Hellopeter
- Company typePrivate
- Founded2000
- HeadquartersCape Town, South Africa
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
Hellopeter firmographics
Firmographics- Name
- Hellopeter
- Legal name
- Hellopeter.com
- Website
- https://hellopeter.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Hellopeter industry classification
Industry- Product category
- Customer Review Platform
- NAICS
- Marketing Research and Public Opinion Polling (541910)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Online Reputation Management (ORM) (MPAAAOAB)
- akta.pro secondary industry
- Customer Experience (CX) QA, Analytics & Voice-of-Customer Operations (BPAAABAN)
Keywords
Where Hellopeter is headquartered
LocationHeadquarters
- HQ city
- Cape Town
- HQ country
- South Africa
- HQ region
- Africa
Markets served
Hellopeter business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Business Directory Featuring: Featured/sponsored business listings on the platform homepage and industry pages, providing visibility to reviewed businesses
- Business Portal Subscriptions: Paid plans and pricing for businesses to manage their profiles, respond to reviews, and access analytics through biz.hellopeter.com
- Platform Traffic and Lead Generation: Referral traffic and leads generated for businesses through consumer research journeys on the platform
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Hellopeter product offering
Product offeringCore offering
Hellopeter is a South African consumer review platform with two primary offerings: a consumer-facing website (hellopeter.com) where users read and write reviews about businesses, view TrustIndex ratings, and compare companies across 20+ industry verticals; and a business-facing platform (Hellopeter Business at biz.hellopeter.com) that enables companies to manage reviews, respond to customers, access performance analytics, and subscribe to plans for reputation management.
Product overview
Hellopeter is a South African consumer review platform with two primary offerings: a consumer-facing website (hellopeter.com) where users can read and write reviews about businesses, view TrustIndex ratings, and compare companies across various industries; and a business-facing platform (Hellopeter Business) that enables companies to manage reviews, respond to customers, access performance analytics, and subscribe to plans. The platform organizes businesses by industry categories and features selected partners.
Differentiator
Problem solved
Functional benefit
Products and services
- Hellopeter.com (Consumer Platform) Consumer-facing review platform that allows South African users to read and write reviews about companies, view TrustIndex ratings and NPS scores, and compare businesses across 20+ industry categories including Insurance, Automotive, Banking, Education, Healthcare, and Retail.
- Hellopeter Business Business-facing platform at biz.hellopeter.com that provides companies with tools to manage their online reputation, respond to consumer reviews, track business response rates and times, view performance analytics, and purchase subscription plans for reputation management.
Companies that use Hellopeter
Customer profileNamed customers13 records
Segments3 records
Ideal customer profiles2 records
Hellopeter technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Hellopeter partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights4 records
Hellopeter competitors and assessment
Company assessmentDirect peers
- Trustpilot: Global consumer-review platform enabling users to write and read reviews of businesses across categories. Operates the same community-led, two-sided model as Hellopeter at much larger international scale.
- Bazaarvoice: Consumer-generated content network (reviews, ratings, Q&A) primarily for retail and consumer brands. Comparable in offering businesses a curated review layer with syndicated distribution, similar to Hellopeter's B2B portal.
- Feefo: Verified-review SaaS platform offering businesses consumer-rating collection, NPS-style scoring, and analytics — overlapping directly with Hellopeter's TrustIndex, NPS, and response-tracking features.
- Reviews.io: End-to-end consumer-review platform (product, store, and company reviews) with business-side analytics and response tooling. Closely comparable dual-sided review-and-reputation model to Hellopeter Business.
Emerging players
- Podium: Customer-interaction platform combining messaging, review requests, and reputation management for local businesses. Overlaps with Hellopeter Business on review-collection and response, but differentiates via messaging/communication workflows.
- G2: B2B software and service review marketplace with comparison/buying-intent focus and vendor-side profile management. Adjacent business model (verified reviews + vendor subscription) but with a SaaS-purchase vertical rather than Hellopeter's broader verticals.
Regional players
- MouthShut: India-based consumer review platform covering local businesses, e-commerce, and service providers. Operates the same horizontal consumer-review and business-listing model as Hellopeter, but serves a different national market.
Broad incumbents
- Reputation.com: Enterprise reputation-management platform combining review monitoring, listings, surveys, and analytics. Comparable to Hellopeter's biz.hellopeter.com but aimed at multi-location enterprises rather than a horizontal SMB base.
- Yelp: Consumer review platform (originating in restaurant/local services) with both consumer traffic and business response/ads products. Relevant as a large-scale, mature analogue of Hellopeter's horizontal review-marketplace model.
- Google Reviews: Default free review surface embedded in Google Search and Maps, used heavily for local business discovery in South Africa. Competes with Hellopeter for SEO traffic and review submissions, but is a feature rather than a standalone product.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Hellopeter social profiles
Digital presenceHellopeter financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hellopeter leadership team
Management profileNumber of profiles
Profiles2 records
Hellopeter funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hellopeter M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hellopeter
What does Hellopeter do?
Hellopeter is a South African consumer review platform with two primary offerings: a consumer-facing website (hellopeter.com) where users read and write reviews about businesses, view TrustIndex ratings, and compare companies across 20+ industry verticals; and a business-facing platform (Hellopeter Business at biz.hellopeter.com) that enables companies to manage reviews, respond to customers, access performance analytics, and subscribe to plans for reputation management.
Is Hellopeter a public or private company?
Hellopeter is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Hellopeter founded?
Hellopeter was founded in 2000. It employs 1 to 10 people.
Where is Hellopeter based?
Hellopeter is headquartered in Cape Town, South Africa, in the Africa region.
How does Hellopeter make money?
Three revenue lines are on record. Business Directory Featuring is the primary driver. The others are business Portal Subscriptions and platform Traffic and Lead Generation.
Who are Hellopeter's main competitors?
Direct peers on record are Trustpilot, Bazaarvoice, Feefo and Reviews.io. Emerging players are Podium and G2. MouthShut is listed as a regional player. Broad incumbents are Reputation.com, Yelp and Google Reviews.
Does Hellopeter have an API?
No public API is recorded for Hellopeter.
What industry is Hellopeter in?
Hellopeter's product category is Customer Review Platform. Its primary akta.pro industry code is MPAAAOAB, Online Reputation Management (ORM), with a secondary code of BPAAABAN, Customer Experience (CX) QA, Analytics & Voice-of-Customer Operations. Its NAICS code is 541910 and its SIC code is 7372.