Colorlib
Colorlib is a bootstrapped WordPress themes and HTML template marketplace offering 50+ free themes and 1,000+ Bootstrap templates to individual creators, small businesses, and SMBs globally, monetizing through affiliate referrals to premium theme marketplaces.
- Company typePrivate
- Founded2013
- HeadquartersRiga, Latvia
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What Colorlib does
Colorlib, operated by Divilab LLC and founded in 2013, is a WordPress themes and HTML website templates marketplace serving individual creators, small businesses, and small e-commerce operators globally. The platform distributes 50+ free WordPress themes (including Shapely, Illdy, Activello, Sparkling, Dazzling, and Travelify) and over 1,000 responsive Bootstrap-based HTML templates organized into curated niche collections spanning business, portfolio, e-commerce, education, fashion, restaurant, real estate, medical, and dozens of other verticals. The underlying technology stack is conventional LAMP/WordPress architecture: PHP-based WordPress themes, HTML/CSS/Bootstrap templates, with documented compatibility across major page builders (Elementor, WPBakery), WooCommerce, leading LMS platforms (LearnDash, Tutor LMS, LearnPress, Sensei), and community plugins (BuddyPress, bbPress).
The business model is freemium with affiliate monetization. Free themes and templates are distributed via a self-serve, product-led growth motion through the Colorlib website, requiring no sales interaction. Monetization is indirect: when users opt to purchase a premium theme, Colorlib earns affiliate commissions via referral links to external marketplaces, primarily ThemeForest and Envato. Distribution is entirely organic, driven by 13 years of accumulated SEO-optimized collection pages, an active blog publishing WordPress tutorials and web design content, a weekly email newsletter, and a peer-supported community forum. The company is bootstrapped with 1-10 employees, headquartered in Riga, Latvia, and legally domiciled in the United States through Divilab LLC, with no disclosed venture capital, private equity, or acquisition activity.
Colorlib firmographics
Firmographics- Name
- Colorlib
- Legal name
- Divilab LLC
- Website
- https://colorlib.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Colorlib is a bootstrapped WordPress themes and HTML template marketplace offering 50+ free themes and 1,000+ Bootstrap templates to individual creators, small businesses, and SMBs globally, monetizing through affiliate referrals to premium theme marketplaces.
- Ownership category
- akta.pro rank
Where Colorlib is headquartered
LocationHeadquarters
- HQ city
- Riga
- HQ country
- Latvia
- HQ region
- Europe
Markets served
Colorlib business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Freemium Theme Distribution: Colorlib offers free WordPress themes to attract users while monetizing through premium theme recommendations and affiliate commissions when users purchase themes from external marketplaces like ThemeForest.
- Affiliate Revenue: Colorlib earns affiliate commissions when users purchase premium themes through their referral links on the website, as disclosed in their content.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free WordPress themes - no cost |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Colorlib product offering
Product offeringCore offering
Colorlib designs, develops, and distributes free WordPress themes (50+) and responsive HTML/Bootstrap website templates (1000+), organized into curated theme collections by niche. The company monetizes these free offerings primarily through affiliate commissions earned when users purchase premium themes from external marketplaces such as ThemeForest and Envato via referral links on the Colorlib website.
Product overview
Colorlib is a WordPress themes and website templates marketplace operated by Divilab LLC. The company offers a portfolio of over 1000 HTML Bootstrap templates and 50+ free WordPress themes, with a focus on curated theme collections organized by niche (including Fashion, Education, Business, eCommerce, and more). The core offerings consist of Free WordPress Themes (professional responsive themes including Shapely, Illdy, Activello, Sparkling, Dazzling, and Travelify), HTML Website Templates (1000+ responsive Bootstrap templates), and Theme Collections (curated premium theme selections). The company also provides tutorials, guides, and an active support forum. Colorlib serves millions of creators worldwide with themes powering personal blogs, business sites, portfolios, and e-commerce stores.
Differentiator
Problem solved
Functional benefit
Products and services
- Free WordPress Themes A collection of 50+ professionally designed, fully responsive free WordPress themes available for download covering niches including blogs, business, portfolios, and e-commerce. Featured themes include Shapely (multipurpose one-page), Illdy (creative agency), Activello (minimal blog), Sparkling (Bootstrap business), Dazzling (corporate), and Travelify (travel). Themes support WordPress Customizer, Gutenberg blocks, and detailed documentation for easy setup.
- HTML Website Templates A library of 1000+ responsive Bootstrap-based HTML website templates covering diverse industries and purposes including Business, Portfolio, eCommerce, Restaurant, Medical, Education, Construction, Wedding, Hotel, Real Estate, Fitness, and Travel.
- Curated Theme Collections Curated theme collections organized by niche and use case, including App Landing Pages, Blog, Bootstrap, Business, Church, Construction, Creative, Directory, eCommerce, Education, Fashion, Fastest Loading, Fitness & Gym, Hotel, Job Board, Landing Page, Lawyer, Magazine, Multipurpose, One Page, Parallax, Photography, Portfolio, Real Estate, Restaurant, SEO Friendly, and Travel themes.
Quantifiable outcome
- 10M+ downloads across all themes and templates
- +2 more outcomes
Companies that use Colorlib
Customer profileSegments5 records
Ideal customer profiles5 records
Colorlib technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
Feature5 records
Colorlib partnerships and signals
Strategic signalScale indicators6 records
Recent moves3 records
Expansion highlights4 records
Colorlib competitors and assessment
Company assessmentDirect peers
- ThemeIsle: ThemeIsle produces free and premium WordPress themes (including Zerif and Hestia) and operates a similar freemium-plus-affiliate content-led model. It is the closest direct comparable to Colorlib in terms of product offering, audience (WordPress SMBs and bloggers), and SEO-driven growth strategy.
- Astra: Astra, by Brainstorm Force, is one of the most widely used free WordPress themes with deep integration into page builders (Elementor, Beaver Builder, Brizy) and WooCommerce. It competes head-on with Colorlib's curated free theme collections for the same organic search keywords.
- Elegant Themes (Divi): Elegant Themes sells the Divi theme and visual builder as a subscription, targeting SMBs and agencies building WordPress sites. It is a direct competitor in the premium theme and theme-bundled page-builder space that Colorlib curates.
- ThemeGrill: ThemeGrill offers free and premium WordPress themes with a similar freemium positioning and SMB target audience. It is a smaller direct comparable in terms of business model and content-led growth.
- WPZOOM: WPZOOM designs premium WordPress themes for bloggers, magazines, and small businesses, and distributes them through both direct sales and marketplaces. It overlaps directly with Colorlib's premium theme curation and SMB/blogger audience.
Broad incumbents
- ThemeForest (Envato): ThemeForest is the dominant third-party marketplace where premium themes that Colorlib promotes via affiliate are actually sold. It is both a critical distribution partner and a structural competitor to a hypothetical first-party premium offering from Colorlib.
- TemplateMonster: TemplateMonster operates a large marketplace for website templates, WordPress themes, and CMS themes. It overlaps with Colorlib in distribution of premium WordPress themes and HTML templates across SMB and individual buyers.
- StudioPress (WP Engine): StudioPress, now owned by WP Engine, sells premium WordPress themes (including the Genesis framework) targeting SMBs and professional site builders. It competes in the premium theme category that Colorlib curates and refers users toward.
- Squarespace: Squarespace is a closed hosted website builder that competes with WordPress for first-time site creators. While not a WordPress theme peer, it competes for the same end-user demand that drives Colorlib's organic traffic.
Emerging players
- ThemeBeans: ThemeBeans is a smaller WordPress theme studio offering boutique-quality themes for creatives and SMBs. It competes for a slice of the same premium theme search demand that Colorlib's curated collections surface.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Colorlib social profiles
Digital presenceColorlib financial estimates
Financial estimateRevenue estimate
Valuation estimate
Colorlib leadership team
Management profileNumber of profiles
Profiles1 record
Colorlib funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Colorlib M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Colorlib
What does Colorlib do?
Colorlib designs, develops, and distributes free WordPress themes (50+) and responsive HTML/Bootstrap website templates (1000+), organized into curated theme collections by niche. The company monetizes these free offerings primarily through affiliate commissions earned when users purchase premium themes from external marketplaces such as ThemeForest and Envato via referral links on the Colorlib website.
Is Colorlib a public or private company?
Colorlib is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Colorlib founded?
Colorlib was founded in 2013. It employs 1 to 10 people.
Where is Colorlib based?
Colorlib is headquartered in Riga, Latvia, in the Europe region.
How does Colorlib make money?
Two revenue lines are on record. Freemium Theme Distribution is the primary driver. The others are affiliate Revenue.
Who are Colorlib's main competitors?
Direct peers on record are ThemeIsle, Astra, Elegant Themes (Divi), ThemeGrill and WPZOOM. Broad incumbents are ThemeForest (Envato), TemplateMonster, StudioPress (WP Engine) and Squarespace. ThemeBeans is listed as an emerging player.
Does Colorlib have an API?
No public API is recorded for Colorlib.