danbolig

What danbolig does

danbolig a/s is a privately held Danish residential real estate brokerage founded in 1989 and headquartered in Copenhagen (Sejrøgade 9, 2100 København Ø). The company operates a franchise-style network of more than 140 physical branches distributed across all regions of Denmark — Jutland, Funen, Lolland-Falster, Copenhagen, and Zealand — providing local estate agent representation for individual buyers, sellers, landlords, renters, and property developers. Its primary digital platform, danbolig.dk, aggregates cross-agent listings, valuation tools, neighborhood exploration, and a customer portal, generating 900,000+ unique monthly users and approximately 3.1 million monthly visits.

The core platform is augmented by a portfolio of proprietary digital modules: BoligSkøn (statistical property valuation drawing on historical transactions, average sale prices, tax data, and time-on-market statistics from E-nettet and Boligsidens Markedsindeks); Vores Nabolag (a neighborhood intelligence platform covering 2,000+ Danish neighborhoods with demographic data from Geomatic Conzoom classifications, Statistics Denmark, BBR, DMI, DinGeo, and user-submitted content, awarded DMA Echo Awards Silver in 2018); danbolig Clevr (an algorithmic targeted advertising product for property listings across Danish websites and social media); Min danbolig (a unified customer portal for buyers and sellers); and Din Boligpræsentation (a beta generative-AI tool that produces personalized property narratives). Supporting the data layer are integrations with E-nettet, Realwies, Geomatic, DST, BBR, DMI, Skatteministeriet, Danmarks Miljøportal, and Viamap/Mølbak.

Revenue derives primarily from commission on completed residential real estate transactions, supplemented by fees for buyer advisory (Køberrådgivning) and the danbolig Clevr advertising product. The Køberkartotek (nationwide buyer registry) creates cross-branch matching that accelerates transactions across the entire branch network. The customer mix spans individual residential buyers and sellers (primary), luxury property sellers (Liebhaver), property developers (via dedicated Projektsalg branches in Copenhagen and Aarhus), and landlords/renters through a dedicated rental division. Distribution is reinforced by a partnership with Nordea, Denmark's largest bank, which displays danbolig listings in branches and embeds mortgage calculation tools on property pages, and by listings syndicated to Boligsiden.dk, Denmark's most visited property portal. The company also operates a separate commercial real estate sub-brand, danbolig Erhverv (danboligerhverv.dk).

Name

danbolig

Legal name

danbolig a/s

Website

https://danbolig.dk

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

101–250 employees

Short description

danbolig is a Danish residential real estate brokerage operating 140+ franchise branches nationwide, providing property sales, valuation, buyer advisory, and advertising services through its danbolig.dk platform to individual home buyers, sellers, landlords, and property developers across Denmark.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (53121), Residential Property Managers (531311)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Luxury & High-End Residential Brokerage (BPAJAAAC), Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)

Keywords

• Residential real estate brokerage
• Property valuation services
• Buyer advisory services
• Neighborhood intelligence platform
• Online property advertising

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices56 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Supply Chain

Revenue model

1. Real Estate Sales Commission: danbolig earns commission on completed real estate transactions as a brokerage. The company operates through a network of 140+ independently operated franchise branches that use the danbolig brand and platform. Commission is typically a percentage of the final transaction value and is paid by the seller upon successful sale. The company also provides buyer representation services (køberrådgivning) which generates additional transaction-based revenue.
2. Advertising and Marketing Services (danbolig Clevr): danbolig Clevr is an intelligent online advertising product offered to sellers as part of or in addition to standard listing packages. It provides targeted digital advertising across Danish websites and social media platforms. Sellers can select from various campaign packages with different durations and reach levels, priced by the agent in consultation with the seller.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

danbolig operates a nationwide residential real estate brokerage in Denmark through more than 140 locally franchised branches and the danbolig.dk platform, providing property sales representation, buyer advisory (køberrådgivning), rental listings, and new-construction project sales. The brokerage is supported by proprietary digital tools including BoligSkøn for statistical property valuation, Vores Nabolag for neighborhood intelligence, danbolig Clevr for targeted online advertising, and the Køberkartotek nationwide buyer registry for seller-to-buyer matching.

Product overview

danbolig operates a platform-plus-modules architecture centered on danbolig.dk, a residential real estate marketplace with 140+ branches nationwide. The core platform enables property search, listing management, and buyer-seller matching. Supporting modules include: BoligSkøn (statistical property valuation), danbolig Clevr (algorithmic online advertising), Vores Nabolag (demographic neighborhood exploration), Sælger Siger (seller-generated property descriptions), Din Boligpræsentation (AI-generated property narratives, Beta), danbolig Køberrådgivning (buyer advisory), danbolig Køberkartotek (buyer preference matching), and danbolig Projektsalg (new construction project sales). Min danbolig serves as the unified customer portal for both buyers and sellers. A separate sub-brand, danbolig Erhverv, handles commercial real estate.

Differentiator

Problem solved

Functional benefit

Brands

• danbolig Clevr: Intelligent online advertising service that markets properties across targeted Danish websites and social media platforms including Facebook and Instagram.
• Vores Nabolag
• Min danbolig
• BoligSkøn
• Sælger Siger

Products and services

• danbolig.dk residential brokerage platform

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

AI capability6 records

Feature6 records

Partnerships

Three partnerships are on record, tiered core.

• NordeacoreGTM or Marketing Partnerdanbolig maintains a commercial partnership with Nordea, Denmark's largest bank. Nordea branches display danbolig property listings, and Nordea refers mortgage customers to danbolig for property transactions. The partnership provides mutual business referrals in the property buying and financing value chain, combining banking and real estate services for customers.
• BoligsidencoreTechnology or Integrationdanbolig distributes all its property listings through Boligsiden.dk, Denmark's most visited property portal. Boligsiden also provides market index data (Boligsidens Markedsindeks) including price per square meter and average time-on-market statistics for the BoligSkøn valuation model. This is a core data and distribution partnership.
• GeomaticcoreTechnology or IntegrationGeomatic is the primary data provider for the Vores Nabolag (Our Neighborhood) platform. It supplies demographic data based on Geomatic Conzoom lifestyle classifications (36 types derived from hard demographic data and Gallup lifestyle surveys), population data, local institution data (schools, childcare), and business/commercial data. Geomatic also provides address and postal data via Danmarks Adresse Register.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Home (Home Erhverv A/S): Large Danish real estate chain operating a franchise model with extensive national branch coverage. Comparable in scale, residential brokerage focus, and multi-channel digital/physical GTM motion.
• Estate (Sampension): Danish real estate chain owned by Sampension, with broad national coverage of residential sales and rentals. Direct competitor on the same customer base and product set, also distributing listings on Boligsiden.dk.
• Engel & Völkers Denmark: Premium-segment international real estate brand with Danish presence. Comparable to danbolig's Liebhaver luxury sub-segment, serving high-end residential buyers and sellers.
• Nybolig: Major Danish residential real estate chain with a franchise model and broad national branch network. Closely comparable to danbolig in business model, customer segments, and reliance on Boligsiden.dk for listing distribution.
• EDC (Danske Bank): One of Denmark's largest traditional estate agent chains, owned by Danske Bank. Directly comparable to danbolig in residential brokerage, multi-branch physical distribution, and partnership-driven lead generation, making it the most direct domestic peer.
• RE/MAX Denmark: Global real estate franchise operating in Denmark under a similar franchise/branch model for residential brokerage. Comparable in structure and customer segments, though smaller in Danish national footprint than danbolig.
• Century 21 Denmark: International residential real estate franchise with Danish operations. Closely comparable business model (franchise branches, residential focus) though a smaller Danish footprint than danbolig.

Others

• Boligsiden.dk: Denmark's most-visited property portal and a core distribution/data partner for danbolig rather than a direct competitor. Highly relevant as the dominant aggregator that all Danish brokerages, including danbolig, depend on for top-of-funnel traffic.
• Geomatic: Danish demographic and address data provider supplying Conzoom lifestyle classifications and population data used in danbolig's Vores Nabolag. Important ecosystem partner whose data quality underpins danbolig's neighborhood and buyer-matching products.

Emerging players

• Estate.mægler (and similar digital-first Danish brokerages): Digital-first and flat-fee real estate brokerages emerging in Denmark that compete on price rather than full-service brokerage. Representative of the structural threat to commission-based economics that danbolig's traditional model faces.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Danbolig1

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about danbolig