What Wildway does

Wildway is an organic and natural foods manufacturer founded in 2012 by Kyle Koehler in San Antonio, Texas. The company produces grain-free granola (six flavors), Regenerative Organic Certified small-batch oatmeal (four varieties), and single-origin organic coconut chips, all sweetened with dates instead of refined sugars and produced in a dedicated gluten-free facility. Core technology centers on minimal-processing food production using ingredients sourced from Regenerative Organic Certified family farms in Canada (oats) and Sri Lanka (coconut chips), combined with a soft-and-chewy granola texture format that the company treats as proprietary.

The business sells through a multi-channel go-to-market spanning direct e-commerce on its Shopify storefront (wildwayoflife.com), retail distribution at chains such as HEB and independent natural food grocers, the Amazon Marketplace, and a Build-a-Box Subscription service. Pricing is positioned at the premium end of the category at $6.99 per 8oz granola bag and $3.50+ for organic oats, with free shipping over $35 for the contiguous U.S. and additional carrier-based rates for Alaska, Hawaii, international, and armed forces addresses. The brand holds Regenerative Organic Certified, Certified Glyphosate Free, Certified Gluten-Free, and Non-Glyphosate certifications, and markets primarily to health-conscious consumers following paleo, keto, gluten-free, and sugar-restricted diets, as well as environmentally conscious consumers who value regenerative agriculture. Headcount is 11-50 and the company remains founder-owned with no disclosed institutional funding beyond a 2018 Chobani Food Incubator participation.

Name

Wildway

Legal name

Wildway, LLC

Website

https://wildwayoflife.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Wildway is an organic and natural foods manufacturer producing Regenerative Organic Certified grain-free granola, oats, and single-origin coconut chips through a direct-to-consumer Shopify store, retail (including HEB), Amazon, and a build-a-box subscription service, targeting health-conscious and environmentally conscious consumers.

Ownership category

akta.pro rank

Headquarters

HQ city

San Antonio

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Direct E-commerce Sales: Online sales through their Shopify storefront at wildwayoflife.com. Customers purchase individual products or multi-packs with free shipping thresholds ($35+ for contiguous US).
2. Subscription Orders: Recurring subscription model allowing customers to set up regular deliveries with managed subscriptions through their customer portal. Subscription orders can be modified or cancelled with advance notice.
3. Retail Distribution: Wholesale distribution to retail stores including natural food retailers and independent grocery stores. Products available in breakfast aisles at various retailers.
4. Amazon Marketplace Sales: Third-party marketplace sales through Amazon for broader reach and convenience purchasing.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Wildway manufactures and sells organic, grain-free granola, regenerative organic certified oatmeal, and single-origin coconut chips. Products are minimally processed, gluten-free, paleo-friendly, and made without added sugar, synthetic flavoring, preservatives, or seed oils. Sales occur through direct e-commerce (wildwayoflife.com), subscription orders, retail distribution to natural food and grocery stores, and the Amazon marketplace.

Product overview

Wildway is a health-focused food company offering a product portfolio centered on Grain-Free Granola (in Coconut Cashew, Banana Nut, Dark Chocolate Sea Salt, Vanilla Bean Espresso, Apple Cinnamon, and Peach Pecan flavors), Organic Planet Friendly Oats (in Original, Maple Coconut Sugar, Banana Nut, and Raspberry Chia varieties), and Organic Coconut Chips (in Original and Snickerdoodle). All products are Regenerative Organic Certified, gluten-free, paleo-friendly, and made without added sugar, synthetic flavoring, preservatives, or seed oils. The company also offers a Build-a-Box Subscription service for recurring deliveries.

Differentiator

Problem solved

Functional benefit

Products and services

• Grain-Free Granola Soft and chewy grain-free granola made with nuts, seeds, and dried fruits. Available in multiple flavors including Coconut Cashew, Banana Nut, Dark Chocolate Sea Salt, Vanilla Bean Espresso, Apple Cinnamon, and Peach Pecan. Gluten-free, paleo-friendly, and made without added sugar. Targeted at consumers avoiding grains, gluten, and refined sugars.
• Organic Planet Friendly Oats Small-batch oatmeal made from Regenerative Organic Certified oats sourced from family farms in Canada. Available in Original, Maple Coconut Sugar, Banana Nut, and Raspberry Chia varieties. Non-GMO and glyphosate-free certified, designed for environmentally conscious consumers.
• Organic Coconut Chips Single-origin coconut chips sourced from Regenerative Organic Certified farms in Sri Lanka. Available in Original and Snickerdoodle varieties. Supports fair trade, organic agriculture, and ethical farming practices.
• Build-a-Box Subscription Subscription service allowing customers to receive recurring deliveries of grain-free granola products with customizable flavor selections and pack sizes, managed through a customer portal with advance order notifications.

Quantifiable outcome

• Customer satisfaction with average product ratings of 4.87-4.95 out of 5 stars across product lines
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• HEBminorChannel Partner/ Reseller/ DistributorRegional grocery retailer partnership where Wildway products are sold in the breakfast aisle. Consumer requests for Wildway products at local retailers help build demand and advocate for expanded retail presence.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Purely Elizabeth: Premium granola and oatmeal brand with a clean-label, gluten-free positioning and DTC plus retail distribution model directly comparable to Wildway's grain-free granola and organic oats line.
• Seven Sundays: Regenerative-organic muesli and granola brand whose sourcing ethos, no-added-sugar formulation, and premium DTC + retail go-to-market closely mirror Wildway's positioning.
• Made Good: Allergen-friendly and gluten-free granola and snack brand sold in natural and mainstream grocery, competing with Wildway for similar health-conscious and dietary-restricted consumers.
• Simple Mills: Clean-label, gluten-free, and naturally sweetened baking mixes, crackers, and snack brands sharing Wildway's no-added-sugar, real-ingredient ethos and natural food retail distribution footprint.
• Bobo's Oat Bars: Whole-grain oat-based bars with a wholesome, minimally processed positioning and natural food retail distribution comparable to Wildway's granola and oats portfolio.
• Paleonola: Paleo-friendly, grain-free granola brand with a similar dietary-positioning and clean-ingredient narrative targeted at the same health-conscious consumer segment as Wildway.
• Julie's Real: Organic, gluten-free, and paleo granola brand sold through natural food retailers; directly comparable product format and target consumer to Wildway's grain-free granola line.

Broad incumbents

• Nature's Path: Established organic cereal, granola, and oatmeal brand with broad retail distribution; a larger incumbent that competes with Wildway across the breakfast aisle with overlapping organic credentials.
• Cascadian Farm: General Mills-owned organic cereal and granola brand with deep retail penetration and growing regenerative-organic positioning that competes head-to-head with Wildway on shelf.

Emerging players

• Go Raw: Sprouted, organic, gluten-free snacks and granola with a comparable clean-label, minimally processed positioning overlapping Wildway on the natural food and DTC channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/wildwaygranola

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wildway