AFS Logistics
AFS Logistics is a Melbourne-based 4PL and 3PL provider serving 80+ enterprise customers across Australia and New Zealand with proprietary MOVEiTcx technology, 120+ carrier integrations, 30,000+ sqm of warehousing, and international freight forwarding.
- Company typePrivate
- Founded1995
- HeadquartersMelbourne, Australia
- Headcount51–100
- GTM typeB2B
- OfferingServices
What AFS Logistics does
AFS Logistics (legal entity: AFS Logistics Australia Pty Limited) is a privately held Australian third-party and fourth-party logistics provider founded in 1995 by Tony Bates in Melbourne. The company delivers end-to-end supply chain management for enterprise customers across Australia and New Zealand, operating four integrated service lines: 4PL logistics management (strategic carrier coordination, invoice validation, account management), 3PL warehousing (a 16,000 sqm food-grade and HACCP-approved facility at Dandenong South plus 30,000+ sqm of total warehouse space), international freight forwarding under the AFS Global brand (sea, air, and customs clearance), and contract logistics. Its proprietary cloud-based MOVEiTcx platform connects customers to a curated network of 120+ carriers, supports 25+ label formats, and integrates with customer ERP/WMS systems via API; supporting tools include AFS Connect (Salesforce-based CRM) and AFS Explore (Power BI-based analytics and control tower).
The company serves more than 80 leading brands across nine verticals — manufacturing, retail, healthcare/pharmaceutical, e-commerce, construction, food services, technology, education, and wholesale — via enterprise field sales, dedicated relationship managers, and multi-year custom contracts. MOVEiTcx has been progressively enhanced with AI-powered features including predictive carrier exception insights, dynamic carrier allocation, and automated carrier data harmonization, with a roadmap including ETA suggestions, predictive delivery windows, and automated exception handling. In December 2025, AFS was acquired by FMH Group, the first strategic acquisition since Pacific Equity Partners became FMH's majority shareholder in March 2024; founder Tony Bates and former CEO Paul Hopgood transitioned to advisory roles, and current CEO Sam Eid (formerly EVP at Toll Group for 20+ years) continues to lead the business under FMH Group ownership.
AFS Logistics firmographics
Firmographics- Name
- AFS Logistics
- Legal name
- AFS Logistics Australia Pty Limited
- Website
- https://afslogistics.com.au
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- AFS Logistics is a Melbourne-based 4PL and 3PL provider serving 80+ enterprise customers across Australia and New Zealand with proprietary MOVEiTcx technology, 120+ carrier integrations, 30,000+ sqm of warehousing, and international freight forwarding.
- Ownership category
- akta.pro rank
AFS Logistics industry classification
Industry- Product category
- Logistics Services
- NAICS
- Freight Transportation Arrangement (488510), Freight Transportation Arrangement (4885), Warehousing and Storage (493), General Warehousing and Storage (493110)
- SIC
- Arrangement Of Transportation Of Freight & Cargo (4731), Public Warehousing & Storage (4220)
- akta.pro primary industry
- E-commerce Fulfillment & Omnichannel Logistics (Pick/Pack/Returns) (TLAIAAAD)
- akta.pro secondary industry
- Ambient General Merchandise Warehousing (Dry Storage) (TLAIACAA)
Keywords
Where AFS Logistics is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
AFS Logistics business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- 4PL Logistics Management: Fourth-party logistics management services providing end-to-end supply chain oversight, carrier management, strategic planning, and performance optimization. Revenue generated through management fees and service charges for comprehensive logistics coordination.
- 3PL Warehousing: Third-party logistics warehousing services including short and long-term storage, cross-docking, container destuffing, pick/pack/fulfillment, and distribution. Revenue from storage and handling fees.
- International Freight Forwarding: Global sea and air freight forwarding services including FCL/LCL consolidation, customs clearance, and international parcel delivery. Revenue from freight charges and customs advisory fees.
- Technology Licensing: MOVEiTcx platform access and integration services provided to customers as part of integrated logistics solutions.
- Invoice Validation and Financial Services: Carrier invoice validation, reconciliation, and discrepancy management services including invoice vetting and fuel surcharge management.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom enterprise pricing based on service scope and volume |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
AFS Logistics product offering
Product offeringCore offering
AFS Logistics provides fourth-party logistics (4PL) supply chain management, third-party (3PL) warehousing, international freight forwarding, and contract logistics services. These services are unified by the proprietary MOVEiTcx cloud platform, which integrates with 120+ carriers and customer ERP/WMS systems to deliver real-time visibility, carrier allocation, invoice validation, and analytics. The company targets enterprise customers across manufacturing, retail, healthcare, e-commerce, and other verticals in Australia and New Zealand.
Product overview
AFS Logistics offers a unified platform-plus-modules architecture combining proprietary technology with integrated logistics services. The core technology is MOVEiTcx, a cloud-based logistics management system that connects carriers, customers, and operational data. This core platform powers four main service modules: 4PL Logistics Services (strategic supply chain management with carrier partnerships, financial reporting via AFS Control Tower, and analytics via AFS Explore), 3PL Warehousing (16,000 sqm food-grade facility with pick/pack/fulfillment capabilities), AFS Global Solutions (international air and ocean freight forwarding with customs clearance), and Contract Logistics (customized proprietary solutions). The ecosystem is enhanced by Salesforce-powered AFS Connect for CRM and Microsoft Power BI-powered AFS Explore for analytics, providing end-to-end visibility, control, and optimization across the entire supply chain from domestic transport to international freight and warehousing.
Differentiator
Problem solved
Functional benefit
Brands
- MOVEiTcx: Proprietary cloud-based logistics management system designed by supply chain experts for managing dispatch and delivery processes.
- AFS Global
- AFS 3PL
- AFS Connect
- AFS Explore
Products and services
- MOVEiTcx Proprietary cloud-based logistics management system that processes all consignments, labels, and barcodes in different formats to suit each carrier. Enables carrier selection (lowest price or fastest route), real-time tracking, delivery exception monitoring, financial and operational reporting, and seamless integration with ERP/WMS systems and over 120 carrier platforms. Sold as part of AFS Logistics' 4PL and contract logistics solutions.
- 4PL Logistics Services Fourth-party logistics service providing strategic supply chain solutions through a four-step platform of Discovery, Design, Deploy, and Develop. Includes carrier invoice validation, strategic account management, dedicated relationship managers, AFS Control Tower for financial reporting, and AFS Explore for analytics, delivered to enterprise customers across manufacturing, retail, healthcare, and other verticals.
- 3PL Warehousing Third-party logistics warehousing service at a 16,000 square metre food-grade and HACCP-approved facility in Dandenong South, Victoria. Offers short and long-term storage, cross-docking, container destuffing, retail scan packing, omni-channel pick/pack/dispatch, smart zoning and barcoding, automated reconciliation, and AFS customer portal access.
- AFS Global Solutions International freight forwarding service offering global air parcel delivery, ocean freight forwarding (FCL/LCL, consolidation/aggregation), and wharf cartage. Provides end-to-end international solutions including customs clearance, with over 25 years of experience helping customers establish global presence through partnerships with global logistics hubs and carriers.
- Contract Logistics Customized contract logistics services offering multi-carrier, multi-site cloud-based logistics management with tailored configurations to meet specific operational requirements of individual enterprise customers.
- AFS Control Tower Timely financial reporting sub-system providing customers with detailed visibility into carrier transactions, costs, and financial performance metrics for logistics operations management, integrated within AFS' 4PL service offering.
- AFS Connect Customer case management and account management platform powered by Salesforce CRM, used by AFS to manage customer relationships, service inquiries, and account interactions through a centralized platform and provided to customers via login access.
- AFS Explore Business intelligence and analytics platform powered by Microsoft Power BI, providing customers with control tower visibility and enhanced analytics focused on cost and service performance across their logistics operations.
Quantifiable outcome
- Improvements in DIFOT performance compared to previous arrangements means higher rates of customer satisfaction
- +5 more outcomes
Companies that use AFS Logistics
Customer profileNamed customers5 records
Segments9 records
Ideal customer profiles5 records
AFS Logistics technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability7 records
Feature7 records
AFS Logistics partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights6 records
AFS Logistics competitors and assessment
Company assessmentBroad incumbents
- CEVA Logistics: Global 3PL/4PL with significant Australian operations across freight management and contract logistics; competes with AFS in contract logistics and freight forwarding for enterprise accounts.
- Toll Group: Asia-Pacific logistics giant (owned by Japan Post) operating asset-heavy 3PL, forwarding, and contract logistics. Multiple AFS executives (Sam Eid, Sharon McDonald) ex-Toll; Toll is both a competitor and a source of customer relationships for AFS.
- Linfox: Largest privately owned Australian logistics provider, focused on retail, FMCG, and industrial supply chains with significant warehousing and transport capacity. Competes with AFS in retail and FMCG 3PL/4PL engagements across ANZ.
- DHL Supply Chain: Global contract logistics leader with strong ANZ presence; competes for enterprise 4PL/3PL mandates with multinational reach that AFS's regional focus cannot match directly.
- Kuehne+Nagel: World's largest freight forwarder with comprehensive 4PL services and contract logistics; competes for the same enterprise AFS Global international forwarding customer base, especially in healthcare and manufacturing verticals.
- DB Schenker: Global integrated logistics provider with Australian operations spanning forwarding, contract logistics, and supply chain solutions; overlaps with AFS's 4PL and AFS Global service modules.
- DSV: Global transport and logistics provider whose Australian operations compete with AFS in freight forwarding, contract logistics, and supply chain management for industrial and retail customers.
- StarTrack (Australia Post): Australia Post's parcel and logistics arm, dominant in domestic parcel delivery; the same leadership talent pool (e.g., Sharon McDonald) feeds both AFS and StarTrack. Competes with AFS in B2B and e-commerce parcel forwarding.
Direct peers
- Mainfreight: New Zealand-headquartered global 4PL/3PL operator with a comparable multi-service model spanning domestic freight forwarding, international air and ocean, contract logistics, and warehousing — directly analogous to AFS's 4PL/3PL/AFS Global structure in the Australasian market.
Emerging players
- Flexport: Tech-enabled freight forwarder offering a digital alternative to traditional forwarders like AFS Global; targets enterprise shippers with software-led visibility, similar in spirit to MOVEiTcx but with broader international scope.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
AFS Logistics social profiles
Digital presenceAFS Logistics financial estimates
Financial estimateRevenue estimate
Valuation estimate
AFS Logistics leadership team
Management profileNumber of profiles
Profiles13 records
AFS Logistics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AFS Logistics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AFS Logistics
What does AFS Logistics do?
AFS Logistics provides fourth-party logistics (4PL) supply chain management, third-party (3PL) warehousing, international freight forwarding, and contract logistics services. These services are unified by the proprietary MOVEiTcx cloud platform, which integrates with 120+ carriers and customer ERP/WMS systems to deliver real-time visibility, carrier allocation, invoice validation, and analytics. The company targets enterprise customers across manufacturing, retail, healthcare, e-commerce, and other verticals in Australia and New Zealand.
Is AFS Logistics a public or private company?
AFS Logistics is a private company. It is classified as corporate owned and is currently operating.
When was AFS Logistics founded?
AFS Logistics was founded in 1995. It employs 51 to 100 people.
Where is AFS Logistics based?
AFS Logistics is headquartered in Melbourne, Australia, in the Oceania region.
How does AFS Logistics make money?
Five revenue lines are on record. 4PL Logistics Management is the primary driver. The others are 3PL Warehousing, international Freight Forwarding, technology Licensing and invoice Validation and Financial Services.
Who are AFS Logistics's main competitors?
Broad incumbents on record are CEVA Logistics, Toll Group, Linfox, DHL Supply Chain, Kuehne+Nagel, DB Schenker, DSV and StarTrack (Australia Post). Mainfreight is listed as a direct peer. Flexport is listed as an emerging player.
Does AFS Logistics have an API?
Yes. MOVEiTcx offers API-based integration capabilities including seamless integration with over 120 carriers and many ERP/WMS applications. The platform supports multiple message formats and provides an extensive API message library for integration. Carrier API labels interface is available for integration with carrier systems. The system complies with over 25 carrier-specific label formats.
What industry is AFS Logistics in?
AFS Logistics's product category is Logistics Services. Its primary akta.pro industry code is TLAIAAAD, E-commerce Fulfillment & Omnichannel Logistics (Pick/Pack/Returns), with a secondary code of TLAIACAA, Ambient General Merchandise Warehousing (Dry Storage). Its NAICS code is 488510 and its SIC code is 4731.