VarCity

What VarCity does

VarCity is a sports resource network platform serving student-athletes competing at the high school, community college, and university levels, alongside their support network of parents, coaches, educators, and employers. Founded in 2017 by Justin Lott and headquartered in Portland, Oregon, the company operates as an inclusive community-led platform that aggregates resources, experts, and peer connections for athlete development — both on and off the field. Its stated social-impact positioning targets marginalized populations and promotes community engagement through sports.

The platform is built across five product surfaces: (1) a community platform hosted on Oxwall Community Software (an open-source social networking framework) supporting groups, forums, blogs, and events; (2) a curated resources hub covering nutrition, injury prevention, mental preparation, and youth sports navigation; (3) the VarCity Learning Program with the Pivot Training™ credentialing system offering courses, badges, and certificates; (4) a job board connecting athletes with employers; and (5) an e-commerce shop built on WooCommerce with Stripe payments and Amazon Associates affiliate integration. No proprietary AI/ML components, data assets, or training pipelines are disclosed; the technology stack is composed entirely of third-party, off-the-shelf platforms.

VarCity generates revenue through subscription-based, multi-year packages priced via contact-based quoting. Four tiers are offered: Individual Packages (student-athletes), a Parent Package, Team Packages (high school and club sports programs), and Institutional Packages (community colleges and universities). Sales are direct — self-serve registration through the website for individuals, and Calendly-assisted sales conversations for team and institutional buyers. No institutional funding rounds, investor base, or revenue figures have been disclosed; the company appears to be bootstrapped.

Name

VarCity

Legal name

VarCity, LLC

Website

https://varcitynetwork.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

VarCity is a Portland-based sports resource network platform serving student-athletes, parents, coaches, and institutions through an Oxwall-hosted community, a Pivot Training™ credentialing learning program, a job board, and tiered subscription packages.

Ownership category

akta.pro rank

Product category

Athlete Development Platform

NAICS

Sports and Recreation Instruction (611620)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)

Keywords

• Sports resource network
• Student athlete community
• Athlete learning platform
• Sports credentialing program
• Athletic development resources

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Membership/Subscription Services: VarCity generates revenue through customizable packages for individual athletes, parents, teams, and institutions. The platform offers tiered pricing with contact-based sales for higher-tier packages including learning programs, training certifications, and community access.
2. Package Sales: Four distinct package tiers: Individual Packages for student-athletes, Parent Package for parents of student-athletes, Team Packages for sports programs, and Institutional Packages for colleges/universities. Each tier offers customizable courses and certifications.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

VarCity operates a subscription-based sports resource network platform that connects student-athletes with experts, coaches, and fellow athletes through a community platform, a curated resources hub, an online learning program with Pivot Training™ badges and certificates, a job dashboard, and an e-commerce shop. The company sells customizable Individual, Parent, Team, and Institutional Packages targeting high school, community college, and university athletic communities.

Product overview

VarCity is a sports resource network platform designed as a one-stop destination for athletes and their communities. The platform operates as an integrated ecosystem consisting of a community platform (built on Oxwall Community Software), a resources hub, an online learning program with Pivot Training™ credentialing, a job dashboard, and an e-commerce shop powered by WooCommerce/Stripe. The company offers tiered pricing packages targeting individual student-athletes, parents, team sports programs, and institutional athletic departments. The platform aims to connect athletes with experts, coaches, and resources for training, nutrition, and mental preparation while fostering inclusivity and social impact in sports.

Differentiator

Problem solved

Functional benefit

Products and services

• VarCity Community Platform A social community platform enabling athletes, parents, coaches, and supporters to connect, share content, participate in forums, create blogs, and attend events. Built on Oxwall Community Software and accessible at community.varcitynetwork.com.
• VarCity Resources Hub A curated directory of resources for student-athletes, parents, and supporters covering holistic education, nutrition, injury prevention, and sports guidance to support athletic development and growth.
• VarCity Learning Program A holistic online learning platform offering courses, badges, and certificates for students, athletes, parents, coaches, and supporters to build skills and knowledge in sports and life through the Pivot Training™ credentialing system.
• VarCity Job Dashboard A job board connecting student-athletes with employment opportunities, allowing employers to find candidates with specific skills and allowing users to share and search job opportunities within the sports community.
• VarCity Shop An e-commerce platform powered by WooCommerce and Stripe offering sports-related products and services, with affiliate marketing partnerships including Amazon Associates.
• Parent/Supporter Resources Specialized resources for parents and supporters of student-athletes covering community support, comprehensive resources, learning support, industry expert access, injury prevention guidance, and nutrition education.

Named customers4 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

Five partnerships are on record, tiered supporting organization and individual partner.

• Macon Progress Basketballsupporting organizationOthersSupporting organization focused on inspiring players to realize and reach their potential, not only in the game of basketball—but most importantly, in the game of life.
• Catalyst Lawsupporting organizationOthersCatalyst Law, LLC founded with a vision of creating a new kind of law practice focused on promoting social change and sustainable communities using the tools of law, business, and philanthropy.
• PIE (Portland Incubator Experiment)supporting organizationStrategic or Co-development PartnerPortland Incubator Experiment has become an ongoing experiment designed to enable established organizations to more effectively collaborate with startup communities in mutually beneficial ways.
• SFX Athletessupporting organizationTechnology or IntegrationSFX Athletes offers the world's first personalized sports performance app. Their mission is for athletes everywhere to train how professional athletes train.
• Kristeena Alexanderindividual partnerOthersCoaching that inspires student-athletes to share their playing experience, and bridging the gap between 'I have graduated'—to—'I need a job/career'.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Emerging players

• Teamworks: Teamworks is an operations and athlete engagement platform for college and professional athletic programs, including NIL workflow. Overlaps with VarCity's institutional athletic-department buyers and athlete development mission, with a more operational/enterprise focus.
• Athletes for Care: Athletes for Care is a community focused on athlete wellness, mental health, and holistic support. Shares VarCity's mission-driven positioning around athlete development, including mental preparation and community support resources.

Direct peers

• Opendorse: Opendorse is a leading NIL (Name, Image, Likeness) and athlete monetization platform serving college athletes and institutions. Overlaps with VarCity in serving the student-athlete community and offering institutional packages, with a more monetization-focused product set.
• SportsRecruits: SportsRecruits is a recruiting platform for high school student-athletes, college coaches, and clubs. Highly comparable to VarCity in targeting the same audience of student-athletes, parents, and coaches, with a recruiting-centric product.
• BeRecruited: BeRecruited is a college athletic recruiting network for high school athletes and parents. Directly comparable to VarCity's audience of student-athletes navigating the college sports journey, though more narrowly focused on recruiting.
• INFLCR: INFLCR is a platform that helps college athletic departments build athletes' personal brands and monetize their NIL. Comparable to VarCity's athlete development/community focus with a stronger brand-building and content-distribution emphasis.
• CaptainU: CaptainU is a college athletic recruiting and athlete development platform for high school students, parents, and coaches. Closely overlaps with VarCity's target personas and the educational/community angle for prospective student-athletes.
• FieldLevel: FieldLevel is a network connecting high school athletes with college coaches for athletic recruiting and development. Comparable to VarCity's community plus development offering for the same student-athlete and coach segments.
• NCSA (Next College Student Athlete): NCSA is the largest college athletic recruiting and student-athlete development platform, connecting high school athletes with college coaches. Highly comparable to VarCity's student-athlete development and education focus, but at much greater scale and with college-recruiting specialization.

Broad incumbents

• Hudl: Hudl is the dominant sports video and analytics platform used by high school and college athletic programs. It is a broad incumbent serving the same institutional customer base as VarCity's Team and Institutional Packages, with deeper analytics and video tooling.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/VarCitynetwork
• Facebookfacebook.com/VarCityNetwork
• LinkedInlinkedin.com/in/varcity-18754a178
• Instagraminstagram.com/varcitynetwork

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VarCity