SuccessFund
SuccessFund is a bootstrapped, transaction-fee-based fundraising and payments platform serving U.S. K-12 schools, districts, PTAs, and booster clubs with 40+ campaign templates, mobile card readers, and district-level approval workflows.
- Company typePrivate
- Founded2017
- HeadquartersLehi, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What SuccessFund does
SuccessFund is a digital fundraising and payment processing platform purpose-built for U.S. K-12 schools, school districts, athletic teams, PTAs/PTOs, booster clubs, and eligible non-profits. The platform, operated by SuccessFund, Inc. (founded 2017, headquartered in Lehi, Utah), provides a web application plus iOS and Android mobile apps through which campaign organizers can launch fundraisers from a library of 40+ templates spanning crowdfunding, concessions, ticketing, auctions, sponsorships, school stores, camps and clinics, and pledge drives. Underlying infrastructure combines third-party payment processors (Braintree, PayPal, Dwolla), identity verification via Persona, and Bluetooth-connected SumUp card readers for in-person payments, with funds held in FDIC-insured FBO custodial accounts and disbursed weekly via ACH.
The company monetizes exclusively through transaction fees of roughly $0.15-$1.00 plus 5% per transaction, with no subscription, setup, or monthly fees and a discounted rate for in-person small-amount card payments. Organizers can absorb, pass through, share, or offer optional patron coverage of fees. Distribution is product-led and self-serve for individual schools, with district administrators acting as internal champions who configure approval workflows and onboard schools within their organization. A Partner Fundraiser network of restaurants and attractions (Quick Quack, Crumbl, R&R BBQ, Hokulia Shave Ice, Roxberry, The Smoked Taco, Houston TX Hot Chicken, Swig, GetOut Pass) extends reach via automated digital gift card fundraisers. The platform claims compliance with FERPA, COPPA, GDPR, and CCPA, and was formalized as an AI-assisted content creation tool in updated Terms of Use effective May 2026. SuccessFund is privately held, bootstrapped with 1-10 employees, and serves customers in at least Utah, Texas, Georgia, and Pennsylvania.
SuccessFund firmographics
Firmographics- Name
- SuccessFund
- Legal name
- SuccessFund, Inc.
- Website
- https://successfund.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- SuccessFund is a bootstrapped, transaction-fee-based fundraising and payments platform serving U.S. K-12 schools, districts, PTAs, and booster clubs with 40+ campaign templates, mobile card readers, and district-level approval workflows.
- Ownership category
- akta.pro rank
SuccessFund industry classification
Industry- Product category
- K-12 School Fundraising Software
- NAICS
- Grantmaking and Giving Services (81321), Grantmaking and Giving Services (8132)
- SIC
- Finance Services (6199)
- akta.pro primary industry
- Financial Aid Systems, Disbursement & Payment Operations (EDADAHAJ)
- akta.pro secondary industries
- Payouts, Disbursements & Mass Payments Infrastructure (FSAGABAN), Creator Fundraising & Crowdfunding Platforms (Recurring/Project-Based) (MPACAFAJ), Scholarships, Grants & Education Benefits Administration (Financing-adjacent) (FSAKAEAM)
Keywords
Where SuccessFund is headquartered
LocationHeadquarters
- HQ city
- Lehi
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
SuccessFund business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Payment Transaction Fees: SuccessFund applies transaction fees to all payments processed through the platform. Fees range from $0.15 to $1.00 plus 5% per transaction depending on payment type and amount. In-person card payments have discounted pricing for smaller amounts. Campaign organizers can choose to absorb fees, pass to patrons, share fees, or offer optional coverage. No subscription, monthly, or annual fees are charged.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Platform Access |
| Transaction based/ take rate | Pay-as-you-go | Online Transaction Fee |
| Transaction based/ take rate | Pay-as-you-go | In-Person Card Payment Fee |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
SuccessFund product offering
Product offeringCore offering
SuccessFund operates a free digital fundraising and payment-processing platform built for K-12 schools, school districts, athletic teams, booster clubs, PTAs/PTOs, and 501(c)(3) nonprofits. The platform combines 40+ campaign templates (crowdfunding, auctions, concessions, ticketing, school stores, sponsorships, pledge-a-thons, spirit nights, school payments and more) with modern payment acceptance (Venmo, Apple Pay, Google Pay, PayPal, credit/debit cards), Bluetooth SumUp card readers for in-person sales, district-level approval workflows, and weekly ACH disbursements from FDIC-insured FBO accounts directly to school bank accounts.
Product overview
SuccessFund is a unified digital fundraising and payment processing platform for schools, school districts, teams, clubs, parent organizations (PTAs/PTOs), and nonprofits. The platform consists of the core SuccessFund Platform with integrated payment processing (supporting Venmo, Apple Pay, Google Pay, PayPal, and card readers), the SuccessFund Mobile App for in-person payments and on-the-go management, and a library of campaign templates spanning crowdfunding, concessions, camps and clinics, auctions, ticketing, sponsorships, school stores, and more. District Administration Tools provide oversight and approval workflows, while the Community Forum enables cross-organization discussion. Hardware includes SumUp card readers for in-person transactions. All funds are held in FBO (For Benefit Of) accounts and disbursed weekly via ACH to school/district bank accounts.
Differentiator
Problem solved
Functional benefit
Products and services
- SuccessFund Platform
Quantifiable outcome
- Schools report raising significantly more with less effort compared to traditional fundraising methods
- +2 more outcomes
Companies that use SuccessFund
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles2 records
SuccessFund technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability2 records
Feature7 records
SuccessFund partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core.
- Quick Quack Car WashcoreRestaurant partner in SuccessFund's Partner Fundraiser program. Supporters purchase digital gift cards, and a portion of sales is donated to participating schools. Fulfillment is fully automated through SuccessFund.
- R&R BBQ Championship BBQ and CateringcoreRestaurant partner offering gift cards through SuccessFund's Partner Fundraiser program. Schools receive contributions when supporters purchase from R&R BBQ.
- Hokulia Shave IcecoreShave ice restaurant partner in the Partner Fundraiser network. Digital gift cards enable automated donations to participating schools.
- RoxberrycoreRestaurant partner offering gift cards for fundraising through SuccessFund's automated Partner Fundraiser program.
- CrumblcoreCookie chain partner in the Partner Fundraiser network. Supporters buy gift cards, and schools receive automatic donations.
- The Smoked TacocoreRestaurant partner offering digital gift cards through SuccessFund's Partner Fundraiser program for school fundraising.
- GetOut PasscoreAttraction pass partner. Schools sell digital passes and receive contributions. Fulfillment is automated by SuccessFund.
- Houston TX Hot ChickencoreRestaurant partner offering gift cards for the Partner Fundraiser program. Automated donations flow to participating schools.
- SwigcoreDrink and soda shop partner. Schools run Swig fundraisers and receive vouchers or gift cards for resale, with proceeds going to their campaigns.
- BraintreecorePrimary payment processor for platform transactions. Handles credit/debit card processing, digital wallet payments, and transaction management.
- SumUpcoreCard reader hardware provider. SuccessFund transitioned to SumUp readers in September 2025 for in-person payment acceptance. Supports swipe payments for gift cards and older cards.
- PayPalcorePayment processor enabling PayPal balance and linked bank account payments through SuccessFund's platform.
- PersonacoreIdentity verification provider. Schools and organizations must complete identity and organizational verification through Persona before receiving direct deposits.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
SuccessFund competitors and assessment
Company assessmentDirect peers
- Givebutter: Givebutter is a free fundraising and donor-management platform for nonprofits, schools, and teams with auctions, events, ticketing, and modern payment options, overlapping with SuccessFund's broader feature set.
- RallyUp: RallyUp provides online fundraising, auctions, raffles, and ticketing for schools, nonprofits, and teams, overlapping heavily with SuccessFund's auction, ticketing, and crowdfunding templates.
- PledgeStar: PledgeStar is a school-focused pledge and donation platform for schools, teams, and nonprofits with similar campaign structures to SuccessFund's crowdfunding and pledge templates.
- Snap! Raise: Snap! Raise is a direct competitor offering digital fundraising and donation management specifically for K-12 schools, booster clubs, and athletic teams with similar campaign templates and payment processing.
- Boosterthon: Boosterthon runs K-12 elementary and middle-school fun run fundraisers with a digital pledge platform; directly comparable to SuccessFund's pledge/a-thon and elementary fun-run use cases.
- 99Pledges: 99Pledges is a pledge-based fundraising platform for schools and nonprofits, focused on fun runs, jogathons, and readathons — directly overlapping SuccessFund's pledge/a-thon and fun run templates.
- Fun Run: Fun Run is an established K-12 pledge-based jogathon/fun run fundraiser with online pledge management, directly comparable to SuccessFund's elementary fun run and pledge/a-thon templates.
Broad incumbents
- Bonterra (Network for Good / Give.org): Bonterra's nonprofit-suite products (Network for Good, etc.) offer donation forms, CRM, and fundraising tools for nonprofits and schools, overlapping with SuccessFund's charitable giving and donation tracking use cases at a broader scale.
- PayPal Giving Fund: PayPal Giving Fund is a large incumbent donation platform integrated with PayPal checkout, competing with SuccessFund for charitable/donation flows even though SuccessFund itself relies on PayPal as a processor.
- GoFundMe (for Nonprofits / Schools): GoFundMe is a broad consumer crowdfunding platform with a dedicated nonprofit/school tier; while not K-12-specific, it competes for the same donor dollars and offers similar donation and digital payment capabilities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
SuccessFund social profiles
Digital presenceSuccessFund compliance and trust
Trust signalCompliance5 records
SuccessFund financial estimates
Financial estimateRevenue estimate
Valuation estimate
SuccessFund leadership team
Management profileNumber of profiles
SuccessFund funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SuccessFund M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SuccessFund
What does SuccessFund do?
SuccessFund operates a free digital fundraising and payment-processing platform built for K-12 schools, school districts, athletic teams, booster clubs, PTAs/PTOs, and 501(c)(3) nonprofits. The platform combines 40+ campaign templates (crowdfunding, auctions, concessions, ticketing, school stores, sponsorships, pledge-a-thons, spirit nights, school payments and more) with modern payment acceptance (Venmo, Apple Pay, Google Pay, PayPal, credit/debit cards), Bluetooth SumUp card readers for in-person sales, district-level approval workflows, and weekly ACH disbursements from FDIC-insured FBO accounts directly to school bank accounts.
Is SuccessFund a public or private company?
SuccessFund is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SuccessFund founded?
SuccessFund was founded in 2017. It employs 1 to 10 people.
Where is SuccessFund based?
SuccessFund is headquartered in Lehi, United States, in the North America region.
How does SuccessFund make money?
One revenue line is on record: payment Transaction Fees.
Who are SuccessFund's main competitors?
Direct peers on record are Givebutter, RallyUp, PledgeStar, Snap! Raise, Boosterthon, 99Pledges and Fun Run. Broad incumbents are Bonterra (Network for Good / Give.org), PayPal Giving Fund and GoFundMe (for Nonprofits / Schools).
Does SuccessFund have an API?
No public API is recorded for SuccessFund.
What industry is SuccessFund in?
SuccessFund's product category is K-12 School Fundraising Software. Its primary akta.pro industry code is EDADAHAJ, Financial Aid Systems, Disbursement & Payment Operations, with a secondary code of FSAGABAN, Payouts, Disbursements & Mass Payments Infrastructure. Its NAICS code is 81321 and its SIC code is 6199.