Yawn Marketing

What Yawn Marketing does

Yawn Marketing is a Norwich-based, full-service digital marketing agency established in 2019 and operating as a subsidiary of The Jarrold Group, an East Anglian heritage conglomerate founded in 1770. The firm delivers strategy, campaign execution and capability-building across five core service lines: paid media (Google Ads, Meta, LinkedIn, programmatic), email marketing (Klaviyo-led campaigns and automation), social media management, search engine optimisation, and UX/website optimisation, with a separate digital marketing training offering for client teams. Headcount is approximately 11 specialists spanning paid media, SEO, CRM, creative strategy and account management.

Underlying technology is a services stack rather than proprietary product IP: certified partnerships with Google and Klaviyo, deployment of GA4, Shopify (for ecommerce clients) and a broader martech toolkit. There are no proprietary models, patents, APIs or SDKs; the agency monetizes expertise in operating these platforms rather than licensing software.

Revenue is generated through three streams: ongoing retained partnerships (typically multiple days per month) sold consultatively via free discovery calls and 'strategy power hours'; discrete project engagements such as website migrations, relaunches and audits; and tailored training programmes. Go-to-market is sales-led and regionally concentrated in Norwich/East Anglia and the wider UK, with named client logos spanning retail (Jarrolds, Sonkai Jewellers), beauty (land&water, Fraser Hart), B2B (iQ Workspace, BUK), housing (Zebra Housing), luxury services (SETAG Yachts) and lifestyle (Nor-Folk.). Pricing is quote-based and not publicly disclosed.

Name

Yawn Marketing

Legal name

Yawn Marketing Agency

Website

https://yawnmarketing.co.uk

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Yawn Marketing is a Norwich-based, full-service digital marketing agency offering paid media, email, SEO, social media, UX and training services to UK SMB and mid-market clients across retail, beauty, B2B, luxury and lifestyle, operating as a subsidiary of heritage group The Jarrold Group.

Ownership category

akta.pro rank

Headquarters

HQ city

Norwich

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Digital Marketing Retainer Services: Ongoing retained marketing partnerships where Yawn provides expert guidance and integrated marketing support, typically multiple days per month. Clients receive strategy development, cross-channel marketing execution across email, paid media, and SEO with regular performance reviews and optimization.
2. Project-Based Engagements: Specific marketing projects such as website migrations, SEO audits, brand relaunches, or ecommerce optimizations delivered as discrete engagements with defined scope and deliverables.
3. Digital Marketing Training: Tailored training sessions and workshops for client teams covering digital marketing fundamentals, specific platforms, and strategic planning. Includes personal branding workshops, social media training, email marketing workshops, and marketing planning sessions.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Yawn Marketing is a full-service digital marketing agency that delivers strategy, hands-on execution, and training across paid media, email marketing, social media, SEO, and UX/website optimisation. Services are typically delivered through retained partnerships, project-based engagements, and bespoke workshops for clients primarily in the UK. The agency works as an extension of client teams, combining strategic planning with cross-channel campaign delivery and performance reporting.

Product overview

Yawn Marketing is a digital marketing agency offering a unified suite of services rather than a software product. Their core offering combines strategy and consultation, digital marketing delivery (email, social media, paid media, SEO), digital marketing training, and UX/website optimization. These services work together as an integrated marketing solution where strategy informs execution across all channels, training enables in-house capability building, and optimization ensures continuous improvement.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Marketing Services Comprehensive digital marketing services including strategy, delivery, and training across multiple channels. The agency specialises in consistent, hands-on marketing that strengthens businesses and drives long-term growth.
• Strategy and Consultation Marketing strategy development and consultation services to help businesses define problems, align channels, and create actionable marketing plans.
• Paid Media PPC and paid social campaign management across Google Search, Google Display, Google Shopping, Performance Max, LinkedIn, Facebook and Instagram. Includes campaign strategy, audience targeting, creative development, and ongoing optimisation.
• Email Marketing Email campaign planning, automation strategy, segmentation, testing, and CRM integration services. Includes campaign planning, automation workflows, A/B testing, database segmentation, compliance support, and SMS/push notification strategy.
• Social Media Services Social media strategy, content creation, planning, scheduling, and community management across platforms including Facebook, Instagram, LinkedIn, Pinterest, X, TikTok and YouTube.
• Search Engine Optimisation (SEO) Organic search optimisation including audits, strategy development, content optimisation, technical SEO, off-page optimisation, niche SEO, website migrations, and bespoke training.
• UX and Website Optimisation Website optimisation services including strategic content architecture, on-page content enhancement, UX optimisation, and technical performance improvements to increase conversions.
• Digital Marketing Training Bespoke digital marketing training programmes covering strategy, content planning, technical tutorials, and process building. Includes workshops on email marketing, social media, SEO, and paid media.

Quantifiable outcome

• Revenue growth of +35% (2023) and +25% (2024) for land&water premium bath and body brand
• +5 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor and core.

• Norfolk Chambers of CommerceminorStrategic or Co-development Partner · 1 January 2024Yawn Marketing sponsored Norfolk Chambers of Commerce's Co.Next programme in 2024, delivering six interactive marketing workshops to local professionals and entrepreneurs. This partnership supported local talent development while building brand awareness and community presence.
• GooglecoreTechnology or IntegrationYawn Marketing holds Google Partner status, demonstrating certified expertise in Google Ads and paid media campaigns. This partnership provides access to up-to-date platform knowledge, beta features, and credibility as a verified Google advertising partner.
• KlaviyocoreTechnology or IntegrationYawn Marketing is a certified Klaviyo Partner with expertise in email and SMS marketing automation. The partnership enables them to deliver sophisticated email marketing strategies, automation workflows, and CRM solutions for clients using the Klaviyo platform.
• The Jarrold GroupcoreStrategic or Co-development PartnerYawn Marketing is part of The Jarrold Group, an East Anglian heritage brand established in 1770. This parent company relationship provides strategic backing, access to retail and logistics expertise, and association with a trusted local brand while enriching Yawn's service offerings.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The SEO Works: UK-based SEO and paid media agency serving SMB and mid-market clients with retainer-based engagements. Comparable regional UK agency with similar service mix and client profile.
• Evoluted: Sheffield-based UK digital marketing agency providing SEO, paid media, web development, and digital PR services. Comparable in offering an integrated digital marketing mix to mid-market UK clients across multiple verticals.
• Digitaloft: Essex-based UK digital marketing agency specializing in SEO, PPC, and content marketing for SMB and enterprise clients. Comparable in service mix and UK regional agency positioning.
• Hallam Internet: Multi-award-winning UK digital marketing agency offering SEO, paid media, content marketing, and digital strategy to mid-market clients. Directly comparable as a UK-based full-service agency serving similar SMB and mid-market segments with retainer and project engagements.
• Prohibition: Leeds-based integrated marketing agency offering PR, social media, content, and digital marketing services. Comparable as a UK regional full-service marketing agency working with mid-market brands.
• Sagittarius Marketing: UK digital marketing agency offering SEO, paid media, web design, and content marketing to SMB and mid-market clients. Comparable in size and service offering to Yawn.
• Click Consult: UK digital marketing agency specializing in SEO, paid media, and content marketing for enterprise and mid-market clients. Comparable in delivery model and multi-channel execution focus.

Emerging players

• Builtvisible: UK SEO and digital marketing agency with content-led approach. Comparable in technical SEO and content strategy capabilities, though typically serving larger enterprise clients than Yawn's SMB focus.

Broad incumbents

• WPP: Global advertising and marketing services holding company operating agencies across advertising, media, PR, and digital. Represents the broad incumbent landscape against which Yawn competes for larger client mandates.

Others

• Klaviyo: Email and SMS marketing automation platform of which Yawn is a certified partner. Comparable as a technology ecosystem participant enabling Yawn's email marketing service delivery, rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/YawnMarketing
• LinkedInlinkedin.com/company/yawn-marketing
• Instagraminstagram.com/yawnmarketing

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yawn Marketing