What RAM Restaurant Group does

RAM Restaurant Group is a privately held, family-owned full-service restaurant and craft brewery chain founded on February 26, 1971, in Lakewood, Washington, by Jeff Iverson Sr. and Cal Chandler. Originally opened as Ram Pub, the company has grown to 12 locations across Washington, Oregon, and Idaho, supported by 11 on-site brewing facilities that produce approximately 15,000 barrels of craft beer annually. The company employs roughly 2,000 team members and offers American-Fusion cuisine — burgers, steaks, pizza, seafood, and salads — paired with a rotating lineup of award-winning house-brewed beers (over 200 medals from NABA and GABF). Signature offerings include Beer Crust Pizza (dough made with Big Red's IPA and Hefeweizen, sauce from a 1971 recipe) and the annual Burgerama limited-time burger competition, now in its 18th year.

The core technology is an on-site brewery at each restaurant location, producing a flagship lineup (Big Red's IPA, Buttface Amber, Blonde, Big Horn Hefeweizen, Total Disorder Porter) plus seasonal rotations such as Cincopatas Mexican-Style Lager and Oktoberfest Bier. The vertically integrated model allows beer to travel from tap to table, underpins the proprietary Beer Crust Pizza concept, and supports a 100,000+ member RAM Rewards loyalty program plus location-level Mug Club memberships. Distribution occurs through dine-in service, takeout and delivery via Toasttab, physical and digital gift cards, and banquet/private event hosting — including The Stonehouse by Ram venue in Boise for weddings and corporate events.

The revenue model is transaction-based across four streams: restaurant food and beverage sales (the dominant stream), banquet and private event services (subscription/professional services pricing model), gift cards (one-time purchase, future redemption), and loyalty membership driving repeat traffic. Pricing is unit-based with promotions including a $4-and-up happy hour, daily specials (e.g., $16.99 burger-and-beer on Wednesdays), and seasonal prix fixe menus ($25–$35 per person). GTM is direct-to-consumer through 12 physical locations across three states with no franchise model and no external investors; brand growth is driven by community events (Burgerama, IPA for ALS, Power of Pink), a 100,000+ member loyalty database, and recurring charitable partnerships.

Name

RAM Restaurant Group

Legal name

RAM Restaurant Group, LLC

Website

https://theram.com

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

RAM Restaurant Group is a privately held, family-owned full-service restaurant and craft brewery chain operating 12 locations across Washington, Oregon, and Idaho. It serves American-Fusion cuisine paired with on-site brewed craft beer to casual diners, banquet clients, and 100,000+ loyalty members.

Ownership category

akta.pro rank

Product category

Casual Dining Restaurants

NAICS

Full-Service Restaurants (722511), Drinking Places (Alcoholic Beverages) (7224)

SIC

Retail-Eating & Drinking Places (5810), Beverages (2080)

akta.pro primary industry

All-Day Dining Restaurants (THAFACAJ)

akta.pro secondary industry

Brewpubs & Taprooms (On-site Beer Service) (THAFALAA)

Keywords

• Full-service restaurant
• Craft brewery
• Casual dining
• American fusion cuisine
• On-site brewing

Headquarters

HQ city

Lakewood

HQ country

United States

HQ region

North America

Offices17 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Restaurant Food & Beverage Sales: Full-service restaurant and brewery generating revenue from dine-in, takeout, and delivery orders of American-Fusion cuisine and craft beers brewed on-site at each location.
2. Loyalty Program Membership: RAM Rewards program drives repeat visits and customer retention by offering points on every purchase redeemable for dining credits and birthday rewards.
3. Banquet & Private Events: Event spaces such as The Stonehouse by Ram in Boise host weddings, banquets, holiday parties, and corporate events with custom catering menus.
4. Gift Cards: Digital and physical gift cards sold in-restaurant and online, generating upfront revenue redeemable on future visits.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

RAM Restaurant Group operates 12 full-service restaurants, each with its own on-site craft brewery, serving American-Fusion cuisine paired with award-winning craft beer brewed in-house. Signature menu items include the proprietary Beer Crust Pizza (made with RAM's own beer in the dough), a USDA all-natural RAM Burger blend, steaks, ribs, salads, and seafood, supported by daily specials, happy hour, loyalty rewards, and banquet/private-event hosting.

Product overview

RAM Restaurant Group operates a multi-location restaurant and craft brewery concept consisting of 12 full-service RAM Restaurant & Brewery locations across Washington, Oregon, and Idaho. The company's core offering pairs American-Fusion cuisine with locally brewed craft beers produced on-site at 11 brewing facilities. Signature products include the Beer Crust Pizza made with RAM's own beer, the annual Burgerama burger competition event, and over 200 award-winning beer recipes including flagship Big Red's IPA. The company supports customer engagement through the RAM Rewards loyalty program and Mug Club membership, while offering banquet and event services including The Stonehouse event venue in Boise. Takeout and delivery are facilitated through Toast Tab online ordering.

Differentiator

Problem solved

Functional benefit

Brands

• RAM Rewards: Loyalty rewards program where members earn points for food and beer purchases and receive special offers and discounts.
• Mug Club

Products and services

• RAM Restaurant & Brewery Full-service restaurant and craft brewery chain serving American-Fusion cuisine and on-site brewed craft beer; 12 locations across Washington, Oregon, and Idaho, with dine-in seating, bar areas, and private event spaces.
• Craft Beer Brewing On-site craft beer production across 11 brewing sites (7-15 BBL systems), producing approximately 15,000 barrels annually and offering a flagship lineup including Big Red's IPA, Buttface Amber Ale, Blonde Ale, Big Horn Hefeweizen, Total Disorder Porter, and Udder Chaos Imperial Milk Stout, plus seasonal rotations.
• Beer Crust Pizza Signature pizza featuring dough made with RAM's own Big Red's IPA and Hefeweizen, house-made sauce from a 1971 recipe, and whole-milk mozzarella cheese.
• RAM Rewards Points-based loyalty program where members earn 1 point per $1 spent on food and beer, redeemable for free dining credits and birthday rewards.
• Banquet & Event Services Private event hosting including holiday parties, weddings, rehearsal dinners, corporate events, and banquets, with dedicated event spaces and custom catering menus.
• The Stonehouse by Ram Event venue located adjacent to the Boise RAM restaurant, offering space for weddings, receptions, rehearsal dinners, alumni events, birthdays, and special gatherings.
• RAM Gift Cards Digital and physical gift cards functioning like debit cards for use at RAM restaurants, with digital cards purchased online and physical cards sold in-restaurant.
• Takeout & Delivery Takeout and delivery services allowing customers to order food and beer for off-premise consumption, with orders placed through the Toasttab online ordering platform.

Quantifiable outcome

• Over 200 medals from NABA and GABF beer-judging competitions
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

18 partnerships are on record, tiered core and minor.

• Ales for ALScoreStrategic or Co-development Partner · 1 January 2014Annual partnership brewing IPA for ALS, with $1 from every pint sold donated to ALS research. RAM has been the largest individual contributor multiple times, raising over $100,000 cumulatively. Charity was founded by Yakima, WA hop farmers Cheryl Hanses and Mike Smith.
• American Cancer Society / Making StridescoreStrategic or Co-development PartnerRAM partnered with Making Strides and the American Cancer Society during October Breast Cancer Awareness month. RAM created Power of Pink promotion featuring four pink cocktails with $1 donated per purchase. Raised $15,000 in 2018 alone; over $30,000 cumulative across 3 years.
• Child's Play CharitycoreStrategic or Co-development PartnerAnnual holiday season partnership donating $0.50 from every pint of Hometown Blonde sold to Child's Play, which provides games, books, and toys for over 190 children's hospitals worldwide.
• Everyone for VeteransminorStrategic or Co-development PartnerPartnership with nonprofit dedicated to connecting local communities to veterans. RAM donated $1 from every Mug of Hometown Blonde sold during the 'Hometown Blonde for Hometown Heroes' campaign.
• Bloodworks NorthwestminorStrategic or Co-development PartnerRAM partnered with Bloodworks Northwest to host a blood drive at the Lakewood location in August 2018. The drive saw enough donors to save 51 lives.
• Clackamas Fire DepartmentminorStrategic or Co-development PartnerAnnual Restaurant Takeover fundraiser at Clackamas RAM location benefiting Leukemia & Lymphoma Society Oregon, SW Washington, Idaho & Montana Chapter. Raised over $4,000 in 2019.
• Leukemia & Lymphoma SocietyminorStrategic or Co-development PartnerCharitable beneficiary of the annual Clackamas Fire Department Restaurant Takeover at the Clackamas RAM location.
• Museum of Glass (Tacoma)minorStrategic or Co-development PartnerRAM partnered with Tacoma's Museum of Glass and tapped a special Conehead Kolsch beer with $1 from each sale donated back to the museum. Partnership culminated with a beer garden celebration at Glass Fest Northwest, raising $3,487.
• Tacoma Art MuseumminorStrategic or Co-development PartnerCo-sponsored Glass Fest Northwest community event with Museum of Glass, featuring RAM beer garden celebration.
• No Kid HungryminorStrategic or Co-development PartnerPartnership with No Kid Hungry charity for hunger relief campaigns.
• National Wildlife FederationminorStrategic or Co-development PartnerPartnership with National Wildlife Federation for environmental conservation initiatives.
• Operation HomefrontminorStrategic or Co-development PartnerPartnership with Operation Homefront supporting military families.
• MultiCare Health FoundationminorStrategic or Co-development PartnerPartnership with MultiCare Health Foundation for health-related fundraising initiatives.
• Tito's Handmade VodkaminorGTM or Marketing PartnerRAM partnered with Tito's Handmade Vodka for charity promotions, including a $4,456 matching donation from Tito's representing total Pink Rose Martinis sold during the Power of Pink promotion.
• el Jimador TequilaminorGTM or Marketing PartnerSpirits partner featured in RAM margarita promotions including el Jimador Ram Margarita.
• ToasttabcoreTechnology or IntegrationOnline ordering and restaurant management platform used for digital gift cards and takeout/delivery ordering across all RAM locations.
• Highlands Youth Advisory Board of IssaquahminorStrategic or Co-development PartnerRAM brewed HY-Lands Pale Ale as a small-batch seasonal beer, with $1 of every pint sold benefiting programs provided by the Highlands Youth Advisory Board of Issaquah to support local teens.
• Maui Strong Fund / Hawaii Community FoundationminorStrategic or Co-development PartnerRAM donated $0.50 from every Hometown Blonde to the Maui Strong Fund supporting wildfire relief efforts in Maui.

Scale indicators9 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• Buffalo Wild Wings: National sports-bar chain with broad beer selection and casual dining; competes for sports-viewing, family dining, and group events in overlapping Pacific Northwest markets.
• Red Robin Gourmet Burgers and Brews: National casual burger chain with wide craft beer selection and family-friendly dining; competes with RAM for burger-occasion traffic in overlapping markets.
• Claim Jumper: Casual American dining chain featuring steaks, burgers, and full bar; directly comparable in menu breadth, family dining positioning, and private event capabilities.
• Yard House: Large national casual dining concept defined by an extensive craft beer lineup and American menu; broader footprint and scale than RAM, but same beer-anchored full-service positioning.

Direct peers

• BJ's Restaurants: National casual dining chain with on-site brewhouse and deep menu (pizzas, burgers, steaks); closest large-scale analog to RAM's full-service restaurant + brewery concept with similar beer-led differentiation.
• Old Chicago Pizza + Taproom: Multi-unit casual pizza and craft beer concept with strong loyalty/club program; comparable taproom + American casual dining positioning with signature beer-forward menu.
• Gordon Biersch Brewery Restaurant: Brewpub chain pairing German-style lagers with American-fusion menu; closely mirrors RAM's brewery-first casual dining positioning and taproom-anchored guest experience.
• Rock Bottom Restaurant & Brewery: Craft brewery-anchored casual dining chain serving American pub fare and house-brewed beer; directly comparable brewpub operating model with similar menu breadth and on-premise brewing scale.

Regional players

• No-Li Brewhouse: Pacific Northwest craft brewery with on-premise taproom and restaurant; operates in the same geography and competes for the regional craft-beer-led dining occasion.

Emerging players

• Hopdoddy Burger Bar: Premium casual burger concept emphasizing fresh, high-quality patties and craft beer; competes for the same burger + beer occasion, particularly among younger urban consumers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/theRAM
• Facebookfacebook.com/theramrestaurant
• LinkedInlinkedin.com/company/ram-restaurant-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RAM Restaurant Group