Blue Light Media
- Company typePrivate
- Founded2017
- HeadquartersCosta Mesa, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
Blue Light Media firmographics
Firmographics- Name
- Blue Light Media
- Legal name
- ANSWRD, Inc.
- Website
- https://bluelight.media
- Company type
- Private
- Founded year
- 2017
- Operating status
- Acquired
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Blue Light Media industry classification
Industry- Product category
- Social Media Marketing Agency Services
- NAICS
- Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Social Media & Community Management (BPAFAAAE)
- akta.pro secondary industries
- Social Media Creative Agencies (Content & Community) (MPAAAAAE), Lead Generation & Performance Media (B2B/B2C) (MPAAACAK)
Keywords
Where Blue Light Media is headquartered
LocationHeadquarters
- HQ city
- Costa Mesa
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Blue Light Media business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Marketing Agency Services: Blue Light Media generates revenue through professional service fees, charging clients for comprehensive marketing services including strategy, creative development, paid social management, influencer partnerships, and email marketing. Services are delivered on project and retainer bases, with scope covering campaign development, content production, and ongoing management.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Blue Light Media product offering
Product offeringCore offering
Blue Light Media is a full-service social media marketing agency that delivers an integrated suite of services spanning strategy, creative development, organic social management, paid social advertising, influencer and UGC partnerships, and email marketing. The agency serves DTC, CPG, and lifestyle brands with project-based and retainer engagements that combine creative production with performance-driven media buying.
Product overview
Blue Light Media is a full-service marketing agency offering a unified suite of creative and performance marketing services. The agency combines strategy, creative development, organic social management, paid social advertising, influencer partnerships, and email marketing into an integrated offering designed to help brands achieve both awareness and conversion goals across digital channels.
Differentiator
Problem solved
Functional benefit
Products and services
- Strategy Services Consulting and planning services that align content, organic social, paid media, and influencer marketing toward business goals for DTC and CPG brands.
- Creative Development In-house production of photography, design, video content, and copywriting for brand campaigns across web, social, OTT/CTV, programmatic, and Amazon channels.
- Organic Social Management Planning, publishing, and community engagement for brand social channels, leveraging platform features such as Broadcast Channels and Trial Reels.
- Paid Social Advertising Data-driven paid advertising campaigns across Meta, TikTok, Pinterest, Snap, and X with creative integration, used to scale performance for clients.
- Influencer, Brand, and UGC Partnerships Process-driven management of mid- and micro-tier creator and brand collaborations designed to drive awareness and conversions for clients.
- Email Marketing Campaign creation, automated flows, and customer retention programs designed to convert followers into loyal customers for DTC and e-commerce brands.
Quantifiable outcome
- 3.68x ROAS for Nutribullet campaigns
- +11 more outcomes
Companies that use Blue Light Media
Customer profileNamed customers10 records
Segments2 records
Ideal customer profiles2 records
Blue Light Media technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Blue Light Media partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Melissa McCarthyminorMelissa McCarthy served as a brand ambassador/partner for aeris by iRobot campaign, helping to promote the Swiss-made air purifiers. Blue Light Media facilitated and executed this partnership as part of the aeris marketing campaign.
Scale indicators1 record
Recent moves4 records
Expansion highlights4 records
Blue Light Media competitors and assessment
Company assessmentDirect peers
- Common Thread Collective: Common Thread Collective is a growth agency focused on e-commerce and DTC brands, with services spanning paid media, creative, retention, and Shopify-oriented growth. It is highly comparable because Blue Light also targets DTC/e-commerce brands with integrated creative and performance marketing.
- MuteSix: MuteSix is a performance marketing agency known for DTC paid social, creative production, and e-commerce growth services. It is comparable to Blue Light's paid social, creative, and conversion-focused agency model for consumer brands.
- NoGood: NoGood is a growth marketing agency offering paid social, content, creative, influencer, and performance marketing services for startups and consumer brands. It overlaps with Blue Light's full-funnel social and performance marketing offering.
- Socialfly: Socialfly is a social media and influencer marketing agency serving consumer-facing brands with content, paid media, and creator campaigns. It is directly comparable to Blue Light's social-first creative, organic, paid, and influencer work.
- Movement Strategy: Movement Strategy is a social-led creative agency that helps brands build content, community, and social campaigns. It is comparable because Blue Light positions itself around social media strategy, creative development, and community-oriented brand engagement.
- Firebelly Marketing: Firebelly Marketing is a social media marketing agency with strong overlap in content, community management, paid social, and consumer/food-and-beverage brand work. It is comparable to Blue Light's social-first services for CPG and lifestyle clients.
Emerging players
- The Shelf: The Shelf is an influencer marketing agency and platform focused on creator campaigns and social content. It is comparable on Blue Light's influencer, UGC, and creator-partnership capabilities, though it is narrower than Blue Light's full-service model.
Broad incumbents
- Power Digital: Power Digital is a larger digital marketing agency offering performance media, creative, social, influencer, SEO, and analytics services. It is comparable as a broader incumbent competing for the same integrated performance-marketing budgets that Blue Light targets.
- Tinuiti: Tinuiti is a large independent performance marketing agency with paid social, retail media, search, creative, and commerce capabilities. It is a broader incumbent that overlaps with Blue Light in paid social and e-commerce performance marketing, but at greater scale and service breadth.
- VaynerMedia: VaynerMedia is a global social-first creative and media agency serving major consumer brands. It is comparable through its emphasis on social content, creator-led marketing, and brand performance, though it operates as a much larger incumbent.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Blue Light Media social profiles
Digital presenceBlue Light Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
Blue Light Media leadership team
Management profileNumber of profiles
Blue Light Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Blue Light Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Blue Light Media
What does Blue Light Media do?
Blue Light Media is a full-service social media marketing agency that delivers an integrated suite of services spanning strategy, creative development, organic social management, paid social advertising, influencer and UGC partnerships, and email marketing. The agency serves DTC, CPG, and lifestyle brands with project-based and retainer engagements that combine creative production with performance-driven media buying.
Is Blue Light Media a public or private company?
Blue Light Media is a private company. It is classified as corporate owned and is currently acquired.
When was Blue Light Media founded?
Blue Light Media was founded in 2017. It employs 1 to 10 people.
Where is Blue Light Media based?
Blue Light Media is headquartered in Costa Mesa, United States, in the North America region.
How does Blue Light Media make money?
One revenue line is on record: marketing Agency Services.
Who are Blue Light Media's main competitors?
Direct peers on record are Common Thread Collective, MuteSix, NoGood, Socialfly, Movement Strategy and Firebelly Marketing. The Shelf is listed as an emerging player. Broad incumbents are Power Digital, Tinuiti and VaynerMedia.
Does Blue Light Media have an API?
No public API is recorded for Blue Light Media.
What industry is Blue Light Media in?
Blue Light Media's product category is Social Media Marketing Agency Services. Its primary akta.pro industry code is BPAFAAAE, Social Media & Community Management, with a secondary code of MPAAAAAE, Social Media Creative Agencies (Content & Community). Its NAICS code is 5418 and its SIC code is 7311.