Chaos Karts

What Chaos Karts does

Chaos Karts is a UK-based venue entertainment company founded in 2021 and operated by The Ents Inc Ltd. under the Arcade Arena sub-brand of Little Lion Entertainment. Its core product is an immersive karting experience that combines real go-karts with state-of-the-art projection technology to overlay fully virtual worlds, obstacles, and fantastical weapons onto a physical racing track, creating a Mario Kart-style video game experience in real life. The company also offers the PAC-MAN LIVE Experience under license from Bandai Namco Entertainment Inc. and an 'Alien Invasion' attraction, all hosted at dedicated entertainment venues.

The company operates a single live venue in Manchester, with a second London location publicly listed as 'Coming Soon'. The technology stack centres on custom projection systems that surround participants with rendered virtual environments, paired with real-time interactive game elements such as virtual weapons and collectible power-ups. Competition is delivered via leaderboard scoring, supporting both individual and group play formats of typically 2-8+ participants per session. The company invests in multi-channel marketing including Instagram, Facebook, TikTok, email newsletters, and earned media across outlets such as Manchester Evening News, Secret Manchester, Manchester Pulse, and the Daily Mail.

Chaos Karts generates revenue through ticket-based session entry fees at its physical venues, targeting both consumer groups (families, celebrations, stag/hen parties) and corporate customers (team-building events). Pricing is not publicly disclosed and prospective customers are directed to contact the venue or book through the website. The company received an undisclosed first funding round in June 2021 from Edition Capital. Its primary competitive differentiators are the proprietary projection environment, brand association through licensed Bandai Namco IP, and prime urban retail-entertainment locations in the UK.

Name

Chaos Karts

Legal name

The Ents Inc Ltd.

Website

https://chaoskarts.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Chaos Karts is a UK venue entertainment company operating an immersive, projection-based augmented reality karting experience where players race through virtual worlds with weapons and obstacles. It serves consumer groups and corporate team-building clients at its Manchester venue with London expansion planned.

Ownership category

akta.pro rank

Product category

Immersive Location-Based Entertainment

NAICS

Amusement Arcades (71312), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310)

SIC

Services-Racing, Including Track Operation (7948), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Mini Golf & Attractions Centers (Mini Golf, Go-Karts, Laser Tag Complexes) (THAJAEAK)

akta.pro secondary industry

Motorsports & Racing Experiences (THAJAFAF)

Keywords

• Immersive karting experiences
• Projection-based racing
• Group entertainment venues
• Team building activities
• Location-based entertainment

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Ticket-based Experience Entry: Customers pay for entry to the Chaos Karts immersive racing experience at physical venues. The experience offers races with leaderboard competition, suitable for individuals and groups. Revenue is generated through per-session attendance fees at the Manchester location with expansion to London planned.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Chaos Karts operates an immersive, projection-based karting experience at dedicated physical venues, where participants race real go-karts through fully projected virtual worlds featuring futuristic landscapes, virtual obstacles, and fantastical weapons while competing for leaderboard scores. The experience blends physical racing with mixed-reality gameplay to deliver a video game-style adventure in real life for groups of friends, families, and corporate teams.

Product overview

Chaos Karts is a single unified product — an immersive real-life racing experience that transports players into projected virtual worlds using state-of-the-art projection technology. The product features go-karts equipped for racing through futuristic landscapes with virtual obstacles and fantastical weapons, creating a video game experience in physical reality. Chaos Karts operates alongside other Arcade Arena games including PAC-MAN LIVE Experience and Alien Invasion, all offered at their Manchester location with London expansion coming soon.

Differentiator

Problem solved

Functional benefit

Brands

• Arcade Arena: The parent brand/venue operator providing the Chaos Karts experience along with other games like PAC-MAN LIVE Experience and Alien Invasion.

Products and services

• Chaos Karts An immersive real-life go-karting experience that combines physical racing with projected virtual worlds, allowing players to race through futuristic landscapes, overcome virtual obstacles, and use fantastical weapons while competing for leaderboard scores. Designed for groups of friends, families, and corporate teams at the Arcade Arena Manchester venue.
• PAC-MAN LIVE Experience An arcade gaming experience offered at Arcade Arena locations featuring live multiplayer PAC-MAN gameplay, licensed from Bandai Namco Entertainment Inc.
• Alien Invasion An arcade gaming experience offered at Arcade Arena locations featuring alien-themed interactive gameplay.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered minor and core.

• Bandai Namco Entertainment Inc.minorOEM/ Whitelabel/ Licensing PartnerChaos Karts operates within Arcade Arena venues which also feature the PAC-MAN LIVE Experience. PAC-MAN and related branding are licensed from Bandai Namco Entertainment Inc. This licensing relationship allows Arcade Arena to offer Bandai Namco's iconic gaming IP at their physical entertainment venues.
• Little Lion EntertainmentcoreOthersChaos Karts is operated by Arcade Arena, which is a brand under Little Lion Entertainment. Little Lion Entertainment is the parent company that owns and operates the Chaos Karts experience. The company is registered in England and Wales (Company number 12085129).

Scale indicators1 record

Recent moves1 record

Expansion highlights4 records

Direct peers

• Sandbox VR: Sandbox VR operates location-based immersive entertainment venues using advanced real-time technology to deliver multiplayer group experiences. Comparable to Chaos Karts in venue format, group booking model, and emphasis on immersive tech-led experiences.
• Immersive Gamebox: Immersive Gamebox operates projection-based interactive group gaming venues with themed experiences, the closest direct analog to Chaos Karts in terms of technology (projection mapping), group gameplay model, and target customer (corporate team-building, celebrations).
• Zero Latency: Zero Latency runs free-roam location-based immersive entertainment venues worldwide. Comparable to Chaos Karts in delivering shared immersive group experiences in physical venues, with a focus on technology-driven novelty.

Emerging players

• Puttshack: Puttshack operates tech-enhanced mini-golf and food/beverage venues targeting the same group-entertainment and corporate-event customer as Chaos Karts. Comparable in venue format, target demographic, and tech-led novelty positioning.
• Flight Club: Flight Club is a social darts entertainment venue chain. Comparable to Chaos Karts as a UK-based location-based group entertainment concept targeting celebrations and corporate bookings with a tech-infused twist on a traditional activity.
• Boom Battle Bar: Boom Battle Bar operates competitive socialising venues (axe throwing, shuffleboard, darts, beer pong) targeting the same group and celebration occasions as Chaos Karts, with a similar tech-infused entertainment positioning.
• Junkyard Golf Club: Junkyard Golf Club operates themed indoor mini-golf and bar venues across UK cities. Comparable to Chaos Karts as a UK-based novelty group entertainment venue chain targeting similar group and celebratory occasions.
• Lane7: Lane7 operates multi-activity entertainment venues (bowling, shuffleboard, darts, karaoke) in UK cities. Comparable to Chaos Karts as a UK group entertainment concept combining activity-based fun with food/beverage for celebrations and corporate groups.

Broad incumbents

• TeamSport Karting: TeamSport is the UK's largest indoor karting chain with multiple venues nationwide. Comparable to Chaos Karts as a UK karting operator targeting groups and corporate bookings, though without the projection-overlay technology layer.
• Topgolf: Topgolf is the global leader in tech-enabled location-based entertainment venues for groups. Comparable to Chaos Karts as a broader incumbent demonstrating the scalable economics of group-oriented tech-led entertainment venues.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ChaosKarts
• Instagraminstagram.com/thearcadearena
• TikToktiktok.com/@thearcadearena
• Xx.com/ChaosKarts

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chaos Karts