1z Labs

What 1z Labs does

1z Labs is a Seoul-based AI company founded in 2022 that operates a hybrid B2B/B2C model. On the B2C side, it distributes Korean-language lifestyle and psychological counseling mobile apps — MyTarot (fortune-telling/tarot/physiognomy with AI-powered chat counseling, ranked #4 on the Google Play Store lifestyle paid apps chart), Innerful (CBT/DBT-based AI life coaching with personalized Inner Child therapy imagery), and Mastro (the global/US-market astrology app featuring VOID generative-AI horoscope readings and SCOOP paid follow-up Q&A). On the B2B side, it sells enterprise AI solutions: AIPR (PR automation used by 900+ companies to dispatch 210,000+ press releases), AI Ken (legacy system code transformation claiming 10x+ efficiency, with 500M+ lines converted), and CREATIVE AI (e-commerce banner and product detail page generation). Its named enterprise customers include Samsung, LG Electronics, LG U+, Hyundai, and Kurly.

The company's technology stack combines generative AI, natural language processing, multimodal models (text and image generation), and process automation, deployed across both consumer chat interfaces and enterprise workflow integrations. Its go-to-market combines product-led distribution via app stores (Google Play Store) for B2C with direct enterprise sales and strategic partnerships with major Korean conglomerates for B2B. Revenue derives from B2C in-app content purchases, B2B subscription and project-based contracts, and AI consultancy and Dev Camp training services. The company is in the process of being acquired by Kurly (a Korean grocery delivery operator) through a stock-swap deal expected to close by early August 2026, which would make 1z Labs a wholly owned subsidiary of Kurly. Prior disclosed funding consists of a single $758,466 round in September 2023 with Kakaoventures and Fast Ventures among prior investors.

Name

1z Labs

Legal name

주식회사 1z Labs

Website

https://1zlabs.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

1z Labs is a Seoul-based AI company offering B2C lifestyle and counseling apps (MyTarot, Innerful, Mastro) and B2B enterprise solutions (AIPR, AI Ken, CREATIVE AI) to Korean conglomerates including Samsung, LG, Hyundai, and Kurly, and is being acquired by Kurly via stock-swap expected to close August 2026.

Ownership category

akta.pro rank

Product category

AI Transformation Software

NAICS

Custom Computer Programming Services (541511), Computer Systems Design and Related Services (5415), Software Publishers (5132)

SIC

Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

AI/ML Engineering & Model Development Services (BPAEAHAF)

akta.pro secondary industry

End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA)

Keywords

• AI transformation services
• Generative AI solutions
• PR automation software
• Legacy code migration
• Consumer lifestyle apps

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. B2C Content Sales: Sales of fortune/tarot/astrology content through mobile apps (마이타로, Mastro) and psychological counseling services (Innerful). Revenue generated from in-app content purchases.
2. B2B AI Solutions: Enterprise AI transformation solutions including AIPR (PR automation), AI Ken (system migration), and CREATIVE AI (e-commerce design tools) sold to corporate clients.
3. AI Consultancy Services: AI strategy design, digital tool implementation, and customized consulting services for enterprise AI transformation. Includes training courses through Dev Camp.
4. B2C Premium Services: SCOOP additional interpretation service for paid content, providing contextual follow-up answers to customer questions about horoscope interpretations.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels2 records

Core offering

1z Labs develops and sells both B2C AI-powered lifestyle applications (MyTarot for fortune-telling/psychological counseling, Innerful for AI life coaching, and Mastro for global astrology content) and B2B enterprise AI transformation solutions (AIPR for PR automation, AI Ken for legacy code conversion, and CREATIVE AI for e-commerce design). The company combines proprietary generative AI models with consulting services to deliver AI Transformation to Korean enterprises and global consumers.

Product overview

1Z Labs operates as a multi-product AI company with both B2C lifestyle and psychological counseling services alongside B2B enterprise solutions. The B2C portfolio includes MyTarot (fortune-telling/tarot service), Innerful (AI-powered psychological counseling), and Mastro (global astrology app). The B2B portfolio includes AIPR (PR automation), AI Ken (code transformation), and CREATIVE AI (e-commerce design tool). All products leverage AI transformation capabilities across text, image, and multimodal generation to serve both individual consumers and enterprise clients.

Differentiator

Problem solved

Functional benefit

Brands

• MyTarot (마이타로): Tarot-based psychological counseling service using AI to provide fortune-telling, horoscope, and physiognomy content with real-time chat consultation.
• Innerful
• Mastro
• AIPR
• AI Ken
• CREATIVE AI

Products and services

• MyTarot (마이타로) AI-powered fortune-telling and tarot-based psychological counseling service for individual consumers, providing 사주/타로/관상 (destiny, tarot, physiognomy) content with real-time chat consultation. Ranked #4 on Google Play Store Lifestyle Paid Apps with 260,000+ content sales and 890,000+ chat conversations.
• Innerful AI life coach service for individual consumers providing emotional support and self-help tools based on scientifically validated Cognitive Behavioral Therapy (CBT) and Dialectical Behavior Therapy (DBT) principles. Includes Inner Child feature generating personalized Inner Room images for inner child therapy.
• Mastro Global version of MyTarot targeting the US market with astrology and horoscope content. Features VOID generative AI trained on celestial positions for personalized readings and SCOOP paid service for follow-up interpretation Q&A responses.
• AIPR Enterprise PR automation solution for Korean corporations, automating press release writing, journalist selection, and distribution. Used by 900+ companies with 210,000+ press releases sent, addressing high costs and inefficiencies in traditional PR markets.
• AI Ken AI-powered legacy system transformation and code conversion solution for enterprise clients, converting complex tangled legacy code with 10x+ efficiency and accuracy compared to manual methods. Delivered 500M+ lines of code converted for major Korean enterprises.
• CREATIVE AI E-commerce product design tool for online retailers, supporting banner creation, marketing copy generation, and automatic product detail page generation to improve design productivity.
• Dev Camp Intensive training course for individuals to develop AI and software development expertise beyond basic AI utilization, including hands-on project experience.
• AI Consultancy Enterprise consultancy service supporting corporate AI Transformation through AI strategy design, digital tool implementation, and customized consulting engagements.

Quantifiable outcome

• 10x+ efficiency improvement and accuracy in large-scale system migration (AI Ken)
• +5 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature7 records

Partnerships

Six partnerships are on record, tiered flagship and core.

• KurlyflagshipStrategic or Co-development PartnerStrategic AI development partnership with grocery delivery app Kurly. Companies have been jointly developing AI technologies for customer service, advertising, and product development. Kurly uses 1Z Labs' AI to automate ~40% of customer service requests. Kurly acquiring 1Z Labs through stock-swap deal expected to close by early August 2026.
• MicrosoftcoreGTM or Marketing PartnerPartner featured in company logo section. 1Z Labs participated in Microsoft Startup Summit - Gen AI Roadshow in Korea.
• HyundaicoreTechnology or IntegrationEnterprise client and partner featured in company logo section. Likely uses B2B AI transformation services.
• LG U+coreTechnology or IntegrationEnterprise client and partner featured in company logo section.
• LG ElectronicscoreTechnology or IntegrationEnterprise client and partner featured in company logo section.
• SamsungcoreTechnology or IntegrationEnterprise client and partner featured in company logo section.

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Co–Star Astrology: AI-driven personalized astrology and horoscope app. Directly comparable to 1Z Labs' Mastro/MyTarot astrology content offering.
• Twelve Labs: Korean AI startup specializing in multimodal/video understanding. Comparable as a Korean AI startup with enterprise traction and B2B AI model offerings.
• Replika: Global AI companion app using generative AI for personalized emotional support conversations. Directly comparable to 1Z Labs' Innerful and MyTarot consumer AI companion products.

Direct peers

• ScatterLab: Korean AI company known for consumer-facing AI chatbot products (e.g., Lee Luda). Directly comparable to 1Z Labs' Korean-language consumer AI focus and NLP capabilities.
• Upstage: Korean enterprise AI startup building LLM and document AI products for businesses. Comparable to 1Z Labs' enterprise AI transformation positioning and Korean GTM.
• Wrtn Technologies: Korean AI startup offering both consumer-facing AI assistant experiences and enterprise AI products. Directly comparable to 1Z Labs' hybrid B2C/B2B AI strategy and Korean market focus.

Broad incumbents

• Naver: Korean internet giant with the HyperCLOVA LLM platform and broad enterprise/cloud AI services. Competes with 1Z Labs for Korean enterprise AI transformation budgets but across a much wider portfolio.
• Kakao (Kakao Brain): Korean tech conglomerate's AI arm offering foundation models (KoGPT, Karlo) and B2B AI services. Overlaps with 1Z Labs' Korean enterprise AI offering as a much larger incumbent.
• Samsung SDS: Enterprise IT services arm of Samsung offering cloud, AI, and digital transformation to large Korean enterprises. Direct competitor to 1Z Labs' AIPR, AI Ken, and CREATIVE AI enterprise products.
• LG CNS: LG Group's IT services subsidiary providing AI, cloud, and ERP solutions to Korean enterprises. Competes for the same AI transformation RFPs as 1Z Labs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/1ZLABS
• LinkedInlinkedin.com/company/1z-labs

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 1z Labs