Geothentic

Fleet Management Softwaregeothentic.com

Geothentic is a privately held Montréal-based company, founded in 2006, that develops geolocation systems for vehicle fleet management, serving fleet operators in the Canadian market under founder Guillaume Poudrier.

Company typePrivate
Founded2006
HeadquartersMontréal, Canada
Headcount11–50
GTM typeB2B
OfferingSoftware

What Geothentic does

Geothentic is a privately held Canadian company headquartered in Montréal that develops geolocation systems for vehicle fleet management. Founded in 2006 and operating with between 11 and 50 employees, the company positions itself as a specialist in the fleet telematics sub-segment, building location-tracking and fleet-management technology intended for operators of vehicle fleets. The firm is led by its founder and president, Guillaume Poudrier, who has headed the company since inception.

The company's product surface and underlying technology platform could not be verified from the input data. Geothentic's public website (geothentic.com) currently renders only a loading/verification page and provides no accessible product, technical, or commercial detail. No third-party source material supplied in this analysis adds granularity on hardware versus software components, map or telematics integrations, on-premise versus SaaS deployment, or supporting platforms. Consequently, the technical description above is limited to what the firm's own positioning states — geolocation systems for vehicle fleet management — and nothing more can be asserted without additional sourcing.

On the commercial side, no revenue figures, pricing model, customer list, distribution channels, partnerships, or go-to-market information were available in the source material. There is no disclosed funding history, no parent company, no subsidiaries, and no recorded M&A or leadership changes beyond the founder. The information asymmetry is itself a notable investment-relevant signal: the absence of an active public web presence, combined with a multi-decade operating history and a small stable headcount, is consistent with either a niche/regional operator, a contracted business serving a limited set of clients, or a firm in a low-disclosure posture.

Geothentic firmographics

Firmographics

Name: Geothentic
Website: https://geothentic.com
Company type: Private
Founded year: 2006
Headcount range: 11–50 employees
Short description: Geothentic is a privately held Montréal-based company, founded in 2006, that develops geolocation systems for vehicle fleet management, serving fleet operators in the Canadian market under founder Guillaume Poudrier.
Ownership category
akta.pro rank

Geothentic industry classification

Industry

Product category: Fleet Management Software
akta.pro primary industry: GPS Fleet Tracking & Mapping (TLABAJAA)
akta.pro secondary industries: Fleet Tracking, Mapping & Real-Time Location Services (RTLS) (TLAEAFAD), Data Integration, APIs & Telematics Data Platforms (TLABAJAM), Fleet, Asset Tracking & Telematics Location Platforms (BPAMANAF)

Keywords

Fleet management
Geolocation systems
Vehicle tracking
Telematics software
Fleet monitoring

Where Geothentic is headquartered

Location

Headquarters

HQ city: Montréal
HQ country: Canada
HQ region: North America

Markets served

Geothentic business model

Business model

GTM type: B2B
Offering type: Software
Cost components: Technology or R&D, Personnel, Operations

Geothentic product offering

Product offering

Core offering

Geothentic develops geolocation systems for vehicle fleet management. The company provides software-based solutions that enable businesses to track, locate, and manage their commercial vehicle fleets, drawing on its positioning as a long-standing expert in the fleet management industry.

Differentiator

Problem solved

Functional benefit

Products and services

Geolocation Fleet Management Systems Geolocation software systems designed for tracking, locating, and managing commercial vehicle fleets, intended for businesses operating vehicle fleets.

Companies that use Geothentic

Customer profile

Ideal customer profiles1 record

Geothentic technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Geothentic competitors and assessment

Company assessment

Regional players

Fleet Complete: Fleet Complete is a Toronto-based fleet telematics and asset tracking provider; its Canadian footprint and small-to-mid fleet focus make it a regional peer comparable to Geothentic.

Emerging players

Linxup: Linxup offers affordable GPS fleet tracking and vehicle monitoring solutions for SMB fleets, with partial overlap and a comparable SMB customer profile to Geothentic.

Direct peers

Motive (formerly KeepTruckin): Motive provides fleet management, GPS tracking, and telematics hardware/software, targeting commercial vehicle operators — a directly comparable peer to Geothentic.
Geotab: Geotab is a leading Canadian fleet telematics provider offering GPS tracking, vehicle data, and fleet management software — a direct competitor to Geothentic in the same product category and geography.
Azuga (Bridgestone-owned): Azuga offers GPS fleet tracking, vehicle telematics, and fleet management software, serving SMB and mid-market fleets in direct competition with Geothentic.
Fleetio: Fleetio is a fleet maintenance and operations management SaaS platform with vehicle tracking and telematics integrations, targeting a similar mid-market fleet customer base.
Samsara: Samsara provides a connected operations cloud with strong fleet telematics, GPS tracking, and vehicle management capabilities, competing directly with Geothentic for fleet customers.
Webfleet (Bridgestone): Webfleet is a leading European fleet management service offering GPS tracking, vehicle data, and telematics — directly comparable to Geothentic's vehicle fleet geolocation focus.

Broad incumbents

Verizon Connect: Verizon Connect is a large, established fleet and asset management platform offering GPS tracking, route planning, and telematics as part of a broader enterprise IoT portfolio.
Trimble Transportation: Trimble provides fleet, asset, and transportation management solutions, including GPS vehicle tracking, overlapping with Geothentic's core fleet geolocation offering.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights4 records

Customer concentration

Geothentic financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Geothentic leadership team

Management profile

Number of profiles

Profiles1 record

Geothentic funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Geothentic M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Geothentic

What does Geothentic do?

When was Geothentic founded?

Geothentic was founded in 2006. It employs 11 to 50 people.

Where is Geothentic based?

Geothentic is headquartered in Montréal, Canada, in the North America region.

Who are Geothentic's main competitors?

Fleet Complete is listed as a regional player. Linxup is listed as an emerging player. Direct peers are Motive (formerly KeepTruckin), Geotab, Azuga (Bridgestone-owned), Fleetio, Samsara and Webfleet (Bridgestone). Broad incumbents are Verizon Connect and Trimble Transportation.

Does Geothentic have an API?

No public API is recorded for Geothentic.

What industry is Geothentic in?

Geothentic's product category is Fleet Management Software. Its primary akta.pro industry code is TLABAJAA, GPS Fleet Tracking & Mapping, with a secondary code of TLAEAFAD, Fleet Tracking, Mapping & Real-Time Location Services (RTLS).