WooBamboo
WooBamboo designs and sells sustainable bamboo toothbrushes for adults, kids, and pets, with zero-waste packaging. Founded in 2013, the brand sells wholesale to over 20,000 stores across 60+ countries and was acquired by Moso Natural in 2024.
- Company typePrivate
- Founded2013
- HeadquartersCape Coral, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What WooBamboo does
WooBamboo is a private consumer goods brand that designs, produces, and sells bamboo toothbrushes and complementary oral care tools targeting eco-conscious end consumers and the retailers and distributors that resell them. Founded in 2013 and headquartered at a Sacramento, California mailing address (PO Box 348345), the company has built its distribution predominantly through wholesale, with products available in over 20,000 retail stores across more than 60 countries. The product line spans four core SKUs: Adult Bamboo Toothbrushes with Super Soft, Soft, and Medium bristle firmness options, Kids Bamboo Toothbrushes sold in a two-pack with smaller ergonomic handles and super-soft bristles, a flagship bamboo toothbrush in zero-waste packaging made entirely from post-consumer paper and aqueous compostable coating, and Pet Bamboo Toothbrushes for cats and dogs offered in Small and Large sizes.
The company's underlying technology is centered on the use of sustainably harvested moso bamboo as the handle substrate combined with dental-grade bristles, alongside zero-waste packaging specified to be fully compostable. WooBamboo reports that it has used these products to help replace what it describes as millions of plastic toothbrushes and to fund plastic waste removal from high-risk environments. The core revenue model is hardware sales via wholesale to retailers and distributors, with direct consumer orders currently handled through phone and email while a dedicated online shop is being prepared; wholesale inquiries are routed through [email protected], reflecting integration under Moso Natural, the strategic acquirer.
In 2024, WooBamboo was acquired by Moso Natural, a sustainable home products company whose portfolio also includes air purifying bags and scent-free sprays. Following the acquisition, the WooBamboo brand continues to operate with the same products, quality, and mission, now leveraging Moso Natural's marketing and distribution infrastructure. The company markets through Facebook, Instagram, and email newsletter under the Moso Natural brand identities, and no headcount, revenue, or funding data is publicly disclosed beyond the 11-50 employee range and the absence of external funding rounds in the input material.
WooBamboo firmographics
Firmographics- Name
- WooBamboo
- Legal name
- WooBamboo
- Website
- https://woobamboo.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- WooBamboo designs and sells sustainable bamboo toothbrushes for adults, kids, and pets, with zero-waste packaging. Founded in 2013, the brand sells wholesale to over 20,000 stores across 60+ countries and was acquired by Moso Natural in 2024.
- Ownership category
- akta.pro rank
WooBamboo industry classification
Industry- Product category
- Eco-friendly Oral Care Products
- NAICS
- Dental Equipment and Supplies Manufacturing (339114)
- SIC
- Dental Equipment & Supplies (3843)
- akta.pro primary industry
- Toothbrushes (Manual) (CRABAFAB)
- akta.pro secondary industry
- Children’s Oral Care (Kids Toothpaste/Brushes/Training) (CRABAFAJ)
Keywords
Where WooBamboo is headquartered
LocationHeadquarters
- HQ city
- Cape Coral
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
WooBamboo business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel
Revenue model
- Bamboo Toothbrush Sales: Direct product sales of bamboo toothbrushes and oral care solutions to consumers and retailers
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
WooBamboo product offering
Product offeringCore offering
WooBamboo manufactures and sells bamboo toothbrushes made from sustainably harvested moso bamboo handles with dental-grade bristles, offered in variants for adults (Super Soft, Soft, Medium firmness), kids (two-pack with ergonomic handles), and pets (cats and dogs, Small and Large). The flagship product features zero-waste packaging made entirely from post-consumer paper and aqueous compostable coating. Products reach customers through wholesale distribution to 20,000+ stores across 60+ countries and direct consumer orders.
Product overview
WooBamboo is a sustainable oral care brand offering bamboo toothbrushes in multiple variants. The core product line consists of four products: Adult Bamboo Toothbrushes (with three bristle firmness options), Kids Bamboo Toothbrushes (two-pack with ergonomic design), the flagship Zero Waste Packaging Toothbrush, and Pet Bamboo Toothbrushes for cats and dogs. All products feature sustainably harvested moso bamboo handles as an alternative to plastic toothbrushes. WooBamboo, launched in 2013 and now part of Moso Natural, has expanded to over 20,000 stores across 60+ countries, helping replace millions of plastic toothbrushes.
Differentiator
Problem solved
Functional benefit
Products and services
- Adult Bamboo Toothbrushes Sustainably harvested moso bamboo handles featuring quality dental-grade bristles, available in Super Soft, Soft, and Medium bristle firmness options for adult oral care. Sold through retailers and direct orders.
- Kids Bamboo Toothbrushes Smaller ergonomic bamboo handles with super-soft bristles designed for children's oral care, sold as a two-pack for convenience and value.
- Toothbrush with Zero Waste Packaging Best-selling bamboo toothbrush featuring zero-waste packaging made entirely from post-consumer paper and aqueous compostable coating, eliminating plastic packaging waste.
- Pet Bamboo Toothbrushes Eco-friendly bamboo toothbrushes designed for cats and dogs, available in Small and Large sizes to accommodate different pet sizes for pet oral care.
Quantifiable outcome
- Millions of plastic toothbrushes replaced
- +1 more outcomes
Companies that use WooBamboo
Customer profileSegments3 records
Ideal customer profiles3 records
WooBamboo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
WooBamboo partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Moso NaturalcoreWooBamboo has been acquired by Moso Natural, combining two sustainable product brands. WooBamboo launched in 2013 and has been integrated under Moso Natural's operations. The acquisition allows WooBamboo products to continue under the Moso Natural brand while leveraging Moso Natural's existing infrastructure and distribution network.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
WooBamboo competitors and assessment
Company assessmentDirect peers
- Brush with Bamboo: One of the original bamboo toothbrush brands offering sustainable manual toothbrushes with charcoal-infused and plant-based bristle options. Directly comparable product, target customer (eco-conscious consumers), and distribution model (DTC + retail).
- The Humble Co. Swedish brand offering bamboo toothbrushes and other eco-friendly oral care products globally, with strong retail and DTC presence. Comparable mission-driven positioning, similar product mix (adult, kids, floss), and overlapping retail channels.
- My Bamboo: Direct-to-consumer bamboo toothbrush brand with subscription model and compostable packaging. Comparable product (bamboo manual toothbrush) and sustainability mission; differs in being subscription-led rather than wholesale-led.
- Truthbrush: UK-based bamboo toothbrush brand with biodegradable handles and plant-based bristles, distributed via health/eco retailers. Comparable product category and sustainability positioning; operates primarily in a different geography but with similar customer base.
- Preserve (by Preserve Inc.): Sustainable consumer products brand offering toothbrushes made from recycled plastics (and other eco dental products) in mainstream retail. Comparable sustainability positioning and retail distribution model in the eco oral care space.
Emerging players
- Hello Products: Natural oral care brand offering toothpaste, mouthwash, and toothbrushes in mainstream retail. Comparable oral care category with a sustainability-leaning brand identity, though broader product mix and mass-market positioning.
- Boie: Direct-to-consumer brand offering sustainable toothbrushes with replaceable heads and anti-microbial bristles. Comparable premium eco-oral-care positioning with stronger DTC infrastructure than WooBamboo.
- Bite: Sustainable oral care brand offering toothpaste tablets and bamboo toothbrushes via DTC subscription. Comparable eco-conscious target customer with an overlapping product (bamboo toothbrush) bundled into a broader oral care range.
Broad incumbents
- Colgate-Palmolive (oral care division): Global oral care leader with manual toothbrushes (including the Colgate bamboo range), toothpaste, and mouthwash sold across the same retailers WooBamboo targets. Comparable end-use category with vastly broader portfolio and shelf bargaining power.
- Procter & Gamble (Oral-B): Dominant global manual and electric toothbrush brand with deep retail relationships and increasing sustainability initiatives (recyclable handles). Comparable category and shelf competition, but vastly larger scale and R&D resources.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights5 records
Customer concentration
WooBamboo social profiles
Digital presenceWooBamboo financial estimates
Financial estimateRevenue estimate
Valuation estimate
WooBamboo leadership team
Management profileNumber of profiles
WooBamboo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WooBamboo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WooBamboo
What does WooBamboo do?
WooBamboo manufactures and sells bamboo toothbrushes made from sustainably harvested moso bamboo handles with dental-grade bristles, offered in variants for adults (Super Soft, Soft, Medium firmness), kids (two-pack with ergonomic handles), and pets (cats and dogs, Small and Large). The flagship product features zero-waste packaging made entirely from post-consumer paper and aqueous compostable coating. Products reach customers through wholesale distribution to 20,000+ stores across 60+ countries and direct consumer orders.
Is WooBamboo a public or private company?
WooBamboo is a private company. It is classified as corporate owned and is currently acquired.
When was WooBamboo founded?
WooBamboo was founded in 2013. It employs 11 to 50 people.
Where is WooBamboo based?
WooBamboo is headquartered in Cape Coral, United States, in the North America region.
How does WooBamboo make money?
One revenue line is on record: bamboo Toothbrush Sales.
Who are WooBamboo's main competitors?
Direct peers on record are Brush with Bamboo, The Humble Co., My Bamboo, Truthbrush and Preserve (by Preserve Inc.). Emerging players are Hello Products, Boie and Bite. Broad incumbents are Colgate-Palmolive (oral care division) and Procter & Gamble (Oral-B).
Does WooBamboo have an API?
No public API is recorded for WooBamboo.
What industry is WooBamboo in?
WooBamboo's product category is Eco-friendly Oral Care Products. Its primary akta.pro industry code is CRABAFAB, Toothbrushes (Manual), with a secondary code of CRABAFAJ, Children’s Oral Care (Kids Toothpaste/Brushes/Training). Its NAICS code is 339114 and its SIC code is 3843.