Roadside Protect

What Roadside Protect does

Roadside Protect is a B2B specialty roadside assistance administrator headquartered in Itasca, Illinois, founded in 2002. The company white-labels its roadside assistance platform and 12,000+ service provider network to enterprise clients across five verticals: automotive OEMs and aftermarket, insurance carriers, financial institutions and membership associations, fleet management companies, and employers. Enterprise clients deliver the service as a branded benefit to their end customers (policyholders, members, fleet drivers, employees), and Roadside Protect reports serving more than 50 million recipients with operations spanning the U.S., Canada, and Puerto Rico through a US-based cloud call center operating 24/7 with multilingual support (English, Spanish, French). The company was acquired by Bosch Service Solutions on January 31, 2025, and now operates as a Bosch subsidiary, with founder Dean Raschke succeeded by Miriam Hechler as CEO/President in February 2025.

The company's core technology is the proprietary NAVIGATOR platform, which integrates customer eligibility management, dispatch operations, claims processing, and real-time reporting for B2B clients. It is complemented by Roadside Net, a multi-provider aggregation engine that broadcasts service requests to multiple providers near the disablement location to secure the best ETA, and Roadside Connect, an M2M platform that enhances location tracking between the customer and the tow driver via SMS. The surface product set includes a native Roadside Protect Mobile app, Text Alert SMS notifications, Quality Protect service monitoring with post-service member surveys, API web services and a dealer/agent portal for client integration, and specialized EV support services. The company holds a fully licensed Motor Club status (since 2013) and has expanded into connected vehicle data processing post-Bosch.

Roadside Protect generates revenue through B2B program administration fees, service dispatch fees, and licensing of the NAVIGATOR platform under annual subscription contracts negotiated per client. Additional revenue is derived from claims processing and managed services (post-service reimbursement, billing audits, provider payment management) and from motor club product sales including manufacturer warranties, aftermarket warranties, and extended vehicle service contracts. Distribution is exclusively B2B/white-label with no direct-to-consumer sales; end consumers interact with the company via the mobile app, call center, or SMS on behalf of B2B clients. The company employs approximately 200 people and has been certified as a Great Place to Work in 2025, reporting an NPS in the 80s and agent/customer satisfaction above 95%.

Name

Roadside Protect

Legal name

Roadside Protect, Inc.

Website

https://roadsideprotect.com

Company type

Private

Founded year

2002

Operating status

Acquired

Headcount range

101–250 employees

Short description

Roadside Protect is a B2B specialty roadside assistance administrator that white-labels its proprietary NAVIGATOR platform and 12,000+ service provider network to enterprise clients in automotive OEM, insurance, fleet, financial, and employer markets across North America. Acquired by Bosch in January 2025.

Ownership category

akta.pro rank

Product category

Roadside Assistance and Motor Club Services

NAICS

Motor Vehicle Towing (488410), Support Activities for Road Transportation (4884)

SIC

Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Light-Duty Vehicle Mobile Repair & Roadside (Cars/Vans) (TLAKAFAA)

akta.pro secondary industries

Roadside Assistance & Towing Memberships (Bundled with Service Contracts) (FSAJALAL), Roadside Assistance & Motorist Aid Patrols (Service Patrols) (TLAJAJAB)

Keywords

• Roadside assistance programs
• Motor club services
• Towing network management
• Vehicle dispatch services
• Automotive warranty administration

Headquarters

HQ city

Itasca

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. B2B Roadside Assistance Program Administration: Roadside Protect provides specialty roadside assistance and vehicle administrative services to B2B clients including automotive OEMs, insurance companies, financial institutions, fleet management companies, and employers. Clients white-label Roadside Protect's platform and network as a branded benefit for their end customers (policyholders, employees, members, fleet drivers). Revenue is generated through program administration fees, service dispatch fees, and licensing of the proprietary NAVIGATOR platform. Programs are customized per client and may include towing, jump starts, tire changes, fuel delivery, extraction/winching, and locksmith services.
2. Claims Processing and Administration: Roadside Protect handles breakdown dispatches, recall administrations, and claims processing for passenger cars up to heavy-duty vehicles on behalf of its B2B clients. This includes post-service reimbursement processing, billing audits, and service provider payment management.
3. Motor Club Licensing and Product Sales: Roadside Protect operates as a licensed motor club offering roadside assistance nationally. It provides motor club products alongside its administrative services, including manufacturer warranties, aftermarket warranties, and extended vehicle service contracts.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

Roadside Protect provides specialty roadside assistance programs to B2B clients, white-labeling a cloud-based technology platform and a network of 12,000+ service providers across the U.S., Canada, and Puerto Rico. Its core services include towing, jump starts, tire changes, fuel delivery, winching, and locksmith services, managed end-to-end through the proprietary NAVIGATOR dispatch system with 24/7 call center support and real-time member tracking. Programs are customized per client and delivered to end users as branded benefits offered by automotive OEMs, insurance carriers, fleet operators, financial institutions, and employers.

Product overview

Roadside Protect operates as a specialty roadside assistance administrator offering a cloud-based technology platform with proprietary dispatch and service management tools. The core platform is Navigator, which integrates with Roadside Connect (M2M location tracking) and Roadside Net (multi-provider aggregation) to deliver roadside assistance services. The company serves automotive OEMs, insurance, financial/membership, fleet/warranty, and employer markets across the US, Canada, and Puerto Rico through a network of 12,000+ service providers. Key product modules include Roadside Protect Mobile (customer app), API Web Services (dealer/agent portal), Quality Protect (quality monitoring), Text Alert (SMS notifications), and EV Support Services. The company has expanded through acquisitions including Auto Road Services (2012), Universal Card Solutions (2014), and Station Digital Media (2018), and was acquired by Bosch Service Solutions in January 2025.

Differentiator

Problem solved

Functional benefit

Brands

• Navigator: Proprietary software platform that serves as a complete promotional and product configurator and dispatch system, containing records of all eligible customers for roadside services.
• Roadside Net
• Roadside Connect
• Roadside Protect Mobile

Products and services

• Roadside Assistance Programs Core B2B roadside assistance program covering towing, jump start/battery service, tire change, fuel delivery, extraction/winching, and basic locksmith services, delivered 24/7/365 to end users on behalf of automotive OEMs, insurers, financial institutions, fleet operators, and employers.
• NAVIGATOR Platform Proprietary cloud-based dispatch, customer management, and claims processing platform that B2B clients access for real-time visibility into dispatches, member status, and claims; integrates with client enrollment forms on member websites.
• Roadside Connect M2M Platform Proprietary M2M platform that enhances location tracking for customers and towing companies via SMS, providing two-way location sharing, RP Tow Driver app integration, and real-time status notifications to the customer.
• Roadside Net Multi-Provider Aggregation Proprietary software that aggregates multiple service providers into a simultaneous digital offering, dispatching the job to several nearby providers at once to secure the best ETA and eliminate high-ETA assignments.
• Roadside Protect Mobile App Native mobile application enabling customers to request a roadside dispatch without contacting a customer service agent, with real-time tow driver location, status, company information, and direct notifications from the driver.
• API Web Services and Dealer Agent Portal Integration services that connect NAVIGATOR with client membership enrollment forms and provide real-time, programmatic data transparency for dealers, agents, and B2B client systems.
• Cloud-Based Call Center Services 24/7 US-based call center that handles all dispatches across the U.S., Canada, and Puerto Rico with multilingual support (English, Spanish, French), real-time recorded calls, and performance management on answer times, arrival times, and customer satisfaction.
• EV Support Services Specialized electric vehicle roadside assistance covering lockout, 12V battery boost, tire service, and tow-to-residence or tow-to-charging-station when a vehicle is depleted.
• National Service Coverage Platform North America-wide service platform providing coverage through 12,000+ actively managed towing and roadside service providers in the U.S., Canada, and Puerto Rico, with zero-billing-administration service provider relationships and medium/heavy duty capability.
• Dealer Preferred Tow Network Customized network of tow providers tailored to each client's business operations, enabling connections to dealers and authorized service locations for preferred tow-to destinations.
• Licensed Motor Club Programs Licensed motor club products including manufacturer warranties, aftermarket warranties, and extended vehicle service contracts offered nationally alongside administrative services.
• Protect Today Paid Today Provider Payment Program Same-day payment program for service providers, executed via ComData, that pays towing companies the agreed amount at the time of service to secure priority response and provider loyalty.

Quantifiable outcome

• Net Promoter Score in the 80s
• +4 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability5 records

Feature6 records

Partnerships

Eight partnerships are on record, tiered core and supporting.

• Bosch Service SolutionscoreOthers · 31 January 2025Bosch Service Solutions acquired Roadside Protect, Inc. on January 31, 2025 (after antitrust approval). The acquisition gives Bosch access to Roadside Protect's 12,000+ towing partners in North America and its proprietary digital platform. Roadside Protect is now a Bosch company, operating as part of Bosch Service Solutions to expand mobility services in the U.S. market.
• LeasePlancoreStrategic or Co-development Partner · 9 February 2023Roadside Protect and LeasePlan announced a new long-term strategic partnership. Roadside Protect applies its fleet management roadside solutions to LeasePlan's fleet, expanding Roadside Protect's client base in North America. The partnership supports Roadside Protect's dispatch administration to ensure no drivers are left without service and aligns with LeasePlan's 'No Driver Left Behind' and Customer First initiative.
• EV Consult Group / Alan HolmancoreStrategic or Co-development Partner · 1 February 2023Roadside Protect engaged The EV Consult Group, LLC, a vehicle logistics management consulting firm headed by Alan Holman, as Principal Sales Advisor. Alan Holman is the former Executive Sales Leader at Urgently, Allstate Roadside Services, and GE Partnership Marketing Group, with nearly 20 years of experience developing vehicle logistics solutions for 19 Automobile Manufacturers, 20 Insurance Companies, and 10 Rental Car/Rideshare brands. He leads growth and expansion in OEM, Electric Vehicle, Insurance, Fleet, VSC, and Warranty channels.
• ComDatasupportingStrategic or Co-development Partner · 1 January 2021Roadside Protect partnered with ComData for the 'Protect Today Paid Today' program, which enables same-day payment to towing companies at the time of service. Each towing company is provided a unique 16-digit number good for the agreed amount, deposited upon completed service. This addresses the financial needs of the towing industry by providing immediate cash flow.
• Station Digital MediacoreTechnology or Integration · 24 July 2018Roadside Protect took a strategic ownership position in Station Digital Media, Inc. (headquartered in Long Beach, California). SDM is a consumer experience consultancy specializing in custom mobile, web, and embedded system applications. The partnership invested in technology to offer a mobile-to-mobile customer experience. SDM is the premier developer of OEM apps (e.g., Genesis app for Hyundai), enabling Roadside Protect to build interfaces that integrate into OEM manufacturer systems.
• RepairPalsupportingChannel Partner/ Reseller/ DistributorRoadside Protect Referrals partnered with RepairPal Certified shops to provide auto repair referrals, helping customers get back on the road quickly after a roadside breakdown.
• Avis and Budget (Rental Car Discounts)supportingGTM or Marketing PartnerTravel partner program offering Roadside Protect customers up to 25% off car rentals at Avis and Budget at participating locations in the 48 contiguous states, D.C., and Hawaii.
• Travmanity (Full Service Travel)supportingGTM or Marketing PartnerTravel partner providing deals on airfare, hotels, car rentals, and cruises through the Roadside Protect partner deals program.

Scale indicators8 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Agero: Agero is a leading B2B roadside assistance and claims management provider serving OEMs, insurers, and fleet operators across North America. It is the most direct competitor to Roadside Protect, offering similar white-label dispatch, call center, and network management services.
• Urgently: Urgently is a venture-backed digital roadside assistance platform connecting drivers, tow operators, and OEMs via a mobile app. It competes with Roadside Protect directly in the B2B channel with a more app-centric, asset-light model.
• Allstate Roadside Services: Allstate Roadside Services is the roadside assistance division of Allstate and operates a major B2B roadside platform serving insurers and OEMs. Multiple Roadside Protect executives previously held leadership roles there, making it a direct competitor in both customer overlap and talent flow.

Broad incumbents

• AAA (American Automobile Association): AAA is the largest traditional motor club in North America, providing roadside assistance through a vast affiliated network. While AAA is a consumer-facing membership organization rather than a white-label B2B administrator, it is the dominant incumbent in the broader roadside assistance category Roadside Protect competes within.
• Sirius XM Connected Vehicle Services (formerly AT&T Drive): Sirius XM's connected vehicle services unit provides telematics-based roadside and emergency response for OEMs, often embedded in new vehicles. It is a broader incumbent that competes with Roadside Protect for OEM roadside contracts and could integrate roadside into its broader connected-car stack.

Emerging players

• HONK Technologies: HONK is an on-demand roadside assistance platform targeting insurers, OEMs, and fleet operators with a digital-first service model. It overlaps with Roadside Protect on enterprise roadside dispatch and is a comparable emerging competitor in the same white-label B2B category.
• Better World Club: Better World Club is a smaller alternative motor club offering roadside assistance and travel services. It competes in a niche adjacent to Roadside Protect's motor club licensing line and represents a smaller-scale, consumer-direct alternative in the roadside membership market.
• Coach-Net / Coach-Net Global Alliance: Coach-Net provides specialty roadside assistance for the RV, motorhome, and powersports markets. While narrower in vehicle focus, it is comparable to Roadside Protect's specialty roadside administration model in targeting under-served vehicle segments and OEM-style partners.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/roadsideprotect
• LinkedInlinkedin.com/company/roadside-protect-inc-

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roadside Protect