W+R Studios
W+R Studios is a Huntington Beach-based web software company building cloud tools (Cloud CMA, Cloud Streams, Cloud MLX, Cloud Attract) for the residential real estate industry, serving over 500,000 licensed agents, brokers, MLSs, and associations via subscription.
- Company typePrivate
- Founded2008
- HeadquartersHuntington Beach, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What W+R Studios does
W+R Studios is a web software company founded in 2008 and headquartered in Huntington Beach, California, that builds cloud-based digital tools for the residential real estate industry. Its products serve licensed real estate professionals — individual agents, brokers, boards, MLSs, and associations — with a stated base of over 500,000 licensed users across the United States at the time of its 2020 acquisition. The company's development philosophy emphasizes a "less is more" design approach, elegant user interfaces, and agile programming to make software both powerful and broadly accessible.
The product portfolio centers on an integrated suite: Cloud CMA, a competitive market analysis tool that converts traditional MLS data into listing presentations; Cloud Streams, for listing and customer communication management; Cloud MLX, an agent productivity tool; and Cloud Attract, a lead generation and customer-agent connection solution. The technology is delivered as cloud-based web software designed specifically for real estate workflows and integration with MLS systems. Revenue is generated through subscription licensing of these products; no specific pricing is publicly disclosed in the available sources.
On December 8, 2020, W+R Studios was acquired by Lone Wolf Technologies, the North American leader in residential real estate software serving over 1.4 million professionals across Canada and the U.S. Post-acquisition, W+R Studios' products are distributed through Lone Wolf's ecosystem — including the Lone Wolf Marketplace and the Agent Cloud, Broker Cloud, and Association Cloud suites — with Cloud CMA made available through the Transactions platform, extending reach to over 1.5 million agents across the continent. The company was co-founded by Dan Woolley and Greg Robertson, each with more than 28 years of experience in real estate software.
W+R Studios firmographics
Firmographics- Name
- W+R Studios
- Legal name
- W+R Studios
- Website
- https://wrstudios.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- W+R Studios is a Huntington Beach-based web software company building cloud tools (Cloud CMA, Cloud Streams, Cloud MLX, Cloud Attract) for the residential real estate industry, serving over 500,000 licensed agents, brokers, MLSs, and associations via subscription.
- Ownership category
- akta.pro rank
W+R Studios industry classification
Industry- Product category
- Real Estate Software
- NAICS
- Software Publishers (5132), Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- White-Label/Hosted Publishing Platforms (MPACAIAJ)
Keywords
Where W+R Studios is headquartered
LocationHeadquarters
- HQ city
- Huntington Beach
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
W+R Studios business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Software Subscriptions: W+R Studios provides software solutions to over 500,000 licensed real estate professionals across the U.S., including brokers, boards, MLSs, and individual agents. The company offers a suite of cloud-based software products (Cloud CMA, Cloud Streams, Cloud MLX, Cloud Attract) through subscription licensing.
Go-to-market motion1 record
Distribution channels2 records
W+R Studios product offering
Product offeringCore offering
W+R Studios develops and sells a suite of cloud-based, web-delivered software applications designed specifically for real estate professionals. Its flagship offering, Cloud CMA, transforms traditional MLS data into visually compelling listing presentations, while Cloud Streams (listing and customer communications), Cloud MLX (agent productivity), and Cloud Attract (local lead connection) round out an integrated suite sold via subscription licensing to agents, brokers, boards, and MLSs across North America.
Product overview
W+R Studios provides a suite of digital technology solutions for real estate agents. The product portfolio includes Cloud CMA (a competitive market analysis tool), Cloud Streams, Cloud MLX, and Cloud Attract. These products are purpose-built as an integrated suite to help real estate agents be more efficient, win more business, inform buyers about new listings, and connect customers with agents. The suite serves over 500,000 licensed users across the U.S., including brokers, boards, MLSs, and individual real estate agents. In December 2020, W+R Studios was acquired by Lone Wolf Technologies.
Differentiator
Problem solved
Functional benefit
Products and services
- Cloud CMA Cloud CMA is a competitive market analysis tool that transforms traditional MLS data into visually engaging listing presentations, enabling real estate agents to engage, inform, and impress buyers and sellers. It serves brokers, MLSs, and individual licensed agents across the U.S.
- Cloud Streams Cloud Streams is a real estate agent solution for managing listings and customer communications, helping agents be more efficient and win more business as part of the W+R Studios suite.
- Cloud MLX Cloud MLX is an agent productivity tool within the W+R Studios suite that helps real estate agents inform buyers about new listings.
- Cloud Attract Cloud Attract is an agent solution for attracting and connecting customers with agents within the local area, expanding real estate agents' reach within their markets.
Quantifiable outcome
- Serves over 500,000 licensed users across the U.S.
Companies that use W+R Studios
Customer profileSegments3 records
Ideal customer profiles3 records
W+R Studios technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
W+R Studios partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Lone Wolf TechnologiescoreLone Wolf Technologies acquired W+R Studios on December 8, 2020. The acquisition combined W+R Studios' suite of solutions including Cloud CMA, Cloud Streams, Cloud MLX, and Cloud Attract with Lone Wolf's Agent, Broker, and Association Cloud suites. This partnership created an unprecedented suite of digital technology for the real estate industry, with W+R Studios' products now distributed through Lone Wolf's ecosystem reaching over 1.5 million agents.
Scale indicators2 records
Recent moves4 records
Expansion highlights5 records
W+R Studios competitors and assessment
Company assessmentBroad incumbents
- Lone Wolf Technologies: Lone Wolf is the parent of W+R Studios and provides a broad suite of cloud solutions for forms, transaction management, eSignature, back office, accounting, and business insights across the Agent, Broker, and Association Cloud suites. As W+R's products are now distributed through Lone Wolf's ecosystem reaching 1.5 million agents, it is the most directly comparable platform for end-to-end real estate agent software.
Direct peers
- MoxiWorks: MoxiWorks is an open-platform real estate brokerage SaaS vendor providing CRM, marketing automation, listing presentation, and agent productivity tools. It targets the same vertical (residential real estate agents and brokerages) with a similar suite-based approach, making it one of the closest direct competitors to W+R's Cloud suite.
- dotloop: dotloop provides transaction management, eSignature, and compliance tools for real estate agents and brokerages. It is owned by Zillow Group but competes in the same agent-centric productivity workflow that W+R's Cloud Streams and Cloud CMA address.
- BoldTrail (formerly Chime): BoldTrail offers a real estate CRM, IDX websites, lead generation, and marketing automation for agents and teams. Its listing and lead-engagement capabilities overlap with W+R's Cloud Attract, Cloud Streams, and Cloud MLX products.
- Real Geeks: Real Geeks is a SaaS platform for real estate agents that provides agent websites, lead capture, CRM, and marketing tools. It serves individual agents and small teams with comparable web-based productivity and lead-conversion features to W+R's Cloud suite.
- Zurple: Zurple is a real estate CRM and lead engagement platform focused on behavioral tracking, drip campaigns, and follow-up automation. It overlaps with the customer-engagement and productivity aspects of Cloud Attract and Cloud Streams.
- ShowingTime: ShowingTime provides showing-scheduling and market analytics tools used by MLSs, agents, and brokerages. Its data-driven productivity and analytics capabilities intersect with W+R's competitive market analysis positioning around Cloud CMA.
- iHomefinder: iHomefinder provides IDX search, lead capture, and CRM technology for real estate websites. It directly competes in the agent productivity, MLS data presentation, and lead management space adjacent to W+R's Cloud suite.
- Cloud CMA (Rapattoni / MLS integrations): W+R Studios' own Cloud CMA product functions as a peer reference point against alternative CMA and presentation tools such as those offered by MLS providers and broker back-office platforms that generate listing presentations from MLS data.
- CINC (Commissions Inc): CINC is a real estate lead generation and CRM platform with AI-powered nurturing, IDX websites, and agent productivity tools targeting high-performing agents and teams, comparable in scope to W+R's agent-focused Cloud suite.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
W+R Studios social profiles
Digital presenceW+R Studios financial estimates
Financial estimateRevenue estimate
Valuation estimate
W+R Studios leadership team
Management profileNumber of profiles
Profiles2 records
W+R Studios funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
W+R Studios M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about W+R Studios
What does W+R Studios do?
W+R Studios develops and sells a suite of cloud-based, web-delivered software applications designed specifically for real estate professionals. Its flagship offering, Cloud CMA, transforms traditional MLS data into visually compelling listing presentations, while Cloud Streams (listing and customer communications), Cloud MLX (agent productivity), and Cloud Attract (local lead connection) round out an integrated suite sold via subscription licensing to agents, brokers, boards, and MLSs across North America.
Is W+R Studios a public or private company?
W+R Studios is a private company. It is classified as corporate owned and is currently acquired.
When was W+R Studios founded?
W+R Studios was founded in 2008. It employs 11 to 50 people.
Where is W+R Studios based?
W+R Studios is headquartered in Huntington Beach, United States, in the North America region.
How does W+R Studios make money?
One revenue line is on record: software Subscriptions.
Who are W+R Studios's main competitors?
Lone Wolf Technologies is listed as a broad incumbent. Direct peers are MoxiWorks, dotloop, BoldTrail (formerly Chime), Real Geeks, Zurple, ShowingTime, iHomefinder, Cloud CMA (Rapattoni / MLS integrations) and CINC (Commissions Inc).
Does W+R Studios have an API?
No public API is recorded for W+R Studios.
What industry is W+R Studios in?
W+R Studios's product category is Real Estate Software. Its primary akta.pro industry code is MPACAIAJ, White-Label/Hosted Publishing Platforms. Its NAICS code is 5132 and its SIC code is 7372.