality side, and proprietary senior living sub-brands (Legacy Retirement Communities, Bridgewater by Legacy Retirement, Varcity, and Engage by Legacy) on the senior living side.

Western States' technology stack is not publicly detailed; the company references "proven systems" and "advanced technology" generically without disclosing proprietary platforms, APIs, or AI/ML capabilities, and operates with no published product integrations, SDKs, or app products. The competitive differentiator emphasized in company materials is the "Personal Touch Culture" operating model and a vertically integrated platform that covers the full lifecycle from site selection through long-term asset management, with documented operational outcomes including a 50% reduction in associate turnover and a 20-minute improvement in housekeeping productivity per room at a managed Hilton property, and 93.5% average occupancy with over $1.25M in monthly revenue at a managed senior living community.

Name

Western States Lodging & Management

Legal name

Western States Lodging and Management

Website

https://wslm.biz

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

101–250 employees

Short description

Western States Lodging & Management is a privately held, vertically integrated real estate development and third-party property management firm serving hospitality, senior living, and multifamily housing owners and investors across 14 U.S. states, with $2.6B+ in assets under management across 106 properties.

Ownership category

akta.pro rank

Product category

Real Estate Property Management and Development

NAICS

Residential Property Managers (531311), Real Estate Property Managers (53131), Nursing and Residential Care Facilities (623), Hotels (except Casino Hotels) and Motels (72111)

SIC

Real Estate Agents & Managers (For Others) (6531), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Multifamily Apartment Property Management (BPAJAFAA)

akta.pro secondary industry

Senior & Assisted Living Residential Property Management (BPAJAFAE)

Keywords

• Property management services
• Hospitality management
• Senior living management
• Real estate development
• Multifamily housing

Headquarters

HQ city

Taylorsville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Property Management Services: Full-service property management for hospitality, senior living, and multifamily housing properties including operational support, revenue optimization, expense control, and resident/guest satisfaction management.
2. Development and Construction Management: Development services from concept to completion including site selection, feasibility analysis, financing, design, construction management, and brand alignment.
3. Real Estate and Asset Management: Asset management, strategic planning, property acquisition, and repositioning that maximizes value and growth for investor partners.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Western States Lodging & Management is a vertically integrated real estate development and third-party property management firm that delivers Property Management Services, Development and Construction Services, and Real Estate/Asset Management Services across hospitality (full- and limited-service hotels, extended-stay properties, and conference centers), senior living (independent living, assisted living, memory care, skilled nursing, and rehabilitation), and multifamily housing (apartments, townhomes, and 55+ active adult communities). The firm manages 106 properties across 14 U.S. states with $2.6B+ in assets under management, partnering with major hotel brands (Marriott, Hilton, IHG, Wyndham, Best Western) and operating proprietary senior living sub-brands (Legacy Retirement Communities, Bridgewater by Legacy Retirement, Varcity).

Product overview

Western States Lodging, Management and Development operates as a vertically integrated real estate development and property management platform offering three core service lines: Property Management Services, Development and Construction Services, and Real Estate Services. These core services span three property type verticals: Hospitality (full-service, limited-service, and extended-stay hotels plus conference centers), Senior Living (independent living, assisted living, memory care, skilled nursing, and university-based retirement via Varcity), and Multifamily Housing (apartments, townhomes, and 55+ active adult communities). The company manages 106 properties across 14 states with over $2.6 billion in assets under management, and partners with hospitality brands including Marriott, Hilton, IHG, Wyndham, and Best Western, while operating its own senior living brands Legacy Retirement Communities, Bridgewater by Legacy Retirement, and Varcity.

Differentiator

Problem solved

Functional benefit

Brands

• Legacy Retirement Communities: Senior living brand offering independent living, assisted living, and memory care communities.
• Bridgewater by Legacy Retirement
• Varcity
• Engage by Legacy

Products and services

• Property Management Services Comprehensive property management solutions that ensure operational excellence and financial performance across hospitality, senior living, multifamily housing, and commercial real estate properties. Services include asset management, revenue optimization, expense control, associate relations, sales and marketing support, and resident/guest satisfaction management for property owners and investors.
• Development and Construction Services Strategic development services from concept to completion encompassing feasibility analysis, entitlements, design, equity raises, debt procurement, construction management, and brand alignment for hotel, senior living, and multifamily development projects on behalf of investors and capital partners.
• Real Estate and Asset Management Services Asset management and strategic planning services that maximize value and growth through market analysis, property acquisition, repositioning, and performance optimization for investor partners across hospitality, senior living, and multifamily assets.
• Hospitality Management Full-service hotel management covering full-service hotels, limited-service hotels, extended-stay properties, and conference center operations for hotel property owners and investors, with franchise brand alignment for Marriott, Hilton, IHG, Wyndham, and Best Western.
• Senior Living Management and Development Senior living community management and development covering independent living, assisted living, memory care, skilled nursing, and rehabilitation services under the Legacy Retirement Communities, Bridgewater by Legacy Retirement, Engage by Legacy, and Varcity brands for senior living operators, developers, and capital partners.
• Multifamily Housing Management Management of apartment communities, townhomes, and 55+ active adult living spaces for multifamily residential property owners and investors, delivered through Western States' affiliated company NxtMgt.

Quantifiable outcome

• Associate turnover reduced from 120% to 60% at Tru by Hilton St. George
• +6 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core.

• Marriott InternationalcoreChannel Partner/ Reseller/ DistributorWestern States develops and manages properties under Marriott brands including TownePlace Suites. Partnership involves franchise licensing, brand standards compliance, and operational alignment for full-service, limited-service, and extended-stay hotels.
• Hilton WorldwidecoreChannel Partner/ Reseller/ DistributorWestern States manages Tru by Hilton St. George under Hilton franchise. Partnership includes brand alignment, loyalty program integration, and adherence to Hilton's operational standards and brand experience requirements.
• IHG (InterContinental Hotels Group)coreChannel Partner/ Reseller/ DistributorPartnership for development and management of IHG brand hotels, providing franchise support and brand standards.
• Wyndham Hotels & ResortscoreChannel Partner/ Reseller/ DistributorPartnership for development and management of Wyndham brand hotels, providing franchise support and brand standards.
• Best Western HotelscoreChannel Partner/ Reseller/ DistributorPartnership for development and management of Best Western brand hotels, providing franchise support and brand standards.
• Legacy Retirement CommunitiescoreChannel Partner/ Reseller/ DistributorWestern States partners with Legacy Retirement Communities brand for senior living properties. Manages Legacy Village of Castle Pines, providing independent living, assisted living, and memory care services under the Legacy brand.
• Bridgewater by Legacy RetirementcoreChannel Partner/ Reseller/ DistributorPartnership with Bridgewater by Legacy Retirement brand for senior living communities.
• VarcitycoreChannel Partner/ Reseller/ DistributorPartnership with Varcity, an innovative university-based retirement village concept offering campus life and lifelong learning experiences. Varcity is described as 'Campus Life for Life: A lifestyle for those who never stop growing.'

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Asset Living: Diversified third-party property manager operating across multifamily, senior living, student housing, and hospitality. Closely comparable to Western States' three-vertical model with a similar combination of management scale and development partnerships.
• Atria Senior Living: Senior living operator and developer managing independent living, assisted living, and memory care communities nationwide. Mirrors Western States' Legacy and Bridgewater sub-brands across multiple states with comparable service intensity.
• Pyramid Hotel Group: Third-party hotel operator and developer managing full-service, limited-service, and extended-stay properties across the US. Highly comparable to Western States' hospitality management and development line of business, with similar brand partnership structures.
• Driftwood Hospitality: Hotel management, development, and investment firm operating franchised full-service and select-service hotels across the US. Directly comparable to Western States' hospitality development and third-party management line.
• Discovery Senior Living: Senior living operator managing independent living, assisted living, and memory care communities across multiple states. Direct peer to Western States' senior living operations line including Legacy and Bridgewater brands.
• Watermark Retirement Communities: Senior living developer and operator focused on independent living, assisted living, and memory care with a multi-state footprint. Comparable to Western States' senior living vertical, including co-investment and JV-style development with operators.
• Spire Hospitality: Hotel management, development, and ownership firm specializing in franchised full-service and select-service properties. Comparable to Western States' hospitality development and third-party management vertical with similar brand-partner relationships.

Broad incumbents

• Greystar Real Estate Partners: Global multifamily and rental housing operator and developer, also active in senior living. Comparable to Western States' NxtMgt multifamily affiliate and a benchmark for scaling property management at institutional size.
• Aimbridge Hospitality: Largest US third-party hotel management platform with hundreds of franchised properties across major brands. Overlaps with Western States' hospitality line of business and represents the scaled incumbent Western States competes against for management contracts.
• MAA: Multifamily REIT owning and operating large apartment communities primarily in the US Sun Belt. Less directly competitive (owns assets vs. third-party manages) but a public reference point for the multifamily property scale Western States targets via NxtMgt.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@WesternStatesLodging
• Facebookfacebook.com/WesternStatesLodging
• LinkedInlinkedin.com/company/western-states-lodging
• Instagraminstagram.com/westernstateslodging

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Western States Lodging & Management