What GaragePlug does

GaragePlug is a cloud-based SaaS company founded in 2017 that sells automotive workshop management software to auto repair shops, multi-brand service chains, franchise and company-owned service networks, oil and lube chains, motorcycle service centers, car detailing businesses, fleet operators, and automotive OEM distributors across 15+ countries. The platform is built around four interconnected modules: CX Cloud (customer experience including an 8-touchpoint omni-channel notification system, branded customer app, and web booking), Workshop Cloud (mobile-first workshop operations, digital job cards, appointment scheduling, inventory, and e-invoicing), BI Cloud (head-office controls, multi-outlet performance reporting, sell-out data, and consumer behavior analytics), and AI Cloud / GPSense (AI-guided video inspections, predictive vehicle issue detection, and personalized service recommendations). On top of this base, GaragePlug launched Gia in 2025 as a standalone voice-AI revenue operator for call handling and retention, and acquired Freshreview AI in March 2025 to fold AI-driven reputation management, sentiment analysis, and NPS/CSAT tracking into the platform.

The business operates on a usage-based, quote-based SaaS subscription model with monthly billing and no publicly disclosed price list; pricing is determined through a consultative 7-step enterprise field-sales process. Distribution combines direct enterprise sales supported by HubSpot-scheduled demos with channel partners in Indonesia (PT. Era Otomotif Revolusi), Saudi Arabia (Prestige Saudi Company), and Thailand (AutoPair), plus corporate entities in Newark, Delaware, US (GaragePlug Inc., Delaware-incorporated) and Bengaluru, India (headquarters). GaragePlug does not disclose revenue, customer count beyond '5,000+ users worldwide,' funding rounds, or institutional investors; stated customer logos include Valvoline Express Care, Topaz, JCS Bosch, Bosch Service, Sunshine Auto, Unleaded Care, Autosense Car Care, Motor Minds, Fusion, Service Plus, Aldiam Multiwheels, and AMCC. The leadership team comprises Rohit Bhatnagar (Co-Founder, CTO and Director), Ashish Shrivastav (Co-Founder), and Shubhra Srivastava (Founder & CEO). The company's stated differentiators are deep automotive domain expertise (60+ years combined founder experience), a 4-cloud platform architecture spanning customer experience to AI, and compliance badges for ISO 27001, GDPR, and PDPA.

Name

GaragePlug

Legal name

GaragePlug Inc.

Website

https://garageplug.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

GaragePlug is a cloud-based SaaS platform founded in 2017 that provides automotive workshop management software across customer experience, operations, BI, and AI modules to auto repair shops, multi-brand service chains, franchise networks, and OEM distributors in 15+ countries.

Ownership category

akta.pro rank

Product category

Automotive Workshop Management Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)

Keywords

• Automotive workshop management
• Cloud garage software
• Automotive SaaS platform
• Auto repair shop software
• Vehicle service management

Headquarters

HQ city

Bangalore

HQ country

India

HQ region

Asia

Offices5 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription Licensing: GaragePlug operates as a cloud-based SaaS platform charging subscription fees for access to its automotive workshop management software. The platform follows a usage-based pricing philosophy stating 'Pay fair. Only pay for what you use.' Pricing is quote-based with custom solutions tailored to business size and requirements.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

GaragePlug sells a cloud-based, mobile-first SaaS platform for managing automotive aftersales and workshop operations. It unifies four modules — CX Cloud for customer experience, Workshop Cloud for daily shop operations, BI Cloud for multi-outlet analytics, and AI Cloud (GPSense) for predictive diagnostics — and serves single shops through global enterprise multi-outlet service chains. The company also offers Gia, an AI voice assistant for call handling, and Freshreview AI, an AI-based reputation management product acquired in March 2025.

Product overview

GaragePlug is a cloud-based automotive aftersales SaaS platform consisting of four interconnected modules — CX Cloud (customer experience and engagement), Workshop Cloud (day-to-day workshop operations), BI Cloud (business intelligence and multi-outlet analytics), and AI Cloud / GPSense (AI-powered productivity tools) — unified under a single platform accessible from any device. The platform targets auto repair shops, multi-brand service chains, oil/lube centers, motorcycle service centers, car detailing businesses, fleet operators, OEM distributors, and auto service franchisees across 15+ countries. GaragePlug also acquired Freshreview AI (March 2025) for reputation management and offers a standalone AI voice assistant called Gia for call handling and customer retention. The platform is mobile-first, built by automotive domain experts, and supports GST compliance, WhatsApp-based customer communication, and real-time multi-outlet monitoring.

Differentiator

Problem solved

Functional benefit

Products and services

• GaragePlug Platform (Core) Unified cloud-based automotive workshop management SaaS platform integrating CX Cloud, Workshop Cloud, BI Cloud, and AI Cloud modules for auto repair shops, detailing centers, oil/lube chains, motorcycle service centers, fleet operators, and franchise networks globally.
• Workshop Cloud Mobile-first workshop management module offering digital job cards, workflow management, appointment scheduling, technician time clocking, real-time inventory management, vendor management, and e-invoicing for ground-level technicians and workshop managers.
• CX Cloud Customer experience module providing an integrated branded customer mobile app, 8-touchpoint omni-channel notification system (SMS, email, WhatsApp), web booking portal with self-check-in, virtual service advisors, live service tracking, and automated due-service reminders.
• BI Cloud Business intelligence module enabling head-office control over service pricing, user access management, multi-outlet performance reporting, sell-out data analytics, consumer behavior insights, geo-wise revenue visualization, and near real-time operational dashboards.
• AI Cloud (GPSense) AI module offering AI-guided video inspections, predictive vehicle issue detection, personalized service recommendations, and AI-powered productivity tools positioned as the foundational AI backbone of the GaragePlug platform.
• Gia (AI Voice Assistant) AI voice co-pilot that autonomously handles inbound calls, books service appointments, conducts vehicle inspection follow-ups, manages customer retention calls, and routes interactions for automotive service businesses.
• Freshreview AI AI-powered reputation management platform providing automated review collection, AI-driven sentiment analysis, NPS/CSAT tracking, and automatic posting of positive reviews to Google and other business listings.

Quantifiable outcome

• 3x workshop manager performance through bird's-eye view of service outlets
• +2 more outcomes

Named customers12 records

Segments9 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability10 records

Feature7 records

Partnerships

Four partnerships are on record, tiered acquisition and regional partner.

• Freshreview AIacquisitionStrategic or Co-development Partner · 3 March 2025GaragePlug acquired Freshreview AI, an AI-powered reputation management platform. The acquisition brings AI-driven review automation, sentiment analysis, and NPS/CSAT tracking capabilities to GaragePlug's platform for auto service enterprises.
• PT. Era Otomotif Revolusiregional partnerChannel Partner/ Reseller/ DistributorChannel partner for Indonesia market. Located at Kuala Kencana LIP Timika Papua. Provides localized support and sales for GaragePlug's automotive service management software in the Indonesian market.
• Prestige Saudi Companyregional partnerChannel Partner/ Reseller/ DistributorChannel partner for Saudi Arabia (KSA). Located at 2nd Floor, Al Showaier Building, Jarir Street, Malaz, Riyadh. Extends GaragePlug's market presence in the Middle East region.
• AutoPairregional partnerChannel Partner/ Reseller/ DistributorChannel partner for Thailand market. Located at 363 43-44 Phahon Yothin 26 Alley, Chom Phon, Chatuchak, Bangkok 10900. Provides sales and support for GaragePlug platform in Thailand.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Shopmonkey: US-based cloud SaaS for auto repair shop management covering job cards, estimates, invoicing, and customer communication. Closely comparable to GaragePlug's Workshop Cloud and CX Cloud modules targeting the same SMB auto repair vertical.
• Tekmetric: Cloud-based shop management system for independent and multi-location auto repair shops with workflow, digital inspections, and customer text/email communications. Comparable end-market and feature overlap with GaragePlug's mobile-first workshop platform.
• AutoLeap: Cloud-based auto repair shop management platform with digital inspections, scheduling, parts ordering, and customer communication. Directly competes in the same vertical SaaS category as GaragePlug.
• Workshop Software: Workshop management SaaS serving auto repair and service businesses across Australia, New Zealand, and internationally. Comparable workshop operations, job card, and inventory functionality.
• KUKUI: Automotive aftermarket SaaS platform for repair shops with customer relationship management, marketing automation, and website tools. Overlaps with GaragePlug's CX Cloud and customer communication capabilities.
• Shop-Ware: Cloud-based shop management SaaS for independent auto repair shops with workflow, customer communication, and digital inspections. Comparable target customer and feature set.
• R.O. Writer: Shop management software for auto repair businesses covering estimates, work orders, parts inventory, and customer history. Long-standing comparable offering in the auto repair vertical.
• Bay-Mastech (GarageWare): Workshop management software for automotive service centers including job cards, invoicing, inventory, and customer management. Comparable SMB-focused vertical SaaS offering.

Broad incumbents

• Mitchell 1: Established automotive aftermarket software suite covering repair information, shop management, and estimating for professional technicians. A broad incumbent with overlapping but deeper service-shop tooling.
• CCC Intelligent Solutions: Large SaaS platform for the automotive ecosystem covering insurance, repair shops, parts, and OEMs. Competes indirectly via its repair shop workflow modules and represents a well-capitalized incumbent threat.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC0TuTkyILNsUE35-JlPAY6A
• Facebookfacebook.com/garageplug
• LinkedInlinkedin.com/company/garageplug
• Instagraminstagram.com/garagepluginc
• Xx.com/GaragePlug_

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GaragePlug