Adorno

Name

Adorno

Legal name

adorno.design ApS

Website

https://adorno.design

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Online Design Marketplace

NAICS

Art Dealers (459920), Art Dealers (45992), Home Furnishings Retailers (44912)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Furniture Stores (5712)

akta.pro industry

PRIMARYCRAFAKAG

Collectibles, Art & Antiques C2C

Consumer Products & Retail/E-commerce & Marketplaces/Consumer-to-Consumer (C2C) Marketplaces

SECONDARYCRAFAAAC

Auction-based Generalist Marketplaces

Consumer Products & Retail/E-commerce & Marketplaces/Generalist Online Marketplaces

Keywords

• Contemporary design marketplace
• Collectible design platform
• Independent designer marketplace
• Curated furniture marketplace
• Interior design trade program

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Marketplace Commission / Transaction Fees: Adorno operates as a digital gallery platform, generating revenue through commissions on sales made by independent designers through the marketplace. The platform facilitates transactions between designers and collectors, handling payment processing, shipping coordination, and buyer protection.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Adorno operates a curated digital marketplace that connects collectors and interior design professionals with independent designers and artisan studios worldwide. The platform lists contemporary collectible design and functional art across categories including lighting, seating, tables, storage, mirrors, decor, tableware, wearables, and beds. Transactions are facilitated with international shipping, buyer protection, insurance, and a Certificate of Authenticity on each piece. A dedicated Trade Program serves interior designers and architects with exclusive discounts and support.

Product overview

Adorno operates as a digital gallery and e-commerce platform for contemporary collectible design and functional art. The platform connects collectors, interior designers, and design enthusiasts with independent designers and artisan studios from around the globe. The core offering consists of the marketplace platform where users browse and purchase products across categories including Lighting (table lamps, floor lamps, wall lamps, ceiling lamps), Seating (chairs, sofas, stools, benches), Tables (side tables, coffee tables, dining tables, desks), Storage (cabinets, shelving), Mirrors, Decor (vases, sculptures, wall art), Tableware, Wearables, and Beds & Daybeds. Beyond the marketplace, Adorno offers supplementary services including the FUTURE 50 annual designer recognition program, a Curation Service for personalized design consulting, a Trade Program providing exclusive discounts for design professionals, a Member Directory of maker studios, and Editorial content featuring design inspiration and guides. The platform emphasizes pieces crafted by independent designers, with collections organized by country of origin, design style, materials, and room type.

Differentiator

Problem solved

Functional benefit

Products and services

• Adorno Digital Gallery Marketplace Curated online marketplace of contemporary collectible design and functional art from vetted independent designers and studios, spanning lighting, seating, tables, storage, mirrors, decor, tableware, wearables, and beds.
• Trade Program

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Seven partnerships are on record, tiered core, standard and minor.

• StripecoreTechnology or IntegrationThird-party payment processor for secure payment processing within the Service. Stripe adheres to PCI-DSS standards for secure handling of payment information.
• PayPalcoreTechnology or IntegrationThird-party payment processor for payment processing within the Service, offering additional payment options for buyers.
• Google AnalyticsstandardTechnology or IntegrationWeb analytics service used to monitor and analyze traffic and usage of the Service, tracking and reporting website traffic.
• HubSpotstandardTechnology or IntegrationEmail marketing service provider used to manage and send emails, newsletters, and promotional materials to users.
• FacebookstandardGTM or Marketing PartnerFacebook remarketing service for advertising and Facebook Fan Page (@designadorno) for social media presence and community engagement.
• Google Ads (AdWords)standardGTM or Marketing PartnerRemarketing service used to advertise to users after visiting the Service, displaying tailored advertisements across Google's network.
• PinterestminorGTM or Marketing PartnerRemarketing service for Pinterest advertising, targeting users based on their browsing activity and interests.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Vinterior: UK-based online marketplace for vintage and antique furniture and decor from curated sellers. Comparable curated design-commerce model but primarily focused on the UK market.

Direct peers

• The Future Perfect: Contemporary design gallery representing independent makers and selling collectible design and functional art. Overlaps closely with Adorno's positioning as a digital gallery for collectible design.
• 1stDibs: Online marketplace for luxury and collectible design, furniture, art and jewelry connecting dealers and makers with global collectors. Directly overlaps with Adorno's curated collectible-design gallery model, though larger and publicly listed.
• Chairish: Curated marketplace for vintage and contemporary furniture, decor and art with a professional trade program. Directly comparable in curated design commerce and its interior-designer trade channel.
• Pamono: Berlin-based curated online marketplace for design, vintage and contemporary collectible furniture and objects. Shares Adorno's European base, curation focus and cross-border design commerce model.

Emerging players

• Tappan Collective: Curated online platform championing emerging artists and collectible works with a trade/advisory service. Comparable emerging-creator curation and collector focus, adjacent in fine art rather than functional design.

Broad incumbents

• Artsy: Global online marketplace for art from galleries and auctions with authentication and editorial content. Overlaps with Adorno's collectible/gallery commerce and editorial approach across a broader art category.
• Saatchi Art: Online art marketplace connecting independent artists with global buyers, including a trade program for designers. Comparable in connecting independent creators with collectors and interior professionals.
• Etsy: Large global marketplace for handmade and craft goods from independent makers. Overlaps in enabling independent makers to reach global buyers, but far broader and less curated than Adorno.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/designadorno
• Instagraminstagram.com/adorno.design
• Pinterestpinterest.dk/designadorno
• Xx.com/adornodesign

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adorno