University of Hawaii Federal Credit Union

What University of Hawaii Federal Credit Union does

University of Hawai'i Federal Credit Union (UHFCU) is a federally chartered, member-owned credit union founded in 1955 and headquartered at 2019 S. King Street in Honolulu, Hawai'i. The institution provides retail banking services exclusively to faculty, staff, students, alumni association members, and their household families of the University of Hawai'i system, with a stated membership of over 29,000 statewide. Its core product portfolio spans transactional accounts (checking, savings, Warrior Savings, Stack Up Savings, Money Market, Christmas Club, and IRA Certificates), lending products (auto, personal, mortgage, HELOC, credit cards, and lines of credit), and supplementary services (investment advisory through LPL Financial, loan insurance, and financial education via the Zogo platform).

Operationally, UHFCU delivers banking through a multi-channel distribution model: six owned branches across O'ahu (including locations at UH Mānoa, UH West O'ahu, Kapolei Commons, Mānoa Marketplace, and Leahi Hospital), over 50 shared branch locations via the cooperative shared branching network, and 375+ surcharge-free ATMs throughout Hawai'i. The technology stack centers on a Bankjoy-powered mobile banking application (iOS and Android) featuring CheckSnap mobile deposit, card controls, mobile wallet integration (Apple Pay, Google Pay, Samsung Pay), and biometric authentication, alongside an online banking platform with bill pay and wire transfer capabilities.

The credit union generates revenue primarily through net interest income on its loan portfolio, supplemented by transaction fees (e.g., $35 domestic / $50 foreign wire transfers), deposit account services, and optional loan insurance add-ons (Debt Protection, GAP Advantage, Mechanical Breakdown Protection). Assets have grown from approximately $610M in 2017 to $830M+ in 2023-2024, and the institution carries NCUA insurance with NMLS #421550. UHFCU is member-owned, not publicly traded, and regulated by the National Credit Union Administration.

Name

University of Hawaii Federal Credit Union

Legal name

University of Hawai'i Federal Credit Union

Website

https://uhfcu.com

Company type

Private

Founded year

1955

Operating status

Operating

Short description

University of Hawaii Federal Credit Union is a federally chartered, member-owned credit union founded in 1955 that provides retail banking, lending, and digital financial services to University of Hawaii faculty, staff, students, alumni, and their families across Hawaii.

Ownership category

akta.pro rank

Product category

Retail Banking (Credit Union)

NAICS

Credit Unions (52213), Credit Unions (522130)

SIC

Savings Institution, Federally Chartered (6035)

akta.pro primary industry

Student/University Credit Unions (FSABAEAJ)

Keywords

• Retail banking services
• Consumer lending
• Mortgage loans
• Credit union services
• Deposit accounts

Headquarters

HQ city

Honolulu

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Interest Income on Loans: UHFCU generates revenue primarily through interest earned on loan products including mortgages, auto loans, personal loans, credit cards, and home equity products. The credit union offers competitive rates on these lending products.
2. Fee Income: Various banking fees including wire transfer fees ($35 domestic, $50 foreign), late payment fees, and other service charges detailed in the Schedule of Fees document.
3. Deposit Account Services: Savings, checking, money market, and certificate accounts where UHFCU uses member deposits to fund loans while paying competitive dividend rates.
4. Loan Insurance Products: Debt Protection, GAP Advantage, and Mechanical Breakdown Protection products offered as optional add-ons to loans.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

University of Hawaii Federal Credit Union is a federally chartered, member-owned credit union offering a full suite of retail banking products and services to the University of Hawaii community. Its core offerings include deposit accounts (checking, savings, certificates, money market, IRAs), consumer loans (auto, personal, lines of credit, mortgages, HELOCs, credit cards), and digital banking services (online, mobile, mobile deposit, card controls, mobile wallets).

Product overview

University of Hawaii Federal Credit Union offers a comprehensive suite of traditional banking products and digital banking services. The core product portfolio includes checking, savings, certificates, and money market accounts alongside loan products (auto, personal, mortgages, home equity). Digital banking is delivered through Online Banking, Mobile Banking, and specialized features like CheckSnap Mobile Deposit, Mobile Wallet (Apple Pay, Google Pay, Samsung Pay), and Card Control. The institution also provides investment services through LPL Financial, loan insurance products, and financial education tools including Zogo. UHFCU operates as a federally chartered credit union with branches across Hawaii.

Differentiator

Problem solved

Functional benefit

Products and services

• Checking Personal checking account with free debit card, direct deposit capability, and access to online and mobile banking services for UHFCU members.
• Savings Basic savings account with competitive rates, $100 minimum to earn dividends, and NCUA insurance for UHFCU members.
• Warrior Savings High-yield savings account offering 2.00% APY on balances up to $50,000 with no minimum balance requirements or monthly fees; Hawaii's first no minimum balance, high-yield savings account, available to UH System students, faculty, staff, alumni, and their household/family members.
• Stack Up Savings High-yield tiered savings account with escalating rates from 1.25% to 2.00% APY based on balance thresholds for UHFCU members.
• Christmas Club Savings account designed for holiday saving with automatic balance transfer in November and 0.40% APY for UHFCU members.
• Certificates Term deposit accounts with fixed rates ranging from 1.50% to 2.75% APY depending on term length, with $500 minimum balance. Limited-time certificate specials at 3.77% APY.
• Money Market Tiered savings account with rates from 0.10% to 0.50% APY based on balance, offering higher rates for larger deposits to UHFCU members.
• Traditional IRA Individual Retirement Account with competitive rates on savings and certificates for retirement savings with tax advantages. IRA certificate terms from 12 to 60 months with $500 minimum balance, 2.50%-2.75% APY.
• Auto Loan Vehicle financing for new and used automobiles with competitive rates starting at 4.75% APR for UHFCU members.
• Personal Loan Unsecured loan for personal expenses with rates starting at 6.00% APR (Summer Sale promotional rate for 60 months), available to UHFCU members.
• Line of Credit Revolving credit account providing flexible access to funds as needed up to the credit limit for UHFCU members.
• UH New Hire LOC Special line of credit product designed for new University of Hawaii employees.
• Mortgages Home mortgage financing including conventional loans, FHA, VA, and USDA loan programs for home purchase and refinancing; 30-Year Fixed Mortgage at 5.500% Rate / 5.739% APR.
• Home Equity Line of Credit (HELOC) Revolving credit line secured by home equity allowing borrowers to access funds for major expenses.
• Credit Cards Visa credit card products including Cash Wave, Platinum Plus, and standard credit cards with various rewards and rate options; 9.99% APR featured rate.
• Online Banking Digital banking platform enabling members to access accounts, transfer funds, pay bills, and manage finances through a web browser with real-time alerts, responsive design, and enhanced security.
• Mobile Banking Smartphone application for iOS and Android (Bankjoy-powered) providing account access, mobile deposits, card controls, fingerprint authentication, quick balance viewing, and mobile bill payments for UHFCU members.
• Online Bill Pay Free electronic bill payment service integrated with Online Banking allowing members to schedule one-time or recurring payments to individuals or businesses.
• Direct Deposit Electronic deposit service for paycheck, Social Security, and other recurring income directly into UHFCU Checking or Savings accounts.
• Wire Transfers Domestic and international wire transfer service for sending or receiving funds to/from other financial institutions, with options for in-person and online requests. Domestic wire maximum $125,000 in-person or $5,000 via online banking per day.
• Investment Services Financial planning and investment services offered through partnership with LPL Financial Advisors, including securities and advisory services, and insurance products offered through LPL or its affiliates.
• Loan Insurance Optional insurance products including Debt Protection, GAP Advantage, and Mechanical Breakdown Protection to protect loans and vehicles.
• Mobile Wallet Contactless payment service supporting Apple Pay, Google Pay, and Samsung Pay for in-store, in-app, and web purchases using UHFCU debit and credit cards.
• Card Control Mobile application for managing UHFCU debit and credit cards including location settings, spending limits, alerts, and card on/off functionality.
• Zogo Financial Education Gamified financial education platform for teaching budgeting, credit, and money management skills, available to UHFCU members and the UH community.

Quantifiable outcome

• Net Promoter Score of 81% indicating high member satisfaction
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Aloha United Way (AUW)coreStrategic or Co-development Partner · 1 February 2021UHFCU partners with Aloha United Way to support local families affected by crises. During COVID-19 pandemic, UHFCU raised $19,000 through face mask sales benefiting AUW, helping over 1,200 individuals and 700 families. Ongoing workplace giving campaign and community support initiatives.
• HHOC MortgagecoreStrategic or Co-development Partner · 18 June 2018Partnership with HHOC Mortgage (Hawaii HomeOwnership Center), a non-profit mortgage lender, to provide Down Payment Assistance Loans (DPAL) for first-time homebuyers. Since 2010, assisted 43 low- and moderate-income first-time homebuyers with zero delinquency and under $7,500 in losses over 8 years.
• LPL FinancialminorImplementation/ SI/ Consulting PartnerPartnership with LPL Financial to provide investment and financial planning assistance to members. LPL Financial Registered Representatives offer securities and advisory services, with insurance products offered through LPL or its affiliates.
• University of Hawaii SystemcoreOthersParent organization relationship - UHFCU is a federally chartered credit union serving faculty, staff, students, and alumni association members of the University of Hawai'i system statewide. Credit union was established to serve this community.
• Shared Branching NetworkminorChannel Partner/ Reseller/ DistributorCooperative branching network allowing UHFCU members to conduct transactions at over 50 shared branch locations throughout Hawaii. Uses IDCheck for secure identity verification at shared branches.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hawaii State Federal Credit Union: Hawaii's largest credit union serving state employees and the broader community. Most direct comparable for UHFCU given similar Hawaii footprint, member-based structure, and full-service banking offering.
• Hawaii Federal Credit Union (Hawaii FCU): Hawaii-based community credit union offering checking, savings, loans, mortgages and digital banking. Competes directly with UHFCU for Hawaii consumer and household deposits and lending.
• SchoolsFirst Federal Credit Union: Large California credit union serving school employees and education community. Closely comparable as a university/education-affiliated credit union with a defined membership field of membership and full-service banking.
• First Tech Federal Credit Union: Federally chartered credit union serving employees of technology-oriented companies. Comparable federally chartered structure, member-based organization, and full-suite digital banking capabilities.
• University of Illinois Employees Credit Union (UIECU): University-affiliated credit union serving University of Illinois employees and family members. Direct functional analog of UHFCU's university-employer/community membership model.
• MIT Federal Credit Union: University-affiliated credit union serving MIT employees, students, alumni, and families. Closely comparable membership model and education-anchored field of membership.

Broad incumbents

• Patelco Credit Union: Mid-to-large California credit union with comparable full-service banking, mortgage, and digital offerings. Comparable scale and product breadth though operating in a different geography.
• Bank of Hawaii: Hawaii's largest commercial bank and dominant incumbent. Competes with UHFCU for deposits, mortgages, and consumer lending within the same Hawaii geography.
• First Hawaiian Bank: Major Hawaii commercial bank offering consumer, mortgage, and digital banking. Direct overlap with UHFCU's deposit and lending products within the same local market.
• Central Pacific Bank: Hawaii-based commercial bank serving consumers and small businesses. Competes with UHFCU on consumer deposits, mortgages, and digital banking services in the local market.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCkDlLkPVz7jPBuPwceSkphA
• Facebookfacebook.com/UHFCU
• Instagraminstagram.com/UHFCU
• LinkedInlinkedin.com/company/university-of-hawaii-federal-credit-union

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about University of Hawaii Federal Credit Union