Reliable Restoration

What Reliable Restoration does

Reliable Restoration, LLC is a privately held, family-owned disaster restoration services provider headquartered in Peachtree Corners (Norcross), Georgia, founded in 2009 by Peter Hajjar and Wes Thornton and operating continuously in the Metro Atlanta market since 2009, with Wes Thornton as sole owner since 2016. The company delivers emergency mitigation and full-scope restoration for water, fire/smoke, mold, storm, and sewage damage to residential and commercial properties across Metro Atlanta, central Georgia (Macon), and western Georgia (Columbus), serving over 40 cities and communities in the state.

The service portfolio spans water damage restoration (including sewage cleanup and structural drying/dehumidification), IICRC S520-compliant mold remediation, fire and smoke restoration with smoke/soot sub-specialty work, storm damage repair, and reconstruction services. Technical operations rely on IICRC-certified technicians (firm License #202892) using thermal imaging, penetrating moisture meters, commercial air movers, industrial dehumidifiers, HEPA-filtered air scrubbers, negative-pressure containment, and antimicrobial treatments aligned to IICRC S500 (water) and S520 (mold) standards. A vertically integrated in-house Contents Division operates an Ozone Room for deodorization and an approximately 20,000 sq ft secure, climate-controlled storage facility that handles pack-out, cleaning, storage, and redelivery. Adjacent offerings include document and media recovery (industrial freeze drying) and the P.R.E.P. (Priority Response Emergency Plan) commercial disaster planning program.

The business model is fee-for-service professional services: revenue is generated per project based on scope, equipment, labor, and materials, with direct insurance billing and claim documentation support. Customer acquisition is sales-led and primarily inbound, driven by 24/7 emergency phone availability, a website free-assessment form, local SEO, and review-platform presence (Google 4.8/5 across 649 reviews, BBB A+, Angi, Yelp, Guild Quality). The company explicitly avoids insurance-carrier preferred-vendor and franchise structures, distributing only through its own direct-response field crews with a stated 60-90 minute on-site response window. Customer segments are horizontal across residential property owners and a broad commercial base including assisted living, healthcare, schools, municipal, hospitality, industrial, multi-family, retail, and property management.

Name

Reliable Restoration

Legal name

Reliable Restoration, LLC

Website

https://choosereliable.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

101–250 employees

Short description

Reliable Restoration is a family-owned, IICRC-certified disaster restoration company providing water, fire, mold, storm, and sewage damage mitigation plus reconstruction services to residential and commercial customers across Metro Atlanta and central/western Georgia since 2009.

Ownership category

akta.pro rank

Product category

Disaster Restoration Services

NAICS

Remediation Services (56291), Waste Management and Remediation Services (562)

SIC

Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Emergency Mitigation & Site Stabilization (Board-Up, Tarping, Water Extraction) (HSAPAOAA)

akta.pro secondary industries

Contents & Personal Property Restoration (Pack-Out, Cleaning, Storage) (HSAPAOAF), Interior Rebuild & Finishing (Drywall, Flooring, Paint, Trim) (HSAPAOAI), Emergency Sewer Line Backup & Cleanup (HSAOAMAC)

Keywords

• Water damage restoration
• Mold remediation services
• Fire damage cleanup
• Storm damage repair
• Commercial restoration services

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Restoration and Remediation Services: Revenue is generated through fee-for-service restoration and remediation projects for residential and commercial property owners. Services are billed per job based on scope of damage, equipment used, labor, and materials. The company also handles insurance claim documentation and direct billing to insurance carriers. Services include water damage restoration, fire/smoke damage cleanup, mold removal, storm damage repair, sewage cleanup, contents cleaning and storage, reconstruction, and document/media restoration.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Reliable Restoration provides emergency disaster recovery and property restoration services including water damage restoration, mold remediation, fire and smoke damage cleanup, storm damage repair, sewage cleanup, contents cleaning and storage, reconstruction, and document/media recovery. Services are delivered 24/7 with 60-90 minute on-site response across Metro Atlanta and surrounding Georgia areas for both residential and commercial customers.

Product overview

Reliable Restoration is a family-owned restoration services company providing comprehensive disaster recovery for residential and commercial properties in the Atlanta Metro area and Georgia. The company operates a single unified service offering organized around core restoration disciplines: Water Damage Restoration (including Sewage Cleanup and Drying & Dehumidification sub-services), Mold Removal & Remediation, Fire & Smoke Restoration (with dedicated Smoke Damage Restoration sub-service), and Storm Damage Restoration. Additional services include Commercial Restoration Services serving multiple industries, Contents Cleaning and Storage with in-house capabilities, Reconstruction Services for commercial properties, Document & Media Recovery and Restoration, and the P.R.E.P. (Priority Response Emergency Plan) disaster planning program for commercial clients. The company is IICRC certified (License #202892), operates 24/7 with 60-90 minute response times, and has served the Metro Atlanta area since 2009.

Differentiator

Problem solved

Functional benefit

Brands

• P.R.E.P. Priority Response Emergency Plan - a custom-designed disaster planning program for commercial buildings that anticipates disasters and sets up an immediate plan of action.

Products and services

• Water Damage Restoration Emergency water extraction, structural drying, and moisture remediation for residential and commercial properties affected by flooding, burst pipes, appliance leaks, and sewage intrusions. Includes basement water cleanup and sewage damage restoration services.
• Mold Removal & Remediation Comprehensive mold inspection, containment, removal, and prevention services following IICRC S520 standards. Includes containment barriers, negative air pressure, HEPA-filtered air scrubbers, and antimicrobial treatments for residential and commercial properties.
• Fire & Smoke Restoration Full-service fire damage restoration including debris removal, board-up and tarping, water extraction from firefighting efforts, structural drying, soot and smoke cleanup, odor treatment, contents cleaning, and reconstruction for homes and businesses.
• Storm Damage Restoration Assessment, emergency cleanup, and restoration services for damage caused by high winds, hail, heavy rain, fallen trees, and debris. Includes roof repair coordination, water intrusion mitigation, and structural protection.
• Commercial Restoration Services

Quantifiable outcome

• 60–90 minute on-site response time for emergency calls
• +4 more outcomes

Named customers13 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SERVPRO Industries: Largest franchise-based disaster restoration network in North America, offering water, fire, mold, and storm restoration plus contents cleaning. Direct competitor in the same product category, serving homeowners and commercial clients with a franchise delivery model that contrasts with Reliable's independent approach.
• Paul Davis Restoration: National franchise restoration company providing water, fire, mold, and storm damage restoration plus reconstruction services. Closely comparable business model and service mix to Reliable Restoration, including insurance billing and contents handling.
• Restoration 1: National franchise restoration brand offering water damage, fire/smoke, mold, and storm restoration services with similar 24/7 emergency response positioning. Directly competes in the same residential/commercial restoration category.
• PuroClean: Paragon Franchise Brands franchise system providing water, fire, mold, and biohazard restoration services to residential and commercial clients. Direct peer with overlapping IICRC-certified crews, emergency response model, and insurance billing workflow.
• Rainbow International Restoration: Franchise restoration brand under the Neighborly portfolio providing water, fire, mold, and carpet/contents restoration services. Direct peer competing in the same residential restoration category with comparable emergency response capabilities.
• AdvantaClean: Franchise network specializing in mold remediation, water damage restoration, and indoor air quality services with a regional-franchise delivery model. Comparable to Reliable's mold remediation and water damage services, with strong overlap on residential and light commercial work.
• Steamatic: National restoration and cleaning franchise offering water, fire, and mold damage restoration plus contents cleaning. Direct peer with overlapping service lines and a franchise distribution model that competes for the same homeowner and commercial accounts.

Broad incumbents

• BELFOR Property Restoration: Global leader in property restoration and disaster recovery, serving commercial, industrial, and residential clients worldwide. A larger incumbent offering overlapping capabilities (water, fire, storm, contents) but at a much broader geographic and portfolio scale than Reliable.
• ServiceMaster Restore: Established national restoration brand under the ServiceMaster portfolio, providing water, fire, smoke, and mold remediation with insurance-network reach. Larger incumbent with overlapping services but broader portfolio and stronger carrier relationships.

Emerging players

• All Dry Services: Growing regional franchise focused primarily on water damage restoration and mold remediation with similar emergency response positioning. Emerging direct peer with meaningful overlap on residential restoration services, though narrower service breadth than Reliable.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ChooseReliable/reviews
• Xx.com/ChooseReliable

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reliable Restoration