Marquee Health

What Marquee Health does

Marquee Health is a Chicago-based, privately held corporate wellness provider founded in 2014 that delivers B2B health and wellness programs to US employers. Following its October 2024 acquisition by CuraLinc Healthcare, it continues to operate as a brand under CuraLinc's mental health and wellbeing portfolio, with 101–250 employees and roughly 1,800 employer clients served cumulatively, including 24,811 actively coached members as of 2025.

The company's commercial architecture is a three-tiered subscription platform — Core (turnkey foundation with health coaching, wellness portal, challenges, and culturally relevant promotions), Enhanced (adds biometric screenings, risk evaluation, targeted outreach, and activity-based incentive administration), and Premier (an outcomes-based model tied to HIPAA-compliant clinical metrics and compliance reporting). Around this core sits a modular program stack covering phone/video/email health coaching with NBC-HWC certified masters-level coaches, a Technology Hub with eLearning, on-demand well-being videos, and digital behavioral health tools, wellness challenges, a points-based Rewards Program, and biometric screening services integrated with Labcorp for offsite diagnostics. The company has progressively launched a U-series of specialized coaching sub-brands (UBoost for weight management including GLP-1 support, UBeat for heart health, UCentered for menopause, UAgeWell for longevity, and UMind/UF flourish for cognitive and personal development coaching), plus the ElevateU NBHWC-approved coach certification program.

Marquee Health monetizes through enterprise annual subscriptions priced by organization size and tier, with quote-based pricing rather than public rate cards. Go-to-market combines direct enterprise field sales with a broker/consultant and benefits-provider channel, supported by content marketing, social media, PR, webinars, and a self-administered Excellence in Wellness Awards program that recognizes client outcomes. Marquee Health's stated differentiators rest on its in-house, non-outsourced NBC-HWC certified coaching workforce and depth of personalized engagement (97%+ coaching satisfaction, NPS of 76, 6× engagement vs passive programs).

Name

Marquee Health

Legal name

Marquee Health

Website

https://marqueehealth.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

101–250 employees

Short description

Marquee Health is a Chicago-based, CuraLinc-owned corporate wellness provider offering tiered subscription programs (Core, Enhanced, Premier) plus specialized coaching sub-brands to 1,800+ US employers, anchored by in-house NBC-HWC certified health coaches and biometric screening integrations.

Ownership category

akta.pro rank

Product category

Corporate Wellness Platform

NAICS

Offices of Other Health Practitioners (6213), Diet and Weight Reducing Centers (812191)

SIC

Services-Health Services (8000), Services-Prepackaged Software (7372), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Corporate/Workplace Wellness Coaching (HSADAGAL)

akta.pro secondary industries

General Health Coaching (HSADAGAA), Chronic Condition Lifestyle Coaching (Non-Clinical) (HSADAGAH), Corporate/Workplace Nutrition & Weight Management Programs (HSADAFAO), Chronic Condition Lifestyle Education (Diabetes, Heart Health, Pain Management) (EDAAAHAJ)

Keywords

• Corporate wellness programs
• Employee health coaching
• Wellness platform software
• Biometric health screenings
• Workplace wellness solutions

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Enterprise Wellness Program Subscriptions: B2B subscription model where employers pay for access to Marquee Health's suite of wellness programs (Core, Enhanced, Premier tiers). Pricing based on organization size and selected program tier.
2. Tiered Program Pricing: Three distinct wellness plan options with escalating features: Core (turnkey foundation), Enhanced (activity-based with risk evaluation), and Premier (outcomes-based with HIPAA-compliant clinical metrics).

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Marquee Health delivers B2B corporate wellness programs through three tiered subscription plans (Core, Enhanced, Premier) that include masters-level, NBC-HWC certified health coaching, a cloud-based wellness portal with mobile and desktop apps, biometric screenings, wellness challenges, and a points-based rewards program. The platform is extended by specialized coaching modules (UBoost, UBeat, UCentered, UAgeWell, UMind, UFlourish), the ElevateU coach certification program, and Health Tracks on-demand courses, sold to employers primarily through direct enterprise sales and broker/consultant channels.

Product overview

Marquee Health provides employers with an outcomes-driven suite of health and wellness programs offered through a three-tiered platform-plus-modules architecture. The Core Plan serves as the foundational turnkey wellness solution with essential offerings including health coaching, a technology hub, wellness challenges, and culturally relevant promotions. The Enhanced Plan adds activity-based engagement features including risk evaluation, targeted outreach, and incentive administration. The Premier Plan provides outcomes-based accountability with HIPAA-compliant clinical metrics. The product suite is complemented by specialized coaching programs (UBoost, UBeat, UCentered, UAgeWell, UMind, UFlourish), biometric screening services, the ElevateU coach certification program, and Health Tracks on-demand educational courses. The company operates as a subsidiary of CuraLinc Healthcare following a strategic acquisition in October 2024.

Differentiator

Problem solved

Functional benefit

Brands

• ElevateU: Marquee Health's coach certification program approved by the National Board for Health & Wellness Coaching.
• UFlourish
• UMind
• UAgeWell
• UBeat
• UBoost
• UCentered
• U Suite

Products and services

• Core Plan A structured, turnkey corporate wellness solution for organizations of any size that includes health coaching, wellness portal access, wellness challenges, and culturally relevant health promotions.
• Enhanced Plan An activity-based model that builds on the Core Plan by adding biometric screenings, risk evaluation, targeted outreach, and incentive administration to drive additional employee engagement.
• Premier Plan An outcomes-based program based on HIPAA-compliant clinical metrics and health goals that holds employees accountable for their health, including compliance reporting and outcomes-based incentives.
• Health Coaching Personalized health coaching delivered by NBC-HWC certified, masters-level accountability coaches via phone, video, and email for employees of corporate clients; never outsourced.
• Technology Hub Customized web and mobile platforms with eLearning programs, on-demand well-being videos, health assessments, and digital behavioral health tools available in English, Spanish, and French.
• Wellness Challenges Interactive wellness challenges that help employees form healthy habits in areas like physical activity, mental health awareness, nutrition, and overall well-being.
• Rewards Program Points-based activity tracking and incentive management tool that encourages employee participation in wellness activities through accumulated rewards.
• Biometric Screenings Comprehensive health screenings including venipuncture and fingerstick options, available onsite or offsite through Labcorp, with customizable panels and immediate results.
• UBoost Weight management and medication coaching program, including support for GLP-1 medications, for employees of employer clients.
• UBeat Heart health coaching program designed to monitor and improve cardiovascular health outcomes for participating employees.
• UCentered Perimenopause and menopause health coaching program addressing health challenges during transitional life phases for employees.
• UAgeWell Longevity health coaching addressing aging, purposeful commitment to health, and intentional wellness practices across different life stages.
• UMind Cognitive health coaching program focused on strengthening and supporting long-term brain health and the mind-body connection.
• UFlourish Personal development health coaching focused on self-awareness, growth, adaptation, and success across all areas of life.
• ElevateU Coach Certification Program NBHWC-approved health and wellness coach training and education program that enables coaches to pursue NBC-HWC certification.
• Health Tracks On-demand courses designed to positively impact biometric screening results, available to employees through the wellness platform.

Quantifiable outcome

• Net Promoter Score of 76 (Outstanding!)
• +8 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

One partnership is on record.

• CuraLinc HealthcarecoreStrategic or Co-development Partner · 29 October 2024Strategic acquisition announced October 29, 2024. CuraLinc Healthcare, a leading provider of mental health and wellbeing programs, acquired Marquee Health. Lightyear Capital served as advisor. This acquisition expanded CuraLinc's wellness offerings while maintaining Marquee Health's brand and operations.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Personify Health (formerly Virgin Pulse): Largest direct competitor in the corporate wellness/coaching space, offering an integrated platform with health coaching, biometric screening, and incentives to employers — closely aligned to Marquee Health's Core/Enhanced/Premier tier structure.
• Limeade: Employee well-being platform targeting mid-to-large employers with engagement, coaching, and analytics — a direct alternative to Marquee's platform-plus-coaching model.
• Wellable: Corporate wellness platform offering wellness challenges, biometric integrations, and incentives — competing for the same employer RFPs as Marquee's Enhanced/Premier plans.
• Vitality Group: Outcomes-based wellness and insurance-linked incentive program; competes especially with Marquee's outcomes-driven Premier plan and shared-vitality positioning.
• Castlight Health: Enterprise health-navigation and analytics platform used by large employers and health plans — overlapping with Marquee's biometric-data and engagement analytics capability.
• Bravo Wellness: Provider of incentive-driven wellness programs and biometric screening administration; directly competes with Marquee's screening and incentive-administration modules.
• HealthCheck360: Mid-market corporate wellness and biometric-screening vendor with coaching and incentive programs — a close comparable on scope and customer size to Marquee Health.

Broad incumbents

• WebMD Health Services: Long-standing wellness and decision-support vendor serving large employers and health plans; overlaps Marquee on coaching, wellness content, and biometric program administration.
• Optum (UnitedHealth Group): Diversified health-services giant offering wellness, care navigation, and analytics to employers; represents the 'mega-vendor' alternative competing for Marquee's largest accounts.

Others

• CuraLinc Healthcare: Marquee Health's parent company and operator of behavioral-health/EAP programs for employers, students, and families; relevant as the integrated counterparty driving Marquee's mental + physical health convergence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights8 records

Customer concentration

• Xx.com/marqueehealth
• Facebookfacebook.com/marqueehealth
• LinkedInlinkedin.com/company/marquee-health
• Instagraminstagram.com/marquee_health

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marquee Health