Probe Group
Probe Group is a Melbourne-based, PE-backed customer experience and BPO services provider with 18,000+ employees across 32 locations in five countries, serving 750+ government and enterprise clients in BFSI, logistics, retail, utilities, travel, and telecom.
- Company typePrivate
- Founded1979
- HeadquartersMelbourne, Australia
- Headcount5,001–10,000
- GTM typeB2B
- OfferingServices
What Probe Group does
Probe Group (legal entity: Probe Operations Pty Ltd) is a Melbourne-headquartered, PE-backed customer experience (CX) and business process outsourcing (BPO) services provider operating across 32 locations in five countries with a workforce of more than 18,000 employees. The company serves over 750 active clients, predominantly Australian federal and state government departments (including the Australian Taxation Office) and large enterprises across banking, financial services, logistics, retail, utilities, travel and hospitality, and telecommunications, with delivery supported through a balanced onshore, nearshore, and offshore model anchored in Australia, the Philippines, and India. Its average client tenure exceeds nine years, and it has been recognised by Frost & Sullivan as Australia's CX Outsourcing Provider of the Year on eleven occasions.
The company's service platform combines human-led CX delivery with a digital enablement stack that includes intelligent automation, conversational AI and chatbots, natural language speech recognition, real-time speech analytics with anomaly detection, robotic process automation, biometric verification, and predictive and prescriptive workforce analytics. Probe Group operates a multi-brand house structure — Probe CX (core CX/BPO), Convai (CX solutions), Innovior (Salesforce consulting and digital transformation), MicroSourcing (offshore outsourcing), and Beepo (outsourcing services) — reflecting an acquisition-driven build-out of differentiated service lines.
Revenue is generated through managed services contracts, with pricing typically quote-based and determined by scope, volume, and service level requirements. GTM is enterprise field sales, engaging both government buyers through public procurement and large enterprises through direct account teams. Geographic reach and vertical breadth, combined with consistent analyst recognition (ISG Provider Lens Back2Back Leader 2021-2024, Everest Group APAC Star Performer 2022), position Probe Group as one of the larger independent CX/BPO platforms in the Australia/APAC region.
Probe Group firmographics
Firmographics- Name
- Probe Group
- Legal name
- Probe Operations Pty Ltd
- Website
- https://probe.group
- Company type
- Private
- Founded year
- 1979
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Probe Group is a Melbourne-based, PE-backed customer experience and BPO services provider with 18,000+ employees across 32 locations in five countries, serving 750+ government and enterprise clients in BFSI, logistics, retail, utilities, travel, and telecom.
- Ownership category
- akta.pro rank
Probe Group industry classification
Industry- Product category
- Customer Experience and Business Process Outsourcing Services
- NAICS
- Management Consulting Services (54161), Other Management Consulting Services (541618), Computer Systems Design and Related Services (54151)
- SIC
- Services-Management Consulting Services (8742), Services-Management Services (8741)
- akta.pro primary industry
- Operations & Process Improvement Consulting (BPAHACAB)
- akta.pro secondary industry
- iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG)
Keywords
Where Probe Group is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Probe Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Customer Experience Outsourcing Services: Probe Group provides comprehensive CX and BPO services including customer management, consulting, intelligent automation, and digital transformation services. Revenue is generated through service contracts with government agencies and enterprise clients.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Probe Group product offering
Product offeringCore offering
Probe Group provides end-to-end customer experience (CX) and business process outsourcing (BPO) services spanning customer management, consulting, intelligent automation, and digital transformation for enterprise and government clients. Services are delivered through five sub-brands (Probe CX, Convai, Innovior, MicroSourcing, Beepo) supported by a proprietary digital enablement platform combining AI, automation, analytics and cloud-based security across onshore, nearshore and offshore locations in five countries.
Differentiator
Problem solved
Functional benefit
Brands
- Probe CX: Customer experience and BPO services brand
- Convai
- Innovior
- MicroSourcing
- Beepo
Products and services
- Probe CX - Customer Experience and BPO Services End-to-end customer experience management and business process outsourcing services including contact centre operations, customer management, intelligent automation, consulting, and digital transformation for government agencies and enterprise clients across BFSI, logistics, retail, utilities, travel and hospitality, and telecommunications.
- Convai - Customer Experience Solutions Customer experience solutions brand within Probe Group, supporting the group's broader CX delivery portfolio through specialised solutions.
- Innovior - Salesforce Consulting and Digital Transformation Salesforce consulting and digital transformation practice within Probe Group, delivering enterprise digital transformation and CRM implementation services.
- MicroSourcing - Outsourcing Services Outsourcing services brand within Probe Group, providing offshore and nearshore delivery capabilities that complement the group's onshore CX operations.
- Beepo - Outsourcing Services Outsourcing services brand within Probe Group, providing offshore and nearshore delivery capabilities that complement the group's onshore CX operations.
Quantifiable outcome
- Average client tenure of over 9 years indicating strong satisfaction and retention
- +2 more outcomes
Companies that use Probe Group
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Probe Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability10 records
Feature4 records
Probe Group partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights6 records
Probe Group competitors and assessment
Company assessmentDirect peers
- Concentrix: Major global CX solutions and BPO provider with significant APAC operations, competing head-to-head with Probe for enterprise BFSI, retail, and telecom CX mandates.
- Startek: Global customer experience and BPO provider with operations across the Americas, Asia, and Africa. Competes with Probe in multi-shore delivery and digital CX services for enterprise clients.
- Teleperformance: Global leader in digitally integrated business services including customer experience management, with extensive offshore delivery. Directly competes with Probe Group for enterprise and government CX/BPO contracts across APAC.
- Foundever (formerly Sitel): Global CX/BPO operator offering customer management, digital, and AI-augmented services. Competes with Probe Group across enterprise and government segments, with comparable offshore delivery scale.
- IBEX: Provider of outsourced customer engagement and digital marketing solutions with significant offshore (Philippines) delivery. Overlaps directly with Probe Group's CX outsourcing offering and geographic footprint.
- TTEC Holdings: Customer experience technology and services company providing omnichannel contact centre, CX analytics, and BPO. Direct competitor for large enterprise digital CX transformation engagements.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Probe Group social profiles
Digital presenceProbe Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Probe Group leadership team
Management profileNumber of profiles
Profiles3 records
Probe Group subsidiaries and ownership
Company hierarchySubsidiaries5 records
Probe Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Probe Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Probe Group
What does Probe Group do?
Probe Group provides end-to-end customer experience (CX) and business process outsourcing (BPO) services spanning customer management, consulting, intelligent automation, and digital transformation for enterprise and government clients. Services are delivered through five sub-brands (Probe CX, Convai, Innovior, MicroSourcing, Beepo) supported by a proprietary digital enablement platform combining AI, automation, analytics and cloud-based security across onshore, nearshore and offshore locations in five countries.
Is Probe Group a public or private company?
Probe Group is a private company. It is classified as private equity controlled and is currently operating.
When was Probe Group founded?
Probe Group was founded in 1979. It employs 5,001 to 10,000 people.
Where is Probe Group based?
Probe Group is headquartered in Melbourne, Australia, in the Oceania region.
How does Probe Group make money?
One revenue line is on record: customer Experience Outsourcing Services.
Who are Probe Group's main competitors?
Direct peers on record are Concentrix, Startek, Teleperformance, Foundever (formerly Sitel), IBEX and TTEC Holdings.
Does Probe Group have an API?
No public API is recorded for Probe Group.
What industry is Probe Group in?
Probe Group's product category is Customer Experience and Business Process Outsourcing Services. Its primary akta.pro industry code is BPAHACAB, Operations & Process Improvement Consulting, with a secondary code of HDAEAHAG, iBPMS (Intelligent BPM Suites) & Process Automation Suites. Its NAICS code is 54161 and its SIC code is 8742.