Estate Mæglerne

Name

Estate Mæglerne

Legal name

Estate (operated by Nykredit Mægler A/S)

Website

https://estate.dk

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (531210)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Buyer Representation Services (BPAJAAAJ), Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)

Keywords

• Real estate brokerage
• Property sales services
• Buyer advisory services
• Property valuation
• Residential property listings

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Commission: Commission fees from property sales transactions facilitated through Estate agents across Denmark. This is the primary revenue stream from facilitating residential property transactions.
2. Buyer Advisory Services: KøberRådgivning (buyer advisory) services providing guidance on price checks, document review, price negotiations, and safe property acquisition
3. Property Valuation Services: Salgsvurdering (sales valuation) services for property owners considering selling their homes

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Estate Mæglerne is a Danish real estate brokerage chain that facilitates residential property transactions across Denmark. It operates through a nationwide network of independent local estate agents and an online platform (estate.dk), offering property sales, professional valuations (Salgsvurdering), buyer advisory (KøberRådgivning), and a buyer registry (Køberkartotek) for early access to listings. The company is owned by Nykredit and partners with Totalkredit to provide financing options to buyers.

Product overview

Estate Mæglerne operates a property brokerage platform with a core service centered around property sales and buyer advisory. The product portfolio consists of the primary sales and valuation services (Salgsvurdering), supplemented by consumer-facing digital tools including the Boligprisberegner and Boligskatteberegner calculators, the Mit Estate/Køberkartotek buyer registry, KøberRådgivning advisory services, SalesBooster, Digital Boligstyling, and Formuerådgivning referrals. The company lists properties across six categories: Houses (Huse), Owner-Occupied Apartments (Ejerlejligheder), Cooperative Apartments (Andelsboliger), Villa Apartments (Villalejligheder), and Summer Houses (Sommerhuse). Estate is owned by Nykredit and partners with Totalkredit for financing services.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Sales (Sælg din bolig)

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• TotalkreditcoreStrategic or Co-development PartnerEstate collaborates with Totalkredit, which facilitates loans for homeowners across Denmark. This partnership provides customers with access to competitive financing options through a network of local and national banks. The partnership creates a strong financing ecosystem for property buyers.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• danbolig: Large Danish real estate chain owned by Danske Bank, providing residential brokerage and buyer advisory. Comparable nationwide footprint, parent-bank relationship (similar to Estate/Nykredit), and digital tooling.
• De Lokale Mæglere: Cooperative-style Danish real estate chain of independent agents offering residential brokerage services. Directly comparable to Estate's franchise-style independent agent network model.
• Din Mægler: Danish residential brokerage chain with multiple local offices, providing sales, valuation, and buyer advisory services. Comparable chain structure and customer segments to Estate.
• RealMæglerne: Danish real estate brokerage serving residential buyers and sellers with a multi-office agent network. Comparable in offering, target market, and commission-driven revenue model.
• Nybolig: Denmark-wide real estate brokerage chain offering residential sales, valuations, and buyer advisory. Direct competitor in the same commission-based, agent-network model Estate employs.
• EDC Poul Erik Bech: One of Denmark's largest real estate brokerage chains with nationwide coverage and similar commission-based sales model. Directly competes with Estate on residential listings and buyer advisory across all five Danish regions.
• Home Erhverv & Bolig: Major Danish real estate chain offering residential sales and buyer representation nationwide. Closely comparable to Estate in service mix, agent-led model, and geographic coverage.

Others

• Boligsiden: Denmark's dominant property listings portal and an Estate integration partner. Adjacent ecosystem participant rather than a direct competitor; critical distribution channel for Estate listings.

Broad incumbents

• Zillow: US-listed real estate marketplace with consumer-facing valuation calculators, buyer-seller matching, and mortgage integrations. Comparable in combining a buyer registry/portal model with mortgage-adjacent services — analogous to Estate's Nykredit/Totalkredit integration.
• Rightmove: Largest UK residential property portal with listings, valuation tools, and lead-generation services. Comparable digital-tools/portal dimension of Estate's business, though operating in a different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Estatemaeglerne
• LinkedInlinkedin.com/company/estate-meglerne

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Estate Mæglerne