WPZOOM
WPZOOM is a Dutch WordPress theme and plugin company selling 30 premium themes and 7 plugins directly to consumers, serving creative professionals, food bloggers, and SMBs with a subscription-based All Access Pass model.
- Company typePrivate
- Founded2009
- HeadquartersAmsterdam, Netherlands
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What WPZOOM does
WPZOOM is a Dutch WordPress product company founded in 2009 and headquartered in Amsterdam, operating as WPZOOM B.V. The company develops and sells premium WordPress themes and plugins through a direct-to-consumer e-commerce model at wpzoom.com, supplemented by free plugin distribution on the official WordPress.org repository. WPZOOM's portfolio comprises 30 premium themes spanning business, portfolio, food blog, video, WooCommerce, education, magazine, and photography categories, alongside 7 premium plugins including Recipe Card Blocks, Instagram Widget, Elementor Addons, WPZOOM Forms, Portfolio Pro, Social Share Buttons, and the Inspiro Patterns AI plugin. Flagship products include Inspiro Premium (a portfolio and video theme with 50+ starter sites), Foodica PRO (food blogging), and Reel (video portfolios), with broad integration across Elementor, Gutenberg, Beaver Builder, and WooCommerce ecosystems.
The company's underlying technology is built on PHP and JavaScript with responsive, SEO-optimized, multilingual-ready, and WooCommerce-compatible themes. Differentiated features include a 1-Click Demo Content Importer, drag-and-drop Header & Footer Builder, fullscreen video background integration supporting YouTube, Vimeo, and self-hosted video, and food-blogging-specific Recipe Index templates with Schema.org markup. WPZOOM generates revenue through a tiered subscription model: the All Access Pass at $179/year provides access to all themes and plugins with unlimited site usage, alongside an All Themes Package at $99/year and a Lifetime tier at $599. Individual themes are priced at $69/year (with $199 lifetime options on some SKUs), and standalone plugins range from $49 to $59. Free versions of plugins on WordPress.org serve as a discovery funnel feeding premium upgrades.
WPZOOM serves primarily creative professionals and agencies requiring portfolio websites, food bloggers and recipe creators needing vertical-specific tooling, and a broader SMB and WooCommerce merchant base. The company claims 250,000+ customers worldwide, including enterprise logos such as NASA, Bloomberg, Leica, UNICEF, Citroen, Barnes & Noble, Peugeot, and Wacom, alongside major food-sector brands like InstaCart, ButcherBox, and Marley Spoon. The Inspiro Premium theme alone has recorded 13,798 sales, and the All Access Pass drives recurring revenue through unlimited-site licensing. Marketing is primarily product-led with content marketing, SEO, organic social, email newsletters, and an affiliate program, while distribution is entirely digital through the wpzoom.com storefront and WordPress.org plugin repository.
WPZOOM firmographics
Firmographics- Name
- WPZOOM
- Legal name
- WPZOOM B.V.
- Website
- https://wpzoom.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- WPZOOM is a Dutch WordPress theme and plugin company selling 30 premium themes and 7 plugins directly to consumers, serving creative professionals, food bloggers, and SMBs with a subscription-based All Access Pass model.
- Ownership category
- akta.pro rank
WPZOOM industry classification
Industry- Product category
- WordPress Themes and Plugins
- NAICS
- Software Publishers (5132)
- akta.pro primary industry
- Digital Content & Media Subscriptions (CRAFAIAA)
Keywords
Where WPZOOM is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
WPZOOM business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription - All Access Pass: Annual subscription providing access to all 30 premium themes and 7 premium plugins. Billed at $179/year or $99/year (All Themes Package). Includes unlimited site usage, support, and updates for the subscription period. Lifetime option available for $599 one-time payment.
- Individual Theme Purchase: One-time purchase of individual premium themes (e.g., Inspiro Premium at $69/year, Foodica PRO at $69/year, Reel at $69/year). Includes 1 year of support and updates, with lifetime usage continuing after license expires.
- Plugin Licenses: Individual plugin purchases such as WPZOOM Forms Pro ($59), Social Share Buttons ($49), and Recipe Card Blocks PRO. Plugins available as standalone purchases or bundled with themes.
- Affiliate Program: Partners earn commissions for referring customers to WPZOOM products through affiliate tracking (Affiliate WP). Revenue share for successful conversions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | All Themes Package - $99/year for personal site builders |
| Subscription | Annual | All Access Pass - $179/year for professionals and freelancers |
| One time/ perpetual license | Multi-year contract | Lifetime All Access Pass - $599 one-time payment |
| Subscription | Annual | Inspiro Premium - $69/year |
| Subscription | Annual | Foodica PRO Theme - $69/year or Theme + Recipe Plugin bundle at $99/year |
| Hybrid | Multi-year contract | Reel Theme - $69/year or $199 lifetime |
| Subscription | Annual | Individual Plugin Pricing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels9 records
WPZOOM product offering
Product offeringCore offering
WPZOOM develops and sells premium WordPress themes and plugins direct-to-consumer through its wpzoom.com website. The catalog includes 30 premium themes and 7 premium plugins, with subscription bundles (All Access Pass at $179/year, Lifetime at $599) and individual licenses ($69/year per theme). Products target creative professionals, food bloggers, video creators, SMBs, and WooCommerce merchants needing ready-to-use websites with deep Elementor, Gutenberg, and WooCommerce integration.
Product overview
WPZOOM is a WordPress theme and plugin company offering a portfolio of 30 premium WordPress themes and 15 plugins. The core offering includes the All Access Pass subscription ($179/year) providing access to all premium themes and plugins. Key themes include Inspiro Premium (flagship portfolio/video theme with 50+ starter sites), Foodica PRO (food blog theme), and Reel (video portfolio theme). The plugin lineup centers on Recipe Card Blocks (recipe functionality), Instagram Widget, Elementor Addons, WPZOOM Forms, Portfolio Pro, and Social Share Buttons. The Inspiro Creator Pack bundle ($99/year) packages premium video themes, Inspiro Patterns plugin, starter sites, and Elementor addons. Products integrate with Elementor, Gutenberg, Beaver Builder, and WooCommerce for building and e-commerce functionality.
Differentiator
Problem solved
Functional benefit
Products and services
- Inspiro Premium Theme Flagship WordPress portfolio theme for creative professionals, featuring 50+ starter sites, fullscreen video backgrounds, photo galleries, Elementor and Gutenberg integration, WooCommerce support, and the Inspiro Patterns AI plugin for automated page creation. Sold to photographers, designers, agencies, and SMBs.
- Foodica PRO Theme Food blog WordPress theme with 4 starter sites, 10 color schemes, Recipe Index templates, WooCommerce integration, and support for both Gutenberg and Elementor page builders. Targeted at food bloggers, recipe creators, and culinary content sites.
- Reel Theme Video portfolio WordPress theme with video lightbox, video background support for mobile devices, GIPHY integration for hover effects, and compatibility with Elementor, Beaver Builder, and WooCommerce. Targeted at filmmakers, video producers, and creative agencies.
- Inspiro Patterns Plugin AI-powered WordPress plugin providing 80+ professional block patterns for the Inspiro Premium theme with drag-and-drop page building, AI content generation, and curated royalty-free stock photos.
- Recipe Card Blocks Plugin Recipe card WordPress plugin providing Gutenberg block and Elementor widget for creating SEO-friendly recipe cards with Schema.org markup, ingredients, instructions, and nutritional information. 15,000+ active installs.
- Instagram Widget Plugin Customizable Instagram feed display plugin for WordPress websites with lightweight implementation. 70,000+ active installs.
- WPZOOM Elementor Addons Plugin Collection of pre-designed templates and advanced widgets for the Elementor page builder, including unique layouts for video and photo professionals. 30,000+ active installs.
- WPZOOM Forms Plugin Drag-and-drop contact form builder plugin for WordPress with spam protection and custom form creation capabilities. 20,000+ active installs.
- WPZOOM Portfolio Pro Plugin Portfolio showcase plugin for creatives, designers, photographers, and businesses to display work professionally with multiple layouts including grid, masonry, and gallery. 25,000+ active installs.
- Social Share Buttons Plugin Social media icons and share buttons plugin for WordPress enabling visitors to share content across platforms. 125,000+ active installs.
- All Access Pass Subscription Annual subscription ($179/year) providing unlimited access to all 30 premium themes and 7 premium plugins, including future releases, support, and updates. Lifetime option available for $599 one-time.
- Inspiro Creator Pack Bundle Comprehensive bundle packaging 4 premium video themes, Inspiro Patterns plugin, 50+ starter sites, premium Elementor addons, unlimited sites, and regular updates for $99/year.
- Videozoom 4.0 Theme Video-focused WordPress theme for video and podcast websites with floating video playback and customizable headers. 1,403 sales recorded.
- VideoBox Theme Feature-rich WordPress theme for video and podcast websites offering floating video playback, customizable headers, and widgetized homepages. 843 sales recorded.
- Inspiro PRO Theme Professional business and portfolio theme tailored for Elementor page builder with video and photo capabilities, custom modules, and 11 starter sites. 1,754 sales recorded.
- Inspiro Blocks PRO Theme WordPress block theme embracing the Full Site Editor with unique page templates, block patterns, and customizable color styles. 482 sales recorded.
- Tribune 4.0 Theme Newspaper WordPress theme for magazine and news publications. 1,125 sales recorded.
- Academica Pro 3.0 Theme Education and organization WordPress theme with Elementor integration. 732 sales recorded.
- UniBlock PRO Theme Full Site Editing theme with new Theme Editor for complete control over colors, fonts, layout, header, and footer. 428 sales recorded.
- CookBook Theme WordPress recipe theme designed for multi-author recipe websites with responsive layout and Elementor integration. 341 sales recorded.
- Cookely Theme WordPress recipe theme for food blogs with compact, functional layout for organizing recipes. 1,042 sales recorded.
- Gourmand Theme Elegant food blog theme with stylish, highly functional design for presenting recipes with simple yet versatile layouts. 793 sales recorded.
- Foodie Blocks Theme Block-based WordPress theme for food websites using the new site editor with clean design emphasizing visual aesthetics and typography. 431 sales recorded.
- Rezzo Theme Videographer WordPress theme with minimalist bold design for filmmakers featuring dynamic motion elements. 592 sales recorded.
- Inspiro Lite Theme Free WordPress theme for creative professionals and business websites with fullscreen video backgrounds and Elementor integration.
- Foodica Lite Theme Free version of Foodica theme for food bloggers and recipe websites.
Quantifiable outcome
- 250,000+ customers served globally including enterprise clients
- +3 more outcomes
Companies that use WPZOOM
Customer profileNamed customers22 records
Segments7 records
Ideal customer profiles6 records
WPZOOM technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration18 records
AI capability5 records
Feature8 records
WPZOOM partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- StripecoreStripe provides payment processing for wpzoom.com transactions. Handles credit card payments and fraud prevention (stripe_sid, stripe_mid cookies). Critical infrastructure partner for e-commerce operations.
- Google AnalyticscoreGoogle Analytics provides website statistics and visitor insights. Tracks pageviews, user behavior, and conversion data for marketing optimization.
- WordPress (Automattic)coreWPZOOM products are built for and distributed through the WordPress ecosystem. Themes and plugins are WordPress-compatible and integrate with WordPress core functionality.
- ElementorcoreDeep integration with Elementor page builder. Multiple starter sites and templates built using Elementor. Custom widgets and templates specifically designed for Elementor compatibility.
- SiteGroundminorSiteGround is WPZOOM's recommended WordPress hosting provider with affiliate partnership. Promotion through affiliate links on pricing and FAQ pages. Cross-referral arrangement for WordPress hosting services.
- Easy Digital DownloadscoreEasy Digital Downloads provides webshop management for digital product sales including license keys, downloads, and shopping cart functionality.
- PayPalminorPayPal payment processing alternative to Stripe for customer transactions. Provides additional payment method for international customers.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
WPZOOM competitors and assessment
Company assessmentDirect peers
- GeneratePress: Premium WordPress theme focused on performance and lightweight design, with a freemium model and active install base in the millions. Competes directly with WPZOOM in the premium theme segment.
- ThemeGrill: WordPress theme company offering premium themes and the ThemeGrill Demo Importer plugin. Similar mid-sized WordPress theme vendor targeting SMBs and bloggers.
- Brainstorm Force (Astra): Developer of Astra, one of the most-installed WordPress themes globally, plus Starter Templates and other plugins. Direct competitor in the WordPress theme and starter site space with a freemium model.
- ThemeFusion (Avada): Creator of Avada, one of the top-selling WordPress themes of all time. Direct competitor in premium multipurpose themes with a comparable SMB and agency customer base.
- MyThemeShop: WordPress theme and plugin marketplace/developer offering premium themes with subscription and lifetime pricing. Direct competitor in the premium WordPress theme space.
- YITH (YITHemes): WordPress theme and plugin vendor offering a large catalog of WooCommerce extensions and premium themes. Competes with WPZOOM's plugin portfolio, particularly in WooCommerce adjacent functionality.
- ThemeIsle: WordPress theme and plugin company offering premium themes including Neve, Hestia, and the Otter Blocks plugin. Similar business model with subscription bundles and a comparable SMB target audience.
- Elegant Themes: Creator of Divi, one of the most popular WordPress themes and visual page builders. Closely comparable as a premium WordPress theme and plugin vendor serving SMBs and agencies, with subscription and lifetime pricing options.
Broad incumbents
- StudioPress (WP Engine): Premium WordPress theme company (Genesis Framework) owned by WP Engine, a major WordPress hosting provider. Broader incumbent with overlapping theme offerings and significantly larger ecosystem footprint.
Emerging players
- Pippin's Plugins (Pippin Williamson): Independent WordPress plugin developer offering premium plugins for niche functionality. Adjacent player in the WordPress premium product ecosystem with similar small-team operations.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
WPZOOM social profiles
Digital presenceWPZOOM financial estimates
Financial estimateRevenue estimate
Valuation estimate
WPZOOM leadership team
Management profileNumber of profiles
WPZOOM funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WPZOOM M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WPZOOM
What does WPZOOM do?
WPZOOM develops and sells premium WordPress themes and plugins direct-to-consumer through its wpzoom.com website. The catalog includes 30 premium themes and 7 premium plugins, with subscription bundles (All Access Pass at $179/year, Lifetime at $599) and individual licenses ($69/year per theme). Products target creative professionals, food bloggers, video creators, SMBs, and WooCommerce merchants needing ready-to-use websites with deep Elementor, Gutenberg, and WooCommerce integration.
Is WPZOOM a public or private company?
WPZOOM is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was WPZOOM founded?
WPZOOM was founded in 2009. It employs 1 to 10 people.
Where is WPZOOM based?
WPZOOM is headquartered in Amsterdam, Netherlands, in the Europe region.
How does WPZOOM make money?
Four revenue lines are on record. Subscription - All Access Pass are the primary driver. The others are individual Theme Purchase, plugin Licenses and affiliate Program.
Who are WPZOOM's main competitors?
Direct peers on record are GeneratePress, ThemeGrill, Brainstorm Force (Astra), ThemeFusion (Avada), MyThemeShop, YITH (YITHemes), ThemeIsle and Elegant Themes. StudioPress (WP Engine) is listed as a broad incumbent. Pippin's Plugins (Pippin Williamson) is listed as an emerging player.
Does WPZOOM have an API?
No public API is recorded for WPZOOM.
What industry is WPZOOM in?
WPZOOM's product category is WordPress Themes and Plugins. Its primary akta.pro industry code is CRAFAIAA, Digital Content & Media Subscriptions. Its NAICS code is 5132.