Decision Point Research

What Decision Point Research does

Decision Point Research is a Toronto-headquartered market research data collection firm founded in 2013 that provides both quantitative and qualitative fieldwork services to enterprises, mid-market companies, government agencies, and other research firms across Canada, the United States, Europe, and beyond. The company operates as a project-based professional services provider, executing CATI telephone surveys, in-person and online focus groups, intercept surveys, central location testing, and online survey programs, supplemented by a Toronto focus group facility and dedicated recruitment infrastructure. It maintains proprietary panel assets including a Canadian general population panel (300,000+), a US general population panel (175,000+), a healthcare professional panel, a North American B2B panel, what it describes as Canada's largest multicultural/ethnic panel, and international panels covering Europe, Australia, Asia, and South America; the consolidated database exceeded 600,000 active members as of January 2023.

The firm's underlying technology stack centers on a 100+ station CATI call center in Toronto with auto-dialing, supervisor monitoring, call recording, and 24/7 automated data backup, paired with an in-house proprietary database system called "Inclusive Insight" that handles sample management, survey programming, and results analysis for qualitative studies, with highly encrypted links and de-personified data. It integrates third-party platforms (Zoom, Microsoft Teams, Webex, Recollective) for online focus group execution and relies on multilingual native-speaking moderators (English/French standard plus Punjabi, Mandarin, Hindi, Cantonese, Spanish, Korean, Arabic, and additional languages on request). The company is GDPR, PIPEDA, and HIPAA-aware, and holds active memberships in CRIC, ESOMAR, the Insights Association, and Greenbook.

Decision Point Research generates revenue through quote-based, project-specific professional services engagements rather than SaaS subscriptions or recurring licenses; pricing varies by methodology, sample size, panel specificity, geography, multilingual requirements, and turnaround, with billing tied to multi-year and project-based contracts. Customer acquisition is sales-led via direct phone outreach (1-877-723-1867), a website bid request form, and relationship-driven business development, with the website, email newsletter, blog content, and case studies serving as top-of-funnel marketing channels. The company is privately held and founder-owned (Anton Nicolaides as Founder and Lead Partner), with no disclosed institutional investors, funding rounds, or M&A activity in the available data.

Name

Decision Point Research

Legal name

Decision Point Research Inc

Website

https://decisionpointresearch.ca

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Decision Point Research is a Toronto-based market research firm founded in 2013 that provides quantitative and qualitative data collection services, including CATI surveys, focus groups, intercepts, and online panels, to enterprises, agencies, and government clients across North America, Europe, and beyond.

Ownership category

akta.pro rank

Product category

Market Research Services

NAICS

Marketing Research and Public Opinion Polling (54191)

akta.pro primary industry

Market Research & Consumer Insights (BPAHALAA)

akta.pro secondary industries

Survey, Panel & Fieldwork Services (BPAHALAJ), Fieldwork & Data Collection (Online Panels, CATI/CAPI, Fieldwork) (MPAAALAD), Quantitative Research & Survey Analytics (Survey Design, Sampling, Statistical Modeling) (MPAAALAF)

Keywords

• Market research services
• Data collection services
• Focus group research
• Telephone survey services
• Online research panels

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Market Research Data Collection Services: Revenue generated from providing quantitative and qualitative data collection services including CATI surveys, intercept surveys, focus groups, and market research surveys. Services are project-based and customized to client specifications.
2. Panel Access and Recruitment: Revenue from providing access to proprietary research panels and participant recruitment services for specialized and hard-to-reach audiences including multicultural, healthcare, B2B, and general population segments.
3. Focus Group Facility Rental: Revenue from renting focus group facility space in Toronto, including various room setups (boardroom, living room, classroom, theatre-style), observation rooms, and kitchen facilities for taste testing.
4. Research Recruitment Services: Revenue from recruiting participants for client research studies, including specialized recruitment for niche populations such as Indigenous communities, healthcare professionals, immigrants, and other hard-to-reach groups.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Decision Point Research provides custom qualitative and quantitative market research data collection services, including CATI telephone surveys, focus groups, intercept surveys, central location testing, online surveys, and participant recruitment. The firm operates proprietary multicultural, healthcare, B2B, and general population research panels (600,000+ members combined) and a Toronto-based focus group facility with 100+ CATI stations, serving enterprise clients, market research agencies, and government customers worldwide.

Product overview

Decision Point Research offers a comprehensive suite of market research data collection services organized around three core pillars: (1) Data Collection Services including CATI Surveys, Focus Groups, Intercept Surveys, Central Location Testing, and Market Research Surveys; (2) Proprietary Online Research Panels including the American Research Panel (175,000+ participants), Canadian Research Panel (300,000+ participants), Healthcare Market Research Panel, North American B2B Panel, Multicultural/Ethnic Panel (Canada's largest), and International Research Panels; and (3) a Toronto-based Focus Group Facility. The company specializes in reaching hard-to-reach populations including new immigrants, healthcare professionals, and B2B decision-makers, offering multilingual research capabilities across most world languages.

Differentiator

Problem solved

Functional benefit

Products and services

• CATI Surveys Computer-assisted telephone interviewing service for gathering detailed, reliable data from large demographics via telephone surveys, supporting customer satisfaction, political polling, and health studies. Delivered from the firm's Toronto CATI call center with no call center outsourcing.
• Focus Group Market Research In-person focus group services for gathering in-depth qualitative insights on consumer perceptions, attitudes, and opinions, conducted at the firm's Toronto focus group facility with multiple room types and observation areas.
• Intercept Surveys On-site consumer feedback collection conducted in public spaces such as grocery stores and shopping malls for real-time market insights.
• Central Location Testing In-person product testing service in controlled environments for gathering immediate feedback on taste, smell, usability, and other product features; supported by kitchen facilities for taste testing.
• Market Research Surveys Online survey services including omnibus surveys and targeted demographic surveys for understanding consumer behavior, preferences, and market trends.
• Market Research Recruitment Participant recruitment service for identifying and enlisting individuals meeting specific criteria for surveys, focus groups, interviews, and product testing studies, with specialization in hard-to-reach populations including Indigenous communities, healthcare professionals, and immigrants.
• Online Research Panels Proprietary multicultural and general population research panels providing access to niche audiences including new immigrants, healthcare professionals, B2B professionals, and ethnic communities across North America and internationally. Includes American Research Panel, Canadian Research Panel, Healthcare Market Research Panel, North American B2B Panel, Multicultural/Ethnic Panel, and International Research Panels.
• Focus Group Facility Toronto-based focus group facility with audio/video recording, multiple room configurations (boardroom, living room, classroom, theatre-style), observation rooms, and kitchen facilities for taste testing.
• Online Focus Groups Virtual focus group service conducted via video platforms (Zoom, Microsoft Teams, Webex), enabling recruitment of hard-to-reach participants with moderation available in multiple languages.

Named customers4 records

Segments10 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• CRIC (Canadian Research Insights Council)coreOthersActive member and in full compliance with CRIC standards. Subject to CRIC Declaration of Compliance and verification service requirements. CRIC is the primary self-regulatory body for the market research industry in Canada.
• ESOMARcoreOthersActive member of ESOMAR, an international organization providing guidance and standards for market research. Compliant with ESOMAR 28 Questions for professional research practices.
• Insights AssociationcoreOthersActive member of the Insights Association, the US-based trade association for marketing research and data analytics companies.
• GreenbookminorOthersActive member providing visibility in the Greenbook directory of market research suppliers and access to industry resources.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Schlesinger Group (now Sago): One of the largest US-based data collection and qualitative research fieldwork providers, operating CATI, online panels, focus group facilities, and recruitment for hard-to-reach audiences. Directly comparable to Decision Point across CATI, panels, qualitative recruitment, and facility operations, but at significantly larger scale.
• Toluna: Global online panel and consumer insights provider offering DIY research plus managed fieldwork services across countries. Comparable to Decision Point in panel business and multi-country online research delivery, though more technology-platform oriented.
• Probe Group: Fieldwork and data collection company providing CATI, online panels, qualitative recruitment, and multilingual research services across multiple markets. Directly comparable to Decision Point in methodology mix, panel management, and focus on hard-to-reach and B2B audiences.
• Bilendi: Online panel and data collection provider operating proprietary consumer and B2B panels across Europe with managed research services. Comparable to Decision Point in panel access, online survey delivery, and B2B professional targeting.
• Delvinia (AskingCanadians): Canadian-owned research firm operating the AskingCanadians and AskingAmericans proprietary panels along with custom data collection and survey programming services. Most direct Canadian-headquartered peer to Decision Point with overlapping panel scale and fieldwork services.
• Reckner (Healthcare & Consumer Panels): Pennsylvania-based data collection and panel company specializing in healthcare professional, consumer, and B2B audiences with in-house CATI call center operations. Highly comparable to Decision Point on hard-to-reach healthcare recruitment and traditional CATI methodology.

Broad incumbents

• Dynata: One of the largest first-party data and panel companies globally, offering access panels, programmatic sampling, and full-service research support. A broad incumbent that overlaps with Decision Point's panel, sampling, and B2C research operations but operates at materially larger scale across many more geographies.
• Cint: Global panel exchange and supply-side platform connecting buyers to consumer panel supply across many countries via programmatic APIs. Adjacent incumbent in the panel ecosystem that competes with Decision Point for online sample supply and survey delivery, especially through aggregator demand.

Emerging players

• Toloka: AI-powered crowdsourcing data labeling and research data platform with a global contributor pool used for surveys, data collection, and human-in-the-loop tasks. Comparable to Decision Point as an alternative approach to scalable data collection, but more technology- and crowdsourcing-driven than traditional fieldwork.
• InnovateMR: Programmatic sampling and panel technology provider for online research, with sample delivery, B2B and healthcare panels, and survey programming. Comparable to Decision Point in B2B/online panel operations but more focused on sample aggregation than full-service fieldwork.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/DecisionPoint_R
• LinkedInlinkedin.com/company/decision-point-research

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Decision Point Research