WebMD Health Services
WebMD Health Services provides a holistic well-being and engagement platform (WebMD ONE) for employers, health plans, and public sector organizations, supported by health coaching services and a 2,000+ partner integration ecosystem across 190 countries.
- Company typePrivate
- Founded1998
- HeadquartersPortland, United States
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What WebMD Health Services does
WebMD Health Services is a B2B well-being and engagement platform provider serving employers, health plans, and public sector organizations. The company operates the WebMD ONE platform, which supports physical, emotional, social, financial, and clinical well-being across 190 countries in 23+ languages, and reports 3,500+ clients and 65M+ end users with an 85% program engagement rate. The platform is augmented by Well-Being Services (health coaching, communications support, dedicated program staff), a curated ONE Partners integration network of 2,000+ vetted third-party solutions (biometric screenings, mental health, MSK, financial wellness, fitness, rewards), and acquired brands TINYpulse (employee feedback/engagement) and Limeade (well-being/culture transformation).
Revenue is generated through quote-based annual B2B subscriptions paid by employers, health plans, and public sector sponsors, with add-on professional services for coaching and communications. Distribution combines direct enterprise field sales, inside sales for mid-market, a consultant channel (benefits advisors), and the partner ecosystem. The company holds NCQA accreditations for Population Health Program and Wellness and Health Promotion, URAC Health Website Accreditation, AICPA SOC 2 Type II, and Bell Seal Platinum, supporting procurement credibility. WebMD Health Services is a private subsidiary of WebMD, headquartered in Portland, Oregon with a coaching operations center in Indianapolis, and operates under the broader WebMD Health Corp. umbrella.
WebMD Health Services firmographics
Firmographics- Name
- WebMD Health Services
- Legal name
- WebMD Health Services Group, Inc.
- Website
- https://webmdhealthservices.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- WebMD Health Services provides a holistic well-being and engagement platform (WebMD ONE) for employers, health plans, and public sector organizations, supported by health coaching services and a 2,000+ partner integration ecosystem across 190 countries.
- Ownership category
- akta.pro rank
WebMD Health Services industry classification
Industry- Product category
- Employee Well-Being Software / Corporate Wellness Platform
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Computer Systems Design and Related Services (54151), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Health Services (8000), Services-Prepackaged Software (7372), Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- Care Navigation, Advocacy & Benefits Guidance Platforms (HLALADAJ)
- akta.pro secondary industries
- Employer/Member Engagement Platforms for Provider-Sponsored Plans (HLACAEAM), Patient Portals & Self-Service Access (HLACAEAA), Patient Engagement, Education & Messaging Platforms (portal/CRM integrated) (HLALABAJ)
Keywords
Where WebMD Health Services is headquartered
LocationHeadquarters
- HQ city
- Portland
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
WebMD Health Services business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Enterprise Well-Being Platform Subscription: B2B subscription model where employers, health plans, and public sector organizations pay for access to WebMD ONE platform and well-being services. Programs are paid for by plan sponsors (employers/government) and provided to end users (employees/members) without direct charge to individuals.
- Professional Services: Human-centered well-being services including health coaching, communications support, and dedicated well-being services team. These add-on services bring programs to life with personal touch.
- Partner Integrations: Curated library of preferred partners (2000+) providing additional services that integrate with the core platform, creating a comprehensive ecosystem.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise well-being platform with customizable modules |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
WebMD Health Services product offering
Product offeringCore offering
WebMD Health Services sells the WebMD ONE holistic well-being platform, a configurable SaaS solution that supports physical, emotional, social, financial, and clinical well-being programs for employees and health plan members. The platform is paired with human-centered Well-Being Services (health coaching, communications, and dedicated program management) and the ONE Partners network of 2,000+ pre-vetted integrations covering biometric screenings, mental health, MSK, fitness, and rewards. Customers are employers, health plans, and public sector organizations that pay annual subscription fees and receive a turnkey engagement platform plus optional coaching and support services.
Product overview
WebMD Health Services operates as a holistic well-being and engagement platform with a modular, integrated portfolio. The core offering is WebMD ONE—a comprehensive global platform supporting physical, emotional, social, financial, and clinical well-being across 190+ countries. This core platform is augmented by Well-Being Services (health coaching, communications, dedicated support teams) and ONE Partners (a curated network of 2000+ third-party integrations covering biometric screenings, mental health, MSK, fitness, rewards, and more). The company has expanded through acquisitions: TINYpulse (employee engagement/feedback software with peer recognition features) and Limeade (employee well-being/culture transformation). Key platform features include Spark Virtual Assistant (AI-powered member support), InSight (advanced analytics and ROI reporting), and Member Communications (personalized outreach). The platform serves employers, health plans, public sector organizations, and consultants through a combination of digital experiences and human-led services.
Differentiator
Problem solved
Functional benefit
Brands
- WebMD ONE: Holistic global well-being platform designed to foster compassionate culture within organizations, supporting physical, emotional, social, financial, and clinical well-being.
- TINYpulse
Products and services
- WebMD ONE A holistic global well-being platform designed to foster compassionate cultures within organizations. Tailors each interaction to address employees' unique well-being needs across physical, emotional, social, financial, clinical, and work-related dimensions, supporting 190 countries, 40+ global clients, 23+ languages, and 1M+ users worldwide.
- Well-Being Services Human-centered services that bring well-being programs to life, including health coaching, program experts, and compassionate well-being staff. Includes coaching sessions, communications support via Creative Shop, and a Dedicated Well-Being Services team for on-site or remote program management.
- ONE Partners A curated network of 2,000+ pre-vetted partner integrations that expand and tailor well-being programs. Partners are evaluated for clinical proficiency, security compliance, and engagement metrics, covering biometric screenings, mental health, MSK, financial wellness, fitness, rewards, and more.
- TINYpulse Employee feedback and engagement software solution acquired by WebMD Health Services that empowers companies to measure and enhance company culture, boost retention, and elevate performance through Cheers for Peers, Coach, Onboard, and Suggestions tools. Supports 50%+ engagement rates for clients like Microsoft (OneDrive & Sharepoint) and a 24% engagement score increase at FCP Euro with 93% survey participation.
- Limeade Employee well-being and culture transformation company acquired by WebMD Health Services in 2023, offering organizational culture transformation and employee engagement solutions now integrated into the WebMD Health Services portfolio.
Quantifiable outcome
- 85% program engagement rate across platform solutions
- +8 more outcomes
Companies that use WebMD Health Services
Customer profileNamed customers18 records
Segments4 records
Ideal customer profiles4 records
WebMD Health Services technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration23 records
AI capability2 records
Feature6 records
WebMD Health Services partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- SanovaWorksminorDermatology education and conferences company acquired by WebMD Health Corp. to enhance offerings for healthcare professionals
- Kaia HealthcoreMusculoskeletal (MSK) care partner offering digital, multimodal care with motion tracking, education, and coaching for pain management
- LimeadecoreEmployee well-being company acquired and integrated into WebMD Health Services in 2023, expanding well-being solutions and employee engagement capabilities
- TINYpulsecoreEmployee feedback and engagement software company integrated into WebMD Health Services, providing real-time feedback, recognition, and survey tools
Scale indicators14 records
Recent moves6 records
Expansion highlights6 records
WebMD Health Services competitors and assessment
Company assessmentEmerging players
- Lyra Health: Lyra Health provides mental health benefits for employers, including therapy and coaching. Like Spring Health, it competes for behavioral-health line items in employer wellness budgets and partners with or displaces platforms like WebMD Health Services in the mental health dimension.
- Spring Health: Spring Health is a mental health platform for employers offering therapy, coaching, and digital tools. While narrower in scope (behavioral health), it competes for the same employer wellness budget and is increasingly bundled into holistic well-being suites alongside physical wellness partners like WebMD Health Services.
- Wondr Health: Wondr Health is a digital behavioral change program for weight management and metabolic health, sold to employers and health plans. It is one of WebMD Health Services' ONE Partners (per the data) but also competes independently for the same employer well-being budget line items.
Direct peers
- Wellable: Wellable provides a workplace well-being platform with health coaching, challenges, rewards, and integrations for employers. It competes in the same mid-market and enterprise wellness segment with a similar SaaS-plus-services model.
- Personify Health (formerly Virgin Pulse): Personify Health is the most direct competitor — an employer-sponsored well-being and engagement platform combining Virgin Pulse with Health Compass. Both target large employers with holistic wellness platforms, health coaching, and benefits guidance; comparable scale and enterprise GTM.
- Wellsteps: Wellsteps offers corporate wellness programs with biometric screenings, health assessments, and coaching targeting employers. It is a smaller-scale direct peer focused on outcomes-based wellness programming for the same employer buyer.
Broad incumbents
- Optum (UnitedHealth Group): Optum offers wellness, care navigation, and population health capabilities bundled into broader employer health benefits offerings. While not a pure-play wellness platform, it competes for the same employer and health plan RFPs with deeper claims-data integration and substantially greater resources.
- Evernorth (Cigna): Evernorth is Cigna's health services portfolio offering pharmacy, benefits, and care navigation. It bundles wellness capabilities into broader employer benefits offerings and competes with WebMD Health Services for large enterprise and health plan contracts.
- Rally Health (Optum): Rally Health, an Optum subsidiary, offers consumer health engagement and wellness tools. It competes with WebMD Health Services in employer and health plan channels but operates as part of a broader Optum/UnitedHealth portfolio.
- Headspace Health: Headspace (now Headspace Health) provides a consumer and employer-facing mental wellness platform. It overlaps with WebMD Health Services in the mental/emotional well-being dimension and competes for the same employer benefits spend.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat7 records
Key risks6 records
Key highlights7 records
Customer concentration
WebMD Health Services social profiles
Digital presenceWebMD Health Services compliance and trust
Trust signalCompliance6 records
WebMD Health Services financial estimates
Financial estimateRevenue estimate
Valuation estimate
WebMD Health Services leadership team
Management profileNumber of profiles
Profiles11 records
WebMD Health Services subsidiaries and ownership
Company hierarchySubsidiaries3 records
WebMD Health Services funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WebMD Health Services M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WebMD Health Services
What does WebMD Health Services do?
WebMD Health Services sells the WebMD ONE holistic well-being platform, a configurable SaaS solution that supports physical, emotional, social, financial, and clinical well-being programs for employees and health plan members. The platform is paired with human-centered Well-Being Services (health coaching, communications, and dedicated program management) and the ONE Partners network of 2,000+ pre-vetted integrations covering biometric screenings, mental health, MSK, fitness, and rewards. Customers are employers, health plans, and public sector organizations that pay annual subscription fees and receive a turnkey engagement platform plus optional coaching and support services.
Is WebMD Health Services a public or private company?
WebMD Health Services is a private company. It is classified as corporate owned and is currently operating.
When was WebMD Health Services founded?
WebMD Health Services was founded in 1998. It employs 251 to 500 people.
Where is WebMD Health Services based?
WebMD Health Services is headquartered in Portland, United States, in the North America region.
How does WebMD Health Services make money?
Three revenue lines are on record. Enterprise Well-Being Platform Subscription is the primary driver. The others are professional Services and partner Integrations.
Who are WebMD Health Services's main competitors?
Emerging players on record are Lyra Health, Spring Health and Wondr Health. Direct peers are Wellable, Personify Health (formerly Virgin Pulse) and Wellsteps. Broad incumbents are Optum (UnitedHealth Group), Evernorth (Cigna), Rally Health (Optum) and Headspace Health.
Does WebMD Health Services have an API?
No public API is recorded for WebMD Health Services.
What industry is WebMD Health Services in?
WebMD Health Services's product category is Employee Well-Being Software / Corporate Wellness Platform. Its primary akta.pro industry code is HLALADAJ, Care Navigation, Advocacy & Benefits Guidance Platforms, with a secondary code of HLACAEAM, Employer/Member Engagement Platforms for Provider-Sponsored Plans. Its NAICS code is 51821 and its SIC code is 8000.