What Rankin PR does

Rankin PR is a Houston, Texas-based B2B public relations agency that writes and places feature-length articles in top-tier trade publications on behalf of technically complex companies. Founded in 2017 by Greg Rankin (Founder, President & CEO), with Jasmine Stanley serving as Vice President, the firm concentrates exclusively on B2B clients in aerospace and defense, industrial manufacturing, telecom, energy, cybersecurity, and B2B technology verticals. The agency's signature offering is its Feature Article Program, which produces 40-80 published articles per year per client and routinely places a single article across 10-15+ separate trade outlets, generating approximately 2 million impressions annually for each client at an equivalent advertising value of $750K-$1M. Customer evidence includes engagement with Lockheed Martin, Boeing, NASA, Amtrak, Micro Harmonics Corporation, ELSCO Transformers, and Optical Cable Corporation, with case studies documenting client sales increases of 130%-600%.

The business model is a professional-services retainer model with multi-year contracts; industry-sourced pricing spans $8,000 to $75,000+ per month depending on scope, vertical, and program intensity. The firm operates a deliberately selective intake process, accepting fewer than 40% of prospective clients, and acquires customers through a consultation-led enterprise sales motion centered on a free 15-30 minute discovery call booked via HubSpot. Marketing channels include the Rankin File blog (content marketing), LinkedIn organic social, case studies, gated eBooks, and the firm's own portfolio of trade publication placements as earned media.

The agency's underlying technology stack is intentionally light: HubSpot for CRM and meeting scheduling, standard content publishing infrastructure, and no proprietary platform, no mobile app, no public API, and no disclosed AI/ML tooling. Competitive differentiation rests on three pillars: (1) established editorial relationships across the named verticals, (2) accumulated track record of 10,000+ published articles and 250M+ reader impressions, and (3) deep domain specialization in translating technically complex subject matter into narratives that resonate with engineers and technical buyers.

Name

Rankin PR

Legal name

Rankin PR

Website

https://rankinpr.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Rankin PR is a Houston-based B2B public relations agency that writes and places feature articles in trade publications for aerospace, industrial, manufacturing, telecom, energy, and cybersecurity companies through multi-year retainer engagements.

Ownership category

akta.pro rank

Product category

Public Relations Services

NAICS

Public Relations Agencies (541820), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising (7310), Services-Management Consulting Services (8742)

akta.pro primary industry

Technology & B2B PR (BPAFADAI)

akta.pro secondary industries

Technology & B2B PR (MPAAADAC), Product & Brand PR (Consumer & B2B) (BPAFADAH)

Keywords

• B2B public relations
• Trade publication placement
• Feature article writing
• Industrial PR services
• Technology PR agency

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. B2B PR Agency Services: Professional services revenue generated through retainer-based PR programs for B2B companies seeking trade publication coverage, feature article creation, and placement services. Pricing ranges from $8,000 to $75,000+ per month based on industry sources.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Rankin PR is a B2B public relations agency that writes and places feature-length articles in top-tier trade publications on behalf of technically complex B2B companies. The agency's core Feature Article Program publishes client articles 40-80 times per year across multiple trade outlets, generating 2-10 million impressions annually and high domain authority backlinks (DA 60-99). The agency focuses on aerospace, technology, industrial, manufacturing, telecom, energy, cybersecurity, and design engineering verticals, with selective client acceptance (fewer than 40% of applicants qualify).

Product overview

Rankin PR is a B2B public relations agency offering specialized PR services across multiple industry verticals including Aerospace, B2B Technology, Industrial, Manufacturing, Telecom, Cybersecurity, Energy, and Design Engineering. The core offering is a Feature Article Program that writes and places feature-length articles in top-tier trade publications 40-80 times per year. Additional services include B2B Content Marketing (digital marketing, copywriting, website content, email marketing, content design) and Social Media Management with a focus on LinkedIn. The agency positions itself as a digital marketing agency that generates demand through consistent, educational content published across trade journals.

Differentiator

Problem solved

Functional benefit

Products and services

• Feature Article Program
• Aerospace PR
• B2B Tech PR
• Industrial PR
• Manufacturing PR
• Design Engineering PR
• Telecom PR
• Cybersecurity PR
• Energy PR
• B2B Content Marketing
• Social Media Management

Quantifiable outcome

• Client sales increases of 200-600%
• +3 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Bospar: Tech-forward PR agency focused on B2B technology, SaaS, and emerging tech companies—overlaps with Rankin PR's B2B tech and cybersecurity verticals and similar retainer model.
• PAN Communications: B2B tech and healthcare PR firm offering integrated PR, content, and social programs for technology clients—comparable in mid-market enterprise focus and multi-vertical tech coverage.
• Shift Communications: B2B technology PR agency serving SaaS, enterprise tech, and industrial clients with earned media programs—comparable in service mix and target buyer profile.
• Walker Sands: B2B PR and integrated marketing agency with deep focus on technology, industrial, and manufacturing verticals—directly comparable in target client profile, content-led approach, and trade publication placement model.
• ARPR: Public relations agency purpose-built for technology and B2B companies, with comparable focus on tech PR programs, thought leadership, and trade media engagement.
• Matter Communications: PR and integrated marketing agency with strong B2B technology and manufacturing client base; comparable in serving complex technical industries and producing earned media content.

Broad incumbents

• Finn Partners: Large global PR and integrated marketing firm with substantial technology and industrial practices—overlaps with Rankin PR's verticals but operates as a full-service incumbent rather than a specialized boutique.
• 5W Public Relations: Full-service PR agency with a B2B technology and industrial practice—comparable in target verticals but offers broader consumer and corporate communications capabilities.

Emerging players

• Airfoil: B2B PR and marketing agency serving technology, manufacturing, and mobility clients—comparable in vertical focus and trade publication-driven earned media programs.
• Publicize: Tech-focused PR agency serving SaaS and emerging B2B companies; overlapping service offering but oriented toward earlier-stage clients than Rankin PR's enterprise aerospace and industrial focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/rankinpr

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rankin PR