DealerTeam
DealerTeam is a cloud-based Dealership Management System built natively on Salesforce, serving automotive and adjacent vehicle dealerships with unified sales, service, parts, accounting, inventory, and rental modules.
- Company typePrivate
- Founded2014
- HeadquartersRedding, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What DealerTeam does
DealerTeam is a cloud-based Dealership Management System (DMS) built natively on the Salesforce platform, serving automotive dealerships and adjacent vehicle verticals including truck, RV, trailer, mobility, and bus. The platform unifies sales, service, parts, accounting, inventory, and rental operations within a multi-tenant architecture that leverages Salesforce Lightning, Apex, REST APIs, and the broader AppExchange ecosystem. The company reports 99.991% uptime and claims 12-plus years of Salesforce-native development, positioning itself as a vertical alternative to legacy on-premise DMS incumbents.
The company is headquartered in Redding, California, operates as a private bootstrapped corporation, and runs with a headcount in the 1–10 range. Named customers include MobilityWorks, VMI, BraunAbility, and ATW (Trailer World), with additional SMB dealer adoption referenced across testimonials and case studies. The product surface includes an Intelligent Platform layer released in 2024 that exposes Salesforce Einstein and AgentForce capabilities for forecasting, demand modeling, inventory optimization, and generative-AI-assisted workflows; a refreshed Platform V3 release followed in 2025.
DealerTeam generates revenue through per-user subscription licensing, tiered success and support plans, and implementation/professional services. Go-to-market is primarily direct field sales to enterprise dealer groups and multi-location operators, supplemented by Salesforce AppExchange distribution and industry-event presence (including NADA). There are no disclosed funding rounds, suggesting a self-funded, capital-efficient operating model that has reinvested product revenue over more than a decade.
DealerTeam firmographics
Firmographics- Name
- DealerTeam
- Legal name
- DealerTeam, Inc.
- Website
- https://dealerteam.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- DealerTeam is a cloud-based Dealership Management System built natively on Salesforce, serving automotive and adjacent vehicle dealerships with unified sales, service, parts, accounting, inventory, and rental modules.
- Ownership category
- akta.pro rank
DealerTeam industry classification
Industry- Product category
- Dealership Management Software
- akta.pro primary industry
- Enterprise Application License Advisory, Vendor Management & Optimization (BPAEAGAO)
- akta.pro secondary industry
- Vendor & Contract Management (Software/Cloud) (BPAEAOAD)
Keywords
Where DealerTeam is headquartered
LocationHeadquarters
- HQ city
- Redding
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
DealerTeam business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure, Others
Revenue model
- Subscription SaaS: DealerTeam operates as a subscription-based SaaS platform with fees based on Services and Content subscriptions purchased, not actual usage. Subscriptions are purchased as User-based licenses with quantity limits specified in Order Forms. Payment is charged in advance annually or per billing frequency in Order Form. Renewal pricing may increase by up to 7% above prior term pricing.
- Professional Services and Custom Development: Additional revenue from implementation services including data migration, 3rd-party integrations, accounting setup, system configuration, user training, business optimization, and custom development services for industry-specific solutions.
- Success Plans: Tiered success plans including Success Community (online resources), Premium Success (access to success manager and support cases), Developer Success (Premium features for limited named users), and Premium Plus (unlimited access to DealerTeam admin services and product support).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Subscription-based SaaS pricing per user |
| Subscription | Monthly | Success Community (included) |
| Subscription | Monthly | Premium Success (paid tier) |
| Subscription | Monthly | Developer Success (paid tier) |
| Subscription | Monthly | Premium Plus (paid tier) |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
DealerTeam product offering
Product offeringCore offering
DealerTeam sells a cloud-native Dealership Management System (DMS) built natively on the Salesforce platform, unifying sales, service, parts, accounting, inventory, and rentals operations for automotive, mobility, heavy truck, RV, bus, and trailer dealerships. The platform is delivered as a user-based SaaS subscription with real-time cross-department data sharing, AI-driven insights, and pre-built integrations to credit, payments, e-signature, and vehicle data providers. Revenue is supplemented by tiered Success Plans and professional services for implementation, data migration, training, and custom development.
Product overview
DealerTeam is a cloud-based Dealership Management System (DMS) built natively on Salesforce, operating as a unified platform-plus-modules architecture. The core DealerTeam DMS platform provides integrated sales, service, parts, accounting, inventory, and rentals management with real-time data sharing across all departments. The product suite consists of department-specific apps including Sales App (lead management, sales desking, credit apps), Service App (appointment scheduling, repair orders, vehicle status), Parts App (inventory management, ordering, dynamic pricing), Accounting App (payable/receivable, general ledger, reconciliation), Inventory App (fleet management, reservations), and Rentals App (loaner vehicles, courtesy fleets, automated billing). All modules share a unified database on Salesforce, enabling cross-department visibility and coordinated automation. Additional capabilities include custom API integrations, workflow automation, and AI-powered insights.
Differentiator
Problem solved
Functional benefit
Products and services
- DealerTeam DMS Platform Cloud-based Dealership Management System (DMS) built natively on Salesforce, providing a unified platform for sales, service, parts, accounting, inventory, and rentals management with real-time data sharing across all departments. Sold as a per-user SaaS subscription with quantities specified in Order Forms, designed for automotive, mobility, RV, trailer, truck, and bus dealerships ranging from single rooftops to multi-location dealer groups.
- Sales App Sales department module featuring lead management, inventory merchandising, sales desking, vehicle delivery automation, integrated credit applications (700 Credit, DealerTrack, RouteOne), and digitized appraisal tools for dealership sales teams.
- Service App Service department module with appointment scheduling, service history tracking, repair order management, integrated parts management, real-time vehicle status updates, and Service CRM connecting service records with customer data for dealership service operations.
- Parts App Parts department module featuring inventory management, special orders, parts ordering with supplier catalog integration, vendor management, parts sales management, and dynamic pricing with tiered pricing and promotions support for dealership parts operations.
- Accounting App Accounting module with demand checks, accounting schedules, accounts payable and receivable automation, general ledger accounting, journal vouchers, and bank reconciliation for dealership back-office operations.
- Inventory App Inventory management module with fleet management, rental rate management, reservations handling, maintenance and service tracking, rental agreements with custom templates, and billing and invoicing automation for dealership fleet and inventory operations.
- Rentals App Dealership rental fleet management app for loaners, courtesy vehicles, and rentals with optimized vehicle presentation, integrated stock management, multi-channel sales integration with online marketplace syndication, vehicle up-fitting management, and equipment sales tracking.
- Custom Integration Development Services Professional services offering for building custom API integrations using DealerTeam's flexible REST API, custom fields, and custom objects to tailor the platform to specific dealership needs and connect with third-party applications.
- Implementation and Onboarding Services
- Intelligent Platform & AI Features AI-powered capabilities added to the DealerTeam DMS platform, including Salesforce AgentForce features, predictive sales and service demand forecasting, inventory optimization, customer lifetime value scoring, high-value lead routing based on predictive scoring, and automated cross-department workflows.
Quantifiable outcome
- Platform uptime of 99.991% with 11 minutes downtime in 90+ day period
- +2 more outcomes
Companies that use DealerTeam
Customer profileNamed customers8 records
Segments8 records
Ideal customer profiles3 records
DealerTeam technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability6 records
Feature10 records
DealerTeam partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core, major and strategic.
- SalesforcecoreSalesforce is the foundational platform for DealerTeam's DMS. DealerTeam is built natively on Salesforce using Salesforce Lightning Experience, Salesforce Lightning Design System, Apex, and REST APIs. The partnership provides enterprise-grade security, Einstein AI capabilities, AppExchange ecosystem access, and multi-tenant cloud infrastructure. This is a core technology partnership that defines the entire product architecture.
- PayJunctioncorePayJunction integration provides end-to-end payment processing within DealerTeam. Enables in-person tap/dip/swipe, remote payment links via email/text, card-not-present transactions, and instant refunds. Payment data flows directly through DealerTeam's cashiering system with real-time updates across departments. PCI DSS compliant with no card data stored in Salesforce.
- 700 CreditcoreIntegrated credit reporting service within DealerTeam's Credit Apps module. Enables seamless credit application processing directly within the DMS workflow for automotive financing.
- DealerTrackcoreIntegrated credit application platform providing automotive financing options. Part of DealerTeam's integrated credit reporting with 700 Credit and RouteOne.
- RouteOnecoreIntegrated credit application platform for automotive financing. Completes DealerTeam's credit app integration trio alongside 700 Credit and DealerTrack.
- DocuSignmajorE-signature solution integrated with DealerTeam for document management. Supports law forms and electronic signature workflows within the DMS platform.
- Adobe SignmajorAlternative e-signature solution integrated with DealerTeam for document management and electronic signature workflows.
- MobilityWorksstrategicLeading mobility/accessibility vehicle dealer using DealerTeam. Customer case study for adaptive vehicle market segment, demonstrating platform capability for custom builds, insurance/financing integration, and service scheduling.
- VMI (Vantage Mobility International)strategicAccessible vehicle manufacturer and dealer using DealerTeam for centralized customer/vehicle history and multi-location visibility.
- BraunAbilitystrategicMajor accessibility vehicle brand using DealerTeam for real-time multi-location visibility and automated service reminders.
- ATW (Trailer World)strategicNational trailer dealer using DealerTeam to manage diverse trailer products with unique configurations. Demonstrates platform flexibility for non-traditional VIN inventory.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
DealerTeam competitors and assessment
Company assessmentBroad incumbents
- CDK Global: CDK Global is the largest provider of dealership management systems (Fortellis, CDK Drive) to automotive dealers in North America. Directly competes with DealerTeam across sales, service, parts, and accounting modules, with substantially greater scale and an established install base among enterprise dealer groups.
- DealerSocket (Tekion): Tekion's DealerSocket (formerly Auto/Mate) provides dealership CRM, desking, and integrated DMS capabilities. Targets the same enterprise dealer groups and franchise dealerships DealerTeam serves, with comparable cloud-native positioning and significantly greater funding.
- Reynolds and Reynolds: Reynolds and Reynolds is a long-standing DMS and integrated retail platform provider for automotive retailers. Serves the same dealership buyer and overlapping dealership workflows as DealerTeam, competing head-to-head on enterprise dealer group deals with broader scale and decades-long customer relationships.
- Salesforce Automotive Cloud: Salesforce Industries' Automotive Cloud is the platform vendor's own vertical solution for automotive retail. Most directly comparable because DealerTeam is built natively on Salesforce, and any Salesforce-built DMS offering could re-platform or compete on the same underlying technology stack.
Others
- ARI (Holman): ARI is a fleet management services company within Holman that addresses parts, service, and maintenance for commercial vehicle fleets. Comparable in the Heavy Truck and Bus fleet operations DealerTeam serves through its Inventory, Service, and Parts Apps, though fleet-managed rather than dealership-focused.
Direct peers
- Frazer Computing: Frazer Computing provides DMS solutions for automotive dealerships and adjacent dealers such as powersports and marine. Similar modular architecture across sales, service, parts, and accounting competes with DealerTeam's department-app model in the SMB-to-mid-market dealership segment.
- Dealertrack (Cox Automotive): Dealertrack, part of Cox Automotive, provides dealer management technology including desking, CRM, and credit/application workflows; DealerTeam actually integrates with DealerTrack's credit platform. Competes with DealerTeam across CRM, sales desking, and credit applications within U.S. dealerships.
- Dominion Dealer Solutions: Dominion Dealer Solutions offers a multi-product automotive retail technology suite including CRM, desking, and inventory. Competes with DealerTeam in CRM, lead management, and dealer-group deployments with a Salesforce- and web-based technology stack overlapping DealerTeam's positioning.
- PBS Systems: PBS Systems is a DMS provider serving automotive, RV, marine, and powersports dealerships - directly overlapping with DealerTeam's Automotive and RV vertical segments. Comparable product scope and dealership-sized customer base make PBS a relevant feature-for-feature peer.
Regional players
- AUTOMATE (Spectrum Automotive): Spectrum Automotive Holdings' product suite competes with DealerTeam in the U.S. and adjacent markets across CRM, desking, and DMS workflows. Overlapping product surface makes it a relevant peer for benchmarking feature parity in mid-market dealer technology.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
DealerTeam social profiles
Digital presenceDealerTeam compliance and trust
Trust signalCompliance1 record
DealerTeam financial estimates
Financial estimateRevenue estimate
Valuation estimate
DealerTeam leadership team
Management profileNumber of profiles
DealerTeam funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DealerTeam M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DealerTeam
What does DealerTeam do?
DealerTeam sells a cloud-native Dealership Management System (DMS) built natively on the Salesforce platform, unifying sales, service, parts, accounting, inventory, and rentals operations for automotive, mobility, heavy truck, RV, bus, and trailer dealerships. The platform is delivered as a user-based SaaS subscription with real-time cross-department data sharing, AI-driven insights, and pre-built integrations to credit, payments, e-signature, and vehicle data providers. Revenue is supplemented by tiered Success Plans and professional services for implementation, data migration, training, and custom development.
Is DealerTeam a public or private company?
DealerTeam is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was DealerTeam founded?
DealerTeam was founded in 2014. It employs 1 to 10 people.
Where is DealerTeam based?
DealerTeam is headquartered in Redding, United States, in the North America region.
How does DealerTeam make money?
Three revenue lines are on record. Subscription SaaS are the primary driver. The others are professional Services and Custom Development and success Plans.
Who are DealerTeam's main competitors?
Broad incumbents on record are CDK Global, DealerSocket (Tekion), Reynolds and Reynolds and Salesforce Automotive Cloud. ARI (Holman) is listed as an others. Direct peers are Frazer Computing, Dealertrack (Cox Automotive), Dominion Dealer Solutions and PBS Systems. AUTOMATE (Spectrum Automotive) is listed as a regional player.
Does DealerTeam have an API?
Yes. DealerTeam offers flexible API options that allow dealerships to build custom integrations tailored to their specific needs. The platform includes an Open API for connectivity and REST API for data exchange, enabling seamless integration with third-party applications and services. Custom fields and objects are supported for extended functionality.
What industry is DealerTeam in?
DealerTeam's product category is Dealership Management Software. Its primary akta.pro industry code is BPAEAGAO, Enterprise Application License Advisory, Vendor Management & Optimization, with a secondary code of BPAEAOAD, Vendor & Contract Management (Software/Cloud).