Avila Home Care

What Avila Home Care does

Avila Home Care is a privately held, Maryland-licensed residential service agency founded in 2016 and headquartered in Towson, Maryland. The company delivers in-home personal care, companion care, memory care, medication reminders, meal preparation, light housekeeping, transportation, and end-of-life care to seniors who wish to age in place, with service delivery spanning Baltimore County, Baltimore City, Howard County, and Anne Arundel County from two offices (Towson HQ and Annapolis). Caregivers are matched to clients through free in-home needs assessments conducted by registered nurses, and the workforce has grown to over 400 screened caregivers with flexible scheduling from as little as two hours per week to 24/7 care and no long-term commitment requirement.

The business operates on a professional-services revenue model: Avila sells caregiver hours directly to families on a usage-based, pay-as-you-go basis, with pricing determined by quote after the nurse assessment. Go-to-market is sales-led and hybrid, combining inbound phone (410-826-6100) and website contact-form inquiries with a bottom-of-funnel referral channel built on preferred-partner status at GBMC, LifeBridge Health, Gilchrist hospice, and senior living communities Brightwood and Springwell. The company also runs content marketing (blog, founder-video FAQ series on YouTube, Instagram) and community engagement programs such as the annual Senior Citizens' Prom and Art & Music Makers series. The current customer base is long-tail family-decision-makers arranging care for elderly relatives rather than enterprise contracts.

The underlying technology stack is modest: a WordPress website plus manual nurse-led matching and scheduling, with no proprietary AI, mobile app, or API. Avila has won the independent Home Care Pulse Best of Home Care - Provider of Choice Award for seven consecutive years (2019-2025), positioning it among a small group of top-ranked U.S. home care agencies and supporting its preferred-partner standing with major Baltimore-area health systems. The company has not raised institutional funding, has no parent company, and has undergone no disclosed acquisitions or restructuring.

Name

Avila Home Care

Legal name

Avila Home Care

Website

https://avilahomecare.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

251–500 employees

Short description

Avila Home Care is a Maryland-licensed residential service agency providing in-home personal, companion, memory, and end-of-life care to seniors across the Baltimore metropolitan area via over 400 screened caregivers matched through free nurse-led assessments.

Ownership category

akta.pro rank

Product category

Home Care Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Home Health Care Services (62161)

SIC

Services-Home Health Care Services (8082)

akta.pro primary industry

Live-In Care (Single Caregiver, 24-Hour Presence) (HSABAHAB)

akta.pro secondary industries

Dementia Personal Care (ADLs) Support (HSABAEAB), In-Home Hospice Nursing Visits (RN/LPN) (HSABAFAL)

Keywords

• In-home senior care
• Personal care services
• Memory care support
• Companion care services
• End-of-life care

Headquarters

HQ city

Towson

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Technology or R&D

Revenue model

1. Home Care Services: Avila Home Care provides in-home caregiving services including companion care, personal care, memory care, medication reminders, meal preparation, light housekeeping, transportation, and end-of-life care. Services are delivered in client homes, assisted living facilities, or hospice settings with flexible scheduling ranging from a few hours per week to 24/7 care.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Avila Home Care is a Maryland-based home care agency that provides non-medical in-home caregiving services to seniors and individuals needing support, including companion care, personal care, memory care, medication reminders, meal preparation, light housekeeping, transportation, and end-of-life care. Caregivers are matched to clients using free in-home assessments conducted by registered nurses, with flexible scheduling from a few hours per week to 24/7 care and no long-term commitment required.

Product overview

Avila Home Care is a home care service provider offering a comprehensive suite of in-home care services for seniors. The company's service portfolio includes Companion Care, Personal Care, Memory Care, Medication Reminders, Meal Preparation, Supportive Services, Light Housekeeping, Transportation, and End of Life Care. Services are delivered by trained caregivers who are matched to clients through free in-home assessments conducted by registered nurses. Avila provides flexible scheduling with no long-term commitment required, ranging from as little as 2 hours per week to 24/7 care, serving clients in their own homes, assisted living facilities, or hospice settings.

Differentiator

Problem solved

Functional benefit

Products and services

• Companion Care Provides companionship and social support to seniors, including conversation, emotional support, and monitoring wellbeing, delivered in the client's home, assisted living facility, or hospice setting.
• Personal Care Assistance with daily personal activities such as bathing, dressing, grooming, and hygiene maintenance for seniors needing help with activities of daily living.
• Memory Care Specialized in-home care for clients with Alzheimer's disease, dementia, or other memory-related conditions, providing structured support and a safe environment.
• Medication Reminders Reminders to take medications at prescribed times to help ensure proper medication adherence for seniors managing multiple prescriptions.
• Meal Preparation Assistance with planning and preparing nutritious meals according to clients' dietary needs and preferences.
• Supportive Services General household support and assistance with daily activities that help seniors maintain independence at home.
• Light Housekeeping Light housekeeping tasks including tidying, laundry, and maintaining a clean and safe living environment for clients.
• Transportation Transportation services to medical appointments, shopping, social events, and other destinations for clients who cannot drive or travel independently.
• End of Life Care Compassionate hospice and end-of-life care providing comfort and support to clients and their families during terminal illness, including partnership work with Gilchrist hospice.

Quantifiable outcome

• Client satisfaction ranked among top home care providers nationwide based on independent Home Care Pulse surveys
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and supporting.

• GilchristcoreStrategic or Co-development PartnerGilchrist is a hospice organization and Avila's preferred Home Care Partner. Avila provides caregiving support for Gilchrist hospice patients, working together to provide comprehensive end-of-life care services in Maryland.
• LifeBridge HealthcoreStrategic or Co-development PartnerLifeBridge Health is a major healthcare system in Baltimore and Avila's preferred Home Care Partner. The partnership provides continuity of care for patients transitioning from LifeBridge facilities to home care.
• GBMC (Greater Baltimore Medical Center)coreStrategic or Co-development PartnerGBMC is a leading medical center and Avila's preferred Home Care Partner. The partnership ensures seamless patient transitions from hospital to home care settings.
• Brightwood Senior LivingsupportingStrategic or Co-development PartnerBrightwood Senior Living is a senior living community that has chosen Avila as its preferred Home Care Partner for residents needing additional care services.
• Springwell Senior LivingsupportingStrategic or Co-development PartnerSpringwell Senior Living is a senior living community that has chosen Avila as its preferred Home Care Partner for residents needing additional in-home care services.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• BrightStar Care: Franchised home care agency offering both medical and non-medical in-home care, including skilled nursing and personal care for seniors. Competes head-to-head with Avila in the higher-acuity personal care and RN-supervised home care segment.
• Senior Helpers: National franchise specializing in senior in-home care, including personal care, companion care, and dedicated Alzheimer's/dementia and Parkinson's programs. Competes with Avila for the same aging-in-place clientele in the mid-Atlantic.
• Homewatch CareGivers: National franchise providing in-home personal care, companion care, and specialized dementia and chronic-condition support. Directly comparable service portfolio and customer segment to Avila.
• Comfort Keepers: National franchise providing in-home companion and personal care services for seniors, including Alzheimer's/dementia care and end-of-life support. Directly comparable service model, pricing approach, and customer base to Avila.
• Visiting Angels: Large U.S. franchise network providing non-medical elder home care, including companion care, personal care, Alzheimer's care, and respite. Operates in the same Maryland counties as Avila with the same pay-as-you-go, no-commitment positioning.
• Home Instead: Global franchise leader in non-medical personal care, companionship, and memory care for seniors. Operates the same core service lines as Avila (companion care, personal care, dementia care, end-of-life support) and competes directly for the same families in the Baltimore metro.

Broad incumbents

• Amedisys: National home health and hospice provider with a strong mid-Atlantic presence. Adjacent to Avila's hospice partnerships and end-of-life service line, though focused on skilled Medicare-reimbursed care rather than private-duty personal care.
• BAYADA Home Health Care: One of the largest U.S. non-profit home health providers, offering skilled nursing, therapy, and personal care services across the Mid-Atlantic. Overlaps Avila's higher-acuity and end-of-life offerings as part of a broader clinical portfolio.
• Help at Home: Large U.S. provider of personal care services to Medicaid-eligible seniors and individuals with disabilities. Comparable in scale and caregiver-population business to Avila, though primarily Medicaid-funded rather than private pay.

Others

• Gilchrist: Maryland-based hospice and elder care organization that is itself an Avila preferred partner. Adjacent/ecosystem relationship: Gilchrist refers hospice patients needing non-medical caregiving support to Avila, illustrating the typical hospital-hospice-to-homecare referral channel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/avilahomecare

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Avila Home Care